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Country Report

Australia Flag Confectionery in Australia

| Pages: 50

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery in Australia slowed in 2015, with 3% current retail value growth, down from two consecutive years of 5% value growth in 2013 and 2014. A growing number of Australians consider themselves chocoholics, with many also considering themselves connoisseurs and only purchasing premium brands. While such premium brands – which are predominately imports – were cheaply available due to the high Australian dollar over 2013 and 2014, this began to fade in 2015.

COMPETITIVE LANDSCAPE

  • Kraft Foods Ltd remained the leader in chocolate confectionery and accounted for 39% of retail value sales in 2015, losing a percentage point from 40% in 2014. Kraft Food Ltd is particularly strong in tablets, through its Cadbury Dairy Milk, Old Gold, Cadbury Bubbly and Marvellous Creations brands. Within its own brands, there was a shift away from Cadbury Dairy Milk – the brand’s retail value share in tablets declined by 10 points in two years from 42% in 2013 to 32% in 2015 – and towards its “fun “ Marvellous Creations and Cadbury Bubbly brands, as well as its dark chocolate brand Old Gold. The Cadbury Dairy Milk brand is also experiencing a shift in focus, away from milk chocolate blocks, and towards chocolates with a range of fillings. Kraft Food Ltd’s primary competition in tablets comes from the Lindt brand, the retail value share of which continued to rise in 2015, as consumers look for something increasingly indulgent in their chocolate.

PROSPECTS

  • Chocolate confectionery is expected to slow over the forecast period, from a retail volume CAGR of 4% over 2010-2015 to only 1% over 2015-2020. This slowdown is expected due to a number of factors, including consumers embracing portion control, the incremental reductions in the sizes of tablets and countlines, the lower Australian dollar increasing the prices of premium imports and the possibility of the upcoming cocoa shortage.

Gum

TRENDS

  • With no significant product launches in 2015, gum registered current retail value growth of 2% to reach A$246 million. What growth there was however was experienced at the premium end of the market, which meant that volume growth lagged value growth.

COMPETITIVE LANDSCAPE

  • Wrigley Co has continued to dominate gum in 2015 with 87% of retail value sales through brands such as Extra, 5, Eclipse, PK, Juicy Fruit and Hubba Bubba. This share slipped from over 90%, prior to 2014, largely due to the gains made by Stuart Alexander & Co’s Mentos brand, whose market share reached 8% in 2015. The success of Mentos was due largely to the launch of Mentos Pure Fresh, and its positioning of fresh breath.

PROSPECTS

  • Gum will continue to grow steadily in Australia, with a retail value CAGR of 2% (constant 2015 prices) expected over the forecast period. This period will be characterised by competing with mints as breath-freshening products. Since Wrigley Co is the leader of both categories it is in its interest to keep both categories growing, and the company largely achieved this by launching brands for niche target markets and consumption occasions where neither gum nor mints currently have a strong presence. Wrigley’s Extra White Bubblemint was one example for the chewing gum category, which attracted teenagers and therefore introduced them to chewing gum. Wrigley to beat also launched Mentos NOW in 2015, in the mints category, catering for consumers who desire a sugar-free mint. Since their sugar-free status has long been one of the advantages of chewing gum over mints, the success of Mentos NOW is likely to dampen growth prospects of chewing gum. Meanwhile the launch of Wrigley’s Extra White Bubblemint is likely to further erode the popularity of bubblegum, which is expected to continue to experience limited growth with a retail value CAGR of 1% (constant 2015 prices) over the forecast period.

Sugar Confectionery

TRENDS

  • Most of the activity in confectionery in 2015 was in chocolate confectionery. Although Australian consumers are increasingly inclined to snacking, such snacking trends usually manifest themselves as a preference for snacks that offer either health or indulgence, with chocolate confectionery highly suited to offering the latter. While there are indulgent sugar confectionery products, they are comparatively rare compared to their presence in chocolate confectionery. Sugar confectionery consequently only experienced mild current retail value growth of 3% in 2015 – some categories such as medicated confectionery and boiled sweets, experienced little or negative growth.

COMPETITIVE LANDSCAPE

  • Nestlé Australia remained the leader in sugar confectionery in 2015, and accounted for 24% of retail value sales, with major brands across several categories. These include Allen’s in both pastilles, gums, jellies and chews and standard mints, Life Savers in boiled sweets, while also dominating the declining medicated confectionery category with 58% retail value sales. In contrast, Nestlé Australia’s two closest competitors, Wrigley Co and Kraft Foods, specialise in a comparatively smaller number of categories – mints in the case of Wrigley Co and other sugar confectionery in the case of Kraft Foods. All three major players have a strong presence in pastilles, gums, jellies and chews, by some distance the largest category in sugar confectionery.

PROSPECTS

  • Value growth of sugar confectionery is expected to slow over the forecast period compared to the review period, although volume growth is expected to grow slightly faster than value growth at a CAGR of 2%. Competition with the more indulgent options of chocolate confectionery and more functional chewing gum is expected to drive consumers away from sugar confectionery, leaving the category to cater to more price-sensitive consumers. While a number of categories, such as liquorice, are experiencing both strong growth and premiumisation, such categories are currently only catering to niche audiences. This may change over the forecast period however, depending upon how fast currently-negligible niches such as artisanal liquorice and artisanal marshmallows develop. Outside of these niche markets however, price competition is expected to continue, suppressing value growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Australia?
  • What are the major brands in Australia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Australia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Australia - Company Profiles

Wesfarmers Ltd in Packaged Food (Australia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Wesfarmers Ltd: Key Facts
  • Summary 4 Wesfarmers Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Wesfarmers Limited: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Wesfarmers Limited: Competitive Position 2014

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Growth in packaged food slows as consumers skip meals and shift to fresh food

Is this the end of the “foodie” revolution?

Aldi now the largest player within packaged food in Australia

Supermarkets dominance beginning to weaken

Value growth to return over the forecast period

KEY TRENDS AND DEVELOPMENTS

The death of the family dinner

Australia has a snack attack

The Aldi effect

“For those who’ve come across the seas, we’ve boundless (food) to share”

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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