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Country Report

France Flag Confectionery in France

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery remained the main growth driver and most valuable product within confectionery in 2015. The need for indulgence at low prices is the main reason why chocolate confectionery performed better than overall packaged food in 2014/15, and seemed immune to the gloomy economic climate. 2014 benefited from the bad climatic conditions during much of the summer – bad weather has a detrimental effect on sales of ice cream during this season but generally a converse effect on chocolate confectionery. In 2015, after a relative slowdown in the rhythm of new product launches over the three quarters of 2014, the category enjoyed a sudden surge of innovation from the end of 2014. With 2014/2015 novelties such as Kinder Country Mini, Kinder Bueno Dark or Lindt Hello My Name Is, Ferrero France SA and Lindt & Sprüngli SA took over the reins from Nestlé France SA that was the main driver of innovation earlier in the review period.

COMPETITIVE LANDSCAPE

  • In a rather concentrated environment, the leading player within chocolate confectionery in France remained Ferrero France SA, with a 22% value share. The company benefited from its presence in the fastest growing categories; seasonal chocolate, for example, gave a sudden impetus to its progression from the end of 2014 thanks to the launch of numerous new products.

PROSPECTS

  • However the economy in France develops, chocolate confectionery is expected to continue to benefit from a “lipstick effect” – an expression used during the 2009 recession, when French women continued to purchase self-indulgent cosmetics. Chocolate has the power to make people feel happy and most French households still regularly buy chocolate confectionery. By cutting their spending on products and services with high unit prices, French consumers are thus expected to continue to spend on lower-priced items such as confectionery.

Gum

TRENDS

  • After six years of considerable drop, volume sales of gum returned to growth in 2014 and into 2015. The recovery of this category was anticipated during the review period but it took some time to materialise. In 2014 and 2015, manufacturers managed to halt the decline thanks to three key factors. First, they optimised their offer at the shelves next to cashier desks, with a limited number of brand variants. Second, they launched more products priced under the psychological level of €2 per pack, notably by limiting the number of pellets contained in the box, as was done by Wrigley France SNC with its Airwaves brand in 2014. Lastly, they launched real innovations in terms of taste, such as the longer-lasting (up to 60 minutes) and fresher taste of Hollywood Air Rush (Cadbury France SA), or packaging, as seen with the zipped sachet of Freedent (Wrigley France SNC) in 2015.

COMPETITIVE LANDSCAPE

  • Holding a 48% value share in 2015, Cadbury France SA remained the outright leader in gum owing primarily to the French brand Hollywood, whose historical positioning is a fresh and fun taste and, to a lesser extent, Malabar and Stimorol. Cadbury France’s classic/original Hollywood chewing gum led sales of chewing gum throughout the review period, with a commanding presence in the small and declining sugarised gum segment. Cadbury France largely dominated bubble gum throughout the review period, a position achieved through its Malabar brand.

PROSPECTS

  • Most marketers have become less pessimistic about the future of gum sales in France: 2015 is probably the beginning of the end of the downturn in category sales. The focus on more accessible products, both in terms of flavours and primarily price could be instrumental in this recovery. In addition, gum could benefit from the slowdown of an indirect competitor, namely vapour devices in the tobacco industry. While gum is used by some people who are trying to stop smoking, many of them opted to use e-cigarettes from 2012/2013 in France, until a slowdown of sales of vapour devices was seen at the end of 2014.

Sugar Confectionery

TRENDS

  • The two key areas of sugar confectionery, namely large sachets and PCP – Petite Confiserie de Poche (“little pocket confectionery”) – recorded below-average growth during the last couple of years of the review period. Located on the sugar confectionery shelves and mainly aimed at children, sachets include brands offered by Haribo-Ricqlès-Zan SA and Lamy Lutti SA. The segment of sachets grew in retail volume and current value in 2014 and 2015, although the rate of growth was lower than earlier in the review period due to a lower level of in-store promotional activity over 2014/15 compared to 2012/13. PCP encompasses little folding cartons and rigid plastic containers of sugar confectionery aimed at adults, such as the Ricola (Ricola AG), Tic Tac (Ferrero France SA), Mentos (Perfetti Van Melle France) or Fisherman’s Friend (Lofthouse of Fleetwood Ltd) brands. In 2014 and early 2015, PCP continued to grow in volume terms but not in value due to strong price erosion. The segment continues to be negatively impacted by the trend of declining displays on cashier desk shelves due to the development of self-scanning and other indirect competitors, such as prepaid phone cards or gift cards that are commonly displayed on the same shelves.

COMPETITIVE LANDSCAPE

  • In a rather fragmented competitive landscape, only two manufacturers held double-digit value shares in 2015, namely Haribo-Ricqlès-Zan and Lamy Lutti SA. Holding a 16% value share in 2015, the leader Haribo-Ricqlès-Zan leveraged its brands Dragibus, Starmint, Tagada and Chamallows, which are well-established in the minds of parents, as well as children. It also practiced a policy of “everyday low prices” for its products, which positions them as highly affordable to French consumers.

PROSPECTS

  • One of the key trends in the short term should be the better fate of sugar confectionery in sachets at the expense of PCP – Petite Confiserie de Poche. The former should still enjoy success through fun and fizzy products for children and adulescents, while PCP could face the threat of a recovery of gum, which shares the same target adult consumer base, a subsequent further reduction of display shelves next to tills and thus a possible migration towards the main sugar confectionery shelves. Ferrero France SA anticipated such a development with the 2014 launch of its 200 pastilles rigid plastic container of Tic Tac, which is not displayed next to tills.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in France?
  • What are the major brands in France?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in France - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in France - Company Profiles

Carrefour SA in Packaged Food (France)

Strategic Direction

Key Facts

  • Summary 3 Carrefour SA: Key Facts
  • Summary 4 Carrefour SA: Operational Indicators

Internet Strategy

Private label

  • Summary 5 Carrefour SA: Private Label Portfolio

Competitive Positioning

  • Summary 6 Carrefour SA: Competitive Position 2015

Mondelez France SAS in Packaged Food (France)

Strategic Direction

Key Facts

  • Summary 7 Mondelez France SAS: Key Facts
  • Summary 8 Mondelez France SAS: Operational Indicators

Competitive Positioning

  • Summary 9 Mondelez France SAS: Competitive Position 2015

Nestle France SA in Packaged Food (France)

Strategic Direction

Key Facts

  • Summary 10 Nestlé France SA: Key Facts
  • Summary 11 Nestlé France SA: Operational Indicators

Competitive Positioning

  • Summary 12 Nestlé France SA: Competitive Position 2015

Packaged Food in France - Industry Context

Executive Summary

Price war undermines the fragile recovery of packaged food

“Let food be your medicine”, especially when it is cooked at home

More favourable environment for branded products

Supermarkets and hypermarkets lead the way, despite price erosion

Slight improvement anticipated in the medium term

Key Trends and Developments

The absence of real economic recovery puts pressure on prices and packaged food

Home consumption increasingly mirrors trends from consumer foodservice

French consumers want better control of what they eat

Ongoing consolidation in retailing and amongst manufacturers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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