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Country Report

Germany Flag Colour Cosmetics in Germany

| Pages: 37

Price: US$990

About this Report

Executive Summary

TRENDS

  • While the ongoing trends of self-presentation and optimisation helped to maintain steady demand for colour cosmetics in Germany in 2015, value growth was mostly achieved through the launching of new and innovative products. These new formats, textures, applicators and packages increased curiosity amongst consumers in these products and helped to motivate purchases even if replacement of an existing product was not yet necessary. As a result, colour cosmetics grew by 4% in current value terms in 2015, even outperforming volume growth.

COMPETITIVE LANDSCAPE

  • L’Oréal continued to lead colour cosmetics in Germany with a value share of 37% in 2015. The company offers an exceptionally large product and brand portfolio covering various categories and price ranges and which appeals to a wide range of different consumers. Its leading brand is Maybelline which held a strong value share of 22% in 2015, resulting from its vast selection of innovative products that appeal to the masses due to their high value-for-money ratio.

PROSPECTS

  • Colour cosmetics is expected to see a constant 2015 value CAGR of 1% over the forecast period in comparison to the CAGR of 2% achieved over the review period. The trends of positive representation and preservation are likely to continue having a strong impact on colour cosmetics over the forecast period. Nevertheless, innovation, which was one of the main drivers of value growth over the review period, is expected to decline in the future. In order to compete with strong low-priced players such as Cosnova, as well as private label providers, other large manufacturers are likely to have to increase their number of promotions and/or reduce their average unit prices, which could limit the potential for value growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Germany?
  • What are the major brands in Germany?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2010-2015
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2012-2015
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2012-2015
  • Table 7 LBN Brand Shares of Lip Products: % Value 2012-2015
  • Table 8 LBN Brand Shares of Nail Products: % Value 2012-2015
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020

Colour Cosmetics in Germany - Company Profiles

Cosnova GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cosnova GmbH: Key Facts
  • Summary 2 Cosnova GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Cosnova GmbH: Competitive Position 2015

L'Oréal Deutschland GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L’Oréal Deutschland GmbH: Key Facts
  • Summary 5 L’Oréal Deutschland GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 6 L’Oréal Deutschland GmbH: Competitive Position 2015

Beauty and Personal Care in Germany - Industry Context

EXECUTIVE SUMMARY

2015 brings further growth to beauty and personal care in Germany

Innovation and targeted new product launches trump maturity

Big players maintain their lead despite the dynamic growth of newcomers

High added-value and emotional approach for new product launches

Future growth potential through natural and innovative brands

KEY TRENDS AND DEVELOPMENTS

Individualisation and targeted products as growth drivers

Organic and green products as natural growth drivers in beauty and personal care

Product lines are expanding to cater for specific customer needs

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • BB/CC Creams
        • Premium BB/CC Creams
        • Mass BB/CC Creams
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products
    • Colour Cosmetics Sets/Kits
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Premium vs Mass
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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