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Country Report

Italy Flag Confectionery in Italy

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery in Italy is expected to decline by 2% in current value terms in 2013, reaching €2.4 billion. The negative performance of the category is linked to the general economic environment in Italy, which makes Italians less willing to spend money, and more sensitive to price when carrying out their food shopping. However chocolate remains an easy and affordable product which can provide some sort of consolation in this difficult period.

COMPETITIVE LANDSCAPE

  • The most important player in chocolate confectionery in Italy in 2013 is Ferrero, which is expected to reach a 35% value share, with sales of €831million. Domestic manufacturers continue to be very important in chocolate confectionery in Italy; however, international players such as Lindt and Nestlé also have a very important role, together expected to account for a 23% value share in the country in 2013. However, domestic manufacturers in Italy are very important and appreciated by Italian consumers, thanks to their high-quality products and the niche chocolate confectionery provided. Italian manufacturers are also famous abroad, and about 70% of Italian chocolate production is exported.

PROSPECTS

  • It is expected that in the forecast period chocolate confectionery will increase by a constant value CAGR of 1%, reaching €2.5 billion by 2018. Tablets is expected to continue to perform well within chocolate confectionery, thanks to the lower prices and the better value for money offered to consumers. Tablets is expected to increase by a constant value CAGR of 3%, reaching €675 million by 2018. In particular, sales of dark chocolate tablets are expected to increase in the forecast period, given the well-known benefits of this product on health.

Gum

TRENDS

  • Gum is expected to decline by 5% in current value terms in 2013, reaching €697 million, given the negative economic environment, which is impacting sales of impulse products such as gum. Neither bubble gum nor chewing gum posted any value growth.

COMPETITIVE LANDSCAPE

  • The most important company in gum in Italy is Perfetti Van Melle, which led in 2012, and is expected to continue to lead in 2013, holding a value share of 97%. The company’s success is linked to its wide product offer, which covers all segments, as well as its wide distribution network, which makes the product easily available to Italian consumers.

PROSPECTS

  • It is expected that gum will continue to see a poor performance in the forecast period; in fact the negative economic environment, which is expected to continue to impact Italy in the future, will make Italians increasingly careful when spending money, and they will reduce impulse purchases.

Sugar Confectionery

TRENDS

  • Sugar confectionery is expected to decline by 2% in current value terms in 2013, reaching €1.0 billion. This performance was linked to the difficult economic environment, which made Italians more cautious when purchasing sugar confectionery in order to limit their expenditure. At the same time the category was negatively impacted by the greater concerns of Italians about health and wellness, and the negative consequences of obesity.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle is expected to reach a 30% value share in sugar confectionery in 2013, with sales of €305 million, remaining the leading company. The competitive advantages of the company are mainly the size of the company, which is able to invest in innovation and advertising, and a strong presence at points of sale. The company has a presence in about 70% of the points of sale in supermarkets.

PROSPECTS

  • It is expected that in the forecast period sugar confectionary will see a negative constant value CAGR of 1%, reaching €992 million by 2018. The slow performance of the category will be due to the negative economic environment, as well as rising health and wellness issues amongst Italians, who are increasingly concerned about obesity, diabetes and the side-effects of a diet which is too rich in sugar.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Italy?
  • What are the major brands in Italy?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Italy - Category Analysis

CHOCOLATE CONFECTIONERY IN ITALY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM IN ITALY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY IN ITALY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Italy - Company Profiles

Coop Italia scarl in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Coop Italia Scarl: Key Facts
  • Summary 4 Coop Italia Scarl: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 5 Coop Italia Scarl: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Coop Italia Scarl: Competitive Position 2012

Ferrero SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Ferrero SpA: Key Facts
  • Summary 8 Ferrero SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Ferrero SpA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Ferrero SpA: Competitive Position 2013

Nestlé Italiana SpA in Packaged Food (Italy)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nestlé Italiana SpA: Key Facts
  • Summary 12 Nestlé Italiana SpA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Nestlé Italiana SpA: Production Sites 2013

COMPETITIVE POSITIONING

  • Summary 14 Nestlé Italiana SpA: Competitive Position 2013

Packaged Food in Italy - Industry Context

EXECUTIVE SUMMARY

The ongoing economic crisis affects packaged food volume sales

Tightening budgets favour cooking at home

Private label keeps riding a positive wave

Supermarkets leads and discounters expands

Moderate growth is forecast for packaged food in Italy

KEY TRENDS AND DEVELOPMENTS

Italian recession curbs growth in packaged food

Golden time for private label in Italy

Less time out and more home cooking for Italians

An eye on food dispensers and domestic produce

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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