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Country Report

Greece Flag Confectionery in Greece

| Pages: 47

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery declined by 3% in 2014 and 2015 in current value terms. This was partly due to discounting and promotional activities within stores, partly due to changes in the types of chocolate confectionery Greeks purchase and last but not least due to changes regarding where Greeks buy these products. The migration from kiosks and other small channels to supermarkets, where multipacks on promotion are prevalent, that started at the beginning of the recession accelerated in 2014 and continues to influence the performance of chocolate confectionery in 2015. The value share of chocolate confectionery via supermarkets grew by two percentage points in 2014, whereas the traditional grocery retailers channel witnessed a decline in its value share of two percentage points in the same year.

COMPETITIVE LANDSCAPE

  • The leader within chocolate confectionery in 2015 is Ion Cocoa and Chocolate Manufacturers SA with a value share of 32%. The company’s leading brand is Ion which ranks second in total tablets of tablets and a 15% value share within chocolate confectionery overall. In current value growth terms its best performers in 2015 were Sokofreta and Derby, with both gaining value share within countlines.

PROSPECTS

  • Chocolate confectionery is set to record a relatively flat performance in volume terms over the forecast period but at the same time it is expected to decline at a CAGR of 2% in constant 2015 value terms. Volume sales will likely perform better than value sales, which shows that Greeks will not necessarily reduce the amount of chocolate confectionery they consume, but they will continue to opt for products which offer greater value for money. This however might change if the price of cocoa increases, as is speculated in line with the rising demand for cocoa globally, but also due to shortages in raw materials, especially from African countries such as Ghana or the Ivory Coast where their crops have been affected by the Ebola outbreak.

Gum

TRENDS

  • As a result of the ongoing recession and the widespread uncertainty within the country, Greeks have become more conservative in their spending. This has affected sales of gum, which saw a continuation of the negative growth seen over the review period.

COMPETITIVE LANDSCAPE

  • Mondelez Hellas SA leads gum with a 57% value share followed by Mars Hellas SA with an 18% share in 2015. Both companies lost share in 2014 and 2015, due to fierce competition from Mentos by Perfetti Van Melle Hellas SA which in 2015 claimed a value share of 14%. Trident however remained the best-selling brand with the largest portfolio, claiming a 49% value share of gum.

PROSPECTS

  • Gum is set to decline further over the forecast period so long as the economic instability within Greece continues. Consumers will likely remain conservative with their spending on non-essential items and this will affect the performance of gum. In terms of distribution, the migration from kiosks and other impulse channels to supermarkets is set to continue as Greeks look for ways to reduce their spending.

Sugar Confectionery

TRENDS

  • Sugar confectionery witnessed positive current value growth in 2014 driven by prominent new launches such as Lavdas Zero, Halls XS and Mentos Now Mints that stimulated consumer interest in the category. In 2015 though sales declined as a result of political instability in the country and the capital controls which resulted to consumers becoming extremely conservative with their spending.

COMPETITIVE LANDSCAPE

  • Mondelez Hellas SA remains the category leader with a value share of 19% in 2015. However the company’s share has been steadily declining, as a result of the poor performance of Halls. The brand has been losing value share amidst a general decline in the sales of medicated confectionery, where it is the leader, as well as due to increased competition from other brands.

PROSPECTS

  • Despite health and wellness trends gathering pace in Greece, sugar confectionery will remain resilient to the economic downturn. This is due to the low retail price of these products which casts them as an affordable sweet treat for consumers in Greece, but also due to the outcome of the heavy investment within the category. New product launches should therefore result in growth, while the introduction of ever more sugar-free products will also stimulate consumption.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Greece?
  • What are the major brands in Greece?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Greece - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 NBO Company Shares of Gum: % Value 2011-2015
  • Table 30 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 31 Distribution of Gum by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Greece - Company Profiles

Alfa-Beta Vassilopoulos SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Alfa-Beta Vassilopoulos SA: Key Facts
  • Summary 3 Alfa-Beta Vassilopoulos SA: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 Alfa-Beta Vassilopoulos SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Alfa-Beta Vassilopoulos: Competitive Position 2014

Mondelez Hellas SA in Packaged Food (Greece)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mondelez Hellas SA: Key Facts
  • Summary 7 Mondelez Hellas SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Mondelez Hellas SA: Competitive Position 2015

Packaged Food in Greece - Industry Context

EXECUTIVE SUMMARY

Packaged food value sales register negative growth in 2015

Political developments affect consumption patterns

Supermarkets remains the leading distribution channel

Economic prospects remain gloomy impacting upon packaged food performance

KEY TRENDS AND DEVELOPMENTS

Developments in the political environment affect consumer behaviour

Consumers hunting offers result in fading brand loyalty

The home cooking trend creates prosperous ground for growth

Marketing: moving away from standard advertising

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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