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Country Report

Confectionery in Austria

| Pages: 73

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The strong performance of chocolate confectionery in 2012 has been value rather than volume driven. The main driver of growth has been a trend for indulging in high-quality and premium-positioned products. This is linked to the current economic climate, with many consumers cutting back on bigger investments and treating themselves to smaller, more easily affordable things such as chocolate. This greater focus on premium products has not only been visible among manufacturers of branded goods. Private label products, especially those from the leading grocery retailers Rewe and Spar, have become increasingly sophisticated. Spar, for instance, has expanded its Spar Premium range by offering a variety of tablets, created in co-operation with the well-known Austrian chocolatier Josef Zotter. The entire range is produced using fairtrade cocoa and comes in four different flavours.

COMPETITIVE LANDSCAPE

  • Kraft Foods Österreich GmbH remains the leader in chocolate confectionery in 2012 with an estimated 36% value share thanks to its famous brands Milka, Suchard, Mirabell, Toblerone and others. Ranked second is Ferrero Österreich Handels GmbH with an 11% value share, generated through its brands Kinder Surprise, Mon Chéri, Ferrero Rocher, Kinder Chocolate and various others. Mars Austria OG ranks third with a 10% value share thanks to the leading position of its brands in countlines and twist wrapped miniatures, eg Mars, Celebrations, Balisto, Bounty, Twix and others.

PROSPECTS

  • Over the forecast period chocolate confectionery is expected to be influenced by the same trends observed in 2012. Consumer demand for new chocolate treats and premium indulgence products is likely to remain visible over 2012-2017 and trigger a high number of new product launches. The stronger impact of the health and wellness trend over the forecast period might also influence the category, with a greater number of consumers opting for organic and fairtrade chocolate confectionery.

Gum

TRENDS

  • The category has been influenced by the trend for sugar-free gum in 2012. With the growing influence of the general health and wellness trend, consumers are steadily shifting away from sugarised gum towards sugar-free variants. In addition, growing oral health concerns are driving sales of sugar-free gum, especially fortified/functional sugar-free gum. Furthermore, the category has also been influenced by higher unit prices triggered by the rising cost of raw materials (sugar) on the global market.

COMPETITIVE LANDSCAPE

  • The undisputed leader in gum in 2012 is Wrigley Austria GmbH with an 84% share of value sales. The company benefits from the global popularity of its brands Airwaves and Orbit, which have become a synonym for chewing gum. In addition, the newly introduced Wrigley’s 5 brand has also been able to generate strong sales, benefiting from its innovative flavours and modern packaging. Lastly, traditional Wrigley brands such as Doublemint and Hubba Bubba also contribute to the company’s overall share. Ranked second in 2012 is Unilever Austria GmbH with a 4% value share thanks to its fortified/functional Mentadent brand, followed by GlaxoSmithKline Pharma GmbH and its brand Odol-med 3 with a 2% value share.

PROSPECTS

  • Over the forecast period the category is expected to be strongly influenced by the ongoing trend for sugar-free gum and even more importantly health and wellness gum, such as fortified/functional variants. In addition, rising demand for more exotic and innovative flavours as well as chewing for pleasure are also expected to boost sales. Consequently, more new health and wellness gums are anticipated. Furthermore, the rising cost of sugar is expected to continue to influence the category over the next five years.

Sugar Confectionery

TRENDS

  • Sugar confectionery’s performance tends to be strongly driven by the introduction of new products, primarily from the two leading producers, Haribo Lakritzen Hans Riegel Betriebs GmbH and Storck GmbH. New launches from Haribo, Nimm 2 and Werther’s Original have fuelled sales in 2012. In addition, a trend towards reduced-sugar products as well as products which contain only natural sweeteners has been observed. Lastly, value growth in the category has also been impacted by the rising cost of sugar.

COMPETITIVE LANDSCAPE

  • Haribo Lakritzen Hans Riegel Betriebs GmbH and Storck GmbH remain the undisputed leaders within sugar confectionery in 2012, holding value shares of 26% and 23%, respectively. Haribo’s leading position can be attributed to brands such as Haribo and Maoam, which mainly appeal to a young consumer base. Storck GmbH owes its position to the popularity of brands such as Nimm 2, Werther’s Original and Campino, which are present in many sugar confectionery categories.

PROSPECTS

  • Over the forecast period sugar confectionery is expected to continue to benefit from new product launches, including those introduced in 2012. Within this, the main trend will be towards sugar-free products but more importantly products that contain only natural sweeteners as substitutes for sugar.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Austria market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Austria?
  • What are the major brands in Austria?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Austria - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 14 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 17 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 18 Sugar Confectionery Company Shares 2008-2012
  • Table 19 Sugar Confectionery Brand Shares 2009-2012
  • Table 20 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2007-2012
  • Table 26 Sales of Gum by Category: Value 2007-2012
  • Table 27 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 29 Leading Flavours for Gum 2007-2012
  • Table 30 Gum Company Shares 2008-2012
  • Table 31 Gum Brand Shares 2009-2012
  • Table 32 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2012-2017

Confectionery in Austria - Company Profiles

Josef Manner & Co AG in Packaged Food (Austria)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Josef Manner & Comp AG: Key Facts
  • Summary 4 Josef Manner & Comp AG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Josef Manner & Comp AG: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Josef Manner & Comp AG: Competitive Position 2012

Packaged Food in Austria - Industry Context

EXECUTIVE SUMMARY

2012 outperforms 2011

The trends towards cocooning and naturalness drive sales in 2012

High fragmentation and sophistication of private label characterises 2012

Discounters benefit from growing popularity of private label

The future looks bright for packaged food in Austria

KEY TRENDS AND DEVELOPMENTS

Changes in household profiles drive demand for convenience

Dire economic situation triggers retreat to comfort of the home

Indulgence on-the-go

Sophistication & exclusiveness – evolution of private label

Stevia brings a breath of fresh air to the packaged food market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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