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Country Report

Ireland Flag Confectionery in Ireland

| Pages: 79

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite Ireland being well on the road to economic recovery, consumers remained wary in 2014, continuing to limit non-essential spending and looking for value where possible. Equally, consumers continued to limit the number of occasions they treated themselves due not only to financial limitations, but also as health and wellness concerns come to the fore. In response, retailers continued to offer a high level of promotional and discount offers, often on a rotating basis. Manufacturers meanwhile continued to innovate with further new products and brand extensions. Mondelez Ireland for example, teamed with the GAA (Gaelic Athletic Association), Ireland’s national sports body, to launch the Cadbury Moro GAA bar, a heavily branded extension of the existing Cadbury Moro countline bar. Distributed exclusively by the Musgrave Group the endeavour brings together two the GAA’s key sponsors in a partnership that benefits all three participants. This marks a significant marketing strategy by the GAA which also teamed up with Glanbia Plc to launch Avonmore Protein Milk in May 2014.

COMPETITIVE LANDSCAPE

  • Mondelez Ireland Production Ltd remained the leading player in chocolate confectionery in 2014 with 42% value share. The company’s strong focus on brand development and innovation contributed significantly to the retention of its leading position with advertising and marketing support for established brand formats as well as significant marketing spend surrounding newer product lines. Mondelez brands hold five of the top ten ranking positions in chocolate confectionery with Cadbury Dairy Milk the clear leader with a 13% value share, outperforming the total value of the remaining top four brands, each achieving similar 4% value shares, Mars Foods Ireland Ltd’s Galaxy and Maltesers and Nestlé Ireland Ltd’s Kit Kat.

PROSPECTS

  • Chocolate confectionery is expected to record a value CAGR of 3% at constant 2014 prices, over the forecast period to 2019. Economic recovery is now well established and whilst levels of disposable income have not increased, consumer confidence is on the rise. And although difficulties prevail, unemployment levels have showed consistent declines. With no further large scale upsets on the horizon, retail performance is likely to continue to recover with spending levels increasing as Irish consumers take up more normal spending patterns, with impulse and luxury spending increasing also, albeit at a conservative pace.

Gum

TRENDS

  • The popularity of gum in Ireland has long benefitted from its use by consumers as a breath freshening product. This is as true today as ever it was, however additional concerns relating to tooth and gum health have consistently driven consumers towards sugar free variations over sugarised gum. The vast majority of products positioned towards adults are now sugar free, reducing the opportunities for sugarised products still further. As a result, sugar free gum accounted for 94% of value sales in 2014.

COMPETITIVE LANDSCAPE

  • Wrigley Ireland Ltd is the leading player in gum in Ireland in 2014 with a hugely impressive 78% value share. The company’s Extra brand remained the most popular gum brand in Ireland accounting for 35% of total gum value sales with Airwaves accounting for a further 16%, followed by Orbit on 6%. In addition, Wrigley’s Juicy Fruit and 5 brands each hold 5% value share each with Ice White and Spearmint on 3% each. These brands make up the top seven with only Mondelez Ireland’s Trident, ranked eighth with a 3% value share, preventing Wrigley’s taking a clean sweep of the top nine with the Hubba Bubba and Doublemint brands recording value sales of 2% each.

PROSPECTS

  • Gum in Ireland is expected to record a value CAGR of 4% at constant 2014 prices over the forecast period with performance heavily influenced by the growth in sugar free gum, which is expected to account for 96% of value sales by 2019 with a CAGR of 4% expected. Sugarised gum, however, can be expected to continue to decline, with a negative CAGR of 3% expected, as consumer preference for sugar free formats grows.

Sugar Confectionery

TRENDS

  • With obesity and obesity related diseases and deaths on the rise, the Irish government and health promotion agencies placed the blame squarely in the court of sugar, and excessive sugar consumption specifically. Whilst many Irish people have engaged with low fat and calorie controlled diets for many years the impact on obesity has been negative. This has prompted a rethink on national and international levels, with interested parties coming to the conclusion that high levels of hidden sugars in processed foods is the likely culprit. As a result, current advice is that sugar consumption needs to be drastically reduced, with sugar confectionery a prime target. However, to date, no government measures have been introduced with responsibility being placed squarely on consumers at present to reduce consumption as opposed to encouraging or requiring manufacturers to address the issue.

COMPETITIVE LANDSCAPE

  • Mondelez Ireland Production Ltd is the leading player with a 33% value share. The company maintains its strong position with a varied range of products, six of which fall within the top ten brands in sugar confectionery, and accounting for 30% value share in total behind category leader Haribo (13%) and the Rowntree’s brand (9%). The Natural Confectionery Co and Bassett’s rank in third and fourth positions with 7% value share each with both firm family favourites. The latter is extremely popular with children with a wide range of products and variations in hanging bag format. Bassett’s, meanwhile, evokes strong brand loyalty and is favoured ahead of Maynard’s at a 6% value share. Both are especially noticeable in standing boxed formats, offering the best alternative choice to similarly positioned chocolate confectionery products such as Roses or Quality Street.

PROSPECTS

  • Sugar confectionery is expected to record a value CAGR of 3% at constant 2014 prices over the forecast period to 2019. Despite strong performances from the leading brands and manufacturers, growing trends towards healthier lifestyles combined with cash conscious consumers are likely to limit the potential for further growth. With high sugar intake now identified as one of the leading contributors to obesity and renewed focus in this area, consumers are likely to continue to focus on consumption reduction as well as attempting to limit the amount consumed by children in an effort to instil and develop better nutritional habits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ireland?
  • What are the major brands in Ireland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ireland - Category Analysis

CHOCOLATE CONFECTIONERY IN IRELAND

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM IN IRELAND

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY IN IRELAND

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Ireland - Company Profiles

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mondelez Ireland Production Ltd: Key Facts
  • Summary 4 Mondelez Ireland Production Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Mondelez Ireland Production Ltd: Competitive Position 2014

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Tesco Ireland Ltd: Key Facts
  • Summary 7 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 8 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 9 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 10 Tesco Ireland Ltd: Competitive Position 2013

Valeo Foods Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Valeo Foods Ltd: Key Facts
  • Summary 12 Valeo Foods Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 13 Valeo Foods Ltd: Competitive Position 2014

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Economic fortunes improving, boosting sales of packaged food

Innovation driving sales and slowing down private label growth

Branding and marketing remain the major focuses for packaged food manufacturers

Supervalu’s rebranding increases Irish retail market share

Static growth expected with private label in the ascendant

KEY TRENDS AND DEVELOPMENTS

Economy showing signs of recovery as consumer confidence returns

New product developments and innovation driving growth

Health and wellness and indulgence continue to attract consumer attention

Horsemeat scandal gone but not forgotten

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 14 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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