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Country Report

Brazil Flag Confectionery in Brazil

| Pages: 47

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The tough economic period endured by Brazil with high inflation rates added to the depreciation of the local currency against the US dollar, has resulted in higher cost pressures impacting average cocoa prices and other raw materials, packaging and logistics. In addition, the recent increase in water and electricity tariffs is also increasing production costs. Given this scenario, chocolate confectionery recorded current value growth of 11% in 2015 to reach sales of BRL13.9 billion.

COMPETITIVE LANDSCAPE

  • Kraft Foods Brasil Ltda (owned by Mondelez International) is the leader of chocolate confectionery in Brazil, recording a value share of 32% in 2015. The company enjoys great popularity among consumers, combined with huge awareness for many of its brands such as Lacta, Sonho de Valsa and Ouro Branco. As a strategy to increase demand for its products, the company has launched limited editions of its tablets mixing dark and white chocolate with Laka and Diamante Negro, Laka and Oreo (the well-known sandwich biscuit) and Bubbly, aerated chocolate filled with caramel.

PROSPECTS

  • Chocolate confectionery is projected a value CAGR of 5% at constant 2015 prices over the forecast period, with sales set to reach BRL17.7 billion by 2020. In retail volume terms, chocolate confectionery is projected a CAGR of 3% over the same period, with sales set to reach 385,900 tonnes in 2020, a lower than expected performance compared to the review period as the category is reaching a significant level of maturity, in addition to the ongoing economic uncertainty facing Brazil.

Gum

TRENDS

  • Gum performance is fragile as volume decline continued throughout the review period despite increasing disposable income over the last couple of decades. The improved economic status of many in the population, including children, has seen Brazilians migrate to other types of sweets such as chocolate confectionery and sweet biscuits. As such the category suffered a volume decline of 3% in 2015, with bubble gum experiencing the weaker performance and falling 7%.

COMPETITIVE LANDSCAPE

  • Kraft Foods Brasil Ltda (owned by Mondelez International) continues to lead gum with a value share of 78% in 2015. The leading positioning of Trident sugar-free gum, Bubbaloo bubble gum and Chiclets in sugarised chewing gum and constant investment in each product have underpinned the brands’ strong results. For example, attempting to push sales of sugarised chewing gum, Kraft Foods Brasil has launched a retro limited edition of Chiclets Adams, using the same packaging of the first version of the product introduced in the country in 1943. Retro style is a recent trend appealing to both youth and older populations and with this approach the company aims to attract consumers´ attention. In addition, the manufacturer continues to introduce new packaging to its Trident range, now featuring a plastic bottle designed to be left in cars or at work, with the expectation that larger packaging will become more popular in the Brazilian market. In addition, the company introduced a packet with 14 units designed to be shared among friends, offering a lower price per unit than traditional sized packs.

PROSPECTS

  • Gum is forecast a modest value CAGR at constant 2015 prices of 2% to reach BRL4.6 billion by 2020. Sugar- free chewing gum is expected to continue to lead growth despite the economic slowdown, as Brazilians are worried about their breath and tend to look for alternatives to overcome this issue. As sugar-free gum benefits are well recognised by a proportion of the population and many new product developments are emerging that offer a better deal in terms of larger packages, Brazilians will continue to opt for sugar-free variants rather than sugarised ones, especially the adult population in Brazil.

Sugar Confectionery

TRENDS

  • Although driven mainly by impulse purchases, sales of sugar confectionery have been suffering fierce competition from alternative foods such as chocolate confectionery and biscuits, which are appealing more to many consumers. Growing awareness among consumers of the relationship between diet and health has also been driving demand for sugar-free offerings, although not to the same extent as already witnessed in developed economies such as US and Canada, as Brazilians still look for refreshment and indulgence when making sugar confectionery purchases.

COMPETITIVE LANDSCAPE

  • Sugar confectionery remains extremely fragmented in Brazil. The top five players recorded a combined value share of 41% in 2015. New product developments and flavour differentiation, as well as capacity expansion are the key methods being used by manufacturers to maintain and improve their positions in the market.

PROSPECTS

  • Sugar confectionery is projected negligible growth in retail volume terms over the forecast period and a value CAGR of 2% at constant 2015 prices, to reach sales of BRL9.2 billion in 2020. In spite of the difficult economic conditions that are set to persist in Brazil over the next couple of years, the recent increase in the purchasing power of the country’s low-income population has encouraged them to switch to other food alternatives such as chocolate confectionery, biscuits and snack bars, and it is unlikely that this population will return to its old habits, as products in the latter categories are now more appealing to a larger proportion of the population.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Brazil market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Brazil?
  • What are the major brands in Brazil?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Brazil - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Brazil - Company Profiles

Cia Brasileira de Distribuição in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Cia Brasileira de Distribuição: Key Facts
  • Summary 2 Cia Brasileira de Distribuição: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 3 Cia Brasileira de Distribuição SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 4 Cia Brasileira de Distribuição SA: Competitive Position 2015

Kraft Foods Brasil Ltda in Packaged Food (Brazil)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Kraft Foods Brasil: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Kraft Foods Brasil Ltda: Competitive Position 2015

Packaged Food in Brazil - Industry Context

EXECUTIVE SUMMARY

Strategies to sustain consumption in a tough economic period

There is a new synergy between cosmetics and food companies

Companies extend their brand portfolios to maintain share

Major chains focus on aggressive discounts and promotions

Health and wellness grows in despite of the recession

KEY TRENDS AND DEVELOPMENTS

Strategies to sustain consumption in a tough economic period

Expanding leader companies’ portfolio of products to avoid market share losses

Food intolerance growing in spite of the recession

New synergy between cosmetics and food companies

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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