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Country Report

Croatia Flag Confectionery in Croatia

| Pages: 60

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Domestic manufacturers of chocolate confectionery warned of their competitive disadvantage against international competitors even before Croatia joined the EU. Their main complaint was about high fiscal and parafiscal contributions to the government, which made local products more expensive and unable to compete with imports in terms of prices. Before Croatia joined the EU, imports of chocolate confectionery were partially limited by import contingents, a measure to protect local manufacturers that has since been lifted.

COMPETITIVE LANDSCAPE

  • Faster than expected, previously smaller players from the leading trio – Mars Inc and Ferrero doo – are set to overtake the previously undisputed leader Kraš dd at the top of the category in 2014. The multinationals have bigger advertising budgets and they were more innovative in terms of new launches and promotions.

PROSPECTS

  • There is some debate as to whether any of the local three players will continue to exist after the forecast period. Namely, there are no efforts to consolidate the category, except for Kandit acquiring Koestlin. Kraš and Zvecevo still plan on continuing in the long run. Not all of them are predicted to succeed in doing so.

Gum

TRENDS

  • The number of competitors is the smallest in gum; the category is much consolidated, and there were almost no new launches. The domination of the leader seemed to pacify the competition towards the end of the review period. After Agrokor dd took over the distribution of Trident by Cadbury, the fight for the leadership began

COMPETITIVE LANDSCAPE

  • Although William Wrigley Jr Co is expected to remain dominant in 2014 with its three major brands, Orbit, Airwaves and Winterfresh, Cadbury Plc is set to repeat is rapid growth from 2013. However, the leader has nothing to fear in the short-term: five of its six brands sit in the top rankings; this is expected to help the company to remain at 84% value share in 2014. Such an overwhelming performance is due to its long-term distributor Atlantic Grupa, a company which spares no effort to get the best shelf positioning, even when there was no competition in sight.

PROSPECTS

  • The main story to be followed in the future is whether the new Trident brand will succeed in taking a larger share of sales. Favoured shelf positioning by its distributor, Tisak, a part of Agrokor conglomerate, as well as its sister company Konzum, will give the brand a significant boost.

Sugar Confectionery

TRENDS

  • Sugar confectionery is quite static in terms of innovation and competitive dynamics. Companies continued to promote their reliable brands and were not willing to invest in new launches which may jeopardise their positions. The few new ones had to show some initiative in the form of innovation or new flavours.

COMPETITIVE LANDSCAPE

  • Leading player William Wrigley Jr, with a predicted 24% value share in 2014, markets its well-recognised Orbit Drops, Airwaves Drops and Winterfresh Mints. Ranked second is Kraš with a predicted 21% value share, with its traditionally wide product portfolio, led by brands such as Bronhi and Kiki. Atlantic Grupa, ranking third, is enjoying the popularity of its Cedevita pastilles, the second most popular brand in sugar confectionery.

PROSPECTS

  • Whether Agrokor clashes with Atlantic Grupa, is the main issue for the forecast period. Similar to gum, Atlantic Grupa enjoys favourable shelf positioning at point-of-sale where Cedevita dominates. Agrokor, the owner of Konzum, the largest Croatian retailer, could venture into importing competitive brands, as it did in gum. This could affect the relation to Atlantic Grupa and its brands.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Croatia?
  • What are the major brands in Croatia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Croatia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 NBO Company Shares of Gum: % Value 2010-2014
  • Table 30 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 31 Distribution of Gum by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Croatia - Company Profiles

Kraš dd in Packaged Food (Croatia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Kraš dd: Key Facts
  • Summary 2 Kraš dd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Kraš dd: Competitive Position 2014

Packaged Food in Croatia - Industry Context

EXECUTIVE SUMMARY

Sales growth continues in packaged food

Membership of EU leads to no decline of prices

Domestic companies still holding strong

Distribution channels quite static

A slowdown is expected

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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