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Country Report

Macedonia Flag Confectionery in Macedonia

| Pages: 45

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery remained a highly dynamic category in terms of new product development, innovations and frequent new product launches and brand extensions. This was the case throughout the entire review period, with 2015 proving to be no exception.

COMPETITIVE LANDSCAPE

  • Chocolate confectionery in Macedonia was led by Kraskomerc dooel, with a retail value sales share of 14% in 2015. This was mainly due to the ongoing strong performance of the company’s leading brand Dorina, supported by a range of other lesser brands like Bajadera, Bronhi, and Zivotinjsko Carstvo, amongst others.

PROSPECTS

  • Over the forecast period, chocolate confectionery is expected to grow at a CAGR of 4% at constant 2015 prices, to reach MKD4.3 billion in 2020. This will be mainly driven by the largest category, tablets seeing the most dynamic retail value sales growth over the forecast period. Tablets is expected to account for a 59% share of the retail value sales of chocolate confectionery in Macedonia in 2020. Demand for tablets will be stimulated by frequent promotions and price discounts, coupled with continued innovation and new flavour extensions.

Gum

TRENDS

  • Over the later years of the review period, gum was a somewhat less dynamic category than others in packaged food, in terms of new product development, innovation and new product launches. 2015 was also a slow year for gum in terms of innovation and new product development. With the entry of Lotte Confectionery Co Ltd. in late 2013, the category leader, William Wrigley Jr Co faced competition from another renowned international manufacturer and brand owner.

COMPETITIVE LANDSCAPE

  • Gum in Macedonia was led by William Wrigley Jr Co, with an exceptionally high retail value sales share of 80%. Lotte Confectionery Co Ltd followed on a retail value sales share of 9%. William Wrigley Jr Co's leading position was based on the strong performance of its Orbit, Airwaves, Hubba Bubba and Wrigley’s brands, which accounted for respective retail value sales shares of 47%, 16%, 11% and 7% in 2015. Second ranked Lotte Confectionery Co Ltd’s sales were all accounted for by the Xylitol brand.

PROSPECTS

  • Over the forecast period, sales of gum are set to grow at a CAGR of 3% at constant 2015 prices to reach MKD433 million in 2020. This will be mainly driven by increases in retail volume sales, coupled with moderate price increases. Major gum manufacturers will continue to engage in new product development and innovation, as well as introduce new gum flavours and brand extensions, as they look to retain consumer interest. Retail volume sales of bubble gum and chewing gum are expected to see respective CAGRs of 2% and 3% over the forecast period.

Sugar Confectionery

TRENDS

  • Despite being a fairly dynamic packaged food category in terms of new product development, innovation and frequent new product launches and brand extensions, growing awareness of health and wellness amongst local consumers negatively impacted sugar confectionery. This was reflected in lower growth rates compared to the remaining confectionery categories in 2015 and expectations of lower growth, both in terms of retail volume and value sales, over the forecast period.

COMPETITIVE LANDSCAPE

  • Kraskomerc dooel continued to lead sugar confectionery in Macedonia in 2015, accounting for a retail value sales share of 19%. Following was the domestic company Evropa ad, on a retail value sales share of 15%. The strong position of the leading company was mainly based on the strong performance of its leading sugar confectionery brands Bronhi and Kiki, as well as its 505 s crtom and Pepermint brands to a less degree. Meanwhile, Evropa ad’s position was underpinned by its Hazelnut Toffee and Zelena Menta brands, with its Colorado and Bonny Bon contributing smaller retail value sales shares.

PROSPECTS

  • Over the forecast period, sales sugar confectionery are set to grow at a modest CAGR of 2% at constant 2015 prices, to reach MKD733 million in 2020. This growth will be mainly driven by the ongoing growth of the largest sugar confectionery categories, namely other sugar confectionery, boiled sweets and power mints.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Macedonia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Macedonia?
  • What are the major brands in Macedonia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Macedonia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Macedonia - Company Profiles

Vitaminka AD in Packaged Food (Macedonia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Vitaminka ad: Key Facts
  • Summary 4 Vitaminka ad: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Vitaminka ad: Competitive Position 2015

Packaged Food in Macedonia - Industry Context

EXECUTIVE SUMMARY

Moderate growth continues in packaged food in 2015

Listeria scare redefines processed meat and seafood in 2015

Packaged food dominated by domestic brands; international players lead in innovation

The retail distribution of packaged food dominated by independent small grocers

Slower positive growth expected in packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Penetration of Private Label by Category: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 50 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 6 Research Sources
  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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