Sales of colour cosmetics in Estonia are not expected to record huge growth over the forecast period. The category is saturated and no significant changes in make-up fashion, such as the highlighting trend, are anticipated to add momentum to sales going forward.
Mass colour cosmetics dominate the market as consumers of all income levels in Estonia are more or less satisfied with the offer of the major players, such as L’Oréal, Coty and direct sellers. There is therefore currently little migration from mass to premium products and this is expected continue over the forecast period, especially given the economic turmoil of 2023.
Wild&Mild is a local premium nail brand, which has been very successful since its launch. The brand is seen as innovative and Estonian consumers are happy to support local if it is well marketed and more premium.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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