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Country Report

Pakistan Flag Colour Cosmetics in Pakistan

| Pages: 19

Price: US$990

About this Report

Executive Summary

TRENDS

  • Middle- and lower-class consumers in 2014 were engaged in impulse buying and were attracted to the deals and discounts offered by supermarkets and hypermarkets. Most of the buying decisions for colour cosmetics are made at the retailer’s counter. Companies find it difficult to make their customers loyal to their brands. In 2014, multinational companies were engaged in organising and sponsoring fashion shows to make strong relationships with their customers.

COMPETITIVE LANDSCAPE

  • L’Oréal Groupe was the leading player in colour cosmetics in 2014 with a 13% value share and sales of PKR1.0 billion. L’Oréal Groupe was engaged in sponsoring fashion shows throughout 2014. Its products were also advertised in premier fashion magazines in Pakistan in 2014. L’Oréal Groupe offers special discounts to supermarkets and hypermarkets. It successfully targets the upper class of consumers through high price and quality.

PROSPECTS

  • Colour cosmetics is expected to show a value CAGR of 15% at constant 2014 prices over the forecast period because consumers will become aware about personal development and self-confidence through mass media and outdoor advertisements. An increase in media penetration in rural areas will also drive the sales growth of colour cosmetics.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Pakistan?
  • What are the major brands in Pakistan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Table of Contents

Colour Cosmetics in Pakistan - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Sales of Colour Cosmetics by Category: Value 2009-2014
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2009-2014
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2009-2014
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2010-2014
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2011-2014
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2011-2014
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2014-2019
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2014-2019
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2014-2019

Beauty and Personal Care in Pakistan - Industry Context

EXECUTIVE SUMMARY

Rupee depreciation increases unit prices

Rapid urbanisation leads to growth of beauty and personal care

Local brands are focused on lower-class consumers

Global brands take the lead in new product developments

Electronic media helps to drive consumer awareness

MARKET DATA

  • Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
  • Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
  • Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Colour Cosmetics
    • Eye Make-Up
      • Eye Liner/Pencil
        • Eye Shadow
          • Mascara
            • Other Eye Make-Up
            • Facial Make-Up
              • Blusher/Bronzer/Highlighter
                • Foundation/Concealer
                  • Powder
                    • Other Facial Make-Up
                    • Lip Products
                      • Lip Gloss
                        • Lip Liner/Pencil
                          • Lipstick
                            • Other Lip Products
                            • Nail Products
                              • Nail Polish
                                • Nail Treatments/Strengthener
                                  • Polish Remover
                                    • Other Nail Products

                                  Statistics Included

                                  For each category and subcategory you will receive the following data in Excel format:

                                  From Passport

                                  • Market Sizes
                                  • Company Shares
                                  • Brand Shares
                                  • Distribution
                                  • Premium vs Mass
                                  • Pricing
                                  • Products by Ingredient

                                  Market size details:

                                  • Retail volume
                                  • Retail volume % growth
                                  • Retail volume per capita
                                  • Retail value retail selling price % growth
                                  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price % growth
                                  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
                                  • Retail volume alternative
                                  • Retail volume alternative % growth
                                  • Retail volume alternative per capita

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