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Country Report

Germany Flag Colour Cosmetics in Germany

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Colour cosmetics is one of the most versatile, fast moving and literally colourful product groups within beauty and personal care. Trends and product portfolios partially change with the seasons and depend not only on the creative ideas of researchers and innovators but also have to go along with trends from fashion, TV or movies; but most of all, they have to appeal to a new generation of consumers. The so-called Digital Natives, which refers mostly to people born after 1980, are said to be more inventive and daring when it comes to present themselves, always trying out looks and limits to be rated by a large audience for example, on platforms like Facebook and HOTorNOT. Especially for younger consumers within this generation, provoking outfits, constantly changing hair and make-up styles and a regular re-invention of their outer appearance seem to be an integral part of creating their own identity. Colour cosmetics offers them a wide range of possibilities to explore all possible facets of different looks, styles and beauty ideals, therefore being in high demand.

COMPETITIVE LANDSCAPE

  • In the lead in 2013 with a category value share of overall 35% remains L’Oréal Deutschland GmbH. Its wide product and brand portfolio containing several highly successful brands within premium and mass colour cosmetics in Germany, including Lancôme and Jade, which almost always rank among the top selling products, and its good reputation, keep supporting the company’s strong leading position.

PROSPECTS

  • Current trends within colour cosmetics in Germany are expected to further intensify over the forecast period; appearance and what people make of it will remain an important factor within the individualisation and representation process of especially young women and teenage girls, while diversification and variation in appearance and styles will most likely play growing roles as well. However, colour cosmetics seems to be at its peak in terms of creativity and ground-breaking innovation, therefore, slowing down the entire upward movement of the market.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Germany?
  • What are the major brands in Germany?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2010-2013
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2010-2013
  • Table 7 LBN Brand Shares of Lip Products: % Value 2010-2013
  • Table 8 LBN Brand Shares of Nail Products: % Value 2010-2013
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018

Colour Cosmetics in Germany - Company Profiles

Beiersdorf AG in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beiersdorf AG: Key Facts
  • Summary 2 Beiersdorf AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Beiersdorf AG: Competitive Position 2013

Coty Deutschland GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Coty Deutschland GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Coty Deutschland GmbH: Competitive Position 2013

L'Oréal Deutschland GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 L’Oréal Deutschland GmbH: Key Facts
  • Summary 7 L’Oréal Deutschland GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 L’Oréal Deutschland GmbH: Competitive Position 2013

Beauty and Personal Care in Germany - Industry Context

EXECUTIVE SUMMARY

Another successful year for beauty and personal care

Individualism and professionalism as key drivers

Domestic and multinational players compete neck and neck

Amidst online rush, parapharmacies/drugstores and beauty specialist retailers still prevail

Beauty and personal care – a future market in balance

KEY TRENDS AND DEVELOPMENTS

Best agers and digital natives: Changing demographics and lifestyles impact beauty and personal care

Technology and beauty and personal care: Friend or foe?

Growing strength of drugstores: Private label products’ gain is another brand’s loss

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 25 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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