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Country Report

Australia Flag Confectionery in Australia

| Pages: 71

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery is growing by 4% in current value terms in 2013, predominately driven by the growth of boxed assortments and specifically twist wrapped miniatures; the latter a category primarily composed of one brand, Cadbury Favourites. Boxed assortments have traditionally been promoted as a popular gift option, as demonstrated by the tagline for Cadbury Favourite: “What to bring when you are told not to bring a thing”. Consumption occasions for twist wrapped miniatures are becoming more blurred however, as price competition between Coles and Woolworths supermarket chains has led to considerable discounting. Twist wrapped miniatures are now at a price point where consumers consider them as an affordable treat for themselves. No longer regarded as just for gift giving occasions, twist wrapped miniatures are growing by 13% in value in 2013. Standard boxed assortments are experiencing a similar trend, but to a lesser extent.

COMPETITIVE LANDSCAPE

  • Mondelez Australia Pty Ltd leads chocolate confectionery in Australia with a 43% value share, through its ownership of the Cadbury brand. The popularity of the Cadbury brand in Australia is being given a boost due to the Joyville campaign, in which it is suggested that Cadbury chocolate products are produced in a magical land called Joyville. The campaign has strong experiential elements, most notably the painting of an old steam train in Cadbury colours, visiting Redfern station in Sydney to hand out free chocolates to commuters. This campaign brings an additional element of excitement to Cadbury’s new releases, including the new Cadbury Marvellous Creations brand of tablets and countlines, notable for being filled with surprising ingredients, such as gummi bears and poppin’ candy. Within only two years, Cadbury Marvellous Creations is already the third most popular brand of tablet with a 6% value share. This is still far less than the Cadbury Dairy Milk brand which has a 57% value share, having been given a boost in 2013 when the size of the tablet was increased from 200g to 220g. Cadbury is being given a further boost in 2013 due to its association with a Coles supermarket campaign to allow kids to win 10,000 tickets to a concert by popular boy-band, One Direction.

PROSPECTS

  • Chocolate confectionery in Australia has a youthful skew, predominately aimed at children, but also young adults. The upwards shift in the number of births in Australia since 2007 will therefore serve to drive growth in chocolate confectionery that is targeted towards children. The most obvious of these is chocolate with toys which will see a constant value CAGR of 6%, whilst chocolate confectionery overall will only have a constant value CAGR of 2%. Volume CAGR on the other hand will be 3%, as price discounting by Woolworths and Coles will intensify over the forecast period. Unit prices of chocolate confectionery will fall from A$23/kg in 2013 down to A$22/kg in 2018, despite a simultaneous shift by consumers to more premium options.

Gum

TRENDS

  • Following on from an era of strong growth that began in 2010, gum in Australia is growing by 5% in current value terms in 2013. This strong growth was triggered by the launch of a number of new brands, each of which placed great emphasis on flavours. Stuart Alexander & Co Pty Ltd launched Mentos 3D featuring 3-fruit flavours in the one piece of gum. Wrigley Co Pty Ltd’s Extra Active brand was launched in 2011 featured two “crystal strips” and a claim of “flavour intensity”. Flavour was therefore the primary driver of growth in gum over 2010 and 2011 with each new flavour increasing consumer interest and trial. After double digit value growth in both 2010 and 2011, value growth has slowed to 5% in current value terms in both 2012 and 2013.

COMPETITIVE LANDSCAPE

  • Wrigley Co Pty Ltd holds a virtual monopoly on chewing gum in Australia, with a value share of 95% in 2013. Wrigley Co’s share chiefly comes from the Extra brand, with its sub-brands Extra Active, Extra Professional and Extra White, all of which target adults. There is also the 5 brand which targets teenagers, and Juicy Fruit which targets children. Other Wrigley brands include Eclipse and Airwaves, both of which are fading as consumers increasingly choose Extra, predominately for the brand’s association with dental health and the elimination of bad breath.

PROSPECTS

  • Whilst consumers of gum have traditionally been children and teenagers, this has changed since the 1980s to the extent that adults are now the primary target demographic of most brands. This is particularly the case in relation to Wrigley Co Pty Ltd’s Extra, which is by far the most successful brand. The children and teenage demographics remain influential and will impact the shape of the gum market in Australia over the forecast period.

Sugar Confectionery

TRENDS

  • Growing by 5% in current value terms in 2013, sugar confectionery has continued a run of solid growth that began in 2010. This growth has been led mostly by pastilles, gums, jellies and chews which is delivering 6% value growth, whilst other, old-fashioned confections such as boiled sweets have seen their presence slowly deteriorate. Australia has a particularly strong preference for pastilles, gums, jellies and chews, partially due to the presence of two Australian companies with a long heritage: Allen’s, which is now owned by Nestlé Australia Ltd, and The Natural Confectionery Company, now owned by Mondelez Australia Pty Ltd. Both brands offer an extensive range and invest heavily in regular new product releases that serve to generate consumer interest in the category. The popularity of pastilles, gums, jellies and chews has embedded a preference for chewy confectionery amongst Australian consumers, a preference which can also be seen in the success of the 2012 launch of Eclipse Chewy Mints from Wrigley’s Co Pty Ltd.

COMPETITIVE LANDSCAPE

  • Nestlé Australia Ltd leads sugar confectionery with a 21% value share in 2013, most of which comes from its Allen’s brand, which is in turn the most popular brand in sugar confectionery. Nestlé Australia’s Allen’s brand has an 18% value share and a presence across multiple categories. Most of its revenue however, comes from pastilles, gums, jellies and chews, where it faces growing competition from the Mondelez Australia-owned The Natural Confectionery Company. Allen’s almost lost its leadership in pastilles, gums, jellies and chews in 2013 dropping to 25%, only slightly above The Natural Confectionery Company at 24%. This is partially due to parental concern about their children’s health and the perception that The Natural Confectionery Company is an inherently healthier brand. The Natural Confectionery Company is also benefiting from the success of its key 2012 product launch, Jelly Joiners, in which consumers are encouraged to combine flavours, with the pieces designed especially so that they are easy to join together. Promotion of Jelly Joiners is based on the claim that combining the orange flavour and the banana flavour will produce a bubble gum flavour, with other combinations resulting in further additional flavours.

PROSPECTS

  • Although it varies across the category, the target demographic for sugar confectionery is largely confined to children. This is the case for pastilles, gums, jellies and chews – which makes up the largest component of sugar confectionery – as well as the far smaller “other sugar confectionery” category. Pastilles, gums, jellies and chews will experience a constant value CAGR of 3%, whilst the constant value CAGR of “other sugar confectionery” will be 4%. Due to a significant rise in the number of births in Australia over the last half a decade, Australia is set to experience a similarly significant rise in the number of children over the forecast period. This will drive growth in sugar confectionery over the forecast period, particularly in those categories – such as those mentioned – whose target market is skewed towards children. Brands such as Tic Tac and Chupa Chups, whose target demographic is more aligned with teenagers and young adults, are likely to introduce flavours that better cater to children.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Australia?
  • What are the major brands in Australia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Australia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Aspirational food choices overcome poor economic performance

Naturally healthy products increasingly important

Private label adds value

Supermarkets stay strong, offering convenience, low prices and new concepts

Promising prospects for premium products

KEY TRENDS AND DEVELOPMENTS

Convenience drives growth in packaged food

Australian consumers inspired by premium home cooking

Increased concern about how food is produced

Ignore the economy, go gourmet

Supermarket wars

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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