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Country Report

Lithuania Flag Confectionery in Lithuania

| Pages: 39

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Increasing consumer spending power, company activities and moderate price increases drove the performance of chocolate confectionery in Lithuania in 2015. As with all indulgence products, chocolate confectionery benefited from increasing consumer affluence, as shoppers were increasingly lured by attractive looking and smartly presented delicacies in stores. Despite remaining quite conservative in their tastes, chocolate eaters were willing to test novelties, with quite a number of new products launched in 2015.

COMPETITIVE LANDSCAPE

  • Mondelez Baltic UAB had easily recognisable brands in the largest categories, an excellent distribution network and plenty of money to spend on marketing, which enabled it to retain its leading position in chocolate confectionery for many years. In 2015, the firm was again the leading player in chocolate confectionery, accounting for a retail value sales share of 35%. The firm was active in both the mid and higher ends, relying on the strength of its brands rather than cheap prices to succeed. Mondelez did not rest on its laurels over the review period. Its placement of Milka tablets near checkout areas in stores, previously only assigned to countlines, had a far-reaching impact, leading to the migration of some consumers from countlines to tablets.

PROSPECTS

  • As the country fully recovers from the economic recession at the start of the forecast period, industry players have plenty of reason to expect further growth. Increasing consumer awareness of the difference in quality between good products and sugary chocolate products is crucial. This is why commoditisation and consumer apathy, which impede the development of so many packaged foods sectors, will hardly be an issue for chocolate confectionery.

Gum

TRENDS

  • In Lithuania, gum remained a typical impulse category over the review period, with these products being placed right next to checkout counters at eye level. Despite a 1% increase in average unit price, gum registered retail volume sales growth of 2% in 2015, due to the increasing purchasing power of consumers.

COMPETITIVE LANDSCAPE

  • Gum remained a very concentrated category in Lithuania in 2015, with two strong multinational players, Wrigley Baltics and Cadbury CIS BV accounting for a combined retail value sales share of 93%. There were no domestic producers present in gum in Lithuania and, as such, international manufacturers continued to completely dominate the category.

PROSPECTS

  • Consumption of gum is expected to grow in Lithuania over the forecast period, in tandem with improving economic conditions and rising disposable income levels. Retail volume sales of gum in Lithuania are expected to grow at a CAGR of 4% over the forecast period, while value sales are set to increase CAGR of 5% at constant 2015 prices over the same period. Positive retail volume sales growth is set to be driven mainly by further product innovation and more relaxed attitudes amongst consumers towards minor impulse purchases, such as gum.

Sugar Confectionery

TRENDS

  • Much maligned by health specialists, sugar confectionery continued its post-recessionary recovery in 2015 and even managed to increase the pace of retail volume and value sales growth compared to the previous year. Although the media focused its attention on sugar as at least as harmful as fat to one’s body and contributing to increasing obesity rates, consumers proved unable to resist their cravings.

COMPETITIVE LANDSCAPE

  • The waning interest of some companies in sugar confectionery presented an opportunity to other players. Despite only being present in sugar confectionery in Lithuania since 2013, Roshen Nord UAB emerged as the leading player in 2015, with a retail value sales share of 16%. The company’s rapid rise was mostly fuelled by its extremely aggressive pricing. According to industry insiders, the company’s production sold in Lithuania was made in Ukraine and the collapsing currency of this country made exports very competitive abroad. Low prices will hardly ensure consumer loyalty but were enough to lure shoppers in 2015. The fact that the company managed to secure a presence for its production in nearly all retail outlets should also not be overlooked.

PROSPECTS

  • Sugar confectionery will face a number of challenges over the forecast period. Increasing health concerns and recommendations from health specialists to limit the intake of sugar confectionery or shed them from one’s diet altogether being the major challenge facing the category. With the exception of a few tweaks to product formulations, there is not much that producers are doing or can do to address the image problem facing the category as a whole. Best they can hope for is to promote moderation and present their products as occasional treats.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Lithuania?
  • What are the major brands in Lithuania?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Lithuania - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Packaged Food in Lithuania - Industry Context

EXECUTIVE SUMMARY

Packaged food sales continue growing, although signs of a slowdown are imminent

Industry adapts to changing landscape in order to sustain growth in 2015

Russia remains off-limits as an export territory, affecting local sales as well

No arrival for Lidl just yet

Tepid growth anticipated by the leading players in the industry over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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