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Country Report

Austria Flag Confectionery in Austria

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Austrian consumers continue to indulge in confectionery for fun and enjoyment. Premium and speciality products are showing a good performance in Austria, which is attributable to consumers’ demand for affordable luxuries and indulgence. Therefore, manufactures of branded products are increasingly using dark chocolate, caramel and nuts as ingredients in their products. Nonetheless, the continued development of more sophisticated private label products is also being seen in Austria, showing the importance of premiumisation in chocolate confectionery. Consequently, chocolate confectionery is expected to increase by 4% in current value terms in 2014, which is in line with the CAGR seen over the review period.

COMPETITIVE LANDSCAPE

  • Chocolate confectionery in Austria is expected to be led by Mondelez and Ferrero Austria in 2014. Mondelez is expected to account for a 35% value share in Austria in 2014, thanks to its well-known brands Milka, Suchard and Toblerone. In 2012, Kraft Foods Inc was renamed Mondelez International Inc globally, followed by a national change in the company name locally from Kraft Foods Österreich to Mondelez Österreich. In 2013, all former Kraft Foods brands were owned by Mondelez. With the company being a leading manufacturer of sweet and savoury snacks and chocolate confectionery worldwide, it continued to implement its strategy of focusing on innovation and new product launches.

PROSPECTS

  • Chocolate confectionery is anticipated to continue to register a good performance over the forecast period. Whilst consumers are predicted to continue to demand high-quality products and innovations, manufacturers are expected to continue investing in new product developments and strong marketing activity over the forecast period. Consumers in Austria are anticipated to continue to opt for smaller pack sizes of luxury chocolate in which they can indulge occasionally, rather than going for standard chocolate brands more frequently.

Gum

TRENDS

  • The relatively mature and highly concentrated gum category in Austria is undergoing transition, with gum moving from being a pleasurable product to a medicated and value-added product. In response to growing health concerns amongst Austrian consumers, manufacturers are offering new sugar-free gum products with various dental benefits. Due to the fact that white teeth are regarded as a symbol of overall health and good oral hygiene, consumers are opting for sugar-free gum which offers benefits such as teeth whitening and regulation of oral pH-value. In addition, the decongestant features of sugar-free gum, for instance with the Airwaves brand, is an additional health benefit. In the review period gum was able to post a current value CAGR of 3%, which is in line with the value growth expected to be generated in 2014.

COMPETITIVE LANDSCAPE

  • Wrigley clearly dominates gum in Austria; expected to reach an 85% value share in 2014. With a much smaller value share of 4%, Unilever Austria is anticipated to be ranked second in 2014, followed by GlaxoSmithKline Pharma with a value share of 2%. Whilst the second and third producers mainly focus on the niche of functional gum and target health-conscious consumers, the leader Wrigley implements the strategy of offering bubble gum, sugar-free and sugarised gum brands in order to reach the widest consumer base. Consequently, with no other major competitor in the overall gum category, Wrigley is predicted to post the highest increase in value share in 2014.

PROSPECTS

  • Over the forecast period sales of gum are anticipated to continue to be driven by the good performance of sugar-free gum, as consumers are expected to be increasingly influenced by the health and wellness trend and greater concerns about their dental and oral care. In addition, the demand for greater flavour variety and more convenient packaging types is also anticipated to impact the category. Lastly, demand for added health benefits and greater functionality are also predicted to push the sales of niches such as functional gum.

Sugar Confectionery

TRENDS

  • The ongoing influence of the health and wellness trend in Austria was a major obstacle to growth in sugar confectionery in 2014. Sugar confectionery predominantly includes products made from sugar, which has a high amount of calories, and is considered to be one of the main triggers of health problems such as obesity and diabetes. These factors are putting pressure on manufacturers to produce healthier and sugar-free solutions in order to offer products which also appeal to consumers who usually opt to avoid sugarised sugar confectionery. Consequently, sugar confectionery is anticipated to generate 2% current value growth in 2014, which is in line with the current value CAGR seen over the review period.

COMPETITIVE LANDSCAPE

  • Haribo Lakritzen Hans Riegel Betriebs and Storck are expected to lead sugar confectionery in 2014, generating value shares of 26% and 23% respectively. Both companies market well-established brands in the Austrian market, and are known for their ongoing investment in research and development. Whilst both manufacturers focus on a multi-brand strategy, Haribo benefits from the worldwide popularity of its brands Haribo and Maoam. Storck profits from its Austrian roots, being a recognised domestic manufacturer, offering brands such as Nimm2, Werther’s Original and Campino.

PROSPECTS

  • Sugar confectionery is expected to witness the continuation of the trend towards products with added health benefits. With an increasing number of consumers avoiding sugarised sugar confectionery over the forecast period due to growing health concerns, the demand for sugar-free formulations and products with added health benefits is anticipated to increase. Manufacturers are thus expected to also focus on new product launches in order to meet these demands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Austria?
  • What are the major brands in Austria?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Austria - Category Analysis

CHOCOLATE CONFECTIONERY IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

GUM IN AUSTRIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 30 NBO Company Shares of Gum: % Value 2010-2014
  • Table 31 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 32 Distribution of Gum by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Austria - Company Profiles

Josef Manner & Co AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Josef Manner & Co AG: Key Facts
  • Summary 4 Josef Manner & Co AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Josef Manner & Co AG: Competitive Position 2014

Spar Österreichische Warenhandels AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Spar Österreichische Warenhandels AG: Key Facts
  • Summary 7 Spar Österreichische Warenhandels AG: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 8 Spar Österreichische Warenhandels AG: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 9 Spar Österreichische Warenhandels AG: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Spar Österreichische Warenhandels AG: Competitive Position 2013

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

Packaged food market stable during 2014

Convenient and healthy packaged food products drive sales

Domestic producers continue to lead overall packaged food sales

Supermarkets remains the leading channel of distribution

Sales of packaged food are expected to slow-down during the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic stability leads to moderately positive packaged food sales

Health and wellness is the most enduring trend in packaged food

Snacking and on-the-go consumption results in new packaging formats

Private label poses a threat to branded products

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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