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Country Report

Guatemala Flag Confectionery in Guatemala

| Pages: 35

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • In 2015 retail value sales of chocolate confectionery increased by 9%. Per capita consumption of these products remains low compared to other countries in Latin America. Confectionery is generally a very fragmented category, both in terms of brands as well as types of confectionery.

COMPETITIVE LANDSCAPE

  • In 2015 the lead continued to be closely contested between Mars and Fabrica Granada. The latter is a domestic company with a long presence in the country and great top of mind recall among key consumers. Its Granada brand alone accounted for a 20% share of retail value sales. As a company, however it ranked second, with Mars accounting for a 22% share of current retail value sales. The company has a much wider portfolio, mainly comprised of imported brands, such as M&M’s, Snickers and Milky Way.

PROSPECTS

  • Over the forecast period value sales at constant 2015 prices are expected to record a CAGR of 4% to reach GTQ1.2 billion by 2020. As an emerging economy, with a growing middle class and a young population, there is large potential for chocolate confectionery’s continued growth in Guatemala. There is also widespread availability of different types of products at a variety of price ranges in the country, engendering a wider consumer base.

Gum

TRENDS

  • In 2015 current retail value sales grew by 8% to reach GTQ297 million. There are products in all price ranges in this category, with small presentations especially designed for traditional independent small grocers. This enables the category to reach consumers with different purchasing power. Value packs, which are relatively new to the category, should also help increase volume sales.

COMPETITIVE LANDSCAPE

  • In 2015 Mondelez International continued to lead sales of gum with an 85% retail value share. The company manages a wide product portfolio which enables it to compete with different brands at a variety of price levels, helping it to reach a wider consumer base.

PROSPECTS

  • Gum sales are expected to achieve a CAGR of 4% in value sales at constant 2015 prices over the forecast period to reach GTQ356 million by 2020. Small pack sizes, innovation and massive distribution should aid gum sales in the country. Guatemala’s anticipated continued population growth should also be an important booster of gum sales.

Sugar Confectionery

TRENDS

  • In 2015 retail sales reached GTQ1.4 billion after a 7% increase on the previous year. In terms of volume, growth over the year, growth was just 3%. Sugar confectionery is a very mature category and there are no clear trends to indicate where innovation is leading. Boiled sweets remains the largest category, especially due to high fragmentation, with many brands and product types competing in this category.

COMPETITIVE LANDSCAPE

  • In 2015, the leading players continued to be Combina and Arcor. The former is able to achieve a high share in this fragmented category due to its wide product portfolio, which enables it to compete more aggressively. Combina is also very active in terms of massive media advertisement as well as distribution. However, sugar confectionery remains highly fragmented, with many other small brands also competing for share.

PROSPECTS

  • Over the forecast period value sales at constant 2015 prices are expected to reach GTQ1.6 billion by 2020 after a CAGR of 3%. Around 40% of the country’s population is comprised of people aged 14 and under. Given that sugar confectionery usually targets children, the country’s demographics should be positive for sales. Volume should show some organic growth, as the population is expected to increase by around 2% per year. Additionally, a growing middle class should also help to boost sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Guatemala?
  • What are the major brands in Guatemala?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Guatemala - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Packaged Food in Guatemala - Industry Context

EXECUTIVE SUMMARY

Changing demographics impact the market’s performance

Innovation boosts volume performance

Smaller emerging categories are growing with economy options

Traditional retailers hold the key to massive distribution

Organic growth is expected for most categories

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 3 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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