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Country Report

Azerbaijan Flag Confectionery in Azerbaijan

| Pages: 69

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • During 2013-2014, Azerbaijani consumers paid more attention to value for money. Consumers in urban areas chose more-sophisticated chocolate products, especially when they need them as a gift. Higher-end brands were especially successful in tablets, bagged selflines/softlines and boxed assortments – consumers were interested in fancy packaging, high-quality chocolate and sophisticated fillings. Despite this, some consumers remained price-sensitive.

COMPETITIVE LANDSCAPE

  • Nur is set to lead chocolate confectionery in 2014 with a value share of 14%. Nur is the official distribution company for Mondelez International’s brands Alpen Gold and Milka. These are well-known brands, have active marketing support and are developed within different categories of chocolate confectionery. Both brands are traditionally strong and well respected in Azerbaijan, and they enjoy significant consumer loyalty.

PROSPECTS

  • Over the forecast period, manufacturers of chocolate confectionery are expected to widen their product ranges and increase their advertising and marketing activities to stimulate sales. They are also expected to launch more-sophisticated products with better-quality ingredients and richer content, for example with pistachios/hazelnuts or a higher cocoa or milk content.

Gum

TRENDS

  • Many Azerbaijani consumers consider gum to be an essential product to chew for the care of teeth. Towards the end of the review period, major manufacturers, such as Perfetti Van Melle Group and Mondelez International, managed to evaluate new consumer needs and meet their expectations by launching new product in larger packs that allowed loyal consumers to save money. Innovative products at much higher prices are becoming available and are positively accepted by Azerbaijani consumers.

COMPETITIVE LANDSCAPE

  • United Brands Distribution led retail sales of gum in 2013 and remained dominant with a 67% value share. The success of the company lies in its strong distributing facilities for the brands of Mondelez International (Trident, Dirol, Malabar, Olips, Toybox, Nazar), Perfetti Van Melle Group (Mentos, Vivident), brand marketing support and constant updates of its range. These brands enjoy stable demand from young and urban consumers, who are increasingly opting for more-sophisticated products with different flavours.

PROSPECTS

  • The performance of gum over the forecast period is likely to continue to be shaped by new product developments, mainly new flavours, but also functional varieties such as medicinal properties or teeth whitening, and products in new, innovative packaging.

Sugar Confectionery

TRENDS

  • During 2014, local manufacturing of sugar confectionery is expanding in the country. This is largely due to the fact that Azerbaijan has good conditions for organising confectionery production, having excellent raw materials such as sugar, milk and nuts, with only cacao being an import. In addition, unpackaged versions are commonly available in Azerbaijan, as the country has a long-established tradition of sugar confectionery consumption and there has been a strong conservative preferences towards unpackaged versions since former Soviet times. These include sold-by-weight caramels, boiled sweets, chews and jellies, from both local and multinational manufacturers, and also specific traditional sugar confectionery products.

COMPETITIVE LANDSCAPE

  • United Brands Distribution led sugar confectionery in 2013 with a 22% value share, and is set to maintain this share in 2014. This is largely due to the popularity of the brands of the GBO Perfetti Van Melle Group, Sula and Mentos. The favourable position can be attributed to the fact that these brands have the greatest range of sugar confectionery products in Azerbaijan, with further investment from the manufacturer.

PROSPECTS

  • Over the forecast period, sugar confectionery is likely to continue with its steady development. Growth is expected to stem from good performances by pastilles, gums, jellies and chews, toffees, caramels and nougat, and other sugar confectionery. Although sugar-free confectionery is generally more expensive than sugarised, consumption will grow as a result of increased consumer awareness of health care and a rising number of sufferers of diabetes.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Azerbaijan - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Table 25 Summary: Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26 Sales of Gum by Category: Volume 2009-2014
  • Table 27 Sales of Gum by Category: Value 2009-2014
  • Table 28 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 29 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 30 NBO Company Shares of Gum: % Value 2010-2014
  • Table 31 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 32 Distribution of Gum by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Azerbaijan - Company Profiles

Camal Ltd in Packaged Food (Azerbaijan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Camal Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Koroglu MMC in Packaged Food (Azerbaijan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Koroglu MMC: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Koroglu MMC: Competitive Position 2014

NANT MMC in Packaged Food (Azerbaijan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 NANT MMC: Key Facts
  • Summary 5 NANT MMC: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 NANT MMC: Competitive Position 2014

Veyseloglu Shirketler Grupu in Packaged Food (Azerbaijan)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Veyseloglu Shirketler Grupu: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Packaged Food in Azerbaijan - Industry Context

EXECUTIVE SUMMARY

Packaged food records positive growth

New product developments stimulate growth

Increased activity among local manufacturers in most categories

Modern grocery retailers gain share from independent small grocers

Packaged food is expected to register positive value growth at constant 2014 prices

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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