French women are internationally well-known for their style and seemingly-effortless beauty, and the natural beauty trend looks set to continue. Indeed, in this context, colour cosmetics has been facing historical and structural challenges on both mass and premium levels.
Sales in colour cosmetics will be mainly driven by innovations over the forecast period, alongside the trend of social media influencers who have a strong impact in the world of cosmetics. Within this context, we observe numerous micro-trends, transient and volatile, which are launched daily, weekly, or monthly, and are followed by “make-up addicts” and demographics which adhere to fast-moving trends and influencer promotions.
In a context of economic uncertainty against an inflationary backdrop, consumers are increasingly led by price-related factors when making their purchasing decisions. Therefore, as demand for this price-to-quality ratio continues, it will be brands which offer affordable quality which will stand out.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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