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Country Report

Brazil Flag Colour Cosmetics in Brazil

Price: US$900

About this Report

Executive Summary

TRENDS

  • Health and beauty retailers increased participation in colour cosmetics from 39% in 2011 to 40% in 2012. This was in part due to the strong performance of beauty specialist retailers, mainly franchisees’ stores such as O Boticário, and in part thanks to increasing participation of chains such as Sephora and The Beauty Box (the new multi-brand stores from Botica).

COMPETITIVE LANDSCAPE

  • Avon continued to lead the category with a 28% value share in 2012, but the company saw a decline in value share of one and a half percentage points compared with the previous year. This was due to internal problems with deliveries in the first semester of 2012. The key highlight in 2012 was new mascara under the Shock Mascara brand, which promises up to 12 times more volume. Avon also developed a new advertising campaign for its Colour Trend brand.

PROSPECTS

  • The colour cosmetics category is expected to see growth of 52% in constant value terms over the forecast period. Annual disposable income, the increase participation of women in the workforce and high demand from females between the ages of 13 and 17 are key issues contributing to the positive forecast for such products. Also, resources to be invested in publicity and advertising have also helped boost sales of make-up items among women.

Samples (FAQs about samples):

doc_pdf.png Sample Colour Cosmetics Market Research Report

doc_excel_table.png Sample Colour Cosmetics Data

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Brazil?
  • What are the major brands in Brazil?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2007-2012
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
  • Table 3 Colour Cosmetics NBO Company Shares by Value 2008-2012
  • Table 4 Colour Cosmetics LBN Brand Shares by Value 2009-2012
  • Table 5 Eye Make-up LBN Brand Shares by Value 2009-2012
  • Table 6 Facial Make-up LBN Brand Shares by Value 2009-2012
  • Table 7 Lip Products LBN Brand Shares by Value 2009-2012
  • Table 8 Nail Products LBN Brand Shares by Value 2009-2012
  • Table 9 Colour Cosmetics Premium LBN Brand Shares by Value 2009-2012
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017

Colour Cosmetics in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2012

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2012

Hypermarcas SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Hypermarcas SA: Key Facts
  • Summary 9 Hypermarcas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Hypermarcas SA: Competitive Position 2012

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Natura Cosméticos SA: Key Facts
  • Summary 12 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Natura Cosméticos SA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 14 Natura Cosméticos SA: Competitive Position 2012

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care rebounds in 2012

O Boticário: top selling company

Direct selling companies continue to struggle

Health and beauty retailers continue to gain distribution share

Outlook remains optimistic

KEY TRENDS AND DEVELOPMENTS

Manufacturers strive to remain competitive

Direct selling losing ground to health and beauty retailers

Beauty and personal care remains resistant to economic slowdown

Botica: top-selling company in 2012

Leading players expand production and distribution in Brazil

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 14 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 16 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 17 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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