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Country Report

Pakistan Flag Colour Cosmetics in Pakistan

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Due to the lack of brand-specific loyalty and awareness, the consumer trend is towards impulse buying from retailers. International manufacturers are vying to change this trend by creating brand-specific loyalty and awareness through promotional campaigns, events and fashions shows.

COMPETITIVE LANDSCAPE

  • L’Oréal Groupe was the leading player in colour cosmetics in 2015 with a 13% value share. The company actively sponsors fashion shows, and carries out promotions through print advertising in premier fashion magazines of Pakistan. The company also carried out a number of special promotions and discount programmes for modern retail outlets during 2015. The company continued to work towards having premium retailers’ shelf space in modern retail outlets during 2015 and mainly targeted the educated affluent class of urban female consumers through its product portfolio and quality offerings.

PROSPECTS

  • Colour cosmetics in Pakistan is expected to register a retail value CAGR of 13% in constant terms over the forecast period with retail value sales expected to reach PKR17.2 billion by 2020. Much of this growth is expected to be driven by the fact that awareness of various colour cosmetic products is set to increase among the semi-urban and rural populations of Pakistan due to increased media exposure, female literacy and rising urban employment. Increased awareness and rising income levels over the forecast period are expected to help drive sales of colour cosmetic products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Pakistan?
  • What are the major brands in Pakistan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2010-2015
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2011-2015
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020

Beauty and Personal Care in Pakistan - Industry Context

EXECUTIVE SUMMARY

International media exposure drives awareness of new segments

Higher disposable incomes drive demand for beauty and personal care products

Higher female employment aids growth of beauty and personal care products

Electronic and social media helps drive consumer awareness

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Eye Shadow
          • Mascara
            • Other Eye Make-Up
            • Facial Make-Up
              • BB/CC Creams
                • Blusher/Bronzer/Highlighter
                  • Foundation/Concealer
                    • Powder
                      • Other Facial Make-Up
                      • Lip Products
                        • Lip Gloss
                          • Lip Liner/Pencil
                            • Lipstick
                              • Other Lip Products
                              • Nail Products
                                • Nail Polish
                                  • Nail Treatments/Strengthener
                                    • Polish Remover
                                      • Other Nail Products
                                      • Colour Cosmetics Sets/Kits

                                      Statistics Included

                                      For each category and subcategory you will receive the following data in Excel format:

                                      From Passport

                                      • Market Sizes
                                      • Company Shares
                                      • Brand Shares
                                      • Distribution
                                      • Premium vs Mass
                                      • Pricing
                                      • Products by Ingredient

                                      Market size details:

                                      • Retail volume
                                      • Retail volume % growth
                                      • Retail volume per capita
                                      • Retail value retail selling price % growth
                                      • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                      • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                      • Retail value manufacturer selling price % growth
                                      • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                      • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                      • Retail volume alternative
                                      • Retail volume alternative % growth
                                      • Retail volume alternative per capita

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