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Country Report

Egypt Flag Confectionery in Egypt

| Pages: 45

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery increased by 18% in current value and by 7% in volume in 2015, with the difference in growth stemming from high unit price increases, especially among products in the middle of the price spectrum.

COMPETITIVE LANDSCAPE

  • Chocolate confectionery in Egypt is dominated by multinational companies, mainly Cadbury Egypt Group For Foods Industries Co, owned at a GBO level by Mondelez International. Mondelez has a wide range of products in different price segments, thereby catering to the demands of different socio-economic classes. Cadbury therefore remained the leading player in chocolate confectionery in 2015 with a 47% value share, followed by Mars with a 26% value share and Nestlé with an 8% value share.

PROSPECTS

  • Chocolate confectionery in Egypt is expected to increase in value at a CAGR of 5% at constant 2015 prices over the forecast period. This is set to be one percentage point higher than the 4% value CAGR recorded in constant 2015 terms over the review period. This is related to the growth expected in the size of the Egyptian population. There is an expectation that chocolate confectionery companies will start to develop more economical packs, with companies which manufacture their products locally better positioned to absorb increases in costs and rising inflation.

Gum

TRENDS

  • Chewing gum continues to comprise the bulk of sales in gum, leaving bubble gum with just 14% of gum value sales in 2015. Chewing gum is much more widely available across all distribution channels and the leading brands in the category are positioned for adults and children. Sales of bubble gum, meanwhile, are limited to far fewer brands, some of which have very limited availability in the country. Furthermore, bubblegum brands are generally positioned as suitable for children rather than adults as the chewing bubblegum is widely considered to be inappropriate for adults.

COMPETITIVE LANDSCAPE

  • Gum in Egypt is dominated by Cadbury Egypt, which offers the famous brand Chiclets in sugarised gum. Chiclets is available virtually everywhere in Egypt. Cadbury is also the leading player in sugar free gum with its Trident brand, which is available at relatively low prices in comparison with other sugar free gum brands.

PROSPECTS

  • Gum in Egypt is expected to increase in value at a CAGR of 3% in constant 2015 terms over the forecast period. Sales of gum are set to remain dominated by sugarised gum, which is set to increase in value at a CAGR of 3% at constant 2015 terms, while sugar free gum is set to decline in value at a CAGR of 2% in constant 2015 terms.

Sugar Confectionery

TRENDS

  • Sugar confectionery increased in current value by 11% in 2015. Volume sales of sugar confectionery increased moderately throughout the review period, although current value growth rates were inflated by Egypt’s high inflation rate.

COMPETITIVE LANDSCAPE

  • Cadbury Egypt is the leading player in sugar confectionery, generating a 23% value share in 2015 due to the high popularity of its Halls indicate confectionery brand.

PROSPECTS

  • Sugar confectionery in Egypt is expected to decline in value at a CAGR of 2% in constant 2015 terms over the forecast period. This negative value growth is set to be due to high inflation and the efforts of manufacturers to avoid passing rising prices on to consumers, instead absorbing part of these cost increases in order to sustain demand for sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Egypt?
  • What are the major brands in Egypt?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Egypt - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Egypt - Company Profiles

Nestlé Egypt SAE in Packaged Food (Egypt)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Nestlé Egypt SAE Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Summary Nestlé Egypt SAE Competitive Position 2015

Packaged Food in Egypt - Industry Context

EXECUTIVE SUMMARY

Packaged food records strong growth despite high inflation and economic stagnation

The Egyptian pound depreciates against the US dollar, with further declines expected

New developments and launches are among the main themes for 2015

Retail distribution of packaged food shifts towards modern grocery retailers channels

Value growth set to be supported by high inflation despite general economic stagnation

KEY TRENDS AND DEVELOPMENTS

Bread purchases come within the SMART family card system as the quality of Tamween oil is improved

Demographic changes

Growth in full-service restaurants and fast food outlets encourages consumers to replicate the foodservice experience at home

Positive growth recorded in sales of packaged food through hypermarkets

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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