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Country Report

Confectionery in Iran

| Pages: 62

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The consumption patterns in chocolate confectionery in Iran remained unchanged during 2011 and 2012. Iranian children are typically very fond of countlines, while Iranian adults tend to be keener on plain dark chocolate tablets. In Iran, it is customary to purchase an attractively-presented box of pastries or chocolate confectionery as gifts. Although pastries remain more popular as a gift choice amongst Iranians, chocolate confectionery continues to gain ground.

COMPETITIVE LANDSCAPE

  • Dadash Baradar Co is expected to remain the leading player in chocolate confectionery during 2011 with a 23% value share. Shirin Asal Co is set to remain in second position with a 21% value share. Dadash Baradar Co benefits from it strong distribution network which extends across Iran as well as the very low unit prices of its products, which offer acceptable quality. The company’s ownership structure changed dramatically in 2010 when the two Biuk brothers, the company owners, decided to divide the company’s brands and manage them separately. Aidin is the company’s key brand and this remained under the control of Rasoul Biuk, while his brother Parviz Biuk became responsible for other brands such as Shoniz, Andis and Hoody.

PROSPECTS

  • The key domestic manufacturers of chocolate confectionery in Iran are expected to improve the quality and packaging of their products with each passing year and thus it will become easier for them to convince consumers to shift away from unpackaged traditional chocolate confectionery towards packaged modern versions. Overall, chocolate confectionery is expected to increase in volume at a CAGR of 3% over the forecast period, a rate of growth which is one percentage point higher than the 2% volume CAGR recorded over the review period.

Gum

TRENDS

  • Consumption patterns in gum in Iran have changed significantly since the beginning of the review period. While previously, only a limited number of low-quality domestic brands were available and the category was dominated by imported gum from Eastern Europe and the UAE, this balance has now shifted as a wider range of high-quality domestic brands have become available. The habit of chewing gum is becoming much more widespread in Iran, with demand centred on universities as chewing gum is considered to be very ‘cool’ among Iran’s young population. In contrast to many other countries, in Iran the chewing of gum is not considered to be impolite or disrespectful and even takes place in formal meetings. It is also worth mentioning that the range of chewing gum available in Iran is quite diverse in terms of packaging types and flavours. Gum is offered at very affordable unit prices, another factor which encourages gum consumption.

COMPETITIVE LANDSCAPE

  • There were significant changes in the competitive landscape in gum in Iran during 2012. Mars Inc’s Orbit faced serious supply problems in Iran during 2011 and 2012 and this is forecast to have translated into a considerable decline in value share for the Orbit brand and its national brand owner, Akaam Tose’e Co. The company was unable to supply retailers and wholesalers with Orbit gum for much of 2012 due to regulatory issues with the Iranian customs authorities. The situation is expected to have deteriorated by the end of 2012 with the distributors of the Orbit brand being unable to supply enough products to meet demand. owever, However, due to the strong image of Orbit in Iran, it is expected that Akaam Tose’e Co will still be able to maintain its leadership in gum in Iran during 2012 with a 16% value share.

PROSPECTS

  • The outlook for gum in Iran appears promising. The leading multinational players in the category are expected to expand their marketing and promotional activities on a yearly basis, which is likely to result in stronger consumer awareness and higher sales. The former domestic leaders will continue with their efforts to maintain their small value shares in what is a highly competitive trading environment. However, if the Iranian government decides to take measures to limit the growing consumption of gum, it could easily introduce new custom tariffs, which would inevitably hinder growth in the category.

Sugar Confectionery

TRENDS

  • Demand for modern packaged sugar confectionery in Iran remains immature and traditional sugar confectionery products remains extremely popular. Sugar confectionery is expected to increase in volume by 4% in 2012, a higher rate of growth to the 3% volume CAGR recorded in sugar confectionery during the review period, a sign that demand for packaged sugar confectionery is rising in Iran. Stronger promotional activities undertaken by key players in the category has made many sugar confectionery products more visible and accessible through grocery retail channels and this has given more Iranian consumers a chance to try packaged sugar confectionery as an alternative to simpler traditional alternatives such as sugar cubes.

COMPETITIVE LANDSCAPE

  • Sugar confectionery in Iran remains under the control of three domestic manufacturers, Nejati Industrial Group (Anata), Dadash Baradar Co and Shirin Asal Co, each of which offers affordable products and enjoys widespread distribution throughout Iran. Nejati Industrial Group (Anata) is expected to remain the outright leader in sugar confectionery in Iran during 2012 with an 18% value share, while Dadash Baradar Co and Shirin Asal Co are set to hold second and third positions respectively, each with a value share of 17%. These three companies are locked in a fierce rivalry and compete to achieve the highest sales on sugar confectionery through grocery retail outlets. While these three manufacturers are mainly active in categories such as boiled sweets, toffees caramel and nougat and mints, Shiva Mfg Co is the key player in pastilles, gums, jellies and chews with a wide range of products in a variety of different shapes and flavours which target mainly children.

PROSPECTS

  • Sugar confectionery in Iran is expected to continue registering steady growth over the forecast period, increasing in constant value and volume at a CAGR of 4%. The main reason for this positive growth is set to be the expanding activities of domestic suppliers as well as the introduction of multinational brands. The consumption of new premium sugar confectionery brands is expected to increase over the forecast period due to rising consumer curiosity and the willingness of the younger generation of Iranian consumers to spend more on sugar confectionery. Constant value growth in sugar confectionery over the forecast period is thus expected to be considerably higher than the constant value growth recorded over the review period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Iran market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Iran?
  • What are the major brands in Iran?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Iran - Category Analysis

CHOCOLATE CONFECTIONERY IN IRAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

GUM IN IRAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Gum Company Shares 2008-2012
  • Table 18 Gum Brand Shares 2009-2012
  • Table 19 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 20 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 21 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY IN IRAN

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Sugar Confectionery
  • Table 24 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 25 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 28 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 29 Sugar Confectionery Company Shares 2008-2012
  • Table 30 Sugar Confectionery Brand Shares 2009-2012
  • Table 31 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017

Packaged Food in Iran - Industry Context

EXECUTIVE SUMMARY

Young population with strong demand is main reason for growth

Decline of purchasing power due to the high inflation rate affecting growth

Artisanal products dominant in a highly fragmented environment

Independent small grocers remains dominant channel in absence of giant multinational retailers

Demand is expected to grow in spite of political and economic difficulties

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 44 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 45 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 50 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 51 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 54 Company Shares of Meal Solutions 2008-2012
  • Table 55 Brand Shares of Meal Solutions 2009-2012
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 61 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 64 Company Shares of Nutrition/Staples 2008-2012
  • Table 65 Brand Shares of Nutrition/Staples 2009-2012
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 71 Sales of Packaged Food by Category: Value 2007-2012
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 74 GBO Shares of Packaged Food 2008-2012
  • Table 75 NBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Brand Shares of Packaged Food 2009-2012
  • Table 77 Penetration of Private Label by Category 2007-2012
  • Table 78 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 79 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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