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Country Report

Brazil Flag Colour Cosmetics in Brazil

| Pages: 36

Price: US$990

About this Report

Executive Summary

TRENDS

  • In contrast with previous years, nail products showed strong declines in both volume and current value terms in 2015, of 20% and 8% respectively. With less money in their pockets, low- and middle-income consumers cut back on some of the items in their beauty baskets, such as nail polish. Consequently, this category suffered from a reduction in consumption during the year.

COMPETITIVE LANDSCAPE

  • Avon Cosméticos led colour cosmetics with a stable share of 24% in value terms in 2015. Frequent price discounting in its catalogues and the introduction of novelties were the key strategies adopted by the company to maintain its leadership.

PROSPECTS

  • Colour cosmetics is expected to see a value CAGR of 2% at constant 2015 prices in the forecast period 2015-2020. Despite the economic slowdown, declining purchasing power amongst low- and middle-income consumers and high levels of unemployment, it is expected that sales will recover from 2017. 2016 is expected to see a negative performance, impacted by the amendment to IPI taxes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Brazil?
  • What are the major brands in Brazil?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Brazil - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2010-2015
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2012-2015
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2012-2015
  • Table 7 LBN Brand Shares of Lip Products: % Value 2012-2015
  • Table 8 LBN Brand Shares of Nail Products: % Value 2012-2015
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020

Colour Cosmetics in Brazil - Company Profiles

Avon Cosméticos Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Avon Cosméticos Ltda: Key Facts
  • Summary 2 Avon Cosméticos Ltda: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Avon Cosméticos Ltda: Competitive Position 2015

Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Botica Comercial Farmacêutica Ltda: Key Facts
  • Summary 5 Botica Comercial Farmacêutica Ltda: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

COMPETITIVE POSITIONING

  • Summary 6 Botica Comercial Farmacêutica Ltda: Competitive Position 2015

Natura Cosméticos SA in Beauty and Personal Care (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Natura Cosméticos SA: Key Facts
  • Summary 8 Natura Cosméticos SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 9 Natura Cosméticos SA: Competitive Position 2015

Beauty and Personal Care in Brazil - Industry Context

EXECUTIVE SUMMARY

A complete change of fortunes in beauty and personal care in 2015

The move towards multi-channel retailing

The strengthening of multinationals

Natura Cosméticos is dynamic in terms of new product launches

Rebound in growth in the forecast period

KEY TRENDS AND DEVELOPMENTS

After several years of double-digit value growth, beauty and personal care declines in 2015

Coty is set to increase its share in beauty and personal care in Brazil

Leading companies invest in multi-channel retailing in Brazil

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • BB/CC Creams
        • Premium BB/CC Creams
        • Mass BB/CC Creams
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products
    • Colour Cosmetics Sets/Kits
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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