After a tough couple of years retailers and manufacturers of computers are likely to have built up a large backlog of old stock which could present challenges in bringing new models to the market. As such, excess inventory will need to be managed carefully by companies.
While sales of computers are expected to decline in retail volume terms over the forecast period the future is lightly more positive for peripherals, with this still being linked to the switch to home working. In response to this demand manufacturers are focused on developing new products to support hybrid work environments with this being expected to drive demand over the forecast period.
Brand and system loyalty continues to play a key role in sales of computers and peripherals, particularly when it comes to Apple. However, the market has also seen the emergence of Chinese brands looking to compete through the offer of similar technological features but at more affordable prices.
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Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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