Colour cosmetics is expected to see continued positive retail volume and constant value growth over the forecast period, although at a more moderate pace compared to 2021 levels. With Danish life returning to normality post pandemic, demand for colour cosmetics will stabilise and return to more sustainable levels.
Product certifications such as the Nordic Swan and the Blue Wreath of the Asthma and Allergy Association have become the norm in some beauty and personal care categories, but have been slow to break through in colour cosmetics. The Danish brand Miild remains the only make up brand with the Nordic Swan certification, however Matas has also introduced a range of private label products that carry the Nordic Swan.
Natural beauty will remain one of the main overarching trends in colour cosmetics over the forecast period with natural, organic and vegan products capturing consumer’s interest. Demand for cruelty free colour cosmetics is also set to rise over the forecast period in tandem with sustainable packaging as companies look to further reduce plastic and waste.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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