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Country Report

Dominican Republic Flag Confectionery in Dominican Republic

| Pages: 58

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Local manufacturer Nazario Rizek C. por A. launched a high quality brand named Kah Kow in a variety of Dark 70%, Dark 65%, Dark 55% and Milk Chocolate. The company launched an advertising campaign which allowed consumers to embrace the sentimental aspects of locally grown raw materials at an affordable price point. The company has now opened a retail store with the same name Kah Kow where it offers chocolate-based desserts and truffles baked with local cocoa beans.

COMPETITIVE LANDSCAPE

  • Mercasid SA, with the international Hershey’s Milk Chocolate brand, led the chocolate confectionery category in 2013 with a current value share of 21%. Hershey’s is the most recognised chocolate brand in the market and it is largely distributed throughout supermarkets/hypermarkets, independent small grocers and health pharmacies. Additionally, Mercasid SA has strong investment capabilities, controlling pricing and enabling mass marketing campaigns to support the brand.

PROSPECTS

  • Chocolate confectionery in the Dominican Republic is expected to remain controlled by international brands which are supported by highly recognised national distributors. However, with the acceptance that local brand Kah Kow has had in the short time since it was launched, it is foreseen that new innovations will arise from local manufacturer Nazario Rizek, C. por A. focusing on new flavours and/or formats.

Gum

TRENDS

  • During 2013, sugar free gum toughens its positioning, targeting both adults and children by increasing distribution, launching television ads and media press campaigns, and introducing new bold flavours. Local consumers have solidified their preference for sugar free gum as they have learned of its oral health benefits; it can remineralise the tooth surface and help prevent caries. Additionally, sugar free gum comes in an array of flavours satisfying the most particular palates, such as children.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana, with the international brands Trident, Chiclets and Clorets is the main market player in 2013. International brand Trident is the flagship brand of Cadbury Adams Dominicana as it is the most recognised and preferred brand among consumers in the Dominican Republic. Consumers acknowledge Trident as the only sugar free gum brand available in the market. The position of the brand is due to the strong distribution system controlled by the manufacturer, making it available in all points of purchase, with strong shelf presence. Also contributing to Cadbury Adams Dominican’s leadership in the country is its constant renewal of products, expanding the brand lines and offering different flavours and pack sizes at attractive prices.

PROSPECTS

  • Cadbury Adams Dominicana is expected to remain the leading company, supporting the international brands Trident, Chiclets and Clorets, which are the most recognisable and preferred by consumers in the Dominican Republic. Sugar free gum is expected to continue to be the segment with the fastest constant value CAGR in gum with 3% over the forecast period.

Sugar Confectionery

TRENDS

  • Sugar free confectionery is the fastest growing segment within this category. Mid/high-income consumers continue to embrace sugar-free products as they became more concerned with the growth of obesity and childhood diabetes, as well as embraced a bevy of better-tasting products.

COMPETITIVE LANDSCAPE

  • Cadbury Adams Dominicana led sugar confectionery category with a current value share of 40% in 2013. The strong position of Cadbury Adams Dominicana can be attributed to the wide product portfolio it offers in the country, presenting consumers with a diversity of brands, flavours, pack sizes and pack types, constantly extending brand lines to renew its portfolio with the main objective of maintaining consumer awareness and interest. In addition, the company has invested in promotion campaigns engaging consumers with it top brand Halls. “Halls Billete” was a campaign in which consumers sent an SMS with a code found in Halls’ wrapper for a chance to win instant cash. “Halls exhibits new air” was a campaign in which promotional trucks cruised around the main cities and brought music, lights and a live DJ to a young crowd.

PROSPECTS

  • Sugar confectionery is expected to continue to be led by international brands and the leading company Cadbury Adams Dominicana. It is unlikely that new players would penetrate due to the main player’s dominance.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Dominican Republic - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

TRENDS

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Gum: % Value 2009-2013
  • Table 30 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 31 Distribution of Gum by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Packaged Food in Dominican Republic - Industry Context

EXECUTIVE SUMMARY

Growing female workforce drives demand for on-the-go food products

Domestic brands step up their activities and innovate

Mejia Arcala maintains its lead in packaged food

Supermarkets/hypermarkets gain popularity

Growth outlook is expected to remain strong and stable

MARKET INSIGHT: FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

MARKET INSIGHT: IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MARKET INSIGHT: MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 51 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

MARKET INSIGHT: NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 71 Sales of Packaged Food by Category: Value 2008-2013
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 74 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 75 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 77 Penetration of Private Label by Category: % Value 2008-2013
  • Table 78 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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