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Country Report

Mexico Flag Confectionery in Mexico

| Pages: 57

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

Trends

  • In 2015, chocolate confectionery observed a more dynamic performance in terms of volume due to stabilisation of the market. In January 2014, a special tax entered into force affecting the sales of chocolate confectionery as consumers had to pay an additional 8% for the same amount of product. Several companies were very fast to react by offering smaller formats and promotions in order to compensate for the increase in prices. However, during 2014, consumers became resilient to price increases and limited their spending which caused a noticeable slowdown on growth. One year later in 2015, consumers increased their spending again reaching sales of 68,000 tonnes and Mx$17.7 billion.

Competitive Landscape

  • In 2015, Nestlé México SA de CV and Effem México SA de CV led sales of chocolate confectionery accounting for 24% and 20% of the sales value respectively. These companies manage well-positioned brands such as Carlos V (Nestlé) and Snickers (Effem) that are highly appreciated by consumers. In addition to their well-positioned brands, these companies have well-developed distribution networks that allow them to reach a wide base of consumers. In 2015, these companies are expected to maintain their leadership within chocolate confectionery.

Prospects

  • Over the forecast period, sales of confectionery products are expected to observe further growth at an estimated CAGR of 5% in both terms of volume and value at constant 2015 prices. This positive performance is likely to be driven by the expected increase in households’ disposable incomes that will favour impulse purchases over the forecast period.

Gum

Trends

  • In 2015, retail volume sales of gum declined to follow a now ongoing trend observed over most of the review period. Several consumers are giving up the habit of chewing gum, as they perceive it to be out of fashion or an unnecessary sugar intake. Also as a result of this trend, younger consumers are not even developing a habit for gum and they prefer other products such as sweet and savoury snacks or sugar confectionery.

Competitive Landscape

  • In 2015, Mondelez México led gum accounting for 65% value share. The strength of this company is explained by its number of well-positioned brands that include Trident, Clorets, Chiclets, MaxAir and Bubbaloo. In addition to the latter, the company has developed a very efficient distribution network that allows its brands to reach a wide range of consumers. The second biggest player in 2015 was Wrigley México, which accounted for 10% value share. This company also competes with well-positioned brands that include Orbit, Doublemint, Winterfresh and Juicy Fruit amongst others.

Prospects

  • Over the forecast period, gum is expected to maintain its decreasing trend with a retail volume CAGR of -2% and stagnant value growth at constant 2015 prices. Despite the efforts of manufacturers to promote sales, over the forecast period the increasing awareness of consumers over their sugar intake, together with the fading trend of gum, are likely to support the expected forecast.

Sugar Confectionery

Trends

  • Sales of sugar confectionery were severely affected by the new legislation that aims to combat the obesity problem in the country. In January 2014, a special tax of 8% was imposed on high calorie food that comprises products with more than 257 calories per 100gr. Under this criterion, all sugar confectionery was affected. In addition to the tax, advertising of these products was limited to specific schedules in both, network and cable television in order to avoid the children’s programming schedule. These reforms together with the communication campaigns launched by health authorities raised concerns about the amount of sugar that children are eating and the negative consequences this can have on their health. As a result of these changes, sales of sugar confectionery contracted in 2014 and in 2015 decreased from retail volume sales of 187,000 tonnes to 180,000 thousand tonnes.

Competitive Landscape

  • In 2015, Grupo Bimbo led sales of sugar confectionery accounting for 18% value share. This company owes its strong positioning to its wide product portfolio that comprises the brands Ricolino, Dulces Vero and Coronado. These three brands offer different types of sugar confectionery each, which allows Bimbo to compete in a wide range of categories. In addition to the latter, Grupo Bimbo has a well-developed distribution network that stands out for its geographic reach and efficiency.

Prospects

  • Over the forecast period, sugar confectionery is expected to maintain a negative trend declining with a retail volume CAGR of -2% and stagnation in value terms at constant 2015 prices. This feeble performance will probably be explained by the growing awareness of consumers regarding their eating habits that might encourage them to limit their consumption of sugar confectionery. Regarding children, this trend might be encouraged by their increasingly health-aware parents, as they are more likely to limit their children’s consumption of sweets over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Mexico?
  • What are the major brands in Mexico?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Mexico - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Mexico - Company Profiles

Grupo Bimbo SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Grupo Bimbo SAB de CV: Key Facts
  • Summary 4 Grupo Bimbo SAB de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 5 Grupo Bimbo SAB de CV: Competitive Position 2015

Nestlé México SA de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé México SA de CV: Key Facts
  • Summary 7 Nestlé México SA de CV: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 8 Nestlé México SA de CV: Competitive Position 2015

Packaged Food in Mexico - Industry Context

EXECUTIVE SUMMARY

Despite economic challenges packaged food recovers

The economy and health campaigns shape consumer purchases

Packaged food in Mexico continues to be headed by domestic players

Convenience stores and discounters expand the modern grocery channel

Economic and sociodemographic changes favour packaged food

KEY TRENDS AND DEVELOPMENTS

Economic uncertainty and taxes shape consumers’ shopping habits in 2015

Packaged food manufacturers react to tax increases by offering smaller formats

Consumers look for smart substitutes in snacks and breakfast food

Prepared salads and extra-fast meals gain momentum

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 9 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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