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Country Report

Pakistan Flag Colour Cosmetics in Pakistan

| Pages: 19

Price: US$900

About this Report

Executive Summary

TRENDS

  • Internet retailing constituted a small proportion of colour cosmetics sales despite witnessing growth in 2013. L'Oréal was one of the companies to officially make its products available online. It also provided an online consultancy to solve consumers’ cosmetics problems and help them decide on which product is the best for them. L'Oréal also set up an online make-up catalogue on Facebook to teach women makeovers for several occasions.

COMPETITIVE LANDSCAPE

  • Medora of London (Pvt) Ltd led colour cosmetics in 2013 with value share of 16%. This main contributing factor to its success is its wide availability and affordable prices. Due to this, there is huge demand for its products in Pakistan. However, its share witnessed a marginal decrease over recent years. This was because of huge investment by international companies in Pakistan. Moreover, internet retailing is allowing international brands to penetrate the category more easily.

PROSPECTS

  • Colour cosmetics faces hindrance due to the lack of awareness of products among the masses. Pakistani women are generally aware of traditional cosmetic products like lipsticks and nail polishes. There is a lack of awareness of new products and technologies in colour cosmetics in the country. The international and domestic brands need to educate the masses on innovation and uses of cosmetics.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Pakistan?
  • What are the major brands in Pakistan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2008-2013
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2008-2013
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2008-2013
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2009-2013
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2010-2013
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2010-2013
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018

Beauty and Personal Care in Pakistan - Industry Context

EXECUTIVE SUMMARY

New product launches and marketing campaigns help drive sales

Mass products maintain lead while premium products show steady growth

Multinationals keep domestic brands at bay

Modern grocery retailers continues to grow

Better times ahead for beauty and personal care

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2008-2013
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2008-2013
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2008-2013
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2009-2013
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2010-2013
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2008-2013
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2008-2013
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2013
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Eye Shadow
          • Mascara
            • Other Eye Make-Up
            • Facial Make-Up
              • Blusher/Bronzer/Highlighter
                • Foundation/Concealer
                  • Powder
                    • Other Facial Make-Up
                    • Lip Products
                      • Lip Gloss
                        • Lip Liner/Pencil
                          • Lipstick
                            • Other Lip Products
                            • Nail Products
                              • Nail Polish
                                • Nail Treatments/Strengthener
                                  • Polish Remover
                                    • Other Nail Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Pricing
                                  • Premium vs Mass
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail volume alternative
                                  • Retail volume alternative % growth
                                  • Retail volume alternative per capita

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