While colour cosmetics are re-entering consumers’ routine, many prefer natural or no make-up styles, seeking to achieve a clean and healthy look with the products they use. Originating in K-beauty, dewy fresh skin has been a key trend prompting the adoption of “your skin but better” products.
In 2022, consumers became more conscious of false claims, and took the time to better educate themselves, sparking the beginning of the end of “fauxthenticity”. Light has been shed on the issue of “greenwashing”, as cultural and government focus is put on the issue of climate change and sustainability, increasing people’s awareness through events such as COP26, hosted at the end of 2021, and arguably more importantly through the media, with the success of programmes such as Blue Planet, which was first released in 2019.
Brands across mass and prestige colour cosmetics are investing heavily in tech solutions and the digital universe as a way of providing tailored, effective solutions to consumer concerns. Consumers are engaging with the digital space in two ways – through the customer experience and exploration.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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