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Country Report

Chile Flag Confectionery in Chile

| Pages: 68

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • A steadily developing indulgence-seeking and premiumisation trend settled down over Chilean chocolate confectionery during the review period, and 2014 was no exception. As a result, adult-oriented products slowly gained steam in the category, along with more gourmet, premium offerings with innovative flavourings and artisanal appeal, targeting a more affluent population. Along with industrial examples such as Costa 70%, which is the main example of mainstream adult-oriented chocolate products, several artisanal chocolatiers have been developing products, such as La Fête and Damien Mercer, which offers high-quality chocolate in premium packages and with outlets that offer an experience closer to a boutique rather than a confectionery shop.

COMPETITIVE LANDSCAPE

  • Empresas Carozzi SA is set to retain its leadership of chocolate confectionery, with current value share of 37% in 2014. Success for Empresas Carozzi SA can be explained as a result of the popularity of its brands, such as Ambrosoli and Costa, which hold predicted 19% value share of chocolate confectionery combined, ranking first and second respectively. In addition, an excellent coverage on the national territory and presence on both traditional and modern retail channels, along with good balance among high-quality and affordable prices have made it possible to the company to build its way up to the leadership. In addition, the company has a wide variety of brands, covering nearly all price segments with its current product portfolio.

PROSPECTS

  • Volume growth rate for chocolate confectionery is expected to marginally slow down over the forecast period, due to two main reasons. In the first place, an economic deceleration process began in Chile as of 2014, and thus, consumption expectations in the country are rather pessimistic. On the other hand, there is an impending enactment for a new labelling law for food and drink products with high content of sugar, fat and/or sodium. Aggressive labelling will be mandatory for all products that fall under the definition of the law, thus negatively impacting sales for chocolate confectionery, as an important part of its sales are impulsive purchases.

Gum

TRENDS

  • Functional sugar free products led and drove growth for gum in Chile during 2014. Due to the success of brands like Orbit, which through an extensive media campaign claiming that Orbit chewing gum is a good “on-the-go” replacement for oral hygiene after meals, chewing gum is predicted to record interesting growth rates of 7% in value terms, whilst in volume terms, growth achieved 3% increases. This is an indicator of consumers preferring more expensive, higher quality products. The aforementioned example of Orbit is in fact, noticeably more expensive than other competitors in gum in the country. However, consumers have become accustomed to higher quality products and their willingness to spend more on better food and drink has made the development of this trend sustainable.

COMPETITIVE LANDSCAPE

  • Alimentos Dos en Uno SA is set to retain its absolute leadership over gum in Chile, with a remarkable 79% value share, followed by Kraft Foods and William Wrigley Jr. Its Big Time brand is the main reason behind its success in the category, as the brand offers a very wide product portfolio in terms of flavours, along with a very well established brand, affordable prices in comparison to its competition and outstanding coverage of both traditional and modern retail channels. Kraft Foods managed to revamp and refresh its Dentyne brand over the recent years, but still cannot be considered a threat to Big Time in the short-term. On the other hand, William Wrigley, through its brand Orbit, experienced interesting growth rates over the review period due to packaging, functionality and marketing innovation but it still is a very small brand in terms of actual value sales.

PROSPECTS

  • It is expected that gum will experience a slower performance over the forecast period due to several factors. In the first place, sugarised gum will decrease its growth rate to negative figures during the forecast period, mostly due to the sugar awareness trend and growing preference for sugar free products. On the other hand, expected economic deceleration over the forecast period for the country will also result in a sales decrease for gum, as it is not a basic need-satisfying product, has no nutritional value whatsoever and its purchase is easily avoidable.

Sugar Confectionery

TRENDS

  • Growth for sugar confectionery somewhat stagnated over the review period. This is particularly true in terms of volume growth, which is set to be 4% in 2014. Even though this is a fairly healthy growth rate for a food category, it is noticeably slower than value growth for the category, which is at 8%. The main reason for this big difference can be found in the increasing preference for higher priced products among consumers, who have relinquished the traditional individually wrapped hard candies that found popularity in the past for other sugar confectionery or other categories altogether, such as chocolate confectionery.

COMPETITIVE LANDSCAPE

  • Empresas Carozzi SA dominates sugar confectionery through its Ambrosoli brand. The company is predicted to hold value share of 55% in 2014. The company’s brands are very popular and traditional in the country; they have outstanding coverage in both traditional and modern channels and also have strong presence in street kiosks. All of this is underpinned by a broad product portfolio and a wide price range.

PROSPECTS

  • It is expected that sugar confectionery will continue to grow over the forecast period. Nevertheless, its forecast growth rates are only marginally higher than those witnessed over the review period, mostly due to the increasing maturity of the category. Also, a possible threat to growth is related to the packaging labelling law that was enacted in July 2013 and is expected to be made compulsory in early 2015, as the government encountered different difficulties to enact the new labelling law and the industry is still waiting to be affected by it.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Chile?
  • What are the major brands in Chile?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Chile - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in Chile - Company Profiles

Empresas Carozzi SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Empresas Carozzi SA: Key Facts
  • Summary 2 Empresas Carozzi SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Empresas Carozzi SA: Competitive Position 2014

Nestlé Chile SA in Packaged Food (Chile)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé Chile SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Nestlé Chile SA: Competitive Position 2014

Packaged Food in Chile - Industry Context

EXECUTIVE SUMMARY

Continued strong growth in packaged food

Health and wellness is increasingly preferred

Nestlé remains atop packaged food in 2014

Supermarkets and hypermarkets are the preferred channel for Chileans

Packaged food is predicted to continue to post positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trends and regulation inspire innovation

Private label continues to gain market share

Discounters are a new source of sales

Added-value and premium products spur growth

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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