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Country Report

Confectionery in Malaysia

| Pages: 75

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite the economy in Malaysia continuing to show slow growth, consumers demonstrate high expectations towards the quality of chocolate confectionery. They were willing to spend on premium chocolate imported from overseas to indulge themselves. Additionally, smaller or even single-serve portion chocolate confectionery is becoming more popular, driven by increasing health consciousness, as consumers seek to limit their intake of calories, as well as by the convenience and hygiene benefits of smaller packs.

COMPETITIVE LANDSCAPE

  • Kraft Foods (M) Sdn Bhd maintained its leading position within chocolate confectionery in 2011 and 2012 following the acquisition of Cadbury Plc by Kraft Foods Inc that took place in 2010. The company leads sales, with an expected 24% value share in 2012, largely achieved through its well-established umbrella brand in chocolate confectionery, Cadbury. Cadbury’s strong position was attributed to its good taste which is liked by many consumers, regular marketing activities, as well as its fun-looking brand image and packaging design which appeal to all age groups.

PROSPECTS

  • Demand for chocolate confectionery is expected to remain robust over the forecast period, mainly driven by steadily-rising disposable incomes in Malaysia, as well as the growing range of chocolate confectionery being imported from overseas. Although the country’s economic performance is not expected to be very strong, consumers will continue to indulge themselves, tending to be less price sensitive than in other categories.

Gum

TRENDS

  • Sugar free gum is expected to see stronger growth than sugarised gum in Malaysia during 2012, mainly due to rising health concerns among consumers, both in terms of dental health and sugar consumption, as well as other health or functional benefits offered by sugar free gum.

COMPETITIVE LANDSCAPE

  • Mars Malaysia leads the gum category, with an expected 55% value share in 2012. The company operates the three leading brands of gum in Malaysia, namely Extra, Doublemint and Spearmint. Extra is the leading brand overall, with an expected value share of 22% in 2012. Doublemint ranks second with an expected 14% value share and Spearmint is third with 8%. The Extra brand is set to post a one percentage point increase in share due to aggressive advertising and promotional activities conducted in Malaysia. Consumers are also favouring Extra due to the functional benefits that it offers, including whitening and breath-freshening functions.

PROSPECTS

  • Constant value sales of gum are predicted to remain static over the forecast period. The stronger performance of sugar free gum is set to be offset by the negative performance of bubble gum and sugarised gum. These categories will suffer from negative perceptions in terms of health, in particular tooth decay. The gum category is unlikely to be boosted by an economic recovery, being solely an impulsive product offered at a relatively low price.

Sugar Confectionery

TRENDS

  • Consumers in Malaysia are switching to sugar free sugar confectionery and mints, driven by increasing health awareness. The Government has continued to roll out different campaigns to communicate the health impacts of excessive consumption of sugar, advising that people cut their intake. Thus, sugar free sugar confectionery is benefiting from the trend. Another key trend is seeing convenient packaging being offered for sugar confectionery, in particular for mints such as Mentos (Perfetti Van Melle Group) and Smint (Chupa Chups (Grupo) SA). Products are increasingly offered in both roll packaging and rigid plastic.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle Group remains the leading player in sugar confectionery in Malaysia, with an expected 15% value share for 2012. The company’s Mentos brand continued to hold the largest share within sugar confectionery, at an expected 12% in 2012. Both the brand and company are set to see a one percentage point increase in share, driven by a strong brand foundation established in Malaysia, with active involvement in product development as well as advertising activities. Mentos contributed largely to the strong growth of Perfetti Van Melle Group in 2011, a trend that is set to continue in 2012, because of its continuous improvement in terms of product innovation as well as creativity. During these years, the company revamped its products with different presentations. For example, Mentos Mintensity with different mint flavours, was made available in one roll, from extra cooling mint to mild flavour mint. Additionally, Mentos Rainbow was also offered in Malaysia, with different fruit flavours packaged together in a roll. Such innovative products helped to generate interest among the public.

PROSPECTS

  • Sugar free sugar confectionery and mints are expected to see an increase in popularity over the forecast period within Malaysia. However, with rising health concerns identified among Malaysians, sugar confectionery as a whole is expected to face declining sales in constant value terms over the forecast period, at an annual rate of 1%. Consumers are expected to slowly shift away from the consumption of sugar confectionery products that are perceived to be unhealthy, with boiled sweets seeing a decline in volume terms, towards products that offer perceived health benefits or functionality, such as medicated confectionery and mints. Overall constant value sales are set to see a decline, with the stronger performances insufficient to counter the weak.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Malaysia?
  • What are the major brands in Malaysia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Malaysia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 14 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 17 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 18 Sugar Confectionery Company Shares 2008-2012
  • Table 19 Sugar Confectionery Brand Shares 2009-2012
  • Table 20 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2007-2012
  • Table 26 Sales of Gum by Category: Value 2007-2012
  • Table 27 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 29 Leading Flavours for Gum 2007-2012
  • Table 30 Gum Company Shares 2008-2012
  • Table 31 Gum Brand Shares 2009-2012
  • Table 32 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2012-2017

Confectionery in Malaysia - Company Profiles

URC Snack Foods (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 URC Snack Foods (Malaysia) Sdn Bhd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 URC Snack Foods (Malaysia) Sdn Bhd: Competitive Position 2012

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Slow economic growth results in similar growth registered in 2012

Healthy products remain popular in Malaysia

Nestlé leads packaged food in 2012

Supermarkets and hypermarkets grow strongly

Packaged food is predicted to continue to see positive growth

KEY TRENDS AND DEVELOPMENTS

Slow economic growth in 2012 results in packaged food clocking similar growth to 2011

Healthier packaged food sees high demand from consumers

Rapid urbanisation leads to more convenient and hygienic packaging

The supply of private label products increases significantly

High number of imported packaged food products available in Malaysia

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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