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Country Report

Malaysia Flag Confectionery in Malaysia

| Pages: 73

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Consumers seek value pack chocolate especially countlines and bagged selflines/softlines and also economy packs that offer value-for-money. This was due to the high inflation rate and low to medium-income consumers who may not be able to afford premium brands. Some consumers choose not to consume chocolate due to health issues, while healthy chocolate remained insignificant.

COMPETITIVE LANDSCAPE

  • Mondelez (M) Sales Sdn Bhd (formerly known as Kraft Foods (M) Sdn Bhd) is predicted to retain its lead of chocolate confectionery in 2014 with 24% value share. The company is popular for its tablets dairy milk chocolate products due to aggressive advertisements throughout the year. The company is also able to offer different variants of chocolate such as almond, hazel nut, fruit and nuts for each segment.

PROSPECTS

  • Over the forecast period companies are expected to be focusing more on their existing markets by offering a variety of products rather than expanding into other types of chocolate confectionery. For instance, URC Snack Foods (M) Sdn Bhd is expected to grow within bagged selflines/softlines rather than expanding to other areas over the forecast period. This is due to the unstable economy and government policies reforming might affect the company's sales performance.

Gum

TRENDS

  • Sugar free gum is predicted to post the highest growth in 2014, while other gums will experience marginally slower growth compared to 2013. Great health consciousness was one reason, while consumers showed a tendency to search for reduced sugar content products. In addition, popular brands like Mentos and Wrigley’s Extra started to introduce sugar free gum during 2013 and 2014.

COMPETITIVE LANDSCAPE

  • Mars Malaysia is predicted to continue to lead sales with 46% value share in 2014 to reach RM61 million in 2014. The company's achievement was due to its wide range of gum such as Extra, Doublemint and Boomer inside bubble gum, sugar free and sugarised gum.

PROSPECTS

  • Gum is expected to stagnate during forecast period in average value terms at constant 2014 prices due to consumers becoming more health-conscious and spending cautiously over the forecast period. This is due to the higher standard of living, price hike for commodity products due to inflation and also the government policies reform. Consumers tend to reduce spending on non-essential items like confectionery and snack products.

Sugar Confectionery

TRENDS

  • Boiled sweets is predicted to record negative growth in 2014 with a decline of 1% in current value terms. The reasons were due to lack of advertising and other sugar confectionery had taken away share such as medicated confectionery and mints.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle Group is predicted to lead sales in 2014 with 16% value share to gained RM82 million in 2014. Mentos under standard mints and pastilles, gums, jellies and chews allows the company to enjoy strong growth in sugar confectionery. In addition, Mentos has become well known and widely accepted by all consumers from different backgrounds.

PROSPECTS

  • Sugar free confectionery is expected to grow faster than sugarised confectionery due to high demand since consumers are becoming health-conscious. Hence, sugarised confectionery is expected to experience slow growth over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Malaysia?
  • What are the major brands in Malaysia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Malaysia - Category Analysis

CHOCOLATE CONFECTIONERY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 14 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Sugar Confectionery: Product Types

GUM

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 25 Sales of Gum by Category: Volume 2009-2014
  • Table 26 Sales of Gum by Category: Value 2009-2014
  • Table 27 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 29 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 30 NBO Company Shares of Gum: % Value 2010-2014
  • Table 31 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 32 Distribution of Gum by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2014-2019

Confectionery in Malaysia - Company Profiles

Nestlé (Malaysia) Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé (Malaysia) Bhd : Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé (Malaysia) Bhd : Competitive Position 2014

Packaged Food in Malaysia - Industry Context

EXECUTIVE SUMMARY

Economic growth boosts packaged food sales

Growing demand for healthy packaged food linked to concerns over weight

Nestlé leads but domestic players compete strongly for share

independent small grocers face growing competition from modern grocery retailers

Slightly softer growth in forecast period

KEY TRENDS AND DEVELOPMENTS

Ongoing economic recovery continues to boost packaged food sales

Health and wellness trend results in shifting focus from players and consumers

Dual-income households boost demand for convenience and household budgets

Domestic players perform well despite strong competition from multinationals

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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