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Country Report

Australia Flag Confectionery in Australia

| Pages: 69

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Unit prices of chocolate confectionery increased from A$23.75/kg in 2013 up to A$24.49/kg in 2014, as consumers migrated to more premium brands such as Lindt, and more premium products such as standard boxed assortments. A growing number of Australians are identifying themselves as “foodies” and are consequently more receptive to gourmet offerings. This led to a significant shift from previous growth patterns in which twist wrapped miniatures drove most of the growth, but has now been left behind as consumers shift to the more premium offerings of standard boxed assortments. The negative growth felt in twist wrapped miniatures was partially due to the continued failure of Mars Australia Pty Ltd to popularise its own twist wrapped miniature offerings.

COMPETITIVE LANDSCAPE

  • Owners of Cadbury, Kraft Foods Ltd, remained the largest player in chocolate confectionery in Australia, with predicted 41% value share in 2014. The company reacted to the trend towards specific confectionery through the expansion of the Marvellous Creations brand, which is set to hold 9% value share of tablets. Marvellous Creations differentiates itself from other tablets through special ingredients such as “jelly popping candy beanies” and “peanut butter biscuit and banana.” Nestlé Australia Ltd responded through expanding its Wonka brand into tablets with such variants as “Triple Chocolate Whipple” and “Crunchilicious” and attracting 6% value share of tablets. Kraft Foods Ltd’s Cadbury Dairy Milk is still by far the most popular brand of tablet in Australia, with 41% value share but these new entrants have eroded much of its leadership, having fallen from 51% value share in 2012.

PROSPECTS

  • Chocolate confectionery in Australia is expected to deliver a value CAGR of 1% at constant 2014 prices over the forecast period. Retail volumes are expected to grow at a similar rate, a significant decline from the 3% volume CAGR over the forecast period. This means that whilst price discounting was the defining feature of chocolate confectionery over the review period, the forecast period will be more defined by gradual premiumisation. Although fast growing products such as standard boxed assortments will continue to experience price erosion, this will more than be made up for by additional customers leading to a strong value CAGR at constant 2014 prices for standard boxed assortments of 3%.

Gum

TRENDS

  • Gum is set to experience a decline for the second consecutive year in 2014. This is a significant change from the period 2010-2011 where the category experienced double-digit positive growth, based on a wave of new product developments. With few new product developments in 2014, consumer interest waned, particularly in relation to the brand that had previously been responsible for much of this growth: Wrigley’s 5 brand. Targeted at young males, 5 was initially a success with flavours such as Cobalt (actually a peppermint) and Electro, but the popularity of the brand has slipped as consumers migrated back to more traditional mint-based flavours.

COMPETITIVE LANDSCAPE

  • The Wrigley Co Pty Ltd has a virtual monopoly on gum in Australia with predicted 94% value share for 2014, most of which is comprised of Extra with 66% value share, up from 63% in 2013. Extra is made up of several sub-brands including Extra White, Extra Active and Extra Professional. It is the latter which is driving the most growth in 2014, due to the claims that it cleans teeth and makes them whiter. It has therefore benefited from the shift to fortified-functional gum, the only growth segment of gum in Australian in 2014. The growth of Extra is consequently coming from the brand’s health positioning, increasing the brand’s appeal to white collar workers.

PROSPECTS

  • Gum is expected to continue its downward trajectory over the forecast period, with a value CAGR of -2% at constant 2014 prices. Whilst the downward pressure being placed on gum from the lack of impulse sales created by consumers increasingly using self-service checkouts is likely to only be a short-term concern – since this is a switch that can only happen once – the gradual deterioration of independent small grocers is likely to continue providing progressively fewer outlets at which gum can be sold.

Sugar Confectionery

TRENDS

  • Sugar confectionery is set to grow by 4% in current value terms in 2014. The growing number of children, the result of a mini-baby boom that has taken place in Australia since 2007, played an important role in driving this growth. This was particularly so for lollipops, which is predicted to record 4% value growth in 2014. Unit prices also shifted upwards, largely due to the growing popularity of mints, which benefited from continued specific innovations.

COMPETITIVE LANDSCAPE

  • Nestlé Australia Ltd is set to lead sugar confectionery in 2014 with predicted 21% value share, slipping down from the 23% value share experienced in 2013. Nestlé Australia’s strengths come mostly from pastilles, gums, jellies and chews, and medicated confectionery, where its Allen’s Butter-Menthol, Allen’s Soothers, and Allen’s Anticol, covers virtually every medicated confectionery requirement. This is reflected in its marketing campaign, featuring a frog, a husky dog and a horse, to reflect the different sorts of coughs that consumers may wish to use medicated confectionery to treat. After two consecutive mild winters, the demand for Nestlé’s medicated confectionery brands has been soft in 2014. This softening of share is also due to a lack of new product developments in the Allen’s brand of pastilles, gums, jellies and chews, in contrast to the far more frequent product launches of its two competitors, Wrigley’s Starburst and Kraft Food’s The Natural Confectionery Co.

PROSPECTS

  • Sugar confectionery in Australia is expected to grow by a value CAGR of 3% at constant 2014 prices over the forecast period, driven by the growth in the number of children. Popular brands from other markets, most notably the US and the UK, are expected to enter the category, attracted to the growth opportunities offered. Meanwhile, existing brands such as Tic Tac and Chupa Chups, which tend to attract larger numbers of teenagers and young adults are expected to launch flavours that better cater to children.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Australia?
  • What are the major brands in Australia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Australia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Packaged Food in Australia - Industry Context

EXECUTIVE SUMMARY

Packaged food losing out to alternatives

Health Star Ratings are introduced

Brand power diminishing

Supermarkets still the main distribution channel

Health and time factors hamper growth

KEY TRENDS AND DEVELOPMENTS

Out with the old, in with the new

Private label driving premium product development

Sales of food intolerance products rise

Health Star Ratings

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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