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Country Report

Croatia Flag Confectionery in Croatia

| Pages: 39

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Imported products continued to gain ground at the expense of domestic competitors in chocolate confectionery in 2015. Since Croatia’s EU accession in 2013, imported products have become much more widely available and affordable in the country. Moreover, whereas most domestic chocolate confectionery producers are only active in Croatia and a small number of neighbouring countries, multinationals tend to compete in several markets and therefore have more favourable economies of scale, lower overheads, larger marketing budgets etc.

COMPETITIVE LANDSCAPE

  • Mars held the leading position in chocolate confectionery in 2015 with an overall value share of 20%. Ferrero finished a close second with a value share of slightly less than 20%, while Kraš rounded out the top three with an 18% share.

PROSPECTS

  • Chocolate confectionery in Croatia is likely to witness further consolidation over the forecast period as economic conditions improve and competition intensifies in line with the entry of new imported brands. There is speculation that Nestlé Adriatic will move to strengthen its position in the category by acquiring a local producer. While Nestlé is a major player in chocolate confectionery at the global level, in Croatia it has historically struggled to achieve the same level of success as fellow multinationals Ferrero, Mars and Mondelez. Although no acquisition plans have been confirmed by Nestlé, the general belief is that the company could significantly improve its performance by adding a few local brands to its portfolio.

Gum

TRENDS

  • Gum in Croatia is highly concentrated, with a handful of major players dominating the category. However, in recent years competition between these leading players has intensified, with Mondelez Zagreb and Perfetti Van Melle Group presenting a growing challenge to long-time leader Wrigley.

COMPETITIVE LANDSCAPE

  • Global giant Wrigley maintained its commanding lead in gum in Croatia in 2015 with an overall value share of 65%. This share was down from 87% in 2010, however, as in recent years the company’s once undisputed domination in the category has been gradually eroded by competition from other players. Most notably, Wrigley has faced a growing challenge from Mondelez Zagreb and Perfetti Van Melle Group, which finished second and third respectively in 2015 with value shares of 22% and 6%.

PROSPECTS

  • For many years, Wrigley was the only significant player in the Croatian gum category. During this period, the company worked with its local partner Atlantic Grupa dd to build an extensive and highly efficient distribution network that secured the best shelf positions for its brands in retail outlets across the country. Wrigley’s historical advantage in this regard has recently come under threat from Mondelez, which employs Agrokor, Croatia’s biggest grocery retailer, as its distributor in the country. There has been some speculation that Agrokor could be convinced to allocate the best shelf positions in its outlets to Mondelez’s Trident brand, at the expense of Wrigley brands. Euromonitor International believes this is unlikely to happen, however, as gum is too small a category for Agrokor to risk alienating Atlantic Grupa, a major producer and distributor that is active in several other packaged food categories.

Sugar Confectionery

TRENDS

  • Sugar confectionery in Croatia is quite a static market, owing it to popularity of local companies who enjoy consumer loyalty and do not have to fight for sales through relentless new launches and advertising. There are cash cow brands on the market which are there for more than 50 years already. They have become a part of the popular culture and all of them are Croatian.

COMPETITIVE LANDSCAPE

  • In contrast to the situation in chocolate confectionery, domestic brands are by far the most popular in sugar confectionery in Croatia. Kraš remained the clear leader in the category in 2015, claiming an overall value share of 36% thanks to the enduring popularity of local brands such as Bronhi and Kiki. Fellow domestic companies Atlantic Grupa and IPK Kandit dd ranked second and third respectively with value shares of 15% and 13%. Other prominent competitors in sugar confectionery in 2015 included August Storck KG, Aquarius Grupa doo, Wrigley, Lofthouse of Fleetwood Ltd and Perfetti Van Melle.

PROSPECTS

  • Although it is considerably smaller than chocolate confectionery, sugar confectionery in Croatia is still a reasonably large category; in 2015, it was almost twice as big as gum in value terms. This could encourage major multinationals to step up investment in the category over the forecast period, which would challenge the historical dominance of local players with their so-called “cash cow” brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Croatia?
  • What are the major brands in Croatia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Croatia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Croatia - Company Profiles

Kraš dd in Packaged Food (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kraš dd: Key Facts
  • Summary 2 Kraš dd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 3 Kraš dd: Competitive Position 2015

Packaged Food in Croatia - Industry Context

EXECUTIVE SUMMARY

Sales growth in packaged food slows in 2015

Unit prices of packaged food continue to rise, but only marginally

Artisanal products remain strong

Supermarkets is the optimal format for retail outlets in Croatia

Growth in packaged food sales show slow growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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