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Country Report

Colombia Flag Confectionery in Colombia

| Pages: 75

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery is set to grow by 8% in current value terms and 6% in volume in 2014. In line with the review period trend, growth continued to be spurred via the increased price and product competition introduced by greater trade openness which brought innovative products closer to the average consumer. Volume sales, which maintained growth between 5% and 6% since 2012, is partially constrained by health and wellness campaigns looking to pro-actively counteract concerns over obesity and weight gains among the Colombian population. Relative to other Latin American countries, Colombia has a low level of chocolate confectionery per capita consumption. Estimated at 270 gm per head in 2014, per capita chocolate confectionery consumption in Colombia is only a third of the regional average figure. This results from several factors including the relatively healthier nutritional habits of Colombians as well as a less engrained chocolate culture.

COMPETITIVE LANDSCAPE

  • Local leader Cía Nacional de Chocolates set the tone for chocolate confectionery in 2013, through an aggressive product promotion and discounting strategy aiming to strengthen the company’s participation in the midst of an increasingly competitive environment where imported brands at affordable prices begin to take a stronger foothold among Colombian consumers.

PROSPECTS

  • During the forecast period, chocolate confectionery is expected to grow by a CAGR of 5% in both volume and value terms at constant 2014 prices. Not much dynamism is expected across the category with review period trends extending over the forecast period. Falling under the category of indulgent, income elastic products, chocolate confectionery consumption is expected to grow in line with disposable incomes. The increased competition associated with a freer market will ensure stable chocolate confectionery prices supporting the affordability of products induced through the series of free trade agreements being implemented since 2010.

Gum

TRENDS

  • In 2014, gum is set to grow 1% in volume and 4% in current value terms, driven by the increase in disposable incomes, busy lifestyles and increasing variety of products available. The arrival of Orbit in 2013, and its expansion in 2014, helped stimulate gum’s rise in both years. In addition, gum benefited from the increase in impulse consumption due to busy lifestyles, as a larger part of the population eats meals out of the home, and gum is still popular as a quick breath freshener. Nevertheless, 2014’s predicted growth is moderate as longer-term demographic changes have become more apparent, especially in the form of lower growth of the population of children and young adults, which drive sales for categories such as bubble gum. Similarly, the nascent health and wellness trend took a small bite out of gum, as an increasing amount of consumers are more worried about dental health.

COMPETITIVE LANDSCAPE

  • Despite its value share predicted to marginally decline from 51% in 2013 to 49% in 2014, Cadbury Adams Colombia SA will remain as leading player of gum. The company strongly positioned brands such as Bubbaloo, Chiclets and Trident. With these brands, the company segmented its offerings across the gum industry, from bubble gum which targets children to standard and premium brands in chewing gum. The company is active in introducing new options and innovations with new flavours, such as for example Splash Limon Fresa (lemon strawberry) released in 2014. In the case of Chiclets, the company invested heavily in mass media advertising, as this brand alone represents 23% of the company’s overall gum sales.

PROSPECTS

  • Over the forecast period, gum is predicted to grow by a 1% CAGR in volume and value terms at constant 2014 prices, stimulated by continued increases in disposable income, poverty reduction and the increase of product portfolios. Each year over the forecast period is expected to show stable and positive economic growth, as poverty will continue to drop, increasing the consumer base and strengthening middle class disposable income. To meet this continued demand, it is expected that players will continue to increase their portfolio of products by adding new flavours and styles (such as new mixes or other added ingredients), thereby keeping the category fairly dynamic over the forecast period.

Sugar Confectionery

TRENDS

  • During 2014, sugar confectionery is set to grow by 1% in volume and 4% in current value terms, a moderate growth from the push-pull effects of noticeable innovations by players, an increase in disposable incomes, and expanding health and wellness trends. In line with what was observed over the review period, in 2014 poverty was reduced due to stable economic growth, which strengthened disposable incomes and increased the consumer base for impulse products. Nevertheless, the growth was moderate since some consumers, as a consequence of income increases and health and wellness trends migrated to other categories considered to be more sophisticated such as chocolate confectionery, biscuits and ice cream.

COMPETITIVE LANDSCAPE

  • Colombina SA is set to remain as the leading player with a predicted value share of 44%, due to refocusing its marketing around its principal brands. Despite the fact that the company is moving to diversify its portfolio beyond only sugar confectionery, which was the company’s original focus, its most important business units are in sugar confectionery, including well-positioned brands such as Bon Bon Bum, which is set to hold 13% value share in overall sugar confectionery and 50% of lollipops. In addition to its well-positioned brands, the player has a strong distribution network, which allows it to reach the ever-important traditional channel in Colombia. Additionally, most of the player’s products are very affordable, which gives it a wide consumer base. The company was able to adapt to slow growth conditions within sugar confectionery with advertising campaigns and positioning in the products with the highest growth such as other sugar confectionery and gum.

PROSPECTS

  • Over the forecast period, sugar confectionery will continue growing slowly, with a volume CAGR of 1% and a value CAGR of 2% at constant 2014 prices, driven by the increase in disposable incomes, expectations of wider product portfolios and the deepening of the health and wellness trend. The latter will be a constraint for sugar confectionery growth, since some consumers will be more reluctant to consume sugar-based products. The increase in disposable incomes will have two opposite effects. On the one hand, it will increase the consumer base as a consequence of poverty reduction, but on the other hand it will increase consumers’ expectations, favouring a migration to categories considered more sophisticated such as chocolate confectionery or ice cream. The first effect will dominate the second since most of the population will be low-middle income (nearer to poverty), while the higher-middle income consumer base will grow but at a slower pace.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Colombia?
  • What are the major brands in Colombia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Colombia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in Colombia - Company Profiles

Colombina SA in Packaged Food (Colombia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Colombina SA: Key Facts
  • Summary 2 Colombina SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 3 Colombina SA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 4 Colombina SA: Competitive Position 2014

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Declining poverty rate continues to expand the consumer base for many packaged food products

Free trade agreements help to increase the presence of premium products

Companies aim to diversify to distinguish themselves in a competitive market

Independent small grocers remains the main distribution channel, but modern grocery retailers sees an increase in value share

Expected stable economic performance in the forecast period will allow for the continued growth of packaged food

KEY TRENDS AND DEVELOPMENTS

Increases in disposable incomes expand the consumer base and generate divergent growth between categories

Companies look for diversification

Premium segment buoyed by imports

Private label and a health and wellness positioning drives value at both ends of the market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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