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Country Report

Dominican Republic Flag Confectionery in Dominican Republic

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Consistent with the assessment of the previous edition, domestic chocolate confectionery brands are picking up steam in current value sales and market share terms. Although international brands continue to lead regarding market penetration, domestic brands have committed significant resources to increasing brand recognition through advertising and point-of-purchase (POP) promotions. Over the review period, domestic brands started to leverage their logistical advantages over international brands. Cocoa is one of the major cash crops in the Dominican Republic and enjoys a longstanding history for its quality. Moreover, as the costs for shipping international brands increase, coupled with the devaluation of the Dominican currency, unit prices for international brands have a tendency to escalate more rapidly than those for domestic brands. Between 2010 and 2014, leading domestic chocolate confectionery brands recorded a current value CAGR of 8% (vs. 6% CAGR for international brands).

COMPETITIVE LANDSCAPE

  • Mercasid remains the leading player within chocolate confectionery and is expected to account for 22% of current value sales in 2104. Representing the Hershey’s brand in the Dominican Republic, Mercasid enjoys a wide distribution network throughout the country, a sound reputation among retailers and strong consumer awareness of the Hershey’s brand. The Hershey’s brand is expected to record current value growth of 7% in 2014, with sales set to reach Do$715 million.

PROSPECTS

  • Chocolate confectionery remains highly popular among consumers from all income levels in the Dominican Republic. Chocolate consumption is imbedded in the culture and will continue to witness solid growth, despite the maturity of the market. While international brands are expected to continue to dominate the market through the 2019 forecast period, domestic brands are likely to seize upon the momentum they have gained over the review period and increase their sales share. Rising distribution and manufacturing costs for international producers, along with the continuation of the devaluation of the Dominican currency on the international market, will contribute to growing unit prices for international brands. Moreover, domestic brands have shown a willingness to innovate and invest in marketing and distribution. This trend is expected to continue through the forecast period.

Gum

TRENDS

  • Three international gum brands dominate the highly concentrated gum area in the Dominican Republic, all controlled by national brand owner (NBO) Cadbury Adams Dominicana. Combined, these brands account for slightly more 96% of current value gum sales in the country. The dominance of Cadbury Adams Dominicana is so complete that the introduction of other brands not associated with the company are discouraged. Domestic confectionery manufacturers see little incentive in investing in large scale gum production in light of the popularity and strong consumer awareness of the Trident, Chiclets and Clorets brands.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana dominates gum sales, with the company’s three major brands - Trident, Chiclets and Clorets – set to account for 96% of current value sales in 2014. These brands enjoy a high level of brand recognition, popularity and distribution. Domestic manufacturers do not have the financial muscle to effectively compete and, to date, no other large international has ventured to enter the area.

PROSPECTS

  • Two key trends are expected over the forecast period. Firstly, sugar free gum will continue to gradually gain volume share among consumers as promotional efforts targeting younger consumers promote the sugar free format. Secondly, flavour and packaging innovation is expected to keep the market fresh as consumers continue to embrace additional options.

Sugar Confectionery

TRENDS

  • Cadbury Adams Dominicana continues to record stronger growth than its competitors within sugar confectionery. Over the review period, the company posted a current value CAGR of 7%, with sales growing from Do$446 million to Do$607 million. The company’s three major brands each recorded strong growth over this time. Indeed, Halls recorded a 10% CAGR while Clorets and Sparkies recorded respective CAGRs of 7% and 6% (2010–2014). Meanwhile, the two strongest competitors to Cadbury Adams, Panca CxA and Manuel Gonzalez Cuesta CxA, recorded CAGRs of just over 1% and less than 1% respectively (vs. total sugar confectionery current value CAGR of 5%). Given the high level of consumer awareness of the company’s brands and a solid distribution network throughout the country, Cadbury Adams appears poised to capture an increasingly large share of sugar confectionery sales in the foreseeable future.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana continues to dominate sales in this area and is expected to record a value share of 41% in 2014. The company’s three top brands (Halls, Clorets and Sparkies) all saw strong growth during the year and Cadbury Adams’ brands enjoy widespread popularity and consumer awareness supported by an array of packaging options and flavour varieties, along with strong distribution and product placement throughout the country.

PROSPECTS

  • Medicated confectionery is expected to lead growth within sugar confectionery over the forecast period. Escalating health care costs in the Dominican Republic exacerbated by declining purchasing power for large segments of the consumer population continue to feed the growing trend for self-medication. Innovative new product formulations are expected to continue within medicated confectionery, with a growing number of brands designed to soothe sore throats, provide cough relief and open nasal passages set to be introduced. Increasingly, brands are adding vitamin supplements to attract consumers and new flavour varieties and combinations will continue to boost sales. Medicated confectionery has a projected forecast period constant 2014 price value CAGR of 2%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Dominican Republic - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Gum: % Value 2010-2014
  • Table 18 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 19 Distribution of Gum by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 25 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Packaged Food in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Faster growth in 2014

Growth and innovation due to changing lifestyles and growing health consciousness

Font Gamundi is the leading player

Consumers seek product variety and value

Growth to continue over the forecast period

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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