Colour cosmetics in Argentina sees a modest recovery in retail volume in 2025 following a sharp contraction in 2024. Despite an improved economic environment with real GDP growth at 4% in 2025, recovery remains constrained by slow resumption of social outings such as visits to restaurants and pubs, which traditionally support sales. Price sensitivity continues to influence consumer behaviour, with many prioritising essential spending and trading down, leading to more cautious and deliberate purc

In 2025, colour cosmetics in the UAE demonstrated growth, with retail value sales increasing by 12% to AED1,722 million. This growth outpaced the regional average and reflects a dynamic consumer demand environment supported by a growing population of 11 million in 2025.

In 2025, the colour cosmetics category in Bulgaria demonstrated significant growth momentum, with retail sales value reaching BGN187million, reflecting a 10% increase from the previous year. This performance highlights the category’s resilience and consumer appeal. The growth is supported by sustained unit price increases and a rising availability of premium brands.

In 2025, value sales of colour cosmetics in Slovakia reached EUR118 million, reflecting a cautious yet intentional consumer spending environment where shoppers prioritise products offering clear value, versatility, and visible benefits rather than experimentation. The population of Slovakia, at approximately 5.6 million in 2025, provides a stable consumer base with rising disposable incomes, supported by steady increases in consumer expenditure, fostering demand for beauty and personal care prod

In 2025, retail value sales of colour cosmetics in Romania reached RON1,636 million, showing growth of 7% compared to the previous year. This growth rate represents a moderation from higher double-digit increases in earlier years but indicates continued expansion despite an anticlimactic economic landscape. The real GDP growth for Romania in 2025 was 1%, reflecting a subdued macroeconomic environment, while inflation stood at 7%, highlighting the cost pressures that consumers face.

In 2025, colour cosmetics in Morocco demonstrated 6% growth to reach MAD860 million. This growth is underpinned by an expanding consumer base, supported by the country’s total population of 38 million in 2025 and a favourable macroeconomic environment characterised by a real GDP growth rate of 4% and low inflation at 1%. The steady rise in consumer expenditure also reflects improved purchasing power and economic confidence among Moroccan consumers, facilitating increased spending on beauty produ

Colour cosmetics in the US experienced a significant deceleration in 2025, with retail value growing by just 1% to reach USD21.4 billion. This modest expansion followed a stronger recovery in 2024 and was largely driven by macroeconomic instability, including the introduction of new tariffs in April 2025. Although grocery inflation eased from its previous peak, the persistently high cost of essential goods constrained discretionary spending. Consequently, consumers limited their non-essential pu

In 2025, colour cosmetics in the Czech Republic experienced solid performance, growing by 6% on the previous to reach a retail value of CZK5.4 billion. Consumer expenditure data corroborates this trend, showing an upward trajectory in total consumer spending along with an increase in median disposable income per household from CZK717,241 in 2024 to CZK747,174 in 2025. This environment encourages discretionary spending on affordable indulgences, particularly in beauty products that offer value an

In 2025, the colour cosmetics landscape in Norway recorded 5%?current value growth, reaching retail sales of NOK4.1 billion. While growth has slowed from the double-digit increases in previous years, the category was still benefiting from sustained consumer engagement, particularly among younger demographics who use colour cosmetics for self-expression and are heavily influenced by social media and digital trends. This has led to a more fragmented competitive environment in which newer, internet

In 2025, colour cosmetics in Chile experienced robust growth with value sales reaching CLP361,478 million, marking a 17% current value increase from the previous year. This growth outpaced many regional peers and was largely driven by continuous innovation and portfolio diversification rather than an organic expansion of existing products. This growth was particularly supported by the beauty specialists, which captured a significant portion of category expansion by leveraging a combination of fr

In 2025, the colour cosmetics category in Colombia demonstrated robust growth with retail sales of COP1,576.9 billion, representing a 12% increase over 2024. This growth outpaced earlier years and reflects strong consumer demand despite regional economic fluctuations. The category’s expansion has been supported by Colombia’s increasing consumer expenditure, alongside a population of approximately 53 million, providing a solid base for sustained market development. Economic factors such as a real

In 2025, colour cosmetics in Vietnam recorded 8% growth in retail value, reaching VND18.4 trillion. This performance was underpinned by solid macroeconomic indicators, including a total population of 102 million and an increase in median household disposable income to VND208 million. Despite a trend of cautious consumer spending, rising purchasing power has sustained steady market expansion.

