print

Country Report

Costa Rica Flag Confectionery in Costa Rica

| Pages: 41

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • International brands such as Snickers, M&Ms and Hershey’s, which used to be aspirational products a decade ago, continue to become trendy and accessible options for a wider base of middle- and even lower income consumers, benefiting from lower import taxes and the consolidation of their local distribution networks. Given the impulsive nature in the purchase decision of these products, point of sale availability and a good value for money relation, remain essential selling points, in particular in the case of independent small grocers, where Costa Rican children tend to buy most of these products. On the other hand, upper-income consumers continue to migrate their interest towards more functional and health-oriented proposals, which are often related with dark chocolates with a cacao content above 70%, given the metabolic benefits and antioxidant properties attributed to these products.

COMPETITIVE LANDSCAPE

  • Mondelez Costa Rica remained the main chocolate confectionery manufacturer in Costa Rica during 2015, holding 41% of total value sales. Its broad portfolio of products and brands that are capable of competing in different price bands/qualities and that have vast levels of penetration within traditional and modern grocery outlets, are the main success points for this player, which continues to benefit from strong economies of scale logistics, massive marketing capabilities and top of mind references amongst most local consumers. In second place, Mars Costa Rica continues to gain ground in the country holding 20% of value sales, thanks to the significant improvement that its main brands (Snickers, Milky Way and M&M´s) have been capable of developing since this international manufacturer took direct control of the distribution of its products after 2012. In third place, Hershey’s distributor in Costa Rica, Mercasa, accounted for an 8% share of chocolate confectionery value sales, which has also benefited from the increasing demand for imported chocolate brands in the country.

PROSPECTS

  • Segmentation should consolidate as the main forecast trend for chocolate confectionery in Costa Rica over the next five years, with an increasing pressure to develop new formulations that allow price competition for standard brands and a deeper movement towards product quality and niche development in the case of more premium manufacturers. Massive efforts to achieve economies of scale savings that increase the impact of marketing campaigns of global brands shall become the new standard on a regional level, which shall continue to increase in relevance due to the current globalised marketing platform offered by paid television and the internet. On the other hand, the further development of niche local proposals shall become the main trend within premium oriented products, which besides local sales, shall also become interested in capitalising on Costa Rica’s positioning on a global scale to export differentiated products labelled as organic and fair trade.

Gum

TRENDS

  • Given the increasing lack of interest in daily gum consumption amongst a wider base of Costa Ricans, manufacturers keep making efforts to present more attractive value proposals to local consumers, which often consist of new flavour combinations (tropical fruits) and value pack presentations, which have consolidated as the major developing trends within a category that showed very limited advances in terms of new product developments or innovations. It is considered that the current smoking bans have contracted the sales potential of smaller traditional presentations of sugarised gums (Chiclets), while the penetration of sugar free gum has reached a level of maturity amongst younger middle-income consumers, who are the key target group for these products.

COMPETITIVE LANDSCAPE

  • During 2015, Mondelez Costa Rica Ltda maintained its strong leading position within gum sales in the country, accounting for 82% of total value sales. Its strong dominance is based in the vast levels of penetration reached by most of its brands in Costa Rica, which besides having a top of mind reference among local consumers, also tend to offer better value for money deals when compared to its main competitors. In second place, International Distributions IMA SA held close to 10% of value sales, benefiting from the good positioning that the Wrigley’s brand has developed among higher income consumers, who tend to consider that these offer a differentiated quality when compared with the rest of available brands. The rest of value shares are accounted for by smaller players that focus on more traditional retailing formats, by offering individual and cheaper presentations targeted to lower income consumers and children.

PROSPECTS

  • Gum consumption shall consolidate its position as a mature category in Costa Rica over the forecast period, offering local consumers additional levels of functional features in chewing gum and a wider variety of flavour combinations in sugar free formats that shall orient further towards value packs and promotional offers. Besides chewing gum, bubble gum brands shall also make efforts to increase the demand for its products, targeting local children though differentiated fruit flavour combinations and affordable packaging/size presentations in order to increase these products’ penetration.

Sugar Confectionery

TRENDS

  • Manufacturers’ segmentation efforts continued to push sugar confectionery sales in Costa Rica during 2015, which included the further development of imported value proposals that compete on price with traditional local brands (now in control of the multinational Mondelez), accompanied on the other hand, by an increasing offer of niche-oriented and value-added products that target more mature and higher income consumers. The resulting effect of having a broader spectrum of product types and brand qualities available has helped to consolidate the positioning of imported products that are capable of reaching middle-income consumers, who tend to react positively to these products’ increasing availability and value for money proposals.

COMPETITIVE LANDSCAPE

  • Mondelez Costa Rica Ltda maintained its place as the main local reference within sugar confectionery sales, accounting for a 41% retail value share during 2015. Besides the strong positioning of its leading brand of medicated confectionery Halls, this international competitor is also in control of the manufacturing and distribution of the most traditional and recognised local brand Gallito, which has a value-for-money-oriented proposal and is a major reference among all types of consumers in the country. Altogether, Mondelez benefits from having strong distribution muscle in Costa Rica, which takes advantage of the same selling points to establish vast levels of penetration for all its confectionery categories, which besides sugar, include gum and chocolate, having the leading position in all of them. The rest of the value shares remained relatively fragmented during 2015, with an increasing offer of imported products and brands that increase their penetration based on products’ availability (distribution) and competitive unit prices.

PROSPECTS

  • Over the forecast period, sugar confectionery will continue to develop towards a more functional and health-oriented position, as manufacturers aim to target a wider base of middle-aged consumers that have access to good levels of disposable incomes and are willing to pay for higher priced added value products on a regular basis. Most manufacturers are also expected to invest in the creation of stronger emotional bonds with consumers as key differentiation points (leveraging on social network interaction), especially in the case of nostalgic/traditional brands that are capable of connecting with the expanding base of middle-income middle-aged consumers and that have developed an intrinsic top of mind reference over the years.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Confectionery Market Research Report

doc_excel_table.pngSample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Costa Rica?
  • What are the major brands in Costa Rica?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Costa Rica - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Costa Rica - Industry Context

EXECUTIVE SUMMARY

Steady volume and value growth characterise 2015 performance

Affordable healthy proposals and value for money alternatives keep gaining ground

Consolidated international players continue to be challenged by local propositions

Modern grocery outlet penetration reaches more stable scenario in 2015

Convenient and healthy propositions will set the pace over the coming five years

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here