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Country Report

Belgium Flag Confectionery in Belgium

| Pages: 51

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Value sales growth in chocolate confectionery in 2015 was driven by the success of single-size portions and seasonal chocolate.

COMPETITIVE LANDSCAPE

  • Mondelez Belgium BVBA maintained its leading position in chocolate confectionery in 2015, mainly due to its broad product portfolio across several chocolate confectionery categories, offering such well-known brands as Milka, Daim, Toblerone and Côte d’Or.

PROSPECTS

  • Chocolate confectionery is expected to register positive growth in both volume and value terms at constant 2015 prices over the forecast period. The improved economic situation in Belgium and the increasing use of media advertising among the category’s major players are set to have a very positive impact on sales.

Gum

TRENDS

  • In 2015, Belgian consumers continued to shift from gum to mints and medicated confectionery. As a result, the category’s volume sales declined. At the same time, the negative performance of the category in 2015 was also due to a lack of innovation. Behind gum’s negative performance was also the ageing population, with consumers aged 55 and over buying less chewing gum due to concerns about their teeth.

COMPETITIVE LANDSCAPE

  • Cadbury Belgium NV remained the leading player in gum in 2015, although its main brand, Stimorol, registered a static performance. Second-ranked Solinest SA’s value share also remained flat as the company did not introduce any new products in 2015.

PROSPECTS

  • Over the forecast period gum is likely to continue to suffer from a consumer switch towards more innovative categories, namely power mints and medicated confectionery. Moreover, the increasing desire for indulgence products will further favour the consumption of chocolate and sugar confectionery over gum. As a result, gum’s performance over the next five years is set to be flat.

Sugar Confectionery

TRENDS

  • Sugar confectionery in Belgium saw several new launches in 2015. At the same time, the category’s growth potential was negatively affected by increasing health concerns and rising obesity. As a result, sugar confectionery posted only moderate current value growth of 1% in 2015, while volume sales remained flat.

COMPETITIVE LANDSCAPE

  • Lamy Lutti NV remained the leader of the category in 2015 with an 8% value share. Due to a fire in October 2013, its Belgian production site was shut down in December 2013. As a consequence, the company’s share started to decline in 2014. Lamy Lutti’s brands were produced in France starting from 2014. In 2015, its production stabilised again. As a result, the company’s share remained stable. In 2015, it launched a new line called Gummies.

PROSPECTS

  • Sugar confectionery’s prospects over the forecast period are uncertain. On the one hand, pleasure seeking will become increasingly relevant. This factor, coupled with a better economic outlook in terms of disposable income and consumer spending, suggests that the category has the potential to improve upon its 2015 volume and value performance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Belgium market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Belgium?
  • What are the major brands in Belgium?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Belgium - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM IN BELGIUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Belgium - Company Profiles

Barry Callebaut Belgium NV in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Barry Callebaut Belgium NV: Key Facts
  • Summary 3 Barry Callebaut Belgium NV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Barry Callebaut Belgium NV: Competitive Position 2015

Etn Franz Colruyt NV in Packaged Food (Belgium)

Strategic Direction

Key Facts

  • Summary 5 Etn Franz Colruyt NV: Key Facts
  • Summary 6 Etn Franz Colruyt: Operational Indicators

Internet Strategy

Private label

  • Summary 7 Etn Franz Colruyt: Private Label Portfolio

Competitive Positioning

  • Summary 8 Etn Franz Colruyt: Competitive Position 2014

Mondelez Belgium BVBA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Mondelez Belgium BVBA: Key Facts
  • Summary 10 Mondelez Belgium BVBA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Mondelez Belgium BVBA: Competitive Position 2015

Nestlé Belgilux SA in Packaged Food (Belgium)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Nestlé Belgilux SA: Key Facts

COMPETITIVE POSITIONING

  • Summary 13 Nestlé Belgilux SA: Competitive Position 2015

Packaged Food in Belgium - Industry Context

Executive Summary

Packaged food sales continue to grow, despite ongoing macroeconomic constraints

Consumers remain price conscious, boosting private label sales

Consumers accept the principle of health and wellness, although the overweight population continues to rise

Rising demand for more exotic flavours

Modest expectations for packaged food over the forecast period

Key Trends and Developments

Slow economic growth hampers the progress of packaged food

Private label continues to gain ground in this highly fragmented market

Premiumisation trend characterises the marketplace in 2015

Rising demand for ethnic and more exotic flavours in some but not all categories

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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