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Country Report

Confectionery in Belarus

| Pages: 80

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The key story in confectionery in 2012 was the changes in the flagship companies Kommunarka OAO and Spartak SP OAO. In October 2012, Belarusian President Alexander Lukashenko ordered the removal of the supervisory boards of the two leading Belarusian confectionery companies. This was due to the government’s focus on the development of the national confectionery industry. According to the Belarusian President, Belarus is looking forward to the arrival of good-faith investors who are ready to pursue honest and transparent business practices. In the near future, Belarusian authorities will take measures to increase the state-owned stake of Kommunarka from existing 27.1% to 57.8%, and in Spartak from the existing 16.1% to 60.2%. The government plans to regain control over the two leading companies by buying stakes from individuals and forcing companies to opt for an additional issue of shares. In this way the government will gain a controlling interest in both companies.

COMPETITIVE LANDSCAPE

  • Domestic chocolate manufacturer Kommunarka OAO led chocolate confectionery in 2012 with a value share of 36%, and is expected to lead with a 37% value share in 2013. Spartak SP OAO was ranked second in 2012 with a 24% value share, and is expected to reach 25% value share in 2013. Chocolate confectionery is consolidated in Belarus with these two leading companies accounting for more than a half of overall retail value sales of chocolate confectionery at the end of the review period. Both companies are traditionally strong and well-respected in Belarus, and their brands enjoy significant consumer loyalty. The secret of their successful strategies is in the presence of the companies’ products in all categories and price segments of chocolate confectionery.

PROSPECTS

  • Chocolate confectionery is expected to continue its steady development over the forecast period, growing by a 4% constant value CAGR and by a 2% volume CAGR. The government’s plans for the forecast period in terms of the renovation and modernisation of existing domestic confectionery plants, increasing their production capacity, will help local manufacturers to strengthen their positions.

Gum

TRENDS

  • Market trend in 2012, which remained even during the economic crisis, was consumers seeking new taste experiences when choosing gum. The strong trend is the shift of consumers towards more sophisticated tastes, with an increasing variety of different flavours. Consumers eagerly search for new, interesting flavours as well as appreciate value-added properties like longer-lasting formulas or tooth-whitening properties. In response, manufacturers are regularly expanding their portfolios by adding gums with new flavours.

COMPETITIVE LANDSCAPE

  • William Wrigley Jr maintained its leadership in gum in 2012 and 2013 with a value share of 55%. The company’s success is mostly attributable to its long-standing presence, broad product portfolio and wide distribution. The company is also very active in terms of new product developments such as new flavours.

PROSPECTS

  • The forecast period performance in gum is likely to continue to be shaped by new product developments, mainly new flavours, but also functional varieties and products in new, innovative packaging.

Sugar Confectionery

TRENDS

  • The key stories in confectionery overall are the changes in company ownership which already happened or are going to happen in 2013. According to the Presidential Decree No.677 dated 16 November 2006, the administrations of Belarusian regions and Minsk City Hall have a preferential right to buy stakes and shares of Belarusian companies. The priority acquisition register consists of companies which were formerly created on the basis of state-owned enterprises and unitary companies.

COMPETITIVE LANDSCAPE

  • Domestic company Krasny Pishchevik OAO led sugar confectionery in 2012 with a 26% value share, and is expected to maintain this share in 2013. The company produces three main types of sugar confectionery – zefir (marshmallows), marmalade (jellies) and halva. The company has long experience of sugar confectionery production and its main products were traditionally popular since Soviet times. Krasny Pishchevik demonstrated strong growth in value share, with an increase of one percentage point in 2012.

PROSPECTS

  • Belarus has a long tradition of manufacturing high-quality sugar confectionery, and Belarusian consumers demonstrate considerable loyalty to traditional sugar confectionery products like zefir (marshmallows) and marmalade (jellies). Sugar confectionery is expected to continue its steady development over the forecast period, growing by a 2% constant value CAGR and by a 1% volume CAGR. The government’s plans for the forecast period in terms of the renovation and modernisation of existing domestic confectionery plants, increasing their production capacity, will help local manufacturers to strengthen their positions. Domestic manufacturers are likely to use the economic crisis as an opportunity to gain a stronger position and to increase their shares.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Belarus?
  • What are the major brands in Belarus?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Belarus - Category Analysis

CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 NBO Company Shares of Gum: % Value 2009-2013
  • Table 18 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 19 Distribution of Gum by Format: % Value 2008-2013
  • Table 20 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 21 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 24 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 25 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Confectionery in Belarus - Company Profiles

Kommunarka OAO in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Kommunarka OAO: Key Facts
  • Summary 4 Kommunarka OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Kommunarka OAO: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Kommunarka OAO: Competitive Position 2013

Spartak SP OAO in Packaged Food (Belarus)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Spartak SP OAO: Key Facts
  • Summary 8 Spartak SP OAO: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Spartak SP OAO: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 10 Spartak SP OAO: Competitive Position 2013

Packaged Food in Belarus - Industry Context

EXECUTIVE SUMMARY

Prolonged recession limits demand for packaged food in Belarus

Economical consumption remains the main market trend

Domestic manufacturers are getting stronger

Consumers opt for modern retail formats

Positive volume and value growth expected

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 51 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 71 Sales of Packaged Food by Category: Value 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 74 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 77 Penetration of Private Label by Category: % Value 2008-2013
  • Table 78 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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