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Country Report

Iran Flag Confectionery in Iran

| Pages: 41

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery in Iran continued to rise from a very low base during 2015 as the products in the category is not considered as the first snack option for the majority of Iranian consumers. Consumption of chocolate confectionery is limited mainly to children as adult Iranians usually prefer other options such as biscuits and cake, among others. However, volume sales in the category have been growing consistently reasonably steadily in recent years due to the wider availability of these products and the greater diversity of products on offer in the category. In fact, chocolate confectionery recorded positive volume growth in 2014 and 2015 after recording a volume decline in 2013 as the more stable economic situation and improvements in consumer purchasing power.

COMPETITIVE LANDSCAPE

  • Shirin Asal Co remained the leading player in chocolate confectionery during 2015 with a 23% value share, followed by Dadash Baradar Co (Aidin) with a 16% value share. Shirin Asal is one of the oldest suppliers of confectionery, biscuits and cakes in Iran, with almost 25 years of experience in Iran and various neighbouring countries. The company offers 15 brands in chocolate confectionery, including Albina, Bonito, Collection, Dream, Flora, Harmony, Hiss, Moon Light, Nani, Plenty, Prestige, Romini, Spark, Tido and Winner. One of the key pillars of the Shirin Asal’s success has been its proactive approach to new product developments, focusing on both products and packaging. The company also benefits from a very strong supply chain for raw ingredients, which is due to the fact that it has a strong cocoa bean collection network in Ivory Coast, which offers it protection against interruptions in the supply of raw materials.

PROSPECTS

  • The main driver of growth in chocolate confectionery in Iran over the forecast period is expected to be the relatively low base from which the category is rising, which is set to result in considerable growth in per capita consumption during the forecast period. This is set to happen through better distribution of both domestic and multinational brands. However, huge volumes of smuggled chocolate confectionery, especially across Iran’s western borders, is set to act as a barrier for further expansion of retail volume sales, especially for imported products. If the current lack of strong supervision on the illicit trade continues, the proliferation of smuggled products is likely make it hard for key multinationals to control and support chocolate confectionery in Iran.

Gum

TRENDS

  • Iran still has a very young population and this represented a very good opportunity for the leading suppliers of gum during 2015. This young generation of Iranians has significant demand for gum, which is seen as a cool product that can show that they are relaxed. Key suppliers in the category such as Pars Minoo Industrial Co understand this opportunity and supply large volumes of gum, targeting many consumers using the appropriate point-of-sale materials. However, as result of the porous nature of Iran’s borders, especially on the western side of the country, smugglers have also spotted the opportunities that gum presents and large quantities of gum were smuggled into the country address demand during 2015.

COMPETITIVE LANDSCAPE

  • Domestic supplier Pars Minoo Industrial Co maintained the leading position in gum in 2015, accounting for 25% of value sales in the category. Its leading position can be attributed mainly to the strong performance of its sugar free products offered under the White brand. This brand is very similar to the Orbit brand in terms of quality and packaging and it has convinced many of the previous consumers of Orbit to switch from their old brand to the new one due to its much more affordable unit price. It is also worth mentioning that Akaam Tose’e Co, the national brand owner of Orbit, was forced to leave Iran due to the difficulties that it faced such as widespread smuggling of the Orbit brand, long periods of stock unavailability and rapid price increases following the company’s withdrawal, Pars Minoo Industrial Co took the opportunity to enhance its position in gum in Iran.

PROSPECTS

  • Over the forecast period, gum is expected to continue recording positive volume growth, although at a much slower rate, increasing at a CAGR of 4%. Gum consumption could be stimulated by new product developments, investment in research and marketing by the multinational players and the nature of these products, which favours impulse purchases.

Sugar Confectionery

TRENDS

  • Sugar confectionery in Iran remained a unique combination of modern and traditional products in 2015. Previously, only a limited range of modern sugar confectionery types such as standard mints and toffees were popular in Iran; however, the expansion of the activities of key suppliers such as Nejati Industrial Group (Anata), Shirin Asal Co and Dadash Baradar Co (Aidin) has led to other sugar confectionery categories also generating considerable volume sales. However, demand for modern sugar confectionery remains very immature and traditional products continued to enjoy high popularity in 2015.

COMPETITIVE LANDSCAPE

  • Sugar confectionery in Iran remains under control of three domestic manufacturers, all of which offer affordable products and enjoy wide distribution. Nejati Industrial Group (Anata), Shirin Asal Co and Dadash Baradar Co (Aidin) accounted for 21%, 18% and 17% of value sales respectively in the category in 2015 and each of them continues to compete fiercely in order to win value sales in the highly competitive retail environment. While these three manufacturers are mainly active in categories such as boiled sweets, toffees, caramel and nougat and mints, Shiva Mfg Co is the leading player in pastilles, offering a wide range of products with different shapes and flavours which target children.

PROSPECTS

  • Sugar confectionery is expected to generate strong growth rates during the forecast period as the category is expected to register a superior performance to what was registered over the review period. One reason for this trend is the faster growth expected in the average unit price for chocolate confectionery, which is expected to persuade many potential consumers of chocolate confectionery to switch to sugar confectionery as a more affordable alternative. In addition, traditional sugar confectionary such as gaz and halva are expected to see very significant growth in volume terms during the forecast period. Overall, sugar confectionery is expected to increase in value at a CAGR of 4% in constant 2015 terms over the forecast period, which is set to be much higher than the marginally negative value CAGR recorded in constant 2015 terms over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Iran?
  • What are the major brands in Iran?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Iran - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Packaged food gradually recovers from the chaotic situation of previous years

More stable business environment with much lower unit price increases helps packaged food grow again in 2015

Artisanal products are still significant in a highly fragmented arena

Independent small grocers are still dominant but face challenges from modern channels

Lessening of sanctions and more stable economic situation will fuel growth for the coming years

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 49 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 50 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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