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Country Report

Colombia Flag Confectionery in Colombia

| Pages: 48

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery registered current retail value growth of 8% in 2015, driven mainly by a volume increase of 7%. This volume growth was the result of strengthening purchasing power, innovation by players in the category and consumers’ higher expectations, which saw a shift from sugar confectionery towards chocolate confectionery. Considered a more sophisticated product than sugar confectionery, demand for chocolate confectionery is growing in line with the expansion of the middle class. The economy registered positive growth in 2015, albeit lower than the previous year, which contributed to a rise in disposable incomes.

COMPETITIVE LANDSCAPE

  • Cía Nacional de Chocolates SA remained the clear leader in 2015 with a retail value share of 57%, down two percentage points on the previous year. The company’s leading position is due largely to its brand Jet, which accounted for 47% of retail value sales in 2015 thanks to its strong popularity among children and teenagers, and its low price which allows it to reach a wide consumer base. As a member of Grupo Nutresa SA (the most important player in overall packaged food in Colombia), the firm has an extensive distribution network, which allows it to be present in traditional distribution channels, which are important to the category since typically chocolate confectionery is an impulse purchase. The company continued to innovate and launches included Jet Cookies and Cream in September 2014, which was well received by consumers. The company also expanded its product range through new products such as Jumbo miniature and smaller size Jumbo cookies, which are more affordable for consumers and cater to the health and wellness trend.

PROSPECTS

  • Chocolate confectionery is expected to register a retail value CAGR of 2% (constant 2015 prices) over the forecast period and a volume CAGR of 3%. Growth will be supported by increasing disposable incomes and innovation by leading players, which will continue to expand their product ranges to reach more consumers. Chocolate confectionery will continue to benefit from consumers’ higher expectations and together with the rise in purchasing power will contribute to the ongoing migration from sugar confectionery.

Gum

TRENDS

  • Colombian consumers see in gum a practical and quick way to freshen breath, and the category benefited from urbanisation and increasing sales in foodservice outlets.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Colombia SA remained the leader in 2015 and accounted for 48% of retail value sales thanks to its well-positioned brands such as Chiclets, Bubbaloo and Trident, which cover different consumer segments. Chiclets has a high degree of penetration in the economy segment in chewing gum, while Trident targets the premium segment. Trident ranked third and performed well in 2015 due to greater demand for premium products. In May 2015, the firm closed its factory in Cali (in western Colombia) and supply the market via imports. The company stated that the decision was based on its outdated technology, which made it difficult to operate effectively in a context of low volume growth and greater competition.

PROSPECTS

  • Gum is expected to register a flat retail volume over the forecast period due to the difficulty of extending the consumer base. Gum will be negatively affected by the projected decline in tobacco consumption as well as the market leader’s depart for abroad, which will make innovation and market-positioning activities more difficult. Additionally, it is projected that economic growth in Colombia will slow down over the forecast period due to the end of the commodities boom, which will reduce the rate of growth of disposable incomes.

Sugar Confectionery

TRENDS

  • Sugar confectionery increased by 1% in retail volume terms in 2015. Moderate expansion continued due to a high degree of maturity, the health and wellness trend and consumers’ migration toward substitute products considered more sophisticated, such as chocolate confectionery and ice cream. Increasing disposable incomes was the main positive driver of sugar confectionery. During 2015 the Colombian economy continued to expand, although at a slower pace – purchasing power improved, which in turn increased the potential consumer base.

COMPETITIVE LANDSCAPE

  • Colombina SA remained market leader by far in 2015 with a retail value share of 44%, thanks to the strong positioning of its brands Bon Bon Bum and Coffee Delight. Despite sugar confectionery’s low growth trend, Colombina SA followed an innovative strategy and increased its portfolio of products with new launches such as Bombón Coffee Delight (launched in September 2014), a lollipop (chew) format of a well-positioned brand in boiled sweets. The company is adapting to consumers, increasing preference for chews rather than hard candies, which is evident in its marketing efforts in gums, where its brand Max gained popularity. The company’s is a major player in packaged food overall, and has an extensive distribution network which allows it to reach consumers through the traditional grocery channel. This is key to the company’s success, since independent small grocers is the most important distribution channel. Additionally the firm orientates its products to the standard and economy segments, which is why it follows a low-price strategy.

PROSPECTS

  • Sugar confectionery is expected to register a retail volume CAGR of 1% over the forecast, driven by the increasing disposable incomes, which will raise purchasing power and extend the consumer base. Nevertheless, the pace of growth in the Colombian economy is expected to slow down over the forecast period. This will make it more difficult for the middle-to-low-income group – an important component of the consumer base – to increase in size.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Colombia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Colombia?
  • What are the major brands in Colombia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Colombia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Colombia - Company Profiles

Colombina SA in Packaged Food (Colombia)

STRATEGIC DIRECTION AND BACKGROUND

KEY FACTS

  • Summary 1 Colombina SA: Key Facts
  • Summary 2 Colombina SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Colombina SA: Competitive Position 2015

Packaged Food in Colombia - Industry Context

EXECUTIVE SUMMARY

Lower economic growth has a moderate impact on the performance of packaged food

Health and wellness remains a major driver of innovation

Food imports rise as the competiveness of local companies increases

The impact of the launch of Pricesmart goes beyond the retailing industry

Despite anticipated diversification, economy products are set to remain dominant

KEY TRENDS AND DEVELOPMENTS

Lower economic growth has a minor impact on the performance of packaged food

Health and wellness remains the key driver of innovation

Rising imports during the review period increases the competiveness of local companies in 2015

The impact of the expansion of Pricesmart extends beyond the retailing industry

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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