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Country Report

Brazil Flag Colour Cosmetics in Brazil

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • In 2014 colour cosmetics registered current value growth of 10%, reaching BRL8.1 billion. The economic slowdown started to impact the consumption of colour cosmetics by Brazilians, who were thinking twice before purchasing an item on impulse or as an indulgence.

COMPETITIVE LANDSCAPE

  • Avon Cosméticos maintained the leading position in colour cosmetics in 2014, holding a value share of 24%; two percentage points lower than its share in 2013. In 2014 the company introduced its new colour cosmetics brand Luxe, which is positioned as a premium product line. Luxe offers a wide variety of lip, eye and face products, including colour palettes.

PROSPECTS

  • Colour cosmetics is expected to record a value CAGR of 4% at constant 2014 prices over the forecast period 2014-2019, to reach BRL9.6 billion. The economic slowdown predicted for Brazil in the medium term, combined with the high exchange rate of the US dollar against the Brazilian real, and the elevated inflation rate, are expected to reduce the consumption of colour cosmetics during the forecast period. It is also projected that women will switch to economy brands when they decide to buy colour cosmetics as an impulse or indulgence.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Brazil?
  • What are the major brands in Brazil?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2009-2014
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2011-2014
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2011-2014
  • Table 7 LBN Brand Shares of Lip Products: % Value 2011-2014
  • Table 8 LBN Brand Shares of Nail Products: % Value 2011-2014
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019

Colour Cosmetics in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Avon Cosméticos Ltda: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Avon Cosméticos Ltda: Competitive Position 2014

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2014

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Natura Cosméticos SA: Key Facts
  • Summary 9 Natura Cosméticos SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 10 Natura Cosméticos SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 11 Natura Cosméticos SA: Competitive Position 2014

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

Economic slowdown starts to impact beauty and personal care

World Cup impacts sales, as people watch games instead of shopping

Unilever takes the lead

The “selling Brazil” appeal continues, as consumers look for products with natural ingredients

Whilst the business scenario in Brazil is quite pessimistic, beauty and personal care has good prospects

KEY TRENDS AND DEVELOPMENTS

Fierce competition in beauty and personal care expands the multichannel strategy in Brazil

Still a niche, premium nail care continues to grow in the country

More informed consumers lead beauty and personal care to grow at a healthier and steadier pace

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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