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Country Report

Iran Flag Confectionery in Iran

| Pages: 64

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Two main factors continued to influence sales of chocolate confectionery in Iran during 2014. While demand grew as a result of the low base from which the category is rising and the strong demand among Iran’s young population for chocolate confectionery, the difficult economic situation and high rate of inflation continued to hamper growth in the category. International trade sanctions, meanwhile, also resulted in players in the category experiencing serious issues, especially the leading importers of chocolate confectionery. Although these trade sanctions do not explicitly target Iran’s packaged food industry, they have had a severe negative influence on several leading Iranian banks and the country’s financial system generally, which has made it extremely difficult to transfer money into Iran and out of the country, a situation which remains of major concern for all importers of chocolate confectionery. Domestic manufacturers in the category are also suffering significantly from the rising costs of raw materials and production. Overall, due to these negative factors and the general decline being experienced in purchasing power, chocolate confectionery declined by 1% in volume during 2014, an inferior performance to the marginally positive volume CAGR recorded in the category over the entire review period.

COMPETITIVE LANDSCAPE

  • Shirin Asal Co remained the leading player in chocolate confectionery in Iran during 2014 with a 23% value share, followed closely by Dadash Baradar Co with a 22% value share. Shirin Asal Co is one of the oldest suppliers of confectionery, biscuits and cakes in the country, with almost 25 years of experience in Iran and neighbouring countries. The company offers 15 brands in chocolate confectionery including Albina, Bonito, Collection, Dream, Flora, Harmony, Hiss, Moon Light, Nani, Plenty, Prestige, Romini, Spark, Tido and Winner. One of the key pillars of Shirin Asal Co’s success in recent years has been its proactive new product developments in terms of product and packaging. The company also continues to benefit from its very strong supply chain for its raw ingredients, which is due to the fact that it has its own cocoa bean collection network in Ivory Coast, which offers it protection against interruptions and interventions in the supply of its raw materials.

PROSPECTS

  • Chocolate confectionery in Iran is expected to register higher growth during the forecast period than it did during the review period, mainly as a result of the relatively low base from which the category is rising and the fact that the population of Iran comprises a disproportionally high number of young people, many of whom are prepared to pay more for high-quality chocolate confectionery. Key domestic manufacturers are thus expected to make consistent improvements to the quality and packaging of their products throughout the forecast period in a bid to convince consumers to switch from unpackaged traditional products to more modern forms of packaged chocolate confectionery. Overall, chocolate confectionery is expected to increase in volume at a CAGR of 2% over the forecast period, a considerably better performance than the marginally positive volume CAGR recorded in the category over the review period.

Gum

TRENDS

  • Young adults and middle-aged people aged between 15 and 64 years old accounted for more than 72% of the Iranian population in 2014 and consumers within this age group remain keen on regularly purchasing gum, a product which remains among the most common items in the average Iranian shopping basket, a situation which contributed substantially to the strong growth recorded in gum in Iran towards the end of the review period. The habit of chewing gum is becoming widespread in Iran, especially in locations such as universities, because it is considered to be cool to do so. In contrast with many other countries in the Middle East, in Iran chewing gum is not considered to be impolite or disrespectful, even in formal meetings. Overall, gum increased in current value by 47% in 2014, a higher rate of growth than the current value CAGR of 42% recorded in the category over the entire review period.

COMPETITIVE LANDSCAPE

  • The competitive environment in gum in Iran changed drastically over the course of the review period as Akaam Tose’e Co, the national brand owner of Orbit, lost its leading position in the category due to the difficulties which it has faced from the widespread smuggling of the Orbit brand, long periods of stock unavailability and rapid price increases. Domestic supplier Pars Minoo Industrial Co was the main beneficiary of Akaam Tose’e Co’s misfortune as it seized upon this opportunity to gradually assume leadership in gum, finishing the review period with a 25% value share. This strong performance can be attributed mainly due to strong performance of its sugar free gum offered under the White brand. This brand is very similar to Orbit in terms of quality and packaging and it has thus been able to convince many previous consumers of Orbit to switch to White due to its much more affordable unit price.

PROSPECTS

  • The outlook for gum in Iran appears to be promising. The leading domestic players in the category are expected to consistently expand their activities during the forecast period, a situation which is expected to result in stronger consumer awareness of the brands and higher value sales. The former leading domestic players in the channel are expected to continue bolstering their efforts to maintain their small value shares in the highly competitive environment in gum. However, if the Iranian government decides to place limits on the growing consumption of gum, it could easily introduce new custom tariffs, which would hinder growth in sales of gum and, in all likelihood, accelerate the pace with which smuggled gum is taking over the category.

Sugar Confectionery

TRENDS

  • Sales of packaged modern sugar confectionery remained very immature in Iran at the end of the review period, while traditional forms of sugar confectionery continued to enjoy enormous popularity throughout the country. The specific nature of traditional sugar confectionery in Iran tends to vary from city to city and purchasing traditional local confectionery specialties is often regarded as the ideal souvenir among those visiting each of Iran’s regions and cities. Gaz from Isfahan, sohan from Qum and baklava from Yazd are some examples of popular traditional sugar confectionery from different regions of Iran. In addition, it is very popular in Iran to add sugar cubes, often cut into irregular shapes by hand, to sweeten tea as it is rather uncommon to add powdered sugar to tea in Iran.

COMPETITIVE LANDSCAPE

  • At the end of the review period, sugar confectionery in Iran remained under the control of three domestic manufacturers which offer affordable products and benefit from widespread retail distribution. Nejati Industrial Group (Anata) and Dadash Baradar Co held first and second positions in the category respectively in 2014, each with a 19% value share, while Shirin Asal Co maintained third position with an 18% value share. All of these companies continued to compete strongly in an attempt to achieve dominance over its others in key retail outlets. While these three manufacturers remain active mainly in sugar confectionery categories such as boiled sweets, mints and toffees, caramels and nougat, Shiva Mfg Co is the leader in pastilles, gums, jellies and chews with a wide range of products in various different shapes and flavours which explicitly target children.

PROSPECTS

  • Sugar confectionery is expected to continue registering steady growth over the forecast period, increasing in value at a CAGR of 1% in constant 2014 terms. The main reason for this positive growth is set to be the expanding activities of the category’s leading domestic suppliers as well as the introduction of multinational brands. The consumption of new premium sugar confectionery brands is expected to increase over the forecast period due to heightened consumer curiosity and the increasing willingness of the younger generation of Iranian consumers to spend more on sugar confectionery. The 1% value CAGR expected in sugar confectionery in constant 2014 terms over the forecast period is thus expected to represent a superior performance to the value CAGR of -1% recorded in the category in constant 2014 terms over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Iran?
  • What are the major brands in Iran?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Iran - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 NBO Company Shares of Gum: % Value 2010-2014
  • Table 18 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 19 Distribution of Gum by Format: % Value 2009-2014
  • Table 20 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 21 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 25 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Strong demand from the young population the main driver of growth

Decline in purchasing power due to strong inflation

Artisanal products dominant in a highly fragmented market

Independent small grocers remains the dominant distribution channel in the absence of giant multinational retailers

Demand is expected to grow in spite of political and economic difficulties

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 79 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 80 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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