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Country Report

Cameroon Flag Confectionery in Cameroon

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • A very youthful population in Cameroon means chocolate confectionery is quite popular. Kinder Joy, for example, is a favourite amongst children because of the toy found inside.

COMPETITIVE LANDSCAPE

  • Chocolaterie Confiserie du Cameroun (Chococam) led chocolate confectionery in 2013 with its Mambo brand, and this is expected to continue in 2014. Mambo has been in the Cameroonian market for quite some time. However, new products were recently introduced to the market, such as dark chocolate and tablets. Advertising campaigns by Chocolaterie Confiserie du Cameroun (Chococam) on billboards are common in Yaoundé and Douala.

PROSPECTS

  • New brands, a growing consumer base supported by the middle-classes and intense competition will account for the growth. New products can also be expected from Chocolaterie Confiserie du Cameroun (Chococam) and Ferrero, which will introduce new products under Kinder and other brand names in Cameroon.

Gum

TRENDS

  • Adults enjoy chewing gum. This is evident from the growing number of brands trying to establish a presence in the country. Hollywood has long been the leading brand of adult or sugarised gum, but Mentos, Trident and Orbit are also now making strong forays in gum. Blow up by Arcor is a new brand which has gained a great deal of momentum in the country, to the detriment of Kola Tutti Frutti from Chocolaterie Confiserie du Cameroun (Chococam).

COMPETITIVE LANDSCAPE

  • Cadbury’s Hollywood brand is expected to lead gum in 2014, with a 21% value share. Cadbury has been introducing other Hollywood products at premium prices, from XAF400 to XAF1,200.

PROSPECTS

  • The coming years are expected to see stable growth for gum. Brands such as Trident, Orbit and Mentos will continuously seek to be present in more markets. Hollywood is likely to remain the leading brand, but will face a stronger threat from the brands just mentioned. New brands are expected to emerge in bubble gum to try to appeal to children. Kola Tutti Frutti from Chocolaterie Confiserie du Cameroun (Chococam) might lose more share if Blow up from Arcor maintains or increases it sales growth in the forecast period.

Sugar Confectionery

TRENDS

  • The high proportion of children and young teenagers is helping to drive sales of sugar confectionery. Adults also enjoy sugar confectionery, mostly Tic Tac, which saw the introduction of new flavours in addition to its usual mint, and Kola Ginger by Tiger Brands, which the company has positioned as a sweet for coughs or colds. Flavoured sugar confectionery products are the norm, especially with brands such as Haribo. Prices typically range from XAF10 to XAF100 for Tic Tac.

COMPETITIVE LANDSCAPE

  • Chocolaterie Confiserie du Cameroun (Chococam) led sugar confectionery in 2013, and this is expected to continue in 2014. Its iconic Kola (mint and ginger) and Tutti Frutti brands are big-sellers amongst fans of sugar confectionery in Cameroon. Tutti Frutti is mostly aimed at children, whilst Kola, especially the ginger flavour, is targeted towards adults. Ginger flavour was a new introduction in 2013, and proved to be a huge success in 2014.

PROSPECTS

  • Sugar confectionery is expected to increase by a value CAGR of 3% at constant 2014 prices from 2014 to 2019. This will mostly be due to adults and especially children continuing to enjoy such types of products. New product innovations are expected from Chocolaterie Confiserie du Cameroun (Chococam), and possibly IFFCO or Ferrero, all trying to take share from one another. Haribo might be driven to decrease its prices slightly to appeal to consumers who are already loyal to other brands. Brand sponsorship of events for children or teenagers may be seen, such as National Youth Day, or events more related to adults, such as Valentines’ Day.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Cameroon?
  • What are the major brands in Cameroon?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Cameroon - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Gum: % Value 2010-2014
  • Table 18 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 19 Distribution of Gum by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 25 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 28 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 29 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 30 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 31 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 33 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Packaged Food in Cameroon - Industry Context

EXECUTIVE SUMMARY

Packaged food expected to rise above 2013 level in 2014

A noticeable rise in the number of takeaways and restaurants

International brands are more prominent than local brands

Traditional grocery retailers sell most packaged food

Packaged food to see a value CAGR of 8% during forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 40 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 43 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 44 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 50 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 51 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 53 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 54 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 55 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 56 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 60 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 63 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 64 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 69 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 70 Sales of Packaged Food by Category: Value 2009-2014
  • Table 71 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 73 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 74 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 76 Penetration of Private Label by Category: % Value 2009-2014
  • Table 77 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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