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Country Report

Belarus Flag Confectionery in Belarus

| Pages: 42

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • As a result of the continuing recession in the region and falling consumer purchasing power, chocolate confectionery posted much slower volume growth in 2015, while rising raw material prices boosted value growth. Some local companies increasingly focused on sugar confectionery (such as Kommunarka OAO) or baked goods as it is hard to compete within an environment of government-controlled unit prices and manufacturing using expensive raw materials.

COMPETITIVE LANDSCAPE

  • Kommunarka OAO continued to lead chocolate confectionery in 2015 with a 31% value share, followed by Spartak SP OAO with 21%. In spite of the increasing presence of importers over the review period, Kommunarka and Spartak continued to account for over a half of overall retail value sales at the end of the review period. Their success derives from a presence in all categories and price segments. Both companies benefit from strong consumer awareness and loyalty. Moreover, both companies’ products are popular for their high quality and avoidance of artificial ingredients.

PROSPECTS

  • Over the forecast period chocolate confectionery is expected to register a value CAGR of 3% at constant 2015 prices and a retail volume CAGR of 2%. The government plans to continue to renovate and modernise existing domestic confectionery plants, leading to greater production capacity. This will help local manufacturers to secure their competitive positions despite the increasing threat from international players and imports.

Gum

TRENDS

  • Belarusians’ increasing awareness of the importance of appearance and fresh breath led to increased demand for gum in 2015. The biggest and most developed gum type in Belarus is sugar-free chewing gum. The positioning of sugar-free gum focuses on its oral health benefits. Developing modern retail channels also enabled the more effective promotion and display of gum products.

COMPETITIVE LANDSCAPE

  • William Wrigley Jr Co continued to lead gum in 2015 with a 50% share of value sales, followed by Mondelez International Bel with a 36% share. Their success in Belarus can be attributed to the longstanding presence of their leading brands, Orbit and Dirol, broad product portfolios and developed distribution networks. In 2014/2015, both companies were active in terms of advertising and new product development, which helped them to increase their sales.

PROSPECTS

  • Over the forecast period gum is expected to continue to grow in both volume and value terms. This will be a result of the increasing popularisation of oral hygiene as well as the increasing proportion of people who will be committed to chewing gum on a regular basis. In general, the average Belarusian consumes 0.2kg of gum annually compared to 0.3kg for the average Russian and 0.5kg for the average American. Thus, gum in Belarus is far from saturation and has further room for growth.

Sugar Confectionery

TRENDS

  • Traditional sugar confectionery types such as boiled sweets remained the biggest and most saturated categories in 2015. The production of boiled sweets is stable while the level of imports declined at the end of the review period. Boiled sweets are perceived as economy products of questionable quality. Consumers are thus tending to turn to new formats and flavours of sugar confectionery. With the continuing recession in Belarus, consumer purchasing power is declining, forcing many people to reconsider their purchasing behaviour. In addition, the strong trend towards health and wellness in the country is additionally driving down demand for many products that are considered unhealthy.

COMPETITIVE LANDSCAPE

  • The domestic company Krasny Pishchevik OAO continued to lead sugar confectionery in 2015 with a 30% share of retail value sales. The company produces four main types of sugar confectionery - marshmallows, marmalade (jellies), pastilles and halva. It has significant experience in sugar confectionery production, with its main products having been traditionally popular since Soviet times. Consumers are also loyal to its products because they offer good quality at reasonable prices.

PROSPECTS

  • Sugar confectionery is expected to post a 1% retail volume CAGR and a 2% value CAGR at constant 2015 prices over the forecast period. The government plans the renovation and modernisation of existing domestic confectionery production sites so as to increase their production capacity and help local manufacturers to secure their positions as the presence of imports increases. Belarusian consumers are likely to continue to show a considerable interest in imported gums and chews as well as loyalty to traditional other sugar confectionery products such as marshmallow and marmalade.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Belarus with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Belarus, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Belarus market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Belarus?
  • What are the major brands in Belarus?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Belarus - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Belarus - Company Profiles

Kommunarka OAO in Packaged Food (Belarus)

Strategic Direction

Key Facts

  • Summary 3 Kommunarka OAO: Key Facts

Competitive Positioning

Spartak SP OAO in Packaged Food (Belarus)

Strategic Direction

Key Facts

  • Summary 4 Spartak SP OAO

Competitive Positioning

Packaged Food in Belarus - Industry Context

Executive Summary

Economic constraints continue to hamper packaged food volume sales in 2015

The march of modern grocery retailers continues unabated

The government continues to regulate packaged food prices

Foodservice hampered by low tourist numbers and restricted disposable income

Positive growth for packaged food over the forecast period

Foodservice: Key Trends and Developments

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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