print

Country Report

Germany Flag Confectionery in Germany

| Pages: 48

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • High raw materials costs and thus rising average unit prices, increasing competitive pressure in the domestic market and increasing government regulation all put pressure on the profitability of many German chocolate confectionery manufacturers in 2015. Furthermore, high saturation as well as the ongoing health and wellness trend limited volume sales. Nevertheless, the inevitably higher prices of chocolate confectionery led to 3% growth in current value terms, and players distinguished themselves through various new product launches and innovations, as well as through premiumisation.

COMPETITIVE LANDSCAPE

  • Despite the death of the company’s founder and patriarch of the family-owned business in early 2015, Ferrero Deutschland continued to lead chocolate confectionery in Germany in 2015, ahead of Mondelez Deutschland in value terms. However, despite its comfortable lead, Ferrero did not grow as fast in 2014 and 2015 compared with previous years. Nevertheless, despite the lack of innovation the company saw sales growth of 1% in 2015 in the saturated chocolate confectionery category in Germany, through its long-standing positive image and traditional products.

PROSPECTS

  • Over the forecast period chocolate confectionery is expected to increase by a value CAGR of 2% at constant 2015 prices. The main driver of growth in value terms is expected to be the average unit price, as raw materials prices and production costs continue to rise. A shortage in raw materials such as nuts or cocoa, as happened in 2014/2015, could potentially further sharpen the situation and let prices rise even further. In addition, the trend towards premiumisation, limited editions or seasonal products and new innovative product launches are all expected to further contribute to future value sales growth.

Gum

TRENDS

  • Chewing gum in Germany has already established a strong position as beneficial for dental care. However, chewing gum manufacturers are now also turning to other better-for-you options, such as energy-boosting chewing gum with caffeine or guarana extract in order to develop a new customer base. These products could be an option for people who do not like to drink coffee or black or green tea, but still want to have the same result of being more awake and able to concentrate. Furthermore, research from Japan has shown that people who chew gum have up to 10% higher reaction times as a result of improved blood flow to the brain, and a stress-relieving effect on the muscles. This news also had a positive impact on German consumers.

COMPETITIVE LANDSCAPE

  • Wrigley remained the very clear leader in gum in 2015, with its sales reaching over €500 million for the first time in 2015; holding an impressive 77% share of value sales of gum. Extra continued to contribute the most to the overall success of Wrigley, accounting for sales of €174 million, ahead of Airwaves with €107 million. In 2015 Wrigley proved how successful new packaging formats can be. With the new Extra and Airwaves mini packs, Wrigley introduced a new packaging size in gum which is handy and fits in small pockets. Furthermore, Wrigley also launched a new packaging format for Extra and Airwaves for the car, which can be attached to the dashboard. With these new innovative packaging formats, Wrigley was able to generate further sales and attract new customers, and thus continue to grow in Germany.

PROSPECTS

  • Over the forecast period gum is expected to increase by a CAGR of 2% at constant 2015 prices. New product innovations in terms of flavours and packaging formats, as well as an increasingly mobile society, are trends which are expected to continue to drive sales. Premiumisation in gum is expected to drive up unit prices, whilst the category is expected to remain more or less flat in volume terms. A weak volume performance is forecast due to the fact that the category’s core consumer base, aged 15-39, will not see any population growth over the forecast period, whilst a significant increase in penetration will also be difficult to achieve, as gum is a well-established and mature category.

Sugar Confectionery

TRENDS

  • Although the trend towards healthy and authentic products, particularly those with less sugar or fewer calories, is already well established in sugar confectionery, trends such as natural, clean- or free-from labelling on product packages continued to have an impact in 2015. Instead of artificial colours, for example, natural food colours are being used, which can also produce strong and cheerful colours, as well as real fruit juices and vitamins to give the products a healthier image. Furthermore, in line with the growing popularity of vegetarianism, manufacturers are increasingly trying to avoid the use of gelatine in sugar confectionery products. Also, new alternatives without glucose, fructose or granulated sugar have started to appear in the market.

COMPETITIVE LANDSCAPE

  • Haribo continued to be the strongest player in sugar confectionery in Germany in 2015, with a value share of 25%. The domestic business continues to run like clockwork for the Bonn-based company, partly due to its strong distribution network. Its presence on the shelves of one of Germany’s largest discounters, Lidl, has developed considerably; by mid-2015 there were about a dozen products available in these outlets. However, the business with Aldi is also going well for Haribo. Outside of discounters, Haribo likewise enjoyed a successful year in 2015, as the company grew by 2% in current value terms. 82% of Haribo’s sales came from pastilles, gums, jellies and chews, in which the company held a value share of 55% in 2015. Constant new line extensions and product innovations continued to be the main growth drivers for Haribo.

PROSPECTS

  • Sugar confectionery will face multiple challenges over the forecast period, which will not make marketing and sales activities easy for players. Particularly continuing volatile commodity prices and continuous pressure from media about the danger of sugar confectionery for children and adults and deferred price adjustments are expected to be the main complex challenges the industry will have to deal with.

GET MORE FOR LESS!


For orders of 3 or more reports, in addition to your multi-purchase discount, we will provide any strategy or global briefing absolutely free.

Please contact a web site agent using the chat box or complete the form here to receive your free strategic briefing. 



Samples (FAQs about samples):

doc_pdf.pngSample Confectionery Market Research Report

doc_excel_table.pngSample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Germany?
  • What are the major brands in Germany?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Germany - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Germany - Company Profiles

Ferrero Deutschland GmbH in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ferrero Deutschland GmbH: Key Facts

COMPETITIVE POSITIONING

  • Summary 4 Ferrero Deutschland GmbH: Competitive Position 2015

Haribo GmbH & Co KG in Packaged Food (Germany)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Haribo GmbH & Co KG: Key Facts

COMPETITIVE POSITIONING

  • Summary 6 Haribo GmbH & Co KG: Competitive Position 2015

Packaged Food in Germany - Industry Context

EXECUTIVE SUMMARY

Further growth of packaged food in Germany in 2015

High consumer confidence main driver of successful development

Branded products able to gain ground at expense of private label

Slower growth of dominating discounters towards end of review period

Strong performance of packaged food expected over forecast period

KEY TRENDS AND DEVELOPMENTS

High level of consumer confidence in Germany results in consumers trading up

Snacking trend impacts packaged food in Germany

Retailers looking to increase revenue and to improve margins

Freshness trend increasingly important for packaged food in Germany

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Recently Viewed Items more ›

    Want to find out more about this report?

    If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!
    Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here