Company Profile

Colgate-Palmolive Co in Pet Care

| Pages: 38

Price: US$570

About this Report

Colgate-Palmolive is the world’s third largest pet care manufacturer. This profile analyses the company’s response to the serious challenge presented to its science-based brand positioning by the rise of “natural” pet food in key markets. It also examines opportunities for the company to take advantage of the upmarket shift in demand in major emerging markets.

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Euromonitor International's report on Colgate-Palmolive Co delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Colgate-Palmolive Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Colgate-Palmolive Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Colgate-Palmolive Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

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Table of Contents

Scope of the Report


Strategic Evaluation

Key company facts

Strong premium focus

Financial performance 2014

Financial performance: Q1 2015

SWOT: Colgate-Palmolive Co

Strategic challenges and objectives

Competitive Positioning

Performance picks up on back of domestic growth

Mars gains the global lead

Top two make significant share gains

World leader is main competitor

Head-to-head with global leaders

Market Assessment

Working to adapt offer to evolving demand in native region

Premium potential in key markets

Work to do on premium offer

Market and Category Assessment

Widespread premiumisation trend

Losing ground in the premium segment

Natural trend to continue driving growth

Need to shift focus in Japan

Growth opportunities in Western Europe

Increasing competition in Brazil

Local rival expands strongly in Mexico

Lacking strength in treats and mixers

Brand Strategy

Growing focus on differentiation

Science Diet struggling to keep pace

Prescription Diet outpacing sister brand

Operational Details

Pet Nutrition operations tailored to premium positioning


Work needed to take advantage of available opportunities


Competitor Analytics tool


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