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Country Report

Latvia Flag Confectionery in Latvia

| Pages: 69

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Low inflation in combination with increasing average net wages in Latvia continue to contribute to sales in numerous indulgence product categories, and chocolate confectionery was no exception. Both local and international manufacturers continue to offer new product launches, and Latvian consumers are generally open to trying these new tastes, which is set to result in 4% current value terms in the category during 2014.

COMPETITIVE LANDSCAPE

  • Laima AS has traditionally been the leading player in chocolate confectionery in Latvia and this is set to continue during 2014 with the company expected to generate a retail value share of 33%. Even though Laima has been a part of Nordic Partners Food & Beverage for several years, it is still perceived by the majority of Latvians as a local manufacturer and, as a result, many Latvians maintain a strong preference for Laima’s products due to the domestic origins of its brand and the perception that they are healthier than competing imported products. Laima and its brands enjoy high levels of awareness among both Latvian consumers and inbound tourists. As a traditional Latvian brand, Laima offers a very broad product range in numerous packaging formats and sizes ranging from affordable standard tablets to attractive premium boxed assortments. The company is also one of the most innovative players in chocolate confectionery in Latvia in terms of new product launches and packaging designs.

PROSPECTS

  • Chocolate confectionery is expected to increase in volume at a CAGR of 2% over the forecast period, with value sales set to remain static in constant 2014 terms. Against the backdrop of stronger purchasing power among Latvian consumers and more active product innovation on the part of the leading manufacturers, Latvian consumers are expected to increase their spending on indulgence products such as chocolate confectionery over the forecast period, benefiting growth in the category.

Gum

TRENDS

  • Gum is a relatively mature product category in Latvia growth is thus expected to be moderate during 2014 in spite of the improvements expected in the purchasing power of Latvian consumers. With gum predominantly located in the vicinity of cash registers and checkout queues in grocery retailers outlets, gum continues to benefit from increasing numbers of impulse purchases.

COMPETITIVE LANDSCAPE

  • Wrigley Scandinavia is set to continue leading gum in Latvia in 2014 with a retail value share of 72%. The company has historically been the strongest player within gum in Latvia, offering a broad variety of brands and tastes. Orbit remains Wrigley’s leading brand in Latvia. While Wrigley’s competitors are much more active in terms of product innovation, offering innovative fruit and berry tastes at regular intervals, such new launches usually enjoy high sales only in the immediate aftermath of their launches due to the openness of consumers to new tastes. Over the longer term, Wrigley’s more traditional mint varieties such as Orbit Spearmint and Orbit Winterfresh are likely to remain the most demanded types of gum in Latvia. In addition, Wrigley’s brands also dominate retail shelves and are very prominent at retail points-of-sale as well as being stocked on special shelves in close proximity to checkouts counters, thus leaving other players with significantly less space to display their gum. Wrigley’s closest competitor in gum in Latvia is Cadbury Nederland BV with its key brand Dirol securing it a projected 23% value share in the category during 2014.

PROSPECTS

  • Gum in Latvia is expected to increase in volume at a CAGR of 1% over the forecast period, while value sales are set to decline at a CAGR of -1% in constant 2014 terms. Positive volume growth is set to be driven mainly by further product innovation and more relaxed attitudes among consumers towards minor impulse purchases such as gum. Growth in value sales is expected to be suppressed by the declining average unit price of gum. As Latvian consumers increasingly tend to do their grocery shopping on major weekly shopping expeditions in Latvia, they are also more likely to opt for gum in multipacks containing five or seven packs, for instance, which is likely to result in a decline in the average unit price due to the economies of scale that this gives rise to.

Sugar Confectionery

TRENDS

  • The purchasing power of Latvian consumers continued to strengthen towards the end of the review period due to increasing wages and low inflation. This had a positive impact on sales of the majority of impulse and indulgence products in the country, including sugar confectionery, as many consumers were less careful with their spending, especially in comparison with the economic crisis of 2009/2010.

COMPETITIVE LANDSCAPE

  • Laima AS is set to maintain its leading position in sugar confectionery in 2014 with a retail value share of 22%. Laima offers brands in almost all sugar confectionery categories and has a long history in Latvia, making it the generally preferred manufacturer of sugar confectionery over foreign brands. Laima also operates a network of mono-brand retail outlets which not only serve as an additional distribution channel but also contribute to its high brand awareness among local consumers and inbound tourists. 17 out of Laima’s 23 Latvian retail outlets are located in Riga and the company’s products are popular among inbound tourists as souvenirs from Latvia.

PROSPECTS

  • Sugar confectionery is expected to register static value growth in constant 2014 terms over the forecast period, while retail volume sales are set to rise at a CAGR of 1%.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Latvia?
  • What are the major brands in Latvia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Latvia - Category Analysis

CHOCOLATE CONFECTIONERY IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY IN LATVIA

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Latvia - Company Profiles

Laima AS in Packaged Food (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laima AS: Key Facts
  • Summary 4 Laima AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Laima AS: Competitive Position 2014

Packaged Food in Latvia - Industry Context

EXECUTIVE SUMMARY

Packaged food still on the rise

Healthy nutrition and convenience drive packaged food in 2014

Major players retain their positions in market

Modern grocery retailers dictate packaged food distribution in Latvia

Packaged food to stagnate over the forecast period

FOODSERVICE - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES - KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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