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Country Report

Costa Rica Flag Confectionery in Costa Rica

| Pages: 66

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Under the ongoing globalisation process (free trade agreements, opening markets) and changing consumption habits (environmental, health and nutritious awareness) certain categories benefited more, such as the case of chocolate confectionery and specifically dark chocolate, which has become increasingly accessible through modern supermarkets and the consolidating artisanal movement. The on-going dynamism is directly related to higher import levels (product variety) and further levels of segmentation and product innovation, which is mainly focused on sizes and presentations (full size, fun size, sharing size, giant, tube, bites); specific features (sugar free, gluten free, novel flavour blends, super foods, origin, fair trade); good indulgence-oriented ideas (product development) and lower-cost alternatives to fulfil the increasing demand for economic alternatives, such as chocolate flavoured alternatives.

COMPETITIVE LANDSCAPE

  • Kraft Foods Costa Rica SA is predicted to remain as the dominant leader in the sales of chocolate confectionery in Costa Rica during 2014, accounting for 41% share of retail value sales. Even though the company is well known for its emblematic brand Gallito, recently concentrated efforts on its flagship global brands, such as Cadbury (which is broadly available from modern and traditional retailers), while boosting their cost reducing strategies (making use of cocoa butter and other lower cost ingredients). Mars Costa Rica SRL is set to continue to occupy second position during 2014, accounting for 19% value share, due to the leadership of its popular brands M&M’s, Snickers and Milky Way, which are positioned under the most dynamic categories. Mercasa is predicted to rank third with 7% retail value share due to its good Hershey’s product portfolio, which is widely offered through modern supermarkets and convenience stores while Britt will retain its positioning of differentiated bagged selflines, taking advantage of its good quality coffee perception.

PROSPECTS

  • Manufacturers may continue to make efforts to promote product upgrades which can be oriented between categories or price segments, making use of different strategies, such as the introduction of smaller sizes and the application of weight (grammage) changes according to the ongoing consumer demands and local market trends, which might be oriented to 100 g weights. In addition to the anticipated development of smaller sizes, types and innovative formats and flavour combinations (such as Hershey’s drops), manufacturers might also look to improve the ongoing consuming platform with the introduction of larger presentation that represent better value-for-money deals. On the other hand, the category anticipates a further development of the local cocoa fine industry, which is already being boosted from different levels, such as CATIE’s (the Tropical Agricultural Research and Higher Education Centre), which is giving farmers in the region the chance to grow cacao again and other successful initiatives related with artisanal value added products.

Gum

TRENDS

  • Gum experienced dynamic levels of product innovation when compared with 2013’s development, which was directly related to the consolidated positioning of the absolute leader brand Trident. Apparently, the recent internal restructuring conducted by Mondelez International positively impacted the category with a good base of new product developments, which basically consisted of sugar free formulations. Gum innovation tends to follow international successful trends (mainly North American) such as the fruity soft centre and liquid centre alternatives as well as the increased offer of packaging formats which aim to suit better different consumer preferences.

COMPETITIVE LANDSCAPE

  • Kraft Foods Costa Rica SA is set to remain as the clear leader in the sales of gum in Costa Rica during 2014 accounting for retail value share of 81% due to the dominant positioning of their top-of-mind brands Trident and Clorets, which are strongly positioned within different price segments. The international company might continue to benefit from the strategic split that occurred in 2012 with Mondelez International, while taking advantage of strong marketing capabilities to retain the positioning of its best sellers, both very popular and recognisable among local consumers. Set to rank second is local distributor International Distributions IMA SA and its high-end brand Wrigley's, which will account for 9% value share despite the consolidating position of the bestseller Trident, which has made strong efforts to increase its sales share within the category.

PROSPECTS

  • Forecast trends might continue developing in line with the on-going efforts to boost the demand for gum amongst the local population, such as the continued offer of 24 stick value packs and small two to four unit packs of alternatives which are being re-launched at significantly lower unit prices at independent small grocers. Manufacturers might continue investing in research and development in order to upgrade the whole gum concept, as has occurred with other self-indulgence categories, given the increasing demand for specific alternatives (fortified, energising, medicated and other emerging features) and unavoidable impact of the globalisation process.

Sugar Confectionery

TRENDS

  • During 2014, sugar confectionery continued to be a very fragmented category with intensifying levels of product segmentation, that ranged from a sour glow worm (gummy) or a locally manufactured “party mix” value pack to finely packaged strawberry rhubarb vanilla drops, an alternative delicacy imported from Germany. On the one hand, the massively changing consuming habits and the on-going free trade agreements encouraged manufacturers to offer broader product portfolios and constant innovation, such as limitedly available trendy alternatives (purse or car oriented packaging) while being forced to apply different cost-reduction strategies, such as weight (grammage) changes and the use of low-cost sweeteners (to substitute sugar) in order to differentiate and compete with emerging low-priced alternatives, such as the imported brand Súper. The ongoing premiumisation trends and increased health awareness have open room for the development of differentiated alternatives, such as sugar free, gluten free, energy boosting and other lines mainly targeted at adults.

COMPETITIVE LANDSCAPE

  • Kraft Foods Costa Rica SA is predicted to remain as the leader of sugar confectionery in Costa Rica during 2014, accounting for 41% share of retail value sales. This international company’s success is largely attributed to the strong recognition of its medicated confectionery brand Halls, which leverages on large economy of scale savings achieved during the manufacturing and distribution of its products, which are widely available at both modern and traditional grocery retailers across the country. In addition, the company benefits from the consolidated positioning of the emblematic brand Gallito, which are by tradition the favourite self-indulgence treats for a broad base of consumers. The increasing popularity of certain products, such as gummies and chews contributed to the gradual consolidating of local distributors, such as International Distributions IMA SA which is set to account for 12% share of retail value sales during 2014, mainly due to the distribution of Life Savers and Skittles.

PROSPECTS

  • The trend might continue moving towards further levels of segmentation in terms of the increasing offer of imported and locally manufactured economy products (party oriented value packs) and the intensifying product premiumisation as manufacturers might continue to find attractive the increasing base of niche-oriented (aspirational and self-indulgence) consumers while trying to avoid them to upgrade their confectionery purchase towards chocolate, snack bars, and others. Due to the globalisation process, local consumer preferences might continue to move towards imported brands, especially in the case of the US and its top-of-mind brands. Sugar free or low fat alternatives are anticipated to consolidate as adult’s favourite alternatives, especially in the case of refreshing alternatives (medicated, mints).

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Costa Rica?
  • What are the major brands in Costa Rica?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Costa Rica - Category Analysis

CHOCOLATE CONFECTIONERY IN COSTA RICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM IN COSTA RICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Gum: % Value 2010-2014
  • Table 18 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 19 Distribution of Gum by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY IN COSTA RICA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 25 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Polarising economy drives further levels of segmentation

Value-for-money drives innovation trends

Smaller regional players continue to capitalise on interesting opportunities

Modern purchasing habits continue to develop in 2014

Health and wellness trends will impact future NPD

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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