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Country Report

Hong Kong, China Flag Confectionery in Hong Kong, China

| Pages: 63

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • With stable income, better knowledge of chocolate and extensive international travel, Hong Kong consumers began to develop a more sophisticated taste for chocolate. For sophisticated consumers chocolate is no longer a confectionery of mass consumption. Instead, it is seen as a symbol of status. This is vindicated by the rapid expansion of Godiva Chocolatier and the strong growth in performance registered by Ferrero Rocher and Lindt & Sprüngli in Hong Kong.

COMPETITIVE LANDSCAPE

  • Ferrero Asia Ltd led value sales with a share of 31% at the end of the review period thanks to strong brands such as Ferrero Rocher, Kinda Bueno and Kinda Chocolate. They have been present in Hong Kong for years and enjoy strong brand recognition across the city. While Ferrero Rocher is premium chocolate with elegant packaging that is perfect for gifting, Kinda is a mass chocolate brand riding a fine balance between quality and price. The former is one of the gift favourites for special occasions such as Chinese New Year while the latter is a popular snack option. Besides, while being the market leader in 2014, Ferrero Asia Ltd also witnessed the largest increase in value sales that year, jumping from HKD514 million in 2013 to HKD571 million in 2014. This strong performance is helped by Ferrero’s extensive sales network and constant marketing campaigns.

PROSPECTS

  • Confectionery chocolate is expected to register a CAGR of 5% over the forecast period with bagged selflines/softlines and boxed assortments leading the charge. The influx of mainland tourists is likely to provide the growth of momentum as boxed chocolate is one of the favourites for gifting. Bagged selflines/softlines is also likely to register a strong performance because it contains independent packs that enable consumers to share. Bagged selflines/softlines allows later consumption if consumers are unable to finish the product in one go.

Gum

TRENDS

  • Consumers have placed emphasis on the health benefits of gum on top of flavour. Rather than being a breath freshener gum that provides functional benefits such as whitening teeth, strengthening teeth and overall oral hygiene gained popularity in 2014. Gum registered lower retail value growth in 2014 than in 2013 due to relatively low product innovation and marketing budgets of the major players.

COMPETITIVE LANDSCAPE

  • Wrigley’s value share declined slightly in 2014 although the company was expected to sustain its lead with 97%. The established presence of the player was the key contributor to its performance in 2014 with consumers’ strong familiarity with the product quality offered. Regular innovations also supported the player’s leadership throughout the review period.

PROSPECTS

  • Over the forecast period, gum is expected to register a CAGR of 3%. With the increasing maturity of gum, it is unlikely to see the huge spikes in growth witnessed over the review period. Consumers are increasingly switching from sugarised to sugar-free gum, in view of their rising health consciousness. In short, sugar-free gum in general and functional sugar-free gum in particular is set to provide the growth impetus over the forecast period.

Sugar Confectionery

TRENDS

  • The HKSAR Government continued its healthy living campaigns by highlighting the link between sugar intake and obesity and the importance of exercise in 2014. In particular, the Health Authority cited academic paper on the cause of obesity and sugar intake was the prominent factor among others. This government initiative further increased public health knowledge, consciousness and caution regarding diets. Against this backdrop, sugar confectionery was set to post a slower retail value growth in 2014 than 2013.

COMPETITIVE LANDSCAPE

  • Wrigley Co (HK) Ltd continued to lead sugar confectionery with its flagship brand Sugus spearheading the charge, flanked by Airwave and Eclipse in 2013 and 2014. This success sterns from the strong brand recognition among Hong Kong consumers regarding the company and its flagship brands. In particular, Sugus is a household confectionery brand that comes in a variety of packaging formats perfect for afternoon tea or gifting in Chinese New Year. Furthermore, constant marketing exercises throughout 2014 helped refresh consumers’ minds and improve sales. As the result Wrigley Co (HK) Ltd experienced the largest increase in value sales in 2013 and 2014.

PROSPECTS

  • Over the forecast period the government is expected to continue to campaign for a healthy lifestyle by reducing sugar intake and increasing exercise. Sugar confectionery is set to bear the brunt of this heath agenda due to its sugar content. Growth will slow down despite constant innovation by confectionery producers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Hong Kong, China - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 30 NBO Company Shares of Gum: % Value 2010-2014
  • Table 31 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 32 Distribution of Gum by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Packaged Food in Hong Kong, China - Industry Context

EXECUTIVE SUMMARY

Solid growth witnessed in 2014

Rising health consciousness led by the government

Foreign dominance remains strong

Supermarkets lead, convenience stores grow sales

A future for health

KEY TRENDS AND DEVELOPMENTS

Lower birth rates and smaller households

Opportunities arising from the ageing population

International players have the edge over the local players

Mainland tourists: A boon to the packaged food industry

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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