print

Country Report

Cameroon Flag Confectionery in Cameroon

| Pages: 34

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery registers 6% current value growth in 2015, with few local players competing in the category. This category has become something of a niche for international players who dominate sales. This is thanks to favourable demographics, ie Cameroon’s young population. The increasing entry of small pack sizes is raising consumer interest in such products which are more affordable. This is encouraging a gradual shift in consumption, away from sugar confectionery and towards chocolate confectionery. Meanwhile, retail outlets are encouraging the trend by taking advantage of impulse purchases at the counter in order to sell chocolate confectionery.

COMPETITIVE LANDSCAPE

  • Ferrero SpA continued to lead sales in the chocolate confectionery category, posting a 25% value share in 2015. It led throughout the review period, successfully keeping at bay the close competition of Chocolaterie Confiserie du Cameroun (Chococam), ranked second.

PROSPECTS

  • Consumer awareness is expected to grow rapidly over the forecast period, creating opportunities for new brands to enter the category, following the lead of major players such as Chocolaterie Confiserie du Cameroun (Chococam). The growing consumer base, supported by the middle-income segment, and intense competition will contribute to the positive growth. New entrants are likely to inject more dynamism into chocolate confectionery, with some existing brands expected to see a strengthening of their positioning.

Gum

TRENDS

  • Cameroon has a young population which constitutes a supportive consumer base for gum sales; this category saw positive growth of 8% in 2015, representing a stronger performance than the review period CAGR of 6%. The category is seeing an increasing brand presence of international players. In order to boost sales, gum is increasingly positioned as a solution to freshen breath and dental hygiene, a strategy that is encouraging consumers to purchase. Aside from the Hollywood brand from Cadbury Plc, Trident (Mondelez International Inc) and Orbit (William Wrigley Jr Co) are increasingly becoming household names. Also aggressively competing is local brand Kola Big Gum from local player Chocolaterie Confiserie du Cameroun (Chococam). However, category growth is hampered by a lack of innovation. Despite attempts to introduce new flavours, the focus remains on mint and fruit flavours; this served to hinder the success rate of Chocolaterie Confiserie du Cameroun (Chococam)’s new raspberry-flavour entrant. The brand, however, continued to maintain its share due to competitive price positioning.

COMPETITIVE LANDSCAPE

  • In terms of company share, Chocolaterie Confiserie du Cameroun (Chococam) led the highly fragmented gum category in 2015 with a value share of just 3%.

PROSPECTS

  • The forecast period is expected to see stable growth for gum. Operators for brands such as Trident, Orbit and Mentos (Perfetti Van Melle Group) are likely to introduce new flavours, aside from the traditional mint and fruit flavours, in a bid to gain share and expand the consumer base. Hollywood may lose its position as brand leader as Chocolaterie Confiserie du Cameroun (Chococam) engages in aggressive marketing for its products. All players have the potential to benefit from the large consumer base, as well as the developing opportunities to grow the category. Thus, gum is expected to see a value CAGR of 7% at constant 2015 prices over the forecast period.

Sugar Confectionery

TRENDS

  • Sugar confectionery continues to benefit from population growth leading to an ever-increasing young population that represents an attractive niche for sugar confectionery sales. The high proportion of children and young teenagers is helping to drive sales of sugar confectionery, especially in schools and amusement parks. Furthermore, as the category becomes more competitive, producers are also stepping up their marketing activities through rebranding products. This was the case for Tic Tac from Ferrero SpA, which saw the introduction of a new pack size selling at XAF50 for its mint and orange flavours. The Tic Tac brand’s strength is its positioning both among adults and children, but it saw a slight fall in share in 2015 due to increased competition. Local brand Kola from Tiger Brands Ltd meanwhile enjoys high availability both in urban and rural areas.

COMPETITIVE LANDSCAPE

  • Tiger Brands Ltd led sugar confectionery in 2015, maintaining the position it has held throughout the review period. Its iconic Kola brand became the leading brand in 2014, overtaking Tic Tac, benefiting from its continuous success among the young consumer base, as well as from its longstanding presence in the country. The company’s strong distribution network, built over its many years in Cameroon, is also a key factor in its leadership of sugar confectionery.

PROSPECTS

  • Sugar confectionery is expected to increase at a value CAGR of 3% at constant 2015 prices over the forecast period. This will be due to strong population growth, particularly amongst the young segments who will drive spending in the category. Players are expected to respond to demand through increasing production and introducing newer and cheaper products. Amidst health concerns related to sugar consumption, players will adapt by producing smaller pack sizes and diversifying into sugar-free products.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Confectionery Market Research Report

doc_excel_table.pngSample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Cameroon?
  • What are the major brands in Cameroon?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Cameroon - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 29 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 30 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 31 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Cameroon - Industry Context

EXECUTIVE SUMMARY

Packaged food posts strong growth in 2015

A noticeable rise in the price of fresh products is encouraging a lifestyle shift

International brands are more prominent than local brands

A rise in modern channels in 2015

Packaged food to see strong growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 39 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 40 Sales of Packaged Food by Category: Value 2010-2015
  • Table 41 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 43 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 44 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 46 Penetration of Private Label by Category: % Value 2010-2015
  • Table 47 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 49 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 50 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here