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Country Report

Confectionery in Hong Kong, China

| Pages: 62

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • With increased sophistication of consumers because of more exposure to other countries’ cultures through the internet or their travel trips, consumers are becoming more appreciative of premium chocolate confectionery at the end of the review period. Furthermore, positive disposable income of consumers sees them more willing to invest in premium chocolate confectionery to pamper themselves.

COMPETITIVE LANDSCAPE

  • Ferrero Asia Ltd will lead chocolate confectionery with 32% value share in 2012, witnessing the strongest increase in value share amongst all players from 2011. This is mainly due to the continued success of Ferrero Rocher that has been synomyous with gifting, following the player’s strong brand building efforts during the review period.

PROSPECTS

  • Chocolate confectionery is expected to clock positive performance over the forecast period with consumers continuing to trade up to premium chocolate brands for the better product quality. Chocolatiers such as Godiva and Royce are also expected to gain more popularity over the forecast period with more premium chocolatiers likely to enter Hong Kong to tap into growing consumers’ interest in premium chocolates.

Gum

TRENDS

  • Gum is expected to clock a stronger current value growth in 2012 than 2011, as consumers continue to favour gum for a refreshing taste or keeping their mouth occupied whilst working. Value-added benefits such as dental hygiene further spur consumers’ interest in gum.

COMPETITIVE LANDSCAPE

  • Wrigley Co (HK) Ltd will dominate gum in 2012 with 97% value share, witnessing a decline over 2011. Well-established presence of the player along with its constant product innovations over the review period formed a strong barrier to entry for new players, though niche brands surfaced during the review period with unique offerings that took some shares off that of Wrigley.

PROSPECTS

  • Gum is expected to continue its positive growth trend over the forecast period with constant value CAGR of 1%. This is due to consumers widely using the product as a snack or as breath refreshment.

Sugar Confectionery

TRENDS

  • Growing health consciousness of consumers over the review period sees them being more cautious of their diets. This in turn will spur the performance of reduced and sugar-free sugar confectionery in 2012 as exhibited with sugar-free medicated confectionery being the strongest growing category.

COMPETITIVE LANDSCAPE

  • Wrigley Co (HK) Ltd is expected to lead sugar confectionery with 13% value share in 2012, representing a slight decline over 2011. Whilst the company continues to gain an edge in mints with Extra and Eclipse, it will lose value share in pastilles, gums, jellies and chews under Sugus.

PROSPECTS

  • Sugar confectionery is expected to register positive performance in the forecast period with growth remaining low given the category’s maturity. Growing health consciousness of consumers is also expected to limit the growth potential of sugar confectionery in the forecast period, with some limiting their intake. However, some consumers are likely to switch to the sugar-free or reduced-sugar variants so that they can still indulge in sugar confectionery with less guilt.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Hong Kong, China - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Leading Flavours for Gum 2007-2012
  • Table 18 Gum Company Shares 2008-2012
  • Table 19 Gum Brand Shares 2009-2012
  • Table 20 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 29 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 30 Sugar Confectionery Company Shares 2008-2012
  • Table 31 Sugar Confectionery Brand Shares 2009-2012
  • Table 32 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Sugar Confectionery: Product Types

Packaged Food in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Packaged food registers stronger performance

Consumers’ health consciousness is key driver of packaged food

Competition intensifies in packaged food

Supermarkets retain popularity

Packaged food expects positive performance

KEY TRENDS AND DEVELOPMENTS

Consumers unfazed by unstable economic conditions

Health consciousness of consumers heightens

Fast-paced consumers’ lifestyles affect packaged food

New ban on baby milk formula ads

Packaged food sees intensifying competition

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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