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Country Report

Germany Flag Confectionery in Germany

| Pages: 71

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • High raw material costs and higher energy prices continue to affect the profit situation of German chocolate confectionery manufacturers. Particularly strong were the raw material price increases in 2014 for cocoa butter, almonds, hazelnuts and milk powder. The prices for sugar, wheat flour, as well as for vegetable oils and fats were likewise moving towards a high level. This is mainly due to higher demand of those commodities, especially in Asia but also due to crop failures and harvest declines. Many manufacturers were forced to pass on the higher costs to retailers and eventually to consumers with the most famous example being Mondelez’s Milka chocolate tablet.

COMPETITIVE LANDSCAPE

  • Ferrero Deutschland GmbH continues to lead chocolate confectionery in Germany despite a stronger push to expand in other markets such as China, Russia and the US. The company still generates its biggest proportion of value sales in Europe with Germany being the most important market. However, especially in Germany, growth is becoming increasingly difficult. Although Ferrero increased its value sales by 2%, the biggest bulk of the growth derives from price increases and from the shift towards more expensive products such as seasonal products, which accounted for a quarter of the company’s growth.

PROSPECTS

  • Over the forecast period, chocolate confectionery is expected to decline at a value CAGR of 1% at constant 2014 prices. Besides the high market saturation there are two other factors that are most responsible for this development, namely conscious eating and rising unit prices. Currently, chocolate confectionery consumption remains very stable, but it is not expected to rise any further, also a negative volume CAGR of 1% is predicted for the forecast period. Higher unit prices are additionally expected to exert its influence and negatively impact future consumption of chocolate confectionery.

Gum

TRENDS

  • Chewing gum in Germany has established a strong position as part of the daily oral care routine, and is therefore greatly appreciated by consumers of all ages. Accordingly, after three years of decline, gum will see growth again in 2014 in current value terms. However, in terms of volume sales gum is still stagnating in Germany but after years of strong decline, the expected 2014 performance can still be deemed a success. Meanwhile, the average unit price of gum continued to increase in 2014, mostly as a result of rising production costs. Furthermore, various new product innovations, mainly from Wrigley, also resulted in higher retail selling prices.

COMPETITIVE LANDSCAPE

  • Wrigley GmbH clearly dominates gum in Germany, retaining a retail value share of 76% in 2014. After a difficult year 2013, where the company failed to achieve its growth plans, so its 2014 growth can be evaluated as a success. The investments Wrigley made in 2012 and in 2013 in order to drive growth at points-of-sale, as well as the strong investment in marketing campaigns and constant new product launches, seem to finally pay off in 2014.

PROSPECTS

  • Over the forecast period, gum is expected to grow at constant 2014 prices. New product innovations will continue to drive unit prices upwards, while the category is expected to remain more or less flat in volume terms, a factor which will restrict growth over the forecast period. A weak volume performance can be related to the fact that the category’s core consumer base, aged 15-39, will not see any population growth over the forecast period, while a significant increase in penetration will also be difficult to achieve as gum is a well-established and rather mature category.

Sugar Confectionery

TRENDS

  • Sugar confectionery value sales will increase in 2014, although volume sales will stagnate since price increases were significant during the year. Thus, despite the promising value growth, the performance was rather weak as consumer demand for the products halted due to health concerns and competition from snacks seen as less unhealthy.

COMPETITIVE LANDSCAPE

  • Haribo will enjoy a successful 2014 in Germany, growing in value sales and thus continue to lead sugar confectionery. The company is expanding its presence in the two biggest discounters, namely Lidl and Aldi, which brought added value to the company. Furthermore, Haribo was very successful with several new line extensions, new flavours and limited editions, such as the “Fan-edition”, which was launched before the FIFA World Cup in Brazil, and the Haribo Phantasia Pink edition. Additionally, in November 2013, Haribo opened its own Haribo store in Bonn, Germany, which offers, besides gums and jellies, souvenirs and other forms of merchandise.

PROSPECTS

  • Value sales of sugar confectionery are set to grow at constant 2014 prices, over the forecast period. However, in terms of volume sales, sugar confectionery is projected to decline. The saturated nature of this category represents a major obstacle to growth, especially in volume terms. There are nevertheless, still growth opportunities, such as a possible lift from health-related innovations or packaging innovations. Furthermore, strong marketing campaigns and new product launches are expected to continue to stimulate consumer interest in sugar confectionery.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Germany?
  • What are the major brands in Germany?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Germany - Category Analysis

CHOCOLATE CONFECTIONERY IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

GUM IN GERMANY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 NBO Company Shares of Gum: % Value 2010-2014
  • Table 30 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 31 Distribution of Gum by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Germany - Company Profiles

Ferrero Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ferrero Deutschland GmbH: Key Facts
  • Summary 4 Ferrero Deutschland GmbH: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Ferrero Deutschland GmbH: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 Ferrero Deutschland GmbH: Competitive Position 2014

Haribo GmbH & Co KG in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Haribo GmbH & Co KG: Key Facts
  • Summary 8 Haribo GmbH & Co KG: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Haribo GmbH & Co KG: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 10 Haribo GmbH & Co KG: Competitive Position 2014

Packaged Food in Germany - Industry Context

EXECUTIVE SUMMARY

Continued growth of packaged food due to favourable economic circumstances

Convenience as well as health and wellness trend support the market’s development

Very competitive landscape with strong private label

Discounters responds to challenge put forward by supermarkets and hypermarkets

Further slight growth expected over forecast period until 2019

KEY TRENDS AND DEVELOPMENTS

Favourable economic circumstances have positive effect on packaged food

Despite high levels, further growing importance of environmental and ethical issues

On-going strong competition between brands and private label

Consumer foodservice trends increasingly spill over into packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 11 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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