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Company Profile

Colgate-Palmolive Co in Home Care

Oct 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Geographic diversity helps to sustain Colgate-Palmolive

Colgate-Palmolive enters ‘green’ cleaning

SWOT: Colgate-Palmolive Co

Key strategic challenges and objectives

Competitive Positioning

Under-performance linked to mature market exposure

Poor performance in mature markets drives Colgate-Palmolive down

Market Assessment

Emerging markets to lead growth in home care

Weakness in China may negatively impact Colgate-Palmolive

Colgate-Palmolive may face two speed market

Category and Geographic Opportunities

Key themes in laundry care

Fragmented brand portfolio in laundry care

Opportunities in Chinese laundry

Emerging markets to lead in laundry care

Differing laundry care regimes to determine sector growth

Reinforce position in fabric softeners

Well positioned in surface care in Latin America

Clear brand differentiation for Procter & Gamble in Brazil

Consumers trade down to economy in dishwashing in the US

Consider expansion into new markets for Palmolive

Brand Strategy

Global and regional player

New product development helps to drive Ajax

Colgate-Palmolive targets premium with Palmolive

Suavitel faces tough challenge in US market

Operations

Colgate-Palmolive owns broad operating base

Recommendations

Target high-growth markets and build global brands

Samples

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