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Country Report

Austria Flag Confectionery in Austria

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery was influenced by several distinctive trends in 2015. Firstly, the increasingly busy lifestyles of Austrians drove the trend towards snacking, whether at home or on the go. Given this, consumers opted for smaller pack sizes that could easily be portioned. Another trend visible in chocolate confectionery in 2015 was towards indulgence products, including chocolate delicacies such as combinations of sweet and salty flavours, as well as chocolate and caramel and nuts. Also, the trend towards combining chocolate confectionery with products from dairy and biscuits was noticeable.

COMPETITIVE LANDSCAPE

  • Mondelez led chocolate confectionery in 2015, accounting for a value share of 35% generated through the strong performances of its brands, including Milka, Suchard, Toblerone, Bensdorp, Papillon and others. Even so, the bulk of its sales was generated through its flagship brand, Milka. In addition to focusing on offering several brands in overall confectionery, the company benefited from the high number of new product launches it introduces each year, as well as from the strong advertising activity it provides for those products.

PROSPECTS

  • Over the forecast period, chocolate confectionery is anticipated to continue to be driven by new product launches. Manufacturers are expected to additionally focus on delivering products which address the snacking trend in particular, as well as the trend towards indulgence. As the health awareness of younger Austrians increases in the future, they will likely opt for small delicacy treats, thus consuming less chocolate but aiming for small tasty portions which satisfy their minimal daily need for chocolate. At the same time, a large number of Austrians are also set to continue using chocolate as usual, regarding it as an indulgence which they do not wish to give up.

Gum

TRENDS

  • Gum was strongly influenced by the ongoing health and wellness trend in 2015. With a growing number of consumers becoming increasingly aware of the importance of regulated sugar intake, demand for sugar-free products increased in Austria. In addition, parents were stricter with their children and tended to keep them away from products containing high levels of sugar. Consumers in Austria also placed great emphasis on healthy teeth. White teeth and a radiant smile are regarded as signs of overall health. Gum was strongly influenced by these trends in 2015.

COMPETITIVE LANDSCAPE

  • Wrigley maintained its strong leadership in gum in 2015, accounting for a value share of 89%. The company benefited from its globally-known Orbit, Airwaves, 5 Gum, Hubba Bubba, Wrigley’s Spearmint and Wrigley’s Doublemint brands. While the company did not invest in any new product launches in 2015, it was still able to record the largest increase in sales in both percentage and absolute terms.

PROSPECTS

  • Gum is anticipated to continue to be strongly led by chewing gum over the forecast period. With health awareness expected to continue to increase among Austrians in the future, the shift away from chewing gum with regular sugar content and bubble gum and to chewing gum with lower sugar content is expected to remain strongly visible. In addition, the usage of chewing gum as a breath freshener and a substitute for mints is also likely to increase. Consequently, chewing gum is set to continue recording the highest value CAGR at constant 2015 prices over the forecast period.

Sugar Confectionery

TRENDS

  • Sugar confectionery was strongly influenced by two distinctive factors in 2015. On the one hand, the ongoing health and wellness trend led to an increased consumer shift to sugar-free products. Many consumers became increasingly aware of the fact that controlled sugar intake is one of the main factors to contribute to healthier lifestyle and nutrition. Sugarised sugar confectionery was thus considered as high in calories and regarded as potentially harmful, as it can lead to obesity and weight gain.

COMPETITIVE LANDSCAPE

  • Haribo led sales of sugar confectionery in 2015, accounting for a 26% value share. The company primarily profited from its Haribo brand, which was almost synonymous with gums and jellies in Austria. In addition to the Haribo brand, the company also marketed the Maoam brand (chews). The popularity of Haribo was further underpinned by consistent new product launches, as well as investment in advertising campaigns.

PROSPECTS

  • Over the forecast period, sugar confectionery is expected to continue to be influenced by the health and wellness trend, thus further driving consumer demand for sugar-free varieties of sugar confectionery. In addition, the trend towards new product launches is also anticipated to continue, with manufacturers focusing primarily on innovative flavours. Finally, the trend towards vegan and vegetarian varieties in sugar confectionery is also set to be strongly visible over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Austria?
  • What are the major brands in Austria?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Austria - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Austria - Company Profiles

Josef Manner & Co AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Josef Manner & Co AG: Key Facts
  • Summary 4 Josef Manner & Co AG: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Josef Manner & Co AG: Competitive Position 2015

Mondelez Österreich GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mondelez Österreich GmbH: Key Facts
  • Summary 7 Mondelez Österreich GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Mondelez Österreich GmbH: Competitive Position 2015

Rewe International AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Rewe International AG: Key Facts
  • Summary 10 Rewe International AG: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 11 Rewe International AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 12 Rewe International AG: Competitive Position 2014

Unilever Austria GmbH in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 13 Unilever Austria GmbH: Key Facts
  • Summary 14 Unilever Austria GmbH: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 15 Unilever Austria GmbH: Competitive Position 2015

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Slower growth compared to the review period

Key trends in 2015 include grilling, snacking, vegetarian food and innovation

Private label maintains its lead in packaged food

The grocery retailers channel maintains its strong position

Positive performance for packaged food expected in the future

KEY TRENDS AND DEVELOPMENTS

Vegetarianism is the new organic

Evolution of barbequing: From favourite pastime to major trend

Unstoppable refinement of private label

The snacking trend continues to thrive

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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