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Country Report

Confectionery in Greece

| Pages: 79

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite the recession and the overall decline in chocolate confectionery consumption that came as a result of the crisis and the fact that disposable incomes have become squeezed, manufacturers heavily invested in the category over the past year. Numerous new products were launched by all the main players, given that innovation seems to be a key driver in stimulating consumer demand. Nevertheless this did not prevent sales from declining, as financially ridden Greeks were forced to cut down spending on indulgence products in general.

COMPETITIVE LANDSCAPE

  • Kraft Foods is expected to remain the leading player in chocolate confectionery in 2013 with a retail value share of 31%, one percentage point more than 2012, thanks to the strong popularity of its leading brands Lacta and Pavlides. Pavlides is the leading brand in filled tablets. The company registered an increase in its retail value share in 2012 owing to the impressive performance of its Lacta brand, especially the successful launch of Lacta Snax that boosted overall Lacta sales by almost €1million.

PROSPECTS

  • Demand for value-for-money products is expected to remain a key trend influencing consumption patterns in chocolate confectionery over the forecast period. Given that disposable income is not expected to recover dramatically in the short term, Greek consumers will be forced to reduce spending on indulgence products in general, including chocolate confectionery. In this context, products sold on promotion or which combine quality with low pricing are expected to benefit the most.

Gum

TRENDS

  • Regardless of numerous new product launches and innovation, gum sales witnessed a decline in 2012 and the same trend is expected to continue in 2013. As a result of disposable incomes being squeezed in context of the recession, financially constrained consumers were forced to reduce spending across indulgence products, which severely affected gum sales. The category’s performance has been undoubtedly poorer over 2012/2013 in comparison to the review period average. With gum being an impulse and indulgence purchase, debt-ridden consumers considerably reduced their gum consumption. In 2012, sales declined by 13% in both volume and current value terms, whereas up until 2009 the category had been witnessing an increase in sales.

COMPETITIVE LANDSCAPE

  • Kraft Foods is likely to remain the leading player in gum in 2013, accounting for a retail value share of 62%. Its Trident brand remains the leading brand in gum. Wrigley is expected to rank second with a 24% value share in 2013, given the good performance of Orbit. Finally Perfetti Van Melle ranked third with a 12% value in 2013. The company’s share has been increasing in line with the successful performance of its Mentos brand.

PROSPECTS

  • Gum is expected to continue to register a negative performance in both volume and constant value terms over the forecast period. Unless the economy starts to show signs of recovery, it is highly unlikely that consumers will increase their spending on gum. Sales are expected to decline by a CAGR of 7% in volume terms reaching 68 tonnes by 2018.

Sugar Confectionery

TRENDS

  • Although sugar confectionery has been a category, which for consecutive years has lagged behind other confectionery categories, both in terms of investment and innovations, manufacturers have started to pay more attention to the category over the last two years. Not only have a series of dynamic product launches taken place, companies also began to allocate larger budgets to marketing activities. These activities resulted in revitalising the profile of the sugar confectionery category and stimulating consumer interest. Although at the start of the review growth could exclusively derive from medicated sugar confectionery, this changed in recent years with other product types also positively contributing to sales.

COMPETITIVE LANDSCAPE

  • Kraft Foods is expected to remain the leading player in sugar confectionery in 2013 with a retail value share of 27%, thanks mainly to the strong position of Halls, which remains the leading brand, not only in medicated confectionery, but also in sugar confectionery overall. Perfetti Van Melle ranked second accounting for a retail value share of 10%. The company’s flagship brand Mentos leads pastilles, gums, jellies and chews and mints with combined sales of €1.6 million.

PROSPECTS

  • Sales of sugar confectionery are expected to register a marginal decline in volume terms over the forecast period to a marginal degree. Shrinking disposable incomes and the ongoing recession will be significant obstacles to growth as consumers are changing their behaviour and are starting to purchase only what they really need. At the same time sugar confectionery will perform better than chocolate confectionery in the context of being perceived as a more affordable sweet treat.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Greece?
  • What are the major brands in Greece?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Greece - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Alfa-Beta Vassilopoulos SA: Competitive Position 2012

Ion Cocoa & Chocolate Manufacturers SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Ion Cocoa & Chocolate Manufacturers SA: Key Facts
  • Summary 7 Ion Cocoa & Chocolate Manufacturers SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Ion Cocoa & Chocolate Manufacturers SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Ion Cocoa & Chocolate Manufacturers SA: Competitive Position 2013

Mondelez Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Mondelez Hellas SA: Key Facts
  • Summary 11 Mondelez Hellas SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Mondelez Hellas SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 13 Mondelez Hellas SA: Competitive Position 2013

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Value sales decline amidst the recession

The economic crisis leads to radical changes in consumer behaviour regarding packaged food

Brand loyalty fades as consumers become ever more promo-driven

Supermarkets and discounters boost their market share at the expense of small grocers

Gloomy forecasts have not subsided

KEY TRENDS AND DEVELOPMENTS

The economic crisis leads to radical changes in consumer behaviour

Food markets increasingly pose a threat to packaged food sales

“Buy Greek” in order to support the domestic economy

DIY at the expense of dining out

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – Sales to foodservice

Trends – Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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