Colour cosmetics in France experienced moderate growth in 2025, with retail sales value reaching EUR1,226 million. This represents a 2% increase from 2024, indicating continued steady expansion despite earlier inflationary pressures. France's colour cosmetics performance reflects a resilient consumer demand, particularly in premium and multifunctional products. Retail sales volume trends reveal stable volumes despite high prices, suggesting consumers trade up for quality over quantity. This is s

Colour cosmetics in Sweden recorded retail value sales of SEK8,144 million in 2025, representing 4% growth from the previous year, as the category delivered positive performance despite a more measured pace compared with the double-digit increases recorded such as 15% in 2022 and 11% in 2023 following the post-pandemic recovery. Growth is underpinned by sustained consumer engagement, particularly among younger shoppers who continue to treat makeup as an extension of personal identity and lifesty

Colour cosmetics in Indonesia recorded retail value sales of IDR15,222 billion in 2025, representing 11% growth in current terms, continuing a multi-year double-digit trend and outperforming the broader Asia Pacific average. Growth is driven by rising demand for social appeal and personalisation, as beauty purchases become increasingly performative, with products serving as expressions of status and lifestyle. Indonesia’s large and growing population of 286 million provides a deep consumer base

In 2025, retail value sales of colour cosmetics in Hong Kong were HKD2,330 million, representing a slight decline of 1% in current terms compared to 2024. This performance reflects a challenging environment and stabilisation, following a previous dip of 5% in 2024, after strong growth of 18% in 2023. Compared within Asia Pacific, Hong Kong maintains a cautious trajectory amidst wider economic recovery and evolving consumer habits. The total population in Hong Kong reached 7.5 million in 2025, su

Colour cosmetics in South Africa demonstrated strong growth, with retail value sales increasing by 8% in current terms in 2025 to ZAR7,716 million. This steady expansion is particularly notable given the broader economic challenges and consumer affordability concerns. Compared to regional growth trends in the Middle East and Africa, South Africa’s performance aligns with a positive trajectory, supported by a resilient consumer base that prioritises personal grooming even under financial pressure

In 2025, colour cosmetics in Ecuador experienced robust performance with retail sales value reaching USD193 million, marking a growth of 6% from the previous year. This growth is notable given the price-sensitive environment, underscoring the resilience compared to other beauty segments. Brands actively refreshed their portfolios with expanded product ranges, upgraded formulations and limited edition collections, which stimulated repeat purchases and maintained consumer engagement.

Colour cosmetics in the Netherlands demonstrated positive sales growth in 2025, with total retail sales value reaching EUR667 million, marking a 4% increase from the previous year. This growth reflects a consumer trend of expanding beauty routines, influenced heavily by social media platforms such as TikTok and Instagram, which have transitioned from inspirational outlets to significant sales channels. Brands are adapting product designs to maximise visual appeal on social media, often prioritis

Colour cosmetics in Turkey exhibited remarkable value growth in 2025, with retail sales reaching TRY28,568 million, reflecting a 40% increase from 2024, largely due to an inflationary environment. However, colour cosmetics also showed a fast pace of value growth underpinned by strong growth in the median disposable income per household in Turkey, which reached TRY1,032,703 in 2025. Meanwhile, the total population of Turkey rose to 85.7 million in 2025, supporting a sizeable and rising consumer b

In 2025, colour cosmetics in Uzbekistan demonstrates robust growth in retail value, reflecting a positive consumer sentiment and economic environment. Retail value sales has reached UZS556.2 billion, marking a significant 22% increase from the previous year, underscoring strong market momentum. This performance is supported by stable inflation rates and a healthy GDP growth forecast, which encourage consumers to invest in personal care products, particularly among younger demographics who active

In 2025, colour cosmetics in Poland demonstrated robust growth with value sales reaching PLN3,111 million, reflecting current value growth of 7% from the previous year. This performance aligns with broader economic improvements in Poland, where consumer expenditure at current prices increased to PLN2,2 trillion in 2025, supported by a real GDP growth rate of 4%. Despite a moderate inflation rate of 4%, rising disposable incomes are enabling consumers to trade up within colour cosmetics, contribu

Colour cosmetics in Finland continued to grow in 2025, with retail value reaching EUR202 million, marking a 3% increase from 2024. Although growth has slowed compared to previous years, colour cosmetics maintains positive momentum despite challenging economic conditions. This trend reflects consumers' cautious spending patterns, where everyday pampering products such as mascara and foundation gain preference over high-ticket items like lipsticks, which traditionally served as an economic confide

In 2025, colour cosmetics in Ukraine experienced a robust recovery with retail sales reaching UAH9.3 billion, representing growth of 14% compared to 2024. This positive trajectory follows a period of volatility marked by a sharp decline in 2022. The category was supported by cautious, value-oriented consumer spending, where shoppers prioritised affordable yet high-quality products offering visible performance and multifunctionality. This approach aligns with a broader consumer trend favouring li