Despite being the driving force behind computers during the review period, high-quality and recently purchased devices are reducing overall retail volume sales figures for laptops in Austria. High-quality devices by players like Apple (MacBook) or Lenovo enjoy popularity and have a long lifespan, although this is set to undermine demand opportunities in the forecast period.
Nonetheless, innovations in laptops have made them more powerful and portable, with many features previously only available via tablets. In Austria, the trend of consumers shifting from tablets to laptops is also being observed due to the increasing functionality and performance of the latter.
Foldable laptops, such as the Lenovo ThinkPad X1 Fold and Asus Zenbook Fold OLED, are gaining popularity, but their prices and performances still need to be established clearly. The gaming industry is set to remain a major driving force of computers and peripherals in Austria.
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Understand the latest market trends and future growth opportunities for the Computers and Peripherals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Computers and Peripherals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Computers and Peripherals
Computers and Peripherals includes Desktops and Portable Computers as well as monitors and printers.
See All of Our DefinitionsThis report originates from Passport, our Computers and Peripherals research and analysis database.
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