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Country Report

Italy Flag Confectionery in Italy

| Pages: 87

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery decreased by 2% in current value terms over the course of 2014, falling to €2.3 billion. The negative performance of chocolate confectionery during the year can be linked to the economic crisis and the reduced purchasing power of Italian consumers, many Italians forced to limit their purchases of non-essential items, including chocolate confectionery. The effects of the economic crisis are making Italian consumers much more careful when deciding what to spend money on and unit price is becoming one of the main criteria influencing the choice of products in chocolate confectionery.

COMPETITIVE LANDSCAPE

  • Ferrero SpA remained the leading player in chocolate confectionery in 2014 with a value share of 34%, followed by Nestlé Italiana SpA with a value share of 15%. The positions of Ferrero and Nestlé as the leading players in chocolate confectionery in Italy can be attributed to the wide and deep ranges of products each of these companies offers as well as the high quality of their products, which is widely recognised by Italian consumers.

PROSPECTS

  • Over the forecast period, chocolate confectionery in Italy is expected to decline in value at a CAGR of -1% in constant 2014 terms, falling to €2.2 billion in 2019. The performance of the category is set to continue being negatively influenced by the generally negative economic environment in Italy and the suppression of disposable income levels the majority Italian consumers, leading to the expectation that the majority of Italian households will remain extremely cautious with their expenditure.

Gum

TRENDS

  • Gum in Italy decreased by 5% in current value in 2014, falling to €645 million. This decline was mainly the consequence of falling purchasing power among the Italian population due to the economic and financial crisis. Falling disposable income levels have led many Italian consumers to make drastic reductions in their expenditure, abstaining from all purchases which are not considered absolutely essential, and this has had a very negative impact on sales of gum in the country. In particular, given their reduced disposable incomes, many Italians are now in the habit of limiting or renouncing impulse purchases, which has compromised impulse sales of gum.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle SpA remain the dominant player in gum in Italy during 2014 with a value share of 96%. The strong success of the company derives from its wide product range as well as its strong presence in various retail distribution channels. In fact, pursuing multi-channel and multi-brand strategies enables major players such as Perfetti Van Melle to provide specific products which respond to the diverse needs of various different consumer groups.

PROSPECTS

  • Gum in Italy is expected to decrease in current value at a CAGR of -3% over the forecast period, falling to €544 million in 2019. This negative growth trend is expected to derive from the longstanding economic crisis and the reduced economic circumstances of the typical Italian household, a trend which tends to reduce the propensity for Italians to make impulse purchase, compromising demand for gum generally.

Sugar Confectionery

TRENDS

  • Sugar confectionery in Italy decreased in current value by 2% in 2014, falling to €969 million. The low average unit price in the category combined with the fact that purchases of sugar confectionery are usually made on impulse placed limits on the declines recorded in sugar confectionery during 2014.

COMPETITIVE LANDSCAPE

  • The strength of the leading brands which characterises the competitive landscape in sugar confectionery in Italy and the diverse range of flavours and products on offer in the category contributed to the maintenance of the favourable performance of the category towards the end of the review period. In particular, the leading player in sugar confectionery throughout the review period was Perfetti Van Melle SpA, a company which managed to generate a value share of 34% in the category during 2014 thanks to its very wide product portfolio which spans several sugar confectionery categories. During 2014, Perfetti Van Melle SpA launched Golia Active Herbs in a new eucalyptus flavour.

PROSPECTS

  • Sugar confectionery in Italy is expected to decrease in value at a CAGR of -1% over the forecast period, falling to €906 million in 2019. Italy’s longstanding economic crisis is expected to continue having a very negative impact on sales of sugar confectionery due to the limits it places on the disposable income levels of the majority of Italian consumers. For this reason, limits are set to remain in place on the level of impulse purchases at sugar confectionery in Italy during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Italy?
  • What are the major brands in Italy?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Italy - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Italy - Company Profiles

CONAD - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 CONAD - Consorzio Nazionale Dettaglianti Scrl: Key Facts
  • Summary 3 CONAD - Consorzio Nazionale Dettaglianti Scrl : Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 CONAD - Consorzio Nazionale Dettaglianti Scrl: Competitive Position 2014

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Coop Italia Scarl: Key Facts
  • Summary 6 Coop Italia Scarl: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 7 Coop Italia Scarl: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 8 Coop Italia Scarl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 9 Coop Italia Scarl: Competitive Position 2013

Ferrero SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Ferrero SpA: Key Facts
  • Summary 11 Ferrero SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 12 Ferrero SpA: Production Statistics 2014

COMPETITIVE POSITIONING

  • Summary 13 Ferrero SpA: Competitive Position 2014

Nestlé Italiana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 14 Nestlé Italiana SpA: Key Facts
  • Summary 15 Nestlé Italiana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 16 Nestlé Italiana SpA: Competitive Position 2014

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Sales fail to pick up despite improving economic signs

Consumers remain uncertain over their spending

Artisanal, fresh, local products in demand

Discounters still growing, but convenience stores are on the rebound

A long road ahead to recovery

KEY TRENDS AND DEVELOPMENTS

Social sustainability is in vogue

Combating product and packaging waste

Private label moves onwards and upwards

Growing opportunities in non-store retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 17 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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