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Country Report

Israel Flag Confectionery in Israel

| Pages: 79

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • As chocolate confectionery is saturated and is dominated by few players, flavour innovation was a leading strategy in 2014. Strauss Group, for example, launched its range that combines snacks and chocolate, combining retro-snacks with standard chocolate or Milka's Airy range.

COMPETITIVE LANDSCAPE

  • Strauss Group Ltd continued to chocolate confectionery with a share of 51%, thanks to its Elite brand, and especially its Elite Cow line. In 2012 and 2013, Strauss invested in strengthening the Elite Cow line by launching new products and refreshing its packages. It can be noted that the Elite brand has existed since the 1950s, and since then the packaging of the Elite Cow line has barely changed. It is most closely associated with domestic chocolate manufacturing and therefore, has nostalgic sentiments. One of the chocolate promotions in 2013-2014 was candy flavoured chocolate, such as Bazooka.

PROSPECTS

  • Product innovation is expected to continue to affect chocolate confectionery, as being a common strategy among players in order to differentiate themselves in a saturated and limited environment. More new flavours are expected, but also packaging, health or convenience innovation, supported by massive advertising campaigns. For example, more calorie-controlled chocolates, and more multipacks.

Gum

TRENDS

  • In 2014, the most significant trend is players' innovation expressed by launching unique flavours for gums such as Acai fruits and tea. One of the explanatory factors for such innovation is the stagnant and size-limited market, pushing manufacturers to go further by innovating more in order to gain sales.

COMPETITIVE LANDSCAPE

  • Wrigley Israel Ltd will continue to lead gum in 2014 with a share of 55% despite a loss of two percentage points in favour of Leiman Schlussel. It holds the most senior sugar free brand Orbit and has a cavity preventer image, a positioning Wrigley has been presenting to the market since its penetration. In 2014, Wrigley expanded its fruit flavours, adopting the lifestyle strategy of taste over health.

PROSPECTS

  • Exotic flavours such as tea and less familiar fruits will continue to be present during the forecast period, as a result of audience exposure to such flavours when traveling. Possible future combinations may be green tea or even vegetable combinations as a more differentiated strategy, attempting to create a "healthy" image for products. Multi-pack sales are expected to continue due to price sensitivity of consumers and the relatively long shelf life of gum.

Sugar Confectionery

TRENDS

  • Sugarised confectionery is often considered not only harmful for diet efforts but also as contributing to cavities. Therefore there has been a continuous shift to sugar free confectionery, containing up to 20cals per unit. Therefore, Tentha and Werther's Originals launched sugar free lines. In 2014, an increasing amount of companies added sugar free or reduced sugar products to their lines.

COMPETITIVE LANDSCAPE

  • Leiman Schlussel Ltd will continue to dominate sugar confectionery in 2014 with a share of 23%, unchanged from the previous year. It holds strong brands such as Mentos, Tic-Tac, Werther’s Originals, Storck, Chupa-Chupa and Kalfany. It invests in advertising; the most profitable of which are TV ads, digital and print. The company generally innovates by adding flavour variations to its products.

PROSPECTS

  • The shift to sugar-free confectionery is expected to continue; therefore, such types will dominate the market. In the future, there may be a shift to healthier alternative sweeteners such as Sucralose and Stevia due to consumers' recognition of the side effects of current sweeteners.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Israel?
  • What are the major brands in Israel?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Israel - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in Israel - Company Profiles

Carmit Candy Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Carmit Candy Industries Ltd: Key Facts
  • Summary 4 Carmit Candy Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Carmit Candy Industries Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 6 Carmit Candy Industries Ltd: Competitive Position 2014

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Shufersal Ltd: Key Facts
  • Summary 8 Shufersal Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Shufersal Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Shufersal Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Shufersal Ltd: Competitive Position 2014

Strauss Group Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Strauss Group Ltd: Key Facts
  • Summary 13 Strauss Group Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Strauss Group Ltd: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 15 Strauss Group Ltd: Competitive Position 2014

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Moderate growth recorded across packaged food

Demand shifts towards higher quality products

Tnuva Food Industries Ltd maintains its leading position at industry level

The popularity of online ordering and home delivery continues to increase

Packaged food industry set for slow but steady growth during the forecast period

KEY TRENDS AND DEVELOPMENTS

New tax regime for further imports approved

Consumer purchasing power continues to decline

A shift to health and wellness

Demand for convenience products on the rise

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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