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Company Profile

Colgate-Palmolive Co in Home Care

Sep 2011

Price: US$525

About this Report

About this Report

Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Toilet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Toilet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

  • Scope of the Report

Key Findings

Key company facts

  • Key Findings

SWOT: Colgate-Palmolive Co

  • Key Findings

Key strategic challenges and objectives

  • Key Findings

Competitive Positioning

Mixed performance over the review period

  • Competitive Positioning

Procter & Gamble towers over its rivals

  • Competitive Positioning

Firms mostly pursue organic growth

  • Competitive Positioning

Emerging markets help sustain growth for top players

  • Competitive Positioning

Emerging markets a priority for leading home care players

  • Competitive Positioning

Laundry care a concentrated category

  • Competitive Positioning

Fabric softeners an area of comparative strength

  • Competitive Positioning

Leading position also in surface care in a number of markets

  • Competitive Positioning

Market Assessment

Laundry care drives global home care growth

  • Market Assessment

Small player in Asia Pacific

  • Market Assessment

Category and Geographic O pportunities

Small player in largest laundry care categories

  • Category and Geographic O pportunities

Emerging markets will drive global laundry care growth

  • Category and Geographic O pportunities

Caategory and Geographic Opportunities

China and Brazil to lead global laundry care growth

  • Caategory and Geographic Opportunities

Rising washing machine penetration will drive growth

  • Caategory and Geographic Opportunities

Growth strategies in developed markets

  • Caategory and Geographic Opportunities

Innovation will continue to pay dividends in developed markets

  • Caategory and Geographic Opportunities

Fabric softeners: stronger focus on China and Brazil worthwhile

  • Caategory and Geographic Opportunities

Surface care growth reliant on emerging markets

  • Caategory and Geographic Opportunities

Asia Pacific attractive growth region for hand dishwashing

  • Caategory and Geographic Opportunities

China by far the most important growth market for home care

  • Caategory and Geographic Opportunities

Liquid detergents expected to take off in Brazil

  • Caategory and Geographic Opportunities

Brand Strategy

Global brands complemented by regional labels

  • Brand Strategy

Ajax takes number one spot in global multi-purpose cleaners

  • Brand Strategy

Palmolive suffers from developed market bias

  • Brand Strategy

Suavitel performs strongly

  • Brand Strategy

Operations

Operations

  • Operations

Recommendations

Emerging markets key to long-term growth

  • Recommendations

Samples

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