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Country Report

Israel Flag Confectionery in Israel

| Pages: 50

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Consumers are generally willing to pay for premium chocolate confectionery if they perceive it to offer value. Premium chocolates are generally perceived as higher quality and consumers perceive high cacao content chocolate confectionery as providing health benefits.

COMPETITIVE LANDSCAPE

  • Strauss Group Ltd controls 51% of chocolate confectionery value sales in 2015, and Strauss’s brand Elite, controls 44% of category value. Elite’s Cow line of products is distributed very widely throughout the country and has a large variety of products. Additionally, this line of chocolates is expanded with new products regularly.

PROSPECTS

  • The Food Law passed in 2014 is expected to slow down the growth in the future as it opens the door for other competitors to import products in parallel, reducing the unit price for many imported goods.

Gum

TRENDS

  • Consumers’ overwhelming preference for sugar free gum persists as consumers want to see chewing gum as a “guilt free” pleasure. Chewing gum provides a strong flavour, contains very few, if any, calories, and promotes oral health. Consumers are attracted to other products that feature other health benefits in addition to promoting oral health.

COMPETITIVE LANDSCAPE

  • Wrigley’s Israel Ltd led sales and commands a 50% share of category value. This is on account of its brand Orbit, which is highly popular. Orbit has strong brand recognition and is perceived as being a gum that provides oral hygiene benefits in addition to its strong flavour.

PROSPECTS

  • Throughout the forecast period, the unit price is expected to decrease while the volume sales increase. Only by launching new products with novel functional features are products able to secure a lasting advantage in share.

Sugar Confectionery

TRENDS

  • The fastest growing category, sugar free mints, is competing directly with sugar free gum. Consumers are products that provide flavour and functional benefits, in this case, fresh breath, without calories.

COMPETITIVE LANDSCAPE

  • Leiman Schlussel Ltd is the leading company in 2015, due to the very popular Mentos and the lollipop Chupa Chups. These products enjoy very wide distribution, have strong brand recognition, and are frequently displayed where consumers are likely to buy them on impulse.

PROSPECTS

  • Sugar-free products are the key product driving growth in this category. One economy brand, Tenta, is now producing sugar-free products and other companies seeking to increase their value shares are likely to follow suit.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Israel?
  • What are the major brands in Israel?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Israel - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Israel - Company Profiles

Osem Food Industries Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Osem Food Industries Ltd: Key Facts
  • Summary 3 Osem Food Industries Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Osem Food Industries Ltd: Competitive Position 2015

Shufersal Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Shufersal Ltd: Key Facts
  • Summary 6 Shufersal Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 7 Shufersal Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 8 Shufersal Ltd: Competitive Position 2015

Strauss Group Ltd in Packaged Food (Israel)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 9 Strauss Group Ltd: Key Facts
  • Summary 10 Strauss Group Ltd: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 11 Strauss Group Ltd: Competitive Position 2015

Packaged Food in Israel - Industry Context

EXECUTIVE SUMMARY

Steady growth in 2015

The "Food Law" comes into force

Leading retailer Shufersal expands its private label

Internet retailing continues to grow

Slowdown is expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Economic outlook: Initial signs of recession

Mega Retail Ltd is on the verge of bankruptcy

Internet retailing grows

Private label products accelerate

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 55 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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