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Country Report

Confectionery in India

| Pages: 86

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Adult consumers’ craving for luxury and premium chocolates, such as Lindt, continued to grow further in 2013. To tap into the trend, manufacturers of premium chocolates, such as Chocoladefabriken Lindt & Sprüngli expanded their presence in premium stores, such as Brown Tree, in urban areas. Interestingly, gourmet chocolate manufacturers including Japan's luxury chocolate maker Royce also made foray into India’s premium chocolate segment in 2013. The sales of premium chocolates were supported further as consumers continued to prefer gifting premium chocolates on occasions such as traditional Indian festivals -Diwali and Raksha Bandhan.

COMPETITIVE LANDSCAPE

  • In 2013, Cadbury India continued to dominate with a value share of 56% mainly due to its long established presence and portfolio of popular brands including 5 Star and Cadbury Dairy Milk. In addition, Cadbury India continued to target rural consumers and children in tier II cities with its smaller SKUs priced at Rs5. Furthermore, the company started to promote its products through TV commercials with tag lines, 'Khaane Ke Baad Kuch Meetha Ho Jaaye' (let us have some sweets after food) and 'Shubh Arambh' (auspicious beginning) to build connections with consumers.

PROSPECTS

  • Chocolates will continue to grow as adult consumers continue to prefer them as snacks over the forecast period. To drive uptake of chocolates by adults, manufacturers will continue to do TV commercials, such as Snickers- ‘Hungry? Grab A Snickers’. The growing consumption of chocolates by adults would be facilitated by the increased availability of chocolates, including premium chocolates in modern retail stores where most of the urban consumers go for their weekly grocery shopping.

Gum

TRENDS

  • Companies including Perfetti Van Melle and Cadbury continued to modify their adverts to target pre-teens and young adults. For instance, Perfetti Van Melle India modified its ad for its brand Center Fruit to target adults. Manufacturers also focused on positioning their brands next to other confectionery products in modern retail stores. Most of the organised retail chains, such as Reliance Fresh, keep gum near the check-out counter to push impulse purchases.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle continued to dominate gum with a value share of 63% in 2013. The company’s long established presence and wide distribution supported it to reach a wide consumer base and helped the company to maintain leadership in gum. In addition, Perfetti continued to introduce new variants under its brands Center Fruit and Center Fresh to maintain consumers’ interest in the company’s brand.

PROSPECTS

  • Most of the manufacturers are likely to introduce variants in terms of flavours to maintain consumers’ interest and compete with other bite-sized rivals, over the forecast period. Additionally, manufacturers such as Perfetti Van Melle India are likely to promote their brands through TV commercials and digital campaigns to gain popularity amongst consumers. Further, new launches by manufacturers, including ITC Ltd, coupled with increased uptake of gum by adults is likely to drive growth of gum over the forecast period.

Sugar Confectionery

TRENDS

  • Sugar confectionery, especially in urban areas, started to face competition from other indulgent products, including chocolate confectionery priced at Rs5 or Rs10. To sustain competition and maintain consumers’ interest, manufacturers such as Perfetti Van Melle India and ITC Ltd, introduced new flavours and formats to offer choice to consumers. For instance, Wrigley India introduced Boomer jellies in mango flavour in 2013, following the launch of Juzt Jelly by Perfetti Van Melle in late-2012.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle India continued to lead with a value share 23% in 2013. Perfetti continued to enjoy a wide portfolio of popular sugar confectionery brands – including Alpenliebe, Chlor-Mint, Mentos, Fruit-tella, and Cofitos. Of all, Alpenliebe continued to enjoy huge preference by adults and children and accounted for a significant value share in 2013. In addition, the company introduced new variants, such as Alpenliebe Spicey under its brand Alpenliebe. Furthermore, the availability of Alpenliebe in various flavours and a push created by huge media campaigns, supported strong growth in sales in 2012 and 2013.

PROSPECTS

  • Manufacturers including Perfetti Van Melle are likely to start focusing on introducing fruit-based confectionery in different forms, including jellies and chews, to maintain consumers’ interest. Sugar confectionery is likely to start facing competition from other confectionery, especially chocolates, due to the small price differential.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in India?
  • What are the major brands in India?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in India - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in India - Company Profiles

Gujarat Co-operative Milk Marketing Federation Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Gujarat Co-operative Milk Marketing Federation Ltd: Key Facts
  • Summary 2 Gujarat Co-operative Milk Marketing Federation Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Gujarat Co-operative Milk Marketing Federation Ltd: Competitive Position 2013

Nestlé India Ltd in Packaged Food (India)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Nestlé India Ltd: Key Facts
  • Summary 5 Nestlé India Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 6 Nestlé India Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 7 Nestlé India Ltd: Competitive Position 2013

Packaged Food in India - Industry Context

EXECUTIVE SUMMARY

Robust growth in packaged food in 2013

Rural plays a big role in growth

Domestic players stood firm against multinationals

Traditional channels continue to dominate distribution

Rosy picture ahead for packaged food

KEY TRENDS AND DEVELOPMENTS

Premiumisation in impulse and indulgence products

Rural is the next urban for food manufacturers

Digital media used for marketing in promotions

Consumer foodservice industry drives retail sales

Adults are the new target audience

TERRITORY KEY TRENDS AND DEVELOPMENTS

East and Northeast India

North India

South India

West India

RURAL VS URBAN KEY TRENDS AND DEVELOPMENTS

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 Sales of Packaged Food by Region: Value 2008-2013
  • Table 76 Sales of Packaged Food by Region: % Value Growth 2008-2013
  • Table 77 Sales of Packaged Food by Rural vs Urban: % Value 2013
  • Table 78 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 79 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 80 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 81 Penetration of Private Label by Category: % Value 2008-2013
  • Table 82 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 83 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 84 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 85 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 86 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 87 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Urban vs Rural

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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