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Country Report

Ireland Flag Confectionery in Ireland

| Pages: 49

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery experienced current value growth of 4% in 2015, bringing value sales to €621 million. The category saw a continued return to growth after several years of struggling during the economic downturn. New product developments and strong marketing and advertising campaigns by the major players assisted in driving volume sales back up, albeit at a slow rate of just 1%.

COMPETITIVE LANDSCAPE

  • Mondelez Ireland remained the leader in chocolate confectionery in 2015, with a value share of 42%. Whilst the company’s overall share is in decline, falling from 44% in 2013, its overall sales continued to rise due to the strength of the Cadbury brand in particular. Its investment in new product development and the branding of its core product offering helped it to maintain its position at the top of the category. It also continued to see a strong performance in seasonal chocolate and boxed assortments with the Cadbury Roses and Cadbury Heroes brands.

PROSPECTS

  • Chocolate confectionery is predicted to see a value CAGR of 4% at constant 2015 prices over the forecast period, reaching €741 million in 2020. This growth is expected despite Irish consumers becoming more health-conscious. That being said, consumers still feel the need for indulgence, and are likely to continue to use chocolate as a treat. Obesity levels are expected to continue to rise in Ireland, despite an increase in health awareness. Therefore, sales of chocolate are not likely to slow down significantly amongst Irish consumers, and growth is likely to be driven through marketing and new product development.

Gum

TRENDS

  • Gum in Ireland increased by 2% in current value terms in 2015, bringing sales to €67 million. Irish consumers continued to use gum as a breath freshening product, and in more recent years sugar-free gum was also used as a product to help clean teeth between brushing. Gum remains the most popular format for freshening breath compared with mints and breath fresheners.

COMPETITIVE LANDSCAPE

  • Wrigley Ireland continued to dominate gum in Ireland with a value share of 71% in 2015. The Extra and Airwaves brands continued to be two of the most popular brands across Ireland. Orbit was also rebranded to come under the Extra brand name, allowing Extra to be available in both stick and pellet varieties, and the company to be able to market both products under the one brand name. Both brands continued to invest heavily in advertising, particularly television advertising and through social media, and continued with the “Eat, Drink, Chew” campaign that had been successful in recent years.

PROSPECTS

  • Chewing gum is expected to see a value CAGR of 3% at constant 2015 prices over the forecast period, with sales of €75 million predicted for 2020. Volume sales are expected to continue to grow, with the rate of growth expected to be faster compared with the review period.

Sugar Confectionery

TRENDS

  • Sugar confectionery experienced negligible current value growth in 2015, with sales standing at €196 million. Growing concern about levels of obesity amongst health professionals, the government and consumers saw growth in sugar confectionery relatively weakened in 2015 compared with the review period. Substitute products and the onset of private label and discounting also had a negative impact on the category.

COMPETITIVE LANDSCAPE

  • Mondelez Ireland Production was the leader in sugar confectionery in 2014, and continued to lead the way in 2015, with a value share of 33%. However, the company’s actual value sales saw a very slight decline in 2015. The company has several brands competing within this category, with many well-known favourites, such as Bassett’s and Maynard’s. Its most successful brand in recent years was The Natural Confectionery Co, which continued to see its value share increase in 2015. It was the second brand in the category behind Haribo in 2015, and continues to prove popular due amongst parents for its natural flavours, and amongst children due to its novelty products, such as Snakes and Dinosaurs.

PROSPECTS

  • Growth in sugar confectionery has been revised downwards compared with the previous edition, with a negative value CAGR of 2% expected at constant 2015 prices over the forecast period. The category is expected to be valued at €180 million in 2020.This growth contrasts significantly with the review period, when a positive CAGR of 2% was recorded.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Ireland?
  • What are the major brands in Ireland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Ireland - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Ireland - Company Profiles

Mondelez Ireland Production Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 3 Mondelez Ireland Production Ltd: Key Facts
  • Summary 4 Mondelez Ireland Production Ltd: Operational Indicators

Competitive Positioning

  • Summary 5 Mondelez Ireland Production Ltd: Competitive Position 2015

Tesco Ireland Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 6 Tesco Ireland Ltd: Key Facts

Competitive Positioning

  • Summary 7 Tesco Ireland Ltd: Competitive Position 2015

Valeo Foods Ltd in Packaged Food (Ireland)

Strategic Direction

Key Facts

  • Summary 8 Valeo Foods Ltd: Key Facts

Competitive Positioning

Packaged Food in Ireland - Industry Context

Executive Summary

The economy continues to bounce back, helped by a weak euro

Ongoing health and wellness trend characterises many packaged food categories

Private label maintains its steady march

New legislation in 2015 benefits the Irish meat industry

Future market value growth will be constrained but positive

Key Trends and Developments

Irish economy set to achieve strong growth in 2015

Ireland continues to embrace the health and wellness trend

Private label remains strong encouraging branded players to review their strategies

Rising demand for ethnic and more exotic flavours as consumers become more adventurous

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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