As COVID-19 restrictions have relaxed, Thai consumers are living their normal lives again and resuming their social activities. However, some people remain cautious and continue to wear a mask, and this could hamper the recovery of demand for colour cosmetics, as a face mask covers part of the face, and some people will continue to avoid wearing make-up, or wear less make-up.
The blurring of boundaries with other categories is likely to continue to drive further momentum for colour cosmetics in the forecast period. Brands are expected to research and launch new products under a hybrid product concept, offering multiple benefits to consumers.
With the return to normal lifestyles, some consumers are expected to enjoy shopping for colour cosmetics at physical stores in shopping centres and department stores, where they can try a product to smell, feel and touch the texture, colour and scent. There are also likely to be more stand-alone luxury beauty specialists opened, following the opening of Hermès Beauty and Charlotte Tilbury in 2022.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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