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Company Profile

Colgate-Palmolive Co in Pet Care

| Pages: 34

Price: US$525

About this Report

Colgate-Palmolive has been active building its science credentials as well as tapping into the all-natural pet care market. While some consumers have moved away from therapeutic diets, causing some strain in North America, gains were achieved in emerging markets. Euromonitor International takes a fresh look and analyses the company’s strengths and potential for the future.

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Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the Pet Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.


This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Pet Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key company facts

Premium focus for Colgate-Palmolive in pet food

Colgate-Palmolive invests to buoy sales in pet nutrition

Colgate-Palmolive sees boost in growth with new pet food launches

SWOT: Colgate-Palmolive Co

Key strategic objectives and challenges

Competitive Positioning

Colgate-Palmolive versus global pet care market

Colgate-Palmolive retains third place in pet care

M&A activity drive consolidation in pet care

Market Assessment

Premium dry food key for Hill’s

Good position in some emerging markets

Market growth dynamics by region

Geographic and Category Opportunities

Good prospects in emerging markets

US: A key market

Hill’s leads in therapeutic dog and cat food in the US

Hill’s: Good prospects for core categories

Strong outlook for Colgate-Palmolive in Brazil

Mexico: It’s now or never

Treats and mixers a weak spot for Colgate-Palmolive in US

Brand Strategy

Weak sales in North America but strong growth in emerging markets

Limited number of brands offers a clear marketing strategy

Hill’s Science Diet: Pet health food specialist

Operations

Largely US-based manufacturing

Distribution via veterinary clinics and specialist pet care suppliers

Recommendations

Emerging markets and premiumisation likely key trends

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