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Company Profile

Colgate-Palmolive in Home Care - World

Oct 2010

Price: US$525

About this Report

About this Report

Euromonitor International's report on #Company# delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy.

Company and market share data provide a detailed look at the financial position of #Company#, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of #Company# This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of #Company# provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery:
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.

Table of Contents

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key Facts

SWOT – Colgate-Palmolive

Key Strategies & Objectives

Competitive Positioning

‘Winning on the Ground’ Helps Beat Market Growth

Colgate-Palmolive’s Ranking Steady in Home Care

Firms Pursue Organic Growth in Home Care

Market Assessment

Pursue Growth Opportunities in Laundry Care

Explore Expansion Opportunities in Asia Pacific

Category and Geographic Opportunities

Consider Further Expansion in Laundry Detergents

China & US to Contribute 40% of Laundry Detergents Growth

Focus on Latin America and Western Europe for Surface Care

Invest in US Automatic Dishwashing

Invest More in Marketing Eco+ Dishwashing Detergents in US

Brand Strategy

Colgate-Palmolive Relies on Ajax and Palmolive

Ajax Focus of Innovation

Palmolive Too Exposed to Mature Markets

Protect Suavitel from Rising Competition

Operation

Production and Operational Strategies

Recommendations

China and US Strategic Markets for Colgate-Palmolive

Samples

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