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Country Report

Colour Cosmetics in Germany

| Pages: 37

Price: US$900

About this Report

Executive Summary

TRENDS

  • Colour cosmetics enjoyed stable growth of 4% in current value terms in 2012. The category saw a mixed performance in 2012, with a 1% decline in lip products and stable growth of 1% recorded in facial make-up. Despite the lacklustre sales of lip products and eye shadow, overall colour cosmetics managed to achieve a better performance in 2012 than in the previous year in current value terms.

COMPETITIVE LANDSCAPE

  • In 2012, L’Oréal Deutschland continued to lead colour cosmetics in Germany, with a high value share of 36%. The company benefited from its ability to serve the needs of a broad target market. The company’s five brands – Jade, L’Oréal Paris, Lancôme, Helena Rubinstein and Vichy – could all increase their value sales. The Jade and L’Oréal Paris brands were able to build product credibility by launching the first virtual make-up school and make-up lounge. Consumers are able to watch tutorials on how to apply various products to create the intended look, and upload their own picture to find colour cosmetics in their skin tones.

PROSPECTS

  • Value sales of colour cosmetics are expected to experience stable growth over the forecast period, due to the rising consumer demand for natural/organic colour cosmetics in Germany. Natural and organic colour cosmetics are set to influence the category as a whole, as more and more manufacturers and private label are expected to launch naturally-derived make-up. Colour cosmetics is forecasted to increase by a CAGR of 1% in constant value terms over the forecast period 2012-2017.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Germany?
  • What are the major brands in Germany?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Germany - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2007-2012
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2007-2012
  • Table 3 Colour Cosmetics NBO Company Shares by Value 2008-2012
  • Table 4 Colour Cosmetics LBN Brand Shares by Value 2009-2012
  • Table 5 Eye Make-up LBN Brand Shares by Value 2009-2012
  • Table 6 Facial Make-up LBN Brand Shares by Value 2009-2012
  • Table 7 Lip Products LBN Brand Shares by Value 2009-2012
  • Table 8 Nail Products LBN Brand Shares by Value 2009-2012
  • Table 9 Colour Cosmetics Premium LBN Brand Shares by Value 2009-2012
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2012-2017

Colour Cosmetics in Germany - Company Profiles

Beiersdorf AG in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Beiersdorf AG: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 2 Beiersdorf AG: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 3 Beiersdorf AG: Competitive Position 2012

L'Oréal Deutschland GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 L’Oréal Deutschland GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 L´Oréal Deutschland GmbH: Competitive Position 2012

Procter & Gamble GmbH in Beauty and Personal Care (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Procter & Gamble GmbH: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Procter & Gamble GmbH: Competitive Position 2012

Beauty and Personal Care in Germany - Industry Context

EXECUTIVE SUMMARY

Beauty and personal care continues to grow in 2012

Parapharmacies/drugstores leads beauty and personal care

“Greenwashing” cannibalises the sales of certified organic products

Men’s grooming gains momentum

Moderate retail value growth is expected

KEY TRENDS AND DEVELOPMENTS

Beauty and personal care retains its spark despite the economic downturn

Grooming gains importance in an ageing country

The demand for natural products is slowing down, but is still present

Innovations seen in beauty retailing concepts

Internet retailing picks up speed

MARKET DATA

  • Table 12 Sales of Beauty and Personal Care by Category: Value 2007-2012
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
  • Table 14 Sales of Premium Cosmetics by Category: Value 2007-2012
  • Table 15 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
  • Table 16 Beauty and Personal Care GBO Company Shares by Value 2008-2012
  • Table 17 Beauty and Personal Care NBO Company Shares by Value 2008-2012
  • Table 18 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
  • Table 20 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
  • Table 21 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 24 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
  • Table 25 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
      • Eye Shadow
        • Premium Eye Shadow
        • Mass Eye Shadow
      • Mascara
        • Premium Mascara
        • Mass Mascara
      • Other Eye Make-Up
        • Premium Other Eye Make-Up
        • Mass Other Eye Make-Up
    • Facial Make-Up
      • Blusher/Bronzer/Highlighter
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
      • Foundation/Concealer
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
      • Powder
        • Premium Powder
        • Mass Powder
      • Other Facial Make-Up
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
    • Lip Products
      • Lip Gloss
        • Premium Lip Gloss
        • Mass Lip Gloss
      • Lip Liner/Pencil
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
      • Lipstick
        • Premium Lipstick
        • Mass Lipstick
      • Other Lip Products
        • Premium Other Lip Products
        • Mass Other Lip Products
    • Nail Products
      • Nail Polish
        • Premium Nail Polish
        • Mass Nail Polish
      • Nail Treatments/Strengthener
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
      • Polish Remover
        • Premium Polish Remover
        • Mass Polish Remover
      • Other Nail Products
        • Premium Other Nail Products
        • Mass Other Nail Products

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Premium vs Mass
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume alternative
  • Retail volume alternative % growth
  • Retail volume alternative per capita

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