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Company Profile

Colgate-Palmolive Co in Pet Care

May 2012

Price: US$525

About this Report

About this Report


Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Premium dry dog food the primary product for Colgate-Palmolive

Financial assessment

SWOT: Colgate-Palmolive Co

Key strategic objectives and challenges

Competitive Positioning

Colgate-Palmolive losing ground in US premium pet food

Colgate-Palmolive rises to third place as Nestlé and Mars dominate

Global pet care sees creeping consolidation

Pet humanisation trend sees increased premium competition

Mars and Nestlé muscle in on Colgate-Palmolive’s premium turf

Market Assessment

Premium segment set to see growth

Strength in North America and Asia Pacific, but market share falls

Volume-driven growth in emerging markets

Category and Geographic Opportunities

Declining US market share of a growing segment

Developments in the US premium market

Italy leads the way in Western Europe premium pet care

Latin America: Mexico success as Brazil needs investment

Asia Pacific: Japan matures but little presence in developing China

Brand Strategy

Colgate-Palmolive: Pet health brand leader

Limited number of brands offers a clear marketing strategy

Hill’s Science Diet: Pet health food specialist

New Hill’s Science Diet Weight Loss System: Portion control

Hill’s Prescription Diet: a pet health and wellness pioneer

Operations

Largely US-based manufacturing

Distribution via veterinary clinics and specialist pet care suppliers

Recommendations

Position as ‘the best’ to capitalise on pet humanisation

Samples

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