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Country Report

Lithuania Flag Confectionery in Lithuania

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • The companies operating in chocolate confectionery in Lithuania have managed to meet the rising demand for high-quality products and this has been the primary reason for the strong growth in the category in recent years. These trends continued to build during 2014 as consumers were increasingly happy to spend high amounts of money on chocolate confectionery. While the leading producers in the category define their products as occasional treat, it is clear that not all consumers are focused on quality over quantity and for this reason chocolate confectionery continues to grow in both value and volume.

COMPETITIVE LANDSCAPE

  • Kraft Foods Lietuva AB is to maintain its leading position in chocolate confectionery in 2014 with a value share of 34%. The company has been present in the category for a long time and even though it enjoys all the benefits of belonging to one of the world's largest food producers, Mondelez, most of its Lithuanian chocolate confectionery brands are perceived as local brands. Kraft Foods Lietuva has one of the largest advertising spends of all companies involved in impulse and indulgence packaged food in Lithuania and this certainly places it in a favourable position in chocolate confectionery, a category in which demand is increasingly driven by the strong performance of well-known brands.

PROSPECTS

  • Lithuania’s leading producers and retailers of chocolate confectionery are relatively unconcerned about the country’s declining population as they feel that they are now in a much better position than the manufacturers of staple foodstuffs. Lithuanians, they maintain, still consume significantly lower amounts of chocolate confectionery in volume terms than their contemporaries in more affluent European countries. Moreover, there remain many opportunities for them to raise unit prices. Some of these producers have noticed rising interest in fairtrade and ecologically produced chocolate confectionery and this is an aspect which was completely missing from the category just a few years ago. Admittedly, only a very small proportion of Lithuanians are affluent enough to care about how much they spend on such products. Nevertheless, the potential for growth in chocolate confectionery is palpable. Mass players also feeling confident, citing overall improvements in the Lithuania economy and rising consumer confidence as reasons to be cheerful.

Gum

TRENDS

  • Sales of gum are expected to increase strongly during 2014, with growth set to be supported by improvements in the general economy. This positive performance is set to be due to demand for gum returning to normal levels after the declines recorded during the economic recession which placed constraints on consumer spending earlier in the review period rather than any visible effort on the part of the companies present in the category to boost growth. This has the potential to send the signal that the companies present in gum already view it as saturated category with few growth opportunities, especially in terms of volume sales.

COMPETITIVE LANDSCAPE

  • Gum in Lithuania is an extremely consolidated category in which two players are set to account for 93% in of total retail value sales in 2014. Wrigley Baltics UAB is expected to maintain its dominant position in the category in 2014 with a 56% value share due to the strong position of its flagship brand Orbit and the reasonably position of its bubble gum brand Hubba Bubba.

PROSPECTS

  • Gum is expected to register fairly stable development in Lithuania over the forecast period. As these products are generally quite familiar to all potential consumers, new drivers of growth are likely to be hard to come by for manufacturers during the forecast period. However, those consumers who regularly purchase gum are expected to stick to their existing gum habits, which is likely to mean steady and stable growth throughout the forecast period.

Sugar Confectionery

TRENDS

  • towards the end of the review period, sugar confectionery sales were aided by the swift rebound in the spending power of Lithuanian consumers after the effects of the economic recession began to wane. Despite being on the wrong side of many lifestyle trends such as the increasing attention being paid to health and appearance and the subsequent avoidance of sugary products wherever possible, these products have so far managed to maintain positive growth throughout the post-recessionary period.

COMPETITIVE LANDSCAPE

  • There are two broad categories of brands which have been able to achieve success in sugar confectionery in Lithuania. The first of these is brands which play the nostalgia card and use familiar local names to generate consumer interest, even if the original producers of these traditional brands have long since been acquired by larger foreign companies. The second group of brands are the premium offerings of established global brands which are supported by continuous advertising and enjoy favourable shelf positioning as well as excellent distribution.

PROSPECTS

  • at the end of the review period, there is hardly an impulse and indulgence category in packaged food in Lithuania which is in a more precarious position than sugar confectionery. The move towards health and wellness is visible in all aspects of Lithuania life and even the most short-sighted observer can see that sugar is rapidly replacing fat as the one ingredient which all consumers should avoid at all costs in order to improve their diet and wellbeing. The habits of Lithuanian consumers are changing fast and nuts and seeds are being chosen more frequently for snacking purposes. These challenges will need to be addressed by the leading companies in sugar confectionery in Lithuania sooner rather than later and weak brands, in particular, are set to suffer. International brands with advertising support are likely to fare much better during the forecast period, as their customer base is generally more loyal.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Lithuania?
  • What are the major brands in Lithuania?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Lithuania - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 NBO Company Shares of Gum: % Value 2010-2014
  • Table 30 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 31 Distribution of Gum by Format: % Value 2009-2014
  • Table 32 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 33 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 34 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Packaged Food in Lithuania - Industry Context

EXECUTIVE SUMMARY

Post-recessionary recovery appears to be slowing down

Companies cater to higher-income consumers

Loyalty to Lithuanian companies continues

The grip of modern retailers as firm as ever

Slow growth ahead, with new offerings contributing the most

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 40 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 41 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 44 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 45 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 46 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 50 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 51 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 52 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 54 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 55 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 56 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 57 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 61 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 64 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 65 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 66 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 70 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 71 Sales of Packaged Food by Category: Value 2009-2014
  • Table 72 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 74 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 75 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 77 Penetration of Private Label by Category: % Value 2009-2014
  • Table 78 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 80 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 81 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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