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Country Report

Confectionery in Italy

| Pages: 82

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Italian consumers are fond of chocolate confectionery products. Despite the economic crisis which has affected many packaged food categories, Italian consumers are showing a tendency not to renounce to these indulgent products. Chocolate confectionery is considered a luxury that people still can and want to afford. Furthermore the growing awareness of risks linked to a poor diet and of risks related to fatty and highly caloric foods seems not to affect chocolate products which, instead, are considered a relatively healthy food that can be consumed as a dessert or after dinner.

COMPETITIVE LANDSCAPE

  • Even if in recent years there has been marginal reconfiguration of value share amongst leading companies, Ferrero is still the leading player in chocolate confectionery, set to account for a 33% value share in 2012. This well-known and valued company, with its vast brand portfolio of very popular products such as Kinder and Ferrero Rocher, Pocket Coffee, etc. is followed by Nestlé Italiana and Lindt & Sprüngli, which rank second and third. Even if the share of private label within this category is still minimal, it will maintain a 5% value share in 2012 as a consequence of consumers looking for cheaper products.

PROSPECTS

  • Italians are expected to continue consuming chocolate over the forecast period without any particular changes in consumption patterns. Volume sales are expected to remain relatively flat until 2017 due to the high market saturation which limits growth potential. Constant value sales of chocolate confectionery are expected to decrease by almost 2% over the course of the forecast period. Consumers will increasingly be looking for promotional offers and tend to buy cheaper brands as a result of the poor economic situation.

Gum

TRENDS

  • Due to the relatively low unit price and affordability of gum, sales in 2012 continued to remain unaffected by the poor economic environment. The high level of market saturation and a lack of major new product developments did however limit the growth potential.

COMPETITIVE LANDSCAPE

  • Set to hold a 94% value share in 2012, Perfetti Van Melle is the dominating player in gum in Italy. With its vast product portfolio, which boasts such brands as Vivident, Daygum, Happydent and Vigorsol, this company is and will remain the leader in gum in Italy, leaving little room for other companies such as Wrigley and other players.

PROSPECTS

  • The future development of gum is going to be concentrated on innovation. Packaging and product innovation will, in fact, remain the main goal to achieve in order to ensure the continuous growth of gum and, in particular, functional gum. New packaging and diverse flavours of functional gum are expected in the forecast period.

Sugar Confectionery

TRENDS

  • The increasing concern about health issues, about obesity and diabetes are not favouring sugar confectionery consumption and demand for these products has been decreasing. As a consequence of this trend, the relationship between sugared and sugar-free products within this category has considerably changed. Sugar-free confectionery products are today gaining importance whilst the sugared ones are downsizing their role. Another important factor that has characterised 2012 is related to the difficult economic situation which the country is going through. This has not favoured sales of sugar confectionery as these products are always seen as a form of indulgence and therefore easily renounceable.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle and Leaf Italia, together expected to account for 53% of total value sales in 2012, are the two leading players in sugar confectionery in Italy. These two companies, with their vast brand portfolios, which include but are not limited to Morositas, Golia, Tabù Fruit-tella, Alpenliebe, Frisk and Mentos (Perfetti brands) and Galatine, Dietorelle, Sperlari, Saila and Re Sole (Leaf Italia brands), have been able to remain leaders of this market.

PROSPECTS

  • Sugar confectionery is expected to decline both in volume and constant value over the forecast period, at CAGRs respectively of 1% and 2%. Consumers’ growing awareness of health issues is expected to continue to affect negatively this category, which is particularly suffering from the growing alarm on obesity, diabetes and on the side effects of a diet too rich in sugar. Furthermore, as this is an already mature industry, it is likely that, if compared to the review period, its volume growth will experience an even stronger slowdown in the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Italy?
  • What are the major brands in Italy?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Italy - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 14 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 17 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 18 Sugar Confectionery Company Shares 2008-2012
  • Table 19 Sugar Confectionery Brand Shares 2009-2012
  • Table 20 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2007-2012
  • Table 26 Sales of Gum by Category: Value 2007-2012
  • Table 27 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 29 Leading Flavours for Gum 2007-2012
  • Table 30 Gum Company Shares 2008-2012
  • Table 31 Gum Brand Shares 2009-2012
  • Table 32 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2012-2017

Confectionery in Italy - Company Profiles

Ferrero SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Ferrero SpA: Key Facts
  • Summary 4 Ferrero SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Ferrero SpA: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Ferrero SpA: Competitive Position 2012

Unilever Italia SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Unilever Italia SpA: Key Facts
  • Summary 8 Unilever Italia SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 Unilever Italia SpA: Competitive Position 2012

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

Unit price rises as innovation sustains value growth in 2012

Frugal consumers tighten their belts

Private label strengthens its foothold in packaged food

Supermarkets and hypermarkets hold firm despite increasing competition

Modest growth ahead

KEY TRENDS AND DEVELOPMENTS

Consumers still feeling the impact of the economic recession

Italians prefer to stay-at-home due to economic uncertainty

Consumers looking for health and wellness despite economic downturn

Mid-price brands squeezed by increasing polarisation

Growth of internet retailing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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