Competitive Intelligence

As independent consultants, we talk to your competitors and customers to help you gain advantage and learn from best practices.

1. Profiling

We build profiles of competitors, suppliers, distributors and partners and analyse what companies say about themselves, as well as the opinions of their suppliers, customers and competitors.

Detailed qualitative and quantitative analysis
Performance analysis including sales, growth, share, profitability
Strategies including organisation, products, distribution, marketing
Identify strategic weaknesses in competitor positions
Track competitor activities and anticipate their strategies

2. Benchmarking

We analyse and collect data to benchmark the organisational processes and performance of companies versus competitors.

Metrics and quantitative performance indicators
Analysis of relationships in statistical data
Industry and company trend analysis for context
Operational performance and strategic orientation

3. Partner evaluation

We help clients and institutional advisors identify and evaluate suitable partners, sales agents, suppliers and distribution channels. Potential targets are shortlisted through analysis, interviews and value proposition testing.

Filtering through selection criteria - size, experience, network, reputation
Shortlist of suitable targets
Final recommendations - position, services, growth, strengths and weaknesses

Who do we help?

Business and customer development managers
Category and product managers
Corporate strategy and planning departments
International sales and marketing teams
Market intelligence managers
Purchasing

About Consulting

Organisation Types we support

Select the appropriate organisation type below to find out how we support our clients with custom projects

Project Examples

Testimonials

"The competitive insight Euromonitor provided us exceeded all expectations and actively impacts our strategy decision making process. They have provided us with insight that went well beyond our existing knowledge base, allowing us to better assess our future roadmap of opportunities." Strategic Planning Director, Whirlpool International

"I found the Euromonitor team responsive and quick in understanding the business needs. The study was structured to help identify the opportunities in the marketplace and the outputs were helpful in formulating the business plans and the go to market strategy." Unilever Asia