print

Country Report

Ecuador Flag Confectionery in Ecuador

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Two main factors related to confectionery were expected to impact its performance. The first one was the labelling law, that would highlight in red, yellow and green products with high, medium and low contents of fat, sugar and salt respectively. However, in the end, this had no impact at all as consumers were already aware that chocolate and confectionery in general are not a healthy option, therefore they were not surprised to see this. The other factor related to the import restrictions that started at the end of 2013, and which impacted unit price and growth in volume terms.

COMPETITIVE LANDSCAPE

  • Nestlé Ecuador SA continued to lead sales in 2015 with a 25% value share. Nestlé has a strong positioning for its brands Crunch, Galak, Manicero and Nestlé Milk Chocolate, which it gained through maintaining contact with customers with its ongoing marketing campaigns. In addition, the player did not suffer much from import barriers, as it invested heavily in a modern plant that shapes chocolate, so it substituted imports.

PROSPECTS

  • During the forecast period, the palate of Ecuadorians towards chocolate confectionery is expected to improve and become more demanding. This will mean the industry relies marginally less on impulse purchases, as customers are expected to analyse the type of chocolate they purchase more and compare more with similar brands. This is likely to happen among premium products, which will have a wider offer and, since they are more expensive, consumers will take their time to decide. Products like dark chocolate be more in demand, mainly driven by the trend for healthier food.

Gum

TRENDS

  • Sugar free gum will continue to register the highest value growth rates during 2015, mainly the result of increasing awareness about being overweight and obesity health risks, which encouraged consumers to opt for low-calorie formulations and sugar substitutes. Sugar free has become a “must” within gum, with product development (R&D) efforts anticipated to continue moving in the same direction, especially as such low-calorie products tend to offer similar indulgence properties (flavours and formats).

COMPETITIVE LANDSCAPE

  • Confites Ecuatorianos CA (Confiteca) remained in the lead with a 67% value share in 2015. Kraft Foods Ecuador Cia Ltda followed in second position with 9% and Cadbury Adams Ecuador SA also had a 9% value share. Confiteca leads due to its very popular Agogó and Kataboom brands, which target younger consumers. Even though the company continued to be challenged by the growing sales of Kraft Foods and its aggressive campaigning, it renovated its image in 2015 in an attempt to generate more awareness about its products.

PROSPECTS

  • It is likely that companies will try to promote their products so that teenagers and older consumers consume gum more consistently, in order to develop and ensure a longer-lasting relationship, as it will be more difficult to create marketing campaigns for children. In addition, the interest in products that offer freshness is likely to persist during the forecast period, as it is an important attribute of gum for adults.

Sugar Confectionery

TRENDS

  • Increasing concerns about the role played by overconsumption of sugar in Ecuador’s rising obesity rate was the major factor compromising growth rates in sugar confectionery during 2015 and is expected to remain so during the forecast period. Sugar free variants remain quite niche, which helps to contribute to the negative, unhealthy perception of the products in these categories.

COMPETITIVE LANDSCAPE

  • Confiteca was the leading player in sugar confectionery with a 33% value share in 2015. Accounting for an 18% value share, its Plop was the leading brand. The company’s performance continued its strong showing in 2014 and was the result of the popularity of its brands across all income groups and expanded distribution across the distribution channels and the whole country. Furthermore, it benefited from the import restrictions that favoured local companies.

PROSPECTS

  • Sugar confectionery’s growth prospects remain rather mixed for the forecast period. The indulgence trend among Ecuadorians, coupled with the improvement in the economic situation leading to rising disposable income levels and higher consumer spending suggest it has the potential to improve on the volume and value sales recorded in 2015. There are, however, several other factors which need to be accounted for when considering the potential development of sugar confectionery during the forecast period.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Confectionery Market Research Report

doc_excel_table.pngSample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ecuador?
  • What are the major brands in Ecuador?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ecuador - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Ecuador - Industry Context

EXECUTIVE SUMMARY

A slower performance is recorded in packaged food compared to previous years

Lower demand recorded for products which had been perceived as healthy after the introduction of traffic light labelling

Domestic products favoured by the import restrictions to some degree

Traditional grocery retailers remains the most popular channel for packaged food

Import restrictions and price increases force consumers to buy local

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 1 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here