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Country Report

France Flag Confectionery in France

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The economic recession and falling purchasing power in 2013 did not deter French consumers from enjoying indulgent chocolate confectioneries. Rather, the hostile economic environment seems to be sustaining French consumers’ appetite for indulgence even, as chocolate confectionery continues to be associated with moments of “péché-mignon”, pleasure and evasion. On the other hand, seasonal peaks (year-end festivities, Christmas, Easter celebrations, etc.) acted as guilt-free excuses to “let go” and lavish spending on chocolate confectionery; seasonal chocolate confectionery sales, up by 2% in volume, generated about 40% of total value in 2013. Apart from the pleasure traits influencing demand in France, value growth was also driven by consumers’ continuous evolution towards “connoisseur-type” buying habits, which favoured a preference for qualitative premium products.

COMPETITIVE LANDSCAPE

  • Ferrero France SA continues to lead sales for chocolate confectionery in France, capturing almost 20% of overall value. The company’s main strengths lie in its long-established brands Kinder, Ferrero Rocher and Mon Chéri, which are continually being promoted with frequent advertising campaigns, and its diversified product portfolio. Ferrero France also lays a strategic emphasis on positioning some of its chocolate confectionery for children, especially as afternoon snacks. In 2013, Ferrero France led sales value in two subcategories: Countlines (43%) and chocolate with toys (87%) while also generating prominent sales value in other categories, namely bagged selflines/softlines (12%), seasonal chocolates (20%) and boxed assortments (18%).

PROSPECTS

  • Chocolate confectionery has been defying tough economic times for the past three years with both value and volume growth rates on the rise. Economic downturn has reinforced the desire for evasion and pleasure, thereby encouraging patterns of indulging expenditure during seasonal peaks and impulse purchases to satisfy on-and-off cravings. By mid-2013, French consumers’ confidence index fell to a historical low. The propensity to save is set to increase over the next two years, leading to a contraction in consumption and lower volume growth rates for chocolate confectionery. With potential recovery by late 2015, chocolate confectionery volume growth rates are expected to increase slightly. Over the forecast period, value will most likely see a constant value CAGR of 1%, fuelled mainly by inflation.

Gum

TRENDS

  • French consumers reduced their consumption of gum in 2013 for three main reasons: The need to be cautious on expenses in a context of economic recession urges the foregoing of unnecessary items; a general tendency to chew less among the French population, and customer confusion resulting from an avalanche of novelties/product extensions. In addition, the popularity of self-scanning in grocery retailers and a lower merchandising have reduced the occasions for impulse buying.

COMPETITIVE LANDSCAPE

  • Despite losing some ground over the review period, Cadbury France continues to lead sales in France with 50% of total value in 2013. The earlier offensive on communication from its main competitor, Wrigley France, had negatively impacted the category leader which lost some ground in chewing gum but managed to offset the decline with stable sales for bubble gum champion Malabar and by retaliating on the communication aspects in 2013. Popularity rating being crucial to gaining “facings” legitimacy within the distribution network, successful communication and positioning had had a direct impact on market shares in a generally declining segment.

PROSPECTS

  • There are no signs of potential improvements for gum in France over the forecast period. Value is likely to decline at a constant value CAGR of 6% while volume, sustained by frequent discounts and other demand-oriented incentives, is set to fall at a slower CAGR of 3%. While the overall gum category is set to remain in the doldrums over the next five years, some products leveraging on “better for you/health and wellness” attributes – such as the recent appetite-reduction promise of SLIM gum and/or Freedent’s positioning as oral care gum – may be able to generate value growth. A revolutionary type of chewing gum, the first non-sticky and 100% biodegradable chewing gum, which made its appearance in France under the brand Rev-7 in 2013, could also potentially become a growth driver for the segment.

Sugar Confectionery

TRENDS

  • Over the period 2012-2013, promotional offers have helped to drive sales: The popular brands Haribo, Chupa Chups and Carambar were frequently being proposed at discounted prices both in conventional channels (supermarkets and hypermarkets) as well as via online specialist retailers. Pocket-size packs of sugar confectionery were also conducive to growth. Mini pack sizes were effective in allowing consumers to reduce their budget allocated to sugar confectionery and also represented a more convenient pack for the nomadic consumers. The third growth driver was the seasonal peak boosters, namely Halloween, carnivals and holiday periods.

COMPETITIVE LANDSCAPE

  • Haribo-Ricqlès-Zan SA continues to lead overall sales in 2013 with a 14% value share. However, sugar confectionery remained a fragmented category with the top five players capturing 50% of total sales value. The leading companies combine a series of innovations with frequent discounts and promotional campaigns to sustain their market positions. Leader Haribo-Ricqlès-Zan leverages on its strong product brands Haribo, Dragibus and Chamallow, which are well established in the minds of parents as well as children. Innovation is another key driver for the leader, which also makes use of licenced affiliation with cartoon and movie characters in order to boost its attractiveness among targeted consumers, especially children. For instance, its new Chamallow Schtroumpfs (chamallows in the form of Smurf characters) has met with incredible success in 2013. Haribo-Ricqlès-Zan captured the fastest value share growth of about 3% over the period 2012-2013.

PROSPECTS

  • Over the forecast period, sugar confectionery will most likely remain a heavily embattled subcategory. While there is still room for innovation-geared growth, price-driven incentives will most likely be the main driver of volume with an expected CAGR of 2%; value is expected to remain flat. In contrast with previous year’s forecast period, a more optimistic volume forecast may be envisaged and is supported by the fact that sugar confectionery has been resisting tough economic times very well and will most probably remain as appealing as “little pleasure bites” for French consumers. Besides, two key customer bases – children and teenagers – are expected to remain at a stable population level over the forecast period, thanks to the baby boom of previous years.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in France market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in France?
  • What are the major brands in France?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in France - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in France - Company Profiles

Galec - Centre Distributeur Edouard Leclerc in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Galec – Centre Distributeur Edouard Leclerc: Key Facts
  • Summary 4 Galec – Centre Distributeur Edouard Leclerc: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 Galec – Centre Distributeur Edouard Leclerc: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 Galec – Centre Distributeur Edouard Leclerc: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Galec – Centre Distributeur Edouard Leclerc: Competitive Position 2013

Nestlé France SA in Packaged Food (France)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Nestlé France SA: Key Facts
  • Summary 9 Nestlé France SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 10 Nestlé France SA: Competitive Position 2013

Packaged Food in France - Industry Context

EXECUTIVE SUMMARY

Packaged food performance still dampened by economic difficulties

Horsemeat scandal generates consumer scepticism

Private label becomes more sophisticated in France

The drive-through concept drives online sales of packaged food

Stable performance ahead

KEY TRENDS AND DEVELOPMENTS

Labelling practices to change

Miniaturisation of the packaged food market

Cook-It-Yourself

Drive-through online shopping concepts are changing the distribution landscape

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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