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Country Report

Italy Flag Confectionery in Italy

| Pages: 49

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • In 2015 chocolate confectionery decreased by less than 1% in value and remained quite stable in volume terms. The less steep decline of this category was thanks to chocolate confectionery’s continued popularity among Italian consumers as a snack during the day. The declining performance of the category is, however, linked to the economic crisis and the generalised reduction in consumption among Italian consumers.

COMPETITIVE LANDSCAPE

  • Ferrero and Nestlé remained the category leaders with a combined 46% value share in 2015. The shares of these companies decreased slightly over the previous year although their large product portfolios and their renown among consumers continued to sustain their appeal.

PROSPECTS

  • Over the forecast period chocolate confectionery is expected to increase by a CAGR of 1% in value at constant 2015 prices to reach €2 billion by 2020. It is expected, however, that chocolate confectionery will continue to suffer from polarisation of consumption. On one hand, there will be an increase in premium quality products and lower priced ones on the other hand.

Gum

TRENDS

  • In 2015 gum sales declined by 4% each in volume and value terms reaching 15,000 tonnes and €619 million. The poor performance of gum has been mainly linked to the poor economic environment as Italian consumers have been trying to save money and reduce their purchases, mainly also cutting down on impulsive purchases.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle remained the outright leader in gum with a 95% value share in 2015. The company’s performance stems from its very large product portfolio and its presence in all gum categories. Moreover, having various brands and selling across a variety of channels positively influenced the company’s performance.

PROSPECTS

  • Over the forecast period gum is expected to decline by CAGRs of 3% in volume and value sales at constant 2015 prices to reach 13,000 tonnes and €528 million, respectively by 2020. The increased attention in health and wellness together with the altered spending habits of Italians after many years of economic crisis, are expected to influence the performance of gum over the coming years, resulting in a declining trend.

Sugar Confectionery

TRENDS

  • Sugar confectionery performed poorly in 2015. In particular sugar confectionery decreased by 2% in volume and 3% in value terms in 2015, reaching 90k tonnes and €950 million, respectively. The performance of the category has been influenced by the lower available income of Italian consumers, who, hit by the crisis, tried to reduce and avoid unnecessary expenses, including spending on sugar confectionery, which generally consists of impulsive purchases.

COMPETITIVE LANDSCAPE

  • The main players within sugar confectionery in Italy remained Pefetti Van Melle and Cloetta with a combined share of 53%. The good performance of these two companies stems from the renown of such companies and their brands amongst Italian consumers, and the fact that they are still considered to be important within sugar confectionery.

PROSPECTS

  • Over the forecast period sugar confectionery is expected to decline by a CAGR of 1% in volume and value sales at constant 2015 prices to reach 85,000 tonnes and €890 million, respectively in 2020. The harsh economic environment is set to continue influencing the performance of sugar confectionery as Italian consumers will be increasingly careful about their expenses and new consumption habits, which will result in reduced waste and impulsive purchases, which will become increasingly consolidated habits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Italy?
  • What are the major brands in Italy?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Italy - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 2 Other Sugar Confectionery: Product Types
  • Table 13 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 14 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2010-2015
  • Table 26 Sales of Gum by Category: Value 2010-2015
  • Table 27 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 29 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 30 NBO Company Shares of Gum: % Value 2011-2015
  • Table 31 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 32 Distribution of Gum by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2015-2020

Confectionery in Italy - Company Profiles

CONAD - Consorzio Nazionale Dettaglianti Scrl in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 3 Conad Consorzio Nazionale Dettaglianti: Key Facts
  • Summary 4 Conad Consorzio Nazionale Dettaglianti: Operational Indicators

Internet Strategy

Private label

  • Summary 5 Conad Consorzio Nazionale Dettaglianti: Private Label Portfolio

Competitive Positioning

  • Summary 6 Conad Consorzio Nazionale Dettaglianti: Competitive Position 2014

Ferrero SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 7 Ferrero SpA: Key Facts
  • Summary 8 Ferrero SpA: Operational Indicators

Competitive Positioning

  • Summary 9 Ferrero SpA: Competitive Position 2015

Nestlé Italiana SpA in Packaged Food (Italy)

Strategic Direction

Key Facts

  • Summary 10 Nestlé Italiana SpA: Key Facts
  • Summary 11 Nestlé Italiana SpA: Operational Indicators

Competitive Positioning

  • Summary 12 Nestlé Italiana SpA: Competitive Position 2015

Packaged Food in Italy - Industry Context

Executive Summary

Farewell to recession, farewell to financial concerns?

Expo Milan 2015 showcases Italian food excellence to the world

Artisanal and local products in focus

Hypermarkets continues to struggle while online grocery retailers remain undeveloped

Eating good food, the first step for a healthy life

Key Trends and Developments

13 December 2014 marks the introduction of new food labelling laws in Italy

Decreasing promotional activity to level up prices between brands and private label

Italian food needs to adapt to cultural differences

Food safety concerns continue to grow among Italian consumers

Foodservice: Key Trends and Developments

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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