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Country Report

Cameroon Flag Confectionery in Cameroon

| Pages: 57

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery saw growth over the review period indicated by the range of products that became available in stores. Apart from this, the rising trend towards smaller pack sizes increased the presence of certain brands in the country, as price-sensitive consumers became more attracted into making purchases. Cultural lifestyle trends and intense advertising fuelled sales within chocolate confectionery in 2013. Nestlé maintained its advertising efforts towards the end of the review period. The strong penetration of foreign television channels has exposed Cameroonians to occidental cultural practices, including the giving of chocolates during occasions such as Valentine’s Day and Easter. This trend, coupled with a stronger economy that has resulted in a rise in disposable incomes to support these cultural shifts, has fuelled value sales within chocolate confectionery.

COMPETITIVE LANDSCAPE

  • Foreign companies, such as Ferrero and Chocoladefabriken Lindt & Sprüngli, dominate chocolate confectionery in Cameroon. Chococam was the only domestic player with a strong presence, with the company expected to record a value share of 16% in 2013 thanks to the popularity of its Mambo brand; however, the strongest reason behind the brand’s competitiveness is the fact that it belongs to the multinational group Tiger Brands. Manufacturers of local brands continued to struggle to compete due to their lack of capital and funds. Due to these limitations, foreign companies have established a marked leadership in several areas. These companies are gradually expanding their distribution networks as well and increasing their customer bases all over the country.

PROSPECTS

  • Value sales of chocolate confectionery are expected to grow at a moderate constant CAGR of 3% over the forecast period. Despite rising disposable incomes and the expansion of modern retail channels, sales of chocolate confectionery will be significantly affected by rising international commodity prices, particularly for cocoa and milk. Such rises will negatively-affect unit prices, with consumers likely to shift to cheaper alternatives. As a result of higher prices, volume sales may fall.

Gum

TRENDS

  • Value sales of gum increased by 5% in current terms in 2013, despite the popularity of other newer and more-widely-available products in sugar and chocolate confectionery. Younger consumers continue to be the advertising targets of key players, such as Chococam. Following intense promotional campaigns, the competiveness of gum products within confectionery is set to increase.

COMPETITIVE LANDSCAPE

  • Chococam remained the leading player in gum in Cameroon in 2013 with a value share of 48%. This is largely due to the company’s large range of affordable brands and their wide availability through retail outlets. Chococam’s advertising campaigns focussed on younger consumers and continued to maintain brand awareness and keep sales afloat.

PROSPECTS

  • Value sales of gum are projected to grow at a constant CAGR of 3% over the forecast period. Although predicted growth within certain categories and areas, such as sugar free gum and functional gum, is not as much as hoped for in 2013, gum is expected to maintain value growth over the forecast period. The category is expected to face stiff competition from alternative products within sugar and chocolate confectionery.

Sugar Confectionery

TRENDS

  • Value sales of sugar confectionery increased by 5% in current terms in 2013. Population growth has ensured a steady flow of consumers for sugar confectionery products, which has helped grow the category’s volume and value sales. Demand is particularly strong amongst children, who have a higher population growth rate in Cameroon, and the contribution of this consumer group to growth in 2013 was quite significant. As the industry becomes increasingly competitive, more producers have entered into sugar confectionery, a development that boosted sales in 2013.

COMPETITIVE LANDSCAPE

  • Chococam remained as the leading player in sugar confectionery in Cameroon in 2013, and is set to record a value share of 40%. This is largely due to the company’s longstanding presence in the country and its successful promotional campaigns. Chococam has the largest distribution network for sugar confectionery in Cameroon.

PROSPECTS

  • Value sales of sugar confectionery are projected to grow at a constant CAGR of 3%, which is higher than the constant CAGR of the review period of 2%. Growth will be driven by the increasing number of young people; however, this performance is likely to be hampered by rising health concerns among the country’s increasingly-educated middle class, especially as awareness campaigns regarding diabetes increase. Chocolate confectionery and bakery products are also likely to represent a strong threat to category sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Cameroon?
  • What are the major brands in Cameroon?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Cameroon - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 18 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 19 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 20 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Gum by Category: Volume 2008-2013
  • Table 25 Sales of Gum by Category: Value 2008-2013
  • Table 26 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 27 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 28 NBO Company Shares of Gum: % Value 2009-2013
  • Table 29 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 30 Distribution of Gum by Format: % Value 2008-2013
  • Table 31 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 32 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 33 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 34 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Cameroon - Company Profiles

Chocolaterie Confiserie du Cameroun (Chococam) in Packaged Food (Cameroon)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Chocolaterie Confiserie du Cameroun (Chococam): Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Chocolaterie Confiserie du Cameroun (Chococam): Competitive Position 2013

Packaged Food in Cameroon - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to grow strongly in 2013

Improving infrastructure is having a positive effect on the distribution of packaged food

Overall competitive environment remains positive for international players

Open markets are major distribution points

Packaged food in Cameroon has very bright growth prospects

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 36 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 37 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 40 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 43 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 44 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 45 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 50 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 51 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 53 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 54 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 55 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 56 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 59 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 60 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 63 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 64 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 65 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 69 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 70 Sales of Packaged Food by Category: Value 2008-2013
  • Table 71 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 73 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 74 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 76 Penetration of Private Label by Category: % Value 2008-2013
  • Table 77 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 78 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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