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Country Report

Confectionery in Israel

| Pages: 74

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Widespread mainstream social protest continued in Israel throughout 2011 and 2012 as a significant proportion of the Israeli population took to the streets regularly to protest against the dramatic increase in the cost of living which the country has experienced over the last few years. This increase in the cost of living has left the cost of basic items which are essential for modern living to become very expensive, including dairy products, especially cottage cheese, and housing. Nevertheless, until February 2012 chocolate confectionery was not considered to be among the products worth protesting about. However, this changed in mid February when New Jersey resident Yoav Rokach Fen uploaded a picture on his Facebook wall comparing the prices of Pesek Zman, one of Israel’s most popular countlines brands, in Israeli and in New Jersey. One side of Fen’s picture showed a picture taken in an Israeli supermarket, where the price tag for the Pesek Zman countline clearly showed NIS6.30, while on the other side of the picture, the price tag of the same item which had been imported into the US from Israel and was on sale in a New Jersey grocery store, was only USD0.69, approximately NIS2.60. The image spread on Facebook like wildfire, resulting in new protests, this time against Strauss, the leading company in chocolate confectionery in Israel and the manufacturer of Pesek Zman, while there was a major backlash against the Pesek Zman brand in particular. Protests were accompanied by a very well publicised boycott against Strauss chocolate confectionery, especially Pesek Zman, and other brands which are strongly associated with the former packaged food company Elite, now part of the Strauss group, including Mekupelet and Kif Kef. This led to Strauss making excuses for the high prices of its products, which failed to appease the anger of the Israeli public. Eventually, Strauss reduced the retail selling prices of its protests slightly in an attempt to stem the rising tide of protest against it and its chocolate confectionery brands.

COMPETITIVE LANDSCAPE

  • During 2012, Strauss Group Ltd continued to lead chocolate confectionery in Israel with a 49% value share. Strauss’ value share in chocolate confectionery declined slightly during 2012. In spite of the protests against the company’s pricing policy in Israel and the premiumisation trend in chocolate confectionery in Israel which is being fuelled by the rising importation of international brands, Strauss’s Elite remained the most popular chocolate confectionery brand in Israel with a value share of 42%. Unilever Israel Ltd was the second largest player in chocolate confectionery during 2012 with a 13% value share, the result of a one percentage point decline.

PROSPECTS

  • Strauss’s launch of the My Strauss website during 2012 marks the beginning of a new dialogue between Israel’s packaged food companies and their consumers. In this time of low consumer trust of large packaged food companies, better communication and higher levels of attention to the needs and ideas of Israeli consumers has the potential to make a huge difference to the sales and public image of companies such as Strauss and it is likely that some of the company’s rivals will also seek to tap into this potential.

Gum

TRENDS

  • During 2012, Leiman Schlussel Ltd introduced the next generation of its Mentos gum brand, Mentos 3D, into Israel. This new sugar free gum was branded and priced as a premium product and joined 5 to become the second premium gum brand in Israel, strengthening the premiumisation trend which was already strongly evident in gum in Israel, a category in which there is a high level of innovation.

COMPETITIVE LANDSCAPE

  • Wrigley Israel Ltd continued to lead gum in Israel during 2012 with a 58% value share, the result of a two percent point decline from 2011. The highest growth in gum during in Israel during 2012 was recorded by Globrands Ltd, which registered a two percentage point increase in its value share, which rose from 4% in 2011 to 6% in 2012 thanks to the success of its Trident brand. Wrigley maintained its dominance in gun in Israel in 2012 thanks to its wide variety of gum it offers in the country, led by the Orbit brand with 36% and the successful launch of the 5 brand, which recorded a one percentage point increase in its value share in 2012 as it accounted for 10% of total gum retail value sales by the end of the year. Strauss Group remained the second leading company in gum during 2012 with a 28% value share, thanks to its Must brand, which accounted for 26% of total gum retail value sales during 2012.

PROSPECTS

  • The premiumisation trend is expected to continue gaining momentum in gum in Israel during the forecast period, with a higher number of brands joining the two existing premium brands in gum in Israel, 5 and Mentos. This is set to result in the proportion of gum value sales accounted for by premium gum brands increasing over the course of the forecast period.

