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Country Report

Chile Flag Confectionery in Chile

| Pages: 70

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • An indulgence and premiumisation trend is developing in chocolate confectionery, which is seeing increasing importance of adult-oriented products, like chocolate tablets with higher percentages of cacao content, like Costa 70% or specialty flavoured chocolate tablets, like sesame, orange or marzipan. Also, a considerable number of artisanal chocolatiers are gaining importance in the market, with premium quality, innovative flavour mixes and higher prices, brands like Damien Mercier and La Fête are becoming very important premium names for chocolate in Chile.

COMPETITIVE LANDSCAPE

  • Empresas Carozzi SA remained the leading player in chocolate confectionery in Chile in 2013, accounting for a retail value sales share of 36%. Success of Empresas Carozzi in chocolate confectionery is the result of the popularity of brands like Ambrosoli and Costa, which have a share of 18% of chocolate confectionery between both, holding first and second places, respectively. Due to its excellent coverage and price, these products are a popular choice for home consumption. Also, the wide variety of brands that Carozzi manages in its portfolio in nearly all price segments has proven successful.

PROSPECTS

  • Over the forecast period, it is expected that the premium chocolate and adult-oriented chocolate products trend will continue to strengthen, particularly among artisanal chocolatiers. Supporting this, it is forecast that boxed assortments will see the fastest growth over the forecast period, with a CAGR of 4% in constant value terms. This expected growth rate is closely related with the expected growth of artisanal premium chocolatiers, as their main products are assortments of different chocolates in bonbon presentations.

Gum

TRENDS

  • Good performance of sugar free gum influenced the whole category during 2013. Increasing awareness regarding sugar-related health issues and oral hygiene are making consumers shift towards sugar free gum. Also, the most popular and widely available brands in the market, such as Orbit, Big Time, and Dentyne, are sugar-free.

COMPETITIVE LANDSCAPE

  • Currently, Alimentos Dos en Uno SA is the absolute leader of gum, with a current value market share of 79%. Its closest competitor is Kraft Foods Chile SA, with a share of 17%. Alimentos Dos en Uno‘s leadership in gum is due to the great popularity of its brands, like Big Time (32%), Dos en Uno (28%) and Miti Miti (14%). Bigtime competes in sugar free gum, while Dos en Uno and Miti Miti both compete in sugarised bubble gum. Alimentos Dos en Uno products are widely available in both traditional and modern retail channels, and also in street stalls and kiosks, with affordable prices, and particularly true for Big Time, a very wide and innovative offering in terms of flavour.

PROSPECTS

  • It is expected that sugarised gum will decrease its growth rate to negative figures during the forecast period, mostly due to the sugar awareness trend and growing preference for sugar free products among consumers, particularly for products that have no nutritional value whatsoever, such as chewing gum. Accordingly, sugar free gum is expected to see a volume CAGR of 3% over the forecast period.

Sugar Confectionery

TRENDS

  • Even though sugar confectionery is still growing, its growth rates have been decreasing in recent years, thus, showing signs of stagnation or maturity, particularly in terms of volume. Consumers are reducing their consumption of this type of confectionery, and shifting to other products that offer more innovation and variety, such as chocolate. Sugar consumption awareness is impacting the region which could also negatively affect sugar confectionery, as many consumers, particularly parents, are avoiding sugar due to a rising awareness of obesity and health issues related to high consumption of sugar.

COMPETITIVE LANDSCAPE

  • Empresas Carozzi SA dominates sugar confectionery, with a value share of 55%, of which 21% corresponds to its Frugelé brand and 18% to its Ambrosoli brand. Empresas Carozzi’s brands are very popular and traditional in the Chilean market; they have outstanding coverage in both traditional and modern channels and also have strong presence in street kiosks. All of this is underpinned by a broad product portfolio and a wide price range. Alimentos Dos en Uno SA is in second place with a value share of 27%.

PROSPECTS

  • It is expected that sugar confectionery will continue to grow over the forecast period. Nevertheless, its forecast growth rates are considerably slower than those seen over the review period, mostly due to the increasing maturity of the market. Also, a possible threat to growth is related to the packaging labelling law that was enacted in July 2013 and will be made compulsory early-2014.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Chile?
  • What are the major brands in Chile?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Chile - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Confectionery in Chile - Company Profiles

Empresas Carozzi SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Empresas Carozzi SA: Key Facts
  • Summary 2 Empresas Carozzi SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Empresas Carozzi SA: Competitive Position 2013

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Chile SA: Key Facts
  • Summary 5 Nestlé Chile SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Nestlé Chile SA: Competitive Position 2013

Packaged Food in Chile - Industry Context

EXECUTIVE SUMMARY

Packaged food value growth is set to remain strong

Consumer preference for healthier choices continues in 2013

Nestle´ is expected to lead packaged food in 2013

Supermarkets and hypermarkets continue to dominate the market

Packaged food is predicted to continue to post positive growth

KEY TRENDS AND DEVELOPMENTS

Health concerns underpin the development of healthier food alternatives

Added value is an important factor for growth

Functional food witnesses increased demand

Private label gains ground

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends - sales to foodservice

Trends - foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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