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Country Report

Dominican Republic Flag Confectionery in Dominican Republic

| Pages: 37

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Domestic chocolate confectionery brands are picking up steam in current retail value sales and market share terms. Although international brands continue to lead regarding market penetration, domestic brands committed significant resources to increasing brand recognition through advertising and point-of-purchase (POP) promotions. Over the review period, domestic brands started to leverage their logistical advantages over international brands. Cocoa is one of the major cash crops in the Dominican Republic and enjoys a long-standing reputation for its quality. Moreover, as the costs for shipping international brands increase, coupled with the devaluation of the Dominican currency, unit prices of international brands have a tendency to escalate more rapidly than those of domestic brands. Over the review period, leading domestic chocolate confectionery brands recorded a current retail value CAGR of 8% (vs. 6% CAGR for international brands).

COMPETITIVE LANDSCAPE

  • Mercasid remained the leading player within chocolate confectionery and accounted for 22% of retail value sales in 2015. Representing the Hershey’s brand in the Dominican Republic, Mercasid enjoys a wide distribution network throughout the country, a sound reputation among retailers and strong consumer awareness of the Hershey’s brand. The Hershey’s brand registered current retail value growth of 7% to reach Do$761 million in 2015.

PROSPECTS

  • Chocolate confectionery remains highly popular among consumers at all income levels in the Dominican Republic. Chocolate consumption is embedded in the culture and will continue to witness solid growth, despite the maturity of the market. While international brands are expected to continue to dominate the market over the forecast period, domestic brands are likely to seize upon the momentum they gained over the review period and increase their sales share. Rising distribution and manufacturing costs for international producers, along with ongoing devaluation of the Dominican currency on the international market, will contribute to growing unit prices for international brands. Moreover, domestic brands showed willingness to innovate and invest in marketing and distribution. This trend is expected to continue over the forecast period.

Gum

TRENDS

  • Three international gum brands dominate the highly concentrated gum category in the Dominican Republic, all controlled by national brand owner (NBO) Cadbury Adams Dominicana. Combined, these brands accounted for 96% of retail value sales. The dominance of Cadbury Adams Dominicana is so complete that the introduction of other brands not associated with the company are discouraged. Domestic confectionery manufacturers see little point in investing in large scale gum production in light of the popularity and strong consumer awareness of the Trident, Chiclets and Clorets brands.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana continued to lead gum and the company’s three major brands - Trident, Chiclets and Clorets – together accounted for 96% of value sales in 2015. These brands enjoy a high level of brand recognition, popularity and distribution. Domestic manufacturers do not have the financial muscle to effectively compete and by the end of the review period no other large international had ventured into the category. The brand saw a slight decrease in market share from 2014 to 2015, but increased in actual sales by 6%.

PROSPECTS

  • Two key trends are expected over the forecast period. Firstly, sugar-free gum will continue to gradually gain volume share among consumers as promotional efforts targeting younger consumers promote the sugar-free format. Secondly, flavour and packaging innovation is expected to keep the market fresh as consumers continue to embrace additional options.

Sugar Confectionery

TRENDS

  • Cadbury Adams Dominicana continued to record stronger growth than its competitors within sugar confectionery. Retail value sales increased by 7% to Do$650 million in 2015. The company’s three major brands each recorded strong current retail value growth in 2015 – Halls increased by 7%, Clorets by 8% and Sparkies by 6%. Meanwhile, Cadbury Adams’s two strongest competitors, Panca CxA and Manuel Gonzalez Cuesta CxA, both increased by 4% in current retail value terms in 2015. Given the high level of consumer awareness of Cadbury Adams’s brands and its solid distribution network throughout the country, the company is expected to continue to gain retail value share in sugar confectionery.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana remained the leading and accounted for 41% of retail value sales in 2015. The company’s three top brands (Halls, Clorets and Sparkies) all saw strong growth during the year and its brands enjoy widespread popularity and consumer awareness, supported by an array of packaging options and flavour varieties, along with strong distribution and product placement throughout the country.

PROSPECTS

  • Medicated confectionery is expected to lead growth within sugar confectionery over the forecast period. Escalating healthcare costs in the Dominican Republic exacerbated by declining purchasing power for large segments of the consumer population continue to feed the growing trend for self-medication. Innovative new product formulations are expected to continue within medicated confectionery, with a growing number of brands designed to soothe sore throats, provide cough relief and open nasal passages set to be introduced. Increasingly, brands are adding vitamin supplements to attract consumers and new flavour varieties and combinations will continue to boost sales. Medicated confectionery is expected to register a retail value CAGR of 2% (constant 2015 prices) over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Dominican Republic - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Packaged Food in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Strong growth continues thanks to rising economic confidence

Innovation focuses on premium and healthier products

Domestic giants lead but face growing competition

Independent small grocers continue to dominate but lose share

Good growth expected for forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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