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Country Report

Confectionery in Ireland

| Pages: 81

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite the somewhat muted value growth expected in chocolate confectionery in Ireland in 2013, the category’s leading manufacturers continued to attempt to drive growth in the category with ongoing new product launches as well as the strong development of existing products lines through brand extensions involving a wider range of chocolate confectionery formats. Mondelez Ireland Ltd, for instance, has built on the success of its Crispello brand, which was launched late in 2012, by introducing a share bag variation in bagged selflines/softlines, whilst April 2013 saw the launch of Cadbury Dairy Milk Marvellous Creations in tablets and countlines in two flavour variations: jelly crunchie bits and jelly popping candy beanies.

COMPETITIVE LANDSCAPE

  • Mondelez Ireland Ltd, a company formed following the 2012 merger of UK-based Cadbury and US-based Kraft Foods, debuted in chocolate confectionery in 2013 and is expected to have achieved leadership in the category over the course of the year with a 44% value share. The company’s strong focus on brand development and innovation contributed significantly to the establishment of its leading position in chocolate confectionery in spite of the economic turmoil which was experienced in Ireland towards the end of the review period. Mondelez brands hold four of the top five positions in chocolate confectionery, with Nestlé Ireland Ltd’s Kit Kat ranking third with a 4% value share, preventing the company from achieving a clean sweep in the category.

PROSPECTS

  • Chocolate confectionery is expected to increase in constant value at a CAGR of 2% over the forecast period. As Ireland is set to emerge from the EU and IMF bailout programme which its economy has been labouring under for several years at some point during the forecast period, it is expected that consumer spending levels will begin to improve, although not so much as a result of any marked improvement in personal finances per say, more as a result of anticipated improvements in consumer confidence, resulting in a more relaxed approach to spending generally. Additional spending capacity is also expected to emerge as levels of personal and household debt will inevitably begin to decline and new insolvency legislation is set to become law, offering relief to a large proportion of Irish people struggling with high levels of indebtedness.

Gum

TRENDS

  • Gum in Ireland, and most notably sugar free gum, remained the product most likely to be used by Irish consumers as a breath or mouth freshener during 2013. In addition, there is a high proportion of Irish people who are regular cigarette smokers, with many Irish smokers likely to purchase packets of minty gum along with their daily packet of cigarettes. For this reason, gum is generally displayed in countertop display units in newsagents/tobacconists outlets, making them highly visible and easily accessible for smokers. Commercial breath freshening products currently have a very low rate of penetration in Ireland and these are most often purchased through chemists/pharmacies outlets.

COMPETITIVE LANDSCAPE

  • Wrigley Ireland Ltd is set to remain the dominant player in gum in Ireland in 2103 with a 74% value share. The company’s Extra brand remains the most popular gum brand in Ireland, accounting for 33% of total gum value sales in 2103, according to provisional estimates. The Airwaves brand is set to account for a further 16%, with Orbit expected to account for a further 6%. In addition, the company’s Ice White and Juicy Fruit brands are each set to account for 9% of total retail value sales in gum in 2013. These leading brands all recorded strong increases in value sales in gum during 2013, with Juicy Fruit the only exception, recording static value growth.

PROSPECTS

  • Gum in Ireland is expected to increase in constant value at a CAGR of 1% over the forecast period. Overall growth can be expected to be adversely affected by the constant value declines expected in bubble gum, a category which is expected to decline in constant value at a CAGR of -3%, while sugarised gum is set to decline in constant value at a CAGR of -4%. Furthermore, the rather adverse situation in the Irish retailing environment is set to be less than entirely encouraging for gum companies during the initial years of the period, with some improvement in the economic conditions set to boost consumer expenditure and consumer confidence as well as motivating improvement in employment levels towards the end of the forecast period.

Sugar Confectionery

TRENDS

  • At the end of the review period, Ireland’s domestic sugar confectionery producers remained in a parlous situation after Ireland lost its sugar beet quota during 2005/2006. Irish confectionery producers are now at the mercy of fluctuations in the availability and prices of imported sugar. However, a recent agreement by the EU council of agriculture ministers could see the restoration of the Irish sugar beet industry sooner than previously expected. Talks on the reform of the Common Agricultural Policy (CAP) have led to an agreement which could see sugar beet restrictions lifted by 2017.

COMPETITIVE LANDSCAPE

  • The recently renamed Mondelez Ireland Ltd is expected to be the leading player in sugar confectionery during 2013 with a 34% value share. The company offers numerous brands in the category, including the four leading brands: The Natural Confectionery Co and Bassett’s, each with a 7% projected value share in 2013; Maynard’s with 6%; and Trebor with 4%. The company continues to innovate within its existing brand portfolio, offering new variations and building on the strong brand relationships which many Irish consumers have with these brands and products.

PROSPECTS

  • Sugar confectionery is expected to increase in constant value at a CAGR of 2% over the forecast period. Despite solid performances from the key brands and the leading players, the unfavourable economic climate in Ireland is likely to limit the level of growth which can be expected in the category. Furthermore, a greater focus on health and wellness among Irish consumers is expected to result in a greater focus on reducing personal intake of sugar and additives as well as increasing the attention promotion of consuming healthier types of packaged food.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ireland?
  • What are the major brands in Ireland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ireland - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Ireland - Company Profiles

Mondelez Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Mondelez Ireland Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Mondelez Ireland Ltd: Competitive Position 2013

Tesco Ireland Ltd in Packaged Food (Ireland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Tesco Ireland Ltd: Key Facts
  • Summary 6 Tesco Ireland Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 7 Tesco Ireland Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 8 Tesco Ireland Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Tesco Ireland Ltd: Competitive Position 2013

Packaged Food in Ireland - Industry Context

EXECUTIVE SUMMARY

Turning the corner

Horsemeat exposed

Challenging competitive environment remains in effect

Discounters gain ground

Slow but steady outlook

KEY TRENDS AND DEVELOPMENTS

Economic conditions improving, though not as quickly as anticipated

Horsemeat scandal has lasting impact

Value and cost concerns appear to be here to stay

Pack size getting bigger and yet smaller, too

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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