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Company Profile

Colgate-Palmolive Co in Beauty and Personal Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Colgate-Palmolive leads in oral care

Price increases help to drive net sales but hit volumes in 2011

Colgate-Palmolive sees some relief in North America in Q2

SWOT: Colgate-Palmolive Co

Colgate-Palmolive gets ready to meet market challenges

Competitive Positioning

Colgate-Palmolive ranking based largely on oral care

Colgate-Palmolive remains relatively insulated from downturns

Market Assessment

Colgate-Palmolive is geographically diverse

Oral care dominates Colgate-Palmolive sales

Balanced and diverse geographic presence

Category and Geographic Opportunities

Key trends in oral care

Clear differences in growth factors between markets

Toothpaste to lead growth in oral care

The long-term trend in oral care is towards premiumisation

Whitening toothpastes take steam out of kits in mature markets

Challenge from Oral-B in power toothbrushes

Move more aggressively in Brazil

Tom's of Maine can benefit from growing interest in herbal

Direct sales fall in Brazilian deodorants

Lacklustre growth in key Sanex markets expected

BRICs to lead growth in bath and shower

Varying levels of maturity call for differing strategies

Brand Strategy

Colgate-Palmolive focuses o n blockbuster brands

Colgate-Palmolive focuses on segmentation by function

Colgate-Palmolive moves Palmolive towards premium

Operations

Colgate-Palmolive owns broad operation base

Recommendations

Key recommendations

Samples

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