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Country Report

Israel Flag Confectionery in Israel

| Pages: 74

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Sales promotion of 3-packs for NIS10.00 or NIS12.00 are gaining popularity due to the price sensitivity of consumers. For example, Mars and Snickers snacks are typically sold in Mega and Shufersal retailers in a “three for NIS10.00” promotion, instead of NIS7.00 per unit, and 100g chocolate tablets are likewise offered in 6-packs. It can also be noted that there is low loyalty to chocolate brands, making price the primary discriminator.

COMPETITIVE LANDSCAPE

  • Strauss Group Ltd continued to lead the category at the end of the review period with a 51% value share, thanks to its Elite brand, and especially its Elite Cow line. In 2012 and 2013 Strauss invested in strengthening the Elite Cow line by launching new products and refreshing its packaging. The Elite brand has existed since the 1950s, since when the packaging of the Elite Cow line has barely changed. It is most closely associated with domestic chocolate manufacturing, and thus bears nostalgic sentiments.

PROSPECTS

  • Price sensitivity is expected to continue, and therefore sales promotion of 3-packs for NIS10.00 or NIS12.00 are planned to continue due to their appeal, especially compared with single-unit chocolate products. As a result, growth in chocolate volume is expected in coming years.

Gum

TRENDS

  • In 2013 fruit flavours gained popularity among consumers. Such flavours included watermelon, apple and strawberry. For example, Mentos’s 3D brand combines three flavours in one gum, including the combinations of blackberry, kiwi and strawberry, as well as lemon, orange and grapefruit. In addition, Strauss Group Ltd launched a sugar-free gum with flavours of either lemon pie or apple strudel. Such fruit flavours appeal to health conscious consumers by offering a low-calorie dessert alternative, in addition to the lifestyle perception of gums as small treats, not necessarily for breath freshening purposes.

COMPETITIVE LANDSCAPE

  • Wrigley Israel Ltd continued to lead the category in 2013 with a share of 56%. It is most associated with the Orbit sugar-free brand. Orbit invests in marketing by advancing a scientific image with explanations of the importance of reducing acidity levels after meals with the slogan “Cavity prevention is a pleasure”. Another activity by Wrigley implemented during the review period was sponsoring prime-time TV shows.

PROSPECTS

  • Over the forecast period a continuation of fruit flavours’ popularity is expected with the possible entrance of more exotic flavours such as pineapple or lychee, due to exposure of the audience to such flavours when travelling abroad. In addition, sales of multi-packs are expected to continue due to the price sensitivity of consumers alongside the relatively long shelf life of gum products.

Sugar Confectionery

TRENDS

  • 2013 saw a shift from sugarised confectionery to sugar-free due to health considerations among consumers, including cavity prevention and awareness of sugar’s low nutritional value. This trend was a continuation of the shift seen over the review period as a whole, expressed by the continued launch of sugar-free products. Such launches included expansion of the Orbit Drops line and the growing popularity of sugar-free versions of familiar products such as Werther’s Original’s cream candies.

COMPETITIVE LANDSCAPE

  • Leiman Schlussel Ltd dominated the category at the end of the review period with a share of 23% for distributing the brands Mentos, Tic Tac, Werther’s Originals, Storck, Chupa Chups and Kalfany. Over the review period it saw the successful strengthening of existing brands alongside expansion of its lines.

PROSPECTS

  • The sugar confectionery category is expected to stagnate in coming years due to stable consumption of products and its limited size. Other reasons for stagnation include saturation and intensified competition due to a lack of loyalty to brands and price consciousness among consumers. Potential threats to sugar confectionery performance include a shift to gum or increased calorie consciousness, in addition to health awareness. The latter factors are expected to lead to a drop in boiled sugarised confectionery consumption, reflected in a negative CAGR for this niche over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Israel?
  • What are the major brands in Israel?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Israel - Category Analysis

CHOCOLATE CONFECTIONERY IN ISRAEL

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM IN ISRAEL

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY IN ISRAEL

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Israel - Company Profiles

Carmit Candy Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Carmit Candy Industries Ltd: Key Facts
  • Summary 4 Carmit Candy Industries Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Carmit Candy Industries Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 6 Carmit Candy Industries Ltd: Competitive Position 2013

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Shufersal Ltd: Key Facts
  • Summary 8 Shufersal Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 9 Shufersal Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 10 Shufersal Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Shufersal Ltd: Competitive Position 2013

Strauss Group Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 12 Strauss Group Ltd: Key Facts
  • Summary 13 Strauss Group Ltd: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 14 Strauss Group Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 15 Strauss Group Ltd: Competitive Position 2013

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Packaged food achieves stable growth

The health trend continues to affect packaged food

Tnuva Food Industries holds a strong lead in packaged food

Internet retailing rises in packaged food

Packaged food expected to stagnate in the future

KEY TRENDS AND DEVELOPMENTS

Taxation rises and new regulations are set

Prices rise

Personal and portion-control packs

Health and wellness continues to impact the market

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 16 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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