Sugar Confectionery

TRENDS

  • As the popularity of sugar free sugar confectionery continues to increase in Israel as a wider variety of products is offered, it seems that the country’s leading sugarised sugar confectionery brands were determined to launch a pre-emptive strike during 2012 by using marketing gimmicks for their new product launches which offer consumers added value in a bid to counter the added health value that sugar free sugar confectionery offers. Sugar confectionery in Israel is similar in terms of usage to gum in Israel and sugar confectionery and gum are products which are often used as substitutes for each other, while sugarised sugar confectionery brands are fighting the anticipated demise of many sugarised gum products as has already been seen in gum in Israel.

COMPETITIVE LANDSCAPE

  • Leiman Schlussel Ltd continued to lead sugar confectionery during 2011 and 2012, maintaining a 28% value share during both years. Leiman Schlussel managed to maintain the leading position it held throughout the review period through its ownership of some of the most popular brands in sugar confectionery such as Mentos, the leading sugar confectionery brand in Israel in 2012 with an 11% value share. Leiman Schlussel also owns other prominent brands such as Chupa Chups, which accounted for 5% of sugar confectionery value sales in 2012, and Tic Tac, with a value share of 3%. The second leading company in sugar confectionery in 2012 was Strauss Group Ltd, with an 11% value share, mostly gained through its popular Must brand. Must accounted for 10% of total retail value sales in sugar confectionery during 2012.

PROSPECTS

  • Sugar confectionery in Israel shows few signs of the same trends as gum developing over the forecast period, although one sugar confectionery trend which is set to follow gum is the rising popularity and increasing variety of sugar free products in the category, especially sugar free boiled sweets. This trend is expected to subsist and intensify during the forecast period, increasingly compromising demand for sugarised sugar confectionery. Having said that, it is not expected that demand for sugarised sugar confectionery will disappear and it is likely to remain available as a cheap and accessible treat for children for the foreseeable future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Israel?
  • What are the major brands in Israel?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Israel - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Gum Company Shares 2008-2012
  • Table 18 Gum Brand Shares 2009-2012
  • Table 19 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 20 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 21 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 25 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 28 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 29 Sugar Confectionery Company Shares 2008-2012
  • Table 30 Sugar Confectionery Brand Shares 2009-2012
  • Table 31 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Israel - Company Profiles

Carmit Candy Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Carmit Candy Industries Ltd: Key Facts
  • Summary 4 Carmit Candy Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Carmit Candy Industries Ltd: Competitive Position 2012

Mega Retail Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Mega Retail Ltd: Key Facts
  • Summary 7 Mega Retail Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 8 Mega Retail Ltd: Competitive Position 2012

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Shufersal Ltd: Key Facts
  • Summary 10 Shufersal Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 11 Shufersal Ltd: Competitive Position 2012

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to see value growth in 2012

Israeli customers become more price-sensitive after protests

Tnuva Food Industries Ltd continues to lead in 2012

Discounter retail chains continue to perform well

Packaged food expected to continue value growth

KEY TRENDS AND DEVELOPMENTS

Back to basics: the opposite of premiumisation drives sales in 2012

Juggling convenience with health and wellness

Unit price movements result from the 2011 social protest

Social protest in 2011 increases price awareness and changes shopping habits, strengthening discount chains and private label

Internet retailing becomes a significant channel for food shopping

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 44 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 45 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 51 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 54 Company Shares of Meal Solutions 2008-2012
  • Table 55 Brand Shares of Meal Solutions 2009-2012
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 61 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 64 Company Shares of Nutrition/Staples 2008-2012
  • Table 65 Brand Shares of Nutrition/Staples 2009-2012
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 71 Sales of Packaged Food by Category: Value 2007-2012
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 74 GBO Shares of Packaged Food 2008-2012
  • Table 75 NBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Brand Shares of Packaged Food 2009-2012
  • Table 77 Penetration of Private Label by Category 2007-2012
  • Table 78 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 79 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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