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Country Report

Confectionery in Latvia

| Pages: 61

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Being an indulgence product, chocolate confectionery thrives during post-crisis periods with gradually recovering purchasing power of consumers. Constant diversification of product offering, seasonal collections and packaging innovations are additionally stimulating consumer interest in 2013.

COMPETITIVE LANDSCAPE

  • The domestic confectionery manufacturer Laima ASwill continue leading chocolate confectionery in 2013 with an expected retail value share of 33%. Laima and its brands enjoy high levels of awareness amongst both Latvian consumers and tourists. Laima, being a traditional producer, has a very broad product range and numerous packaging offerings, ranging from affordable standard tablets to attractive premium boxed assortments. The company also is one of the most innovative players in terms of new product launches.

PROSPECTS

  • Chocolate confectionery is expected to see positive retail volume and constant value sales growth over the forecast period, with respective CAGRs of 2% and 1% predicted.The recovery of the purchasing power of consumers in Latvia is expected to contribute to growing demand, as consumers are expected to spend more on impulse and indulgence. Moreover, chocolate confectionery is very popular amongst Latvians, as it is considered to be healthier than sugar confectionery.

Gum

TRENDS

  • In 2013, gum sales in Latvia are expected to experience a positive growth due to an increase in purchasing power of consumers. Latvians are controlling their spending less carefully, allowing a higher number of impulse purchases. In addition, during the last decade many consumers became used to chewing gum after each meal, so they automatically add a couple of gum packs to their purchases whilst standing in a queue at a point of sale.

COMPETITIVE LANDSCAPE

  • Wrigley Scandinavia AB will remain the leading player in gum in Latvia in 2013, in accounting for a retail value share of 72%. The company has a very broad portfolio, including such brands as Orbit and Hubba Bubba, which receive strong television and magazine advertising support. Wrigley’s brands also dominate in stores and at the points of sale, being offered on special shelves near checkout counters, thus leaving other players with significantly less space. Cadbury Nederland BV with its key Dirol brand is the market follower with 23% share.

PROSPECTS

  • Over the forecast period, gum is expected to register a CAGR of 2% in both retail volume and value terms. The consumption of gum will increase in line with rising consumer purchasing power, driven by the country’s economic recovery. With improving purchasing power, consumers usually allow themselves more impulse purchases. Demand will also be driven by increased taste diversification and introduction of functional gum. However, the image of gum as promoting dental health is likely to continue to recede over the forecast period.Whilst chewing sugar free gum has long been positioned as having dental benefits and as contributing to good oral health, the majority of Latvian consumers consider this to be nothing more than a marketing ploy.

Sugar Confectionery

TRENDS

  • An improvement of purchasing power of consumers during the post-crisis period has left a positive impact on sales of sugar confectionery in Latvia in 2013. Consumers’ openness to new launches and constant innovation by players will cause the category to grow by 4% in volume terms and 6% in value terms in 2013.

COMPETITIVE LANDSCAPE

  • Laima AS, Leaf Suomi Oy and Haribo GmbH & Co KG are expected to remain the key players within sugar confectionery in 2013, with respective value shares of 14%,12% and 11%. However, Laima also generates part of its sales through offering unpackaged sugar confectionery solutions, as well as has brands in almost all sugar confectionery categories, so it still is unlikely to be outperformed by its multinational competitors.Leaf Suomi’s success is based on its rich portfolio that includes a wide range of internationally-renowned brands, such as Chewits and Mynthon, which have high brand awareness amongst Latvian consumers, as well as some other less popular products. Haribo leads jellies, and during 2013 has experienced competition from Candyking Holding AB, offering a wide choice of unpackaged jellies, gums and other sugar confectionery variations, allowing consumers to make candy mixes according to their own choice.

PROSPECTS

  • Sugar confectionery is expected to see limited retail volume and value CAGRs of 2% and 1% respectively over the forecast period.Retail volume sales are expected to see limited growth, due to the fact that the category is relatively mature. A general shift from sugar confectionery to chocolate products is also observed. Furthermore, given the increasing emphasis placed on healthy lifestyles in Latvia, the popularity of sugar confectionery is expected to fade gradually, placing downward pressure on anticipated sales.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Latvia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Latvia?
  • What are the major brands in Latvia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Latvia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 NBO Company Shares of Gum: % Value 2009-2013
  • Table 30 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 31 Distribution of Gum by Format: % Value 2008-2013
  • Table 32 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 33 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Latvia - Company Profiles

Laima AS in Packaged Food (Latvia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Laima AS: Key Facts
  • Summary 4 Laima AS: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Laima AS: Competitive Position 2013

Packaged Food in Latvia - Industry Context

EXECUTIVE SUMMARY

Increasing purchasing power keeps boosting sales although at a slower pace

Convenience and health trends dominate packaged food

Companies hold stable positions due to actively responding to changes in business environment

Hypermarkets and supermarkets pronounced leaders of packaged food distribution

Competition and private label expansion to limit category growth in future

FOODSERVICE

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 51 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 61 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 70 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 71 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 72 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 73 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 74 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 75 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 76 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 77 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 78 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 79 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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