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Country Report

Confectionery in Mexico

| Pages: 77

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • During 2013 chocolate confectionery is expected to see 8% growth in volume terms; a little lower than the 9% growth achieved in 2012. This high growth rate is expected to slow down with time, as the health and wellness trend should reach a greater proportion of the population. The categories which are expected to see the best performance are countlines, which benefited from growth in product availability, and seasonal chocolate, which people love to offer as gifts.

COMPETITIVE LANDSCAPE

  • Only five companies are expected to hold shares of over 10% in 2013, making chocolate confectionery a relatively fragmented category in packaged food. Multinationals Effem and Nestlé are expected to lead in 2013 with 21% and 20% value shares, respectively. Each have a number of well-known brands which have been present locally for decades, such as Larin, Carlos V and Crunch for Nestlé and Snickers, M&Ms and Milky Way for Mars. Hershey México is expected to rank third overall, with a 16% share, offering its iconic Hershey’s Kisses products alongside other Hershey’s lines

PROSPECTS

  • Chocolate confectionery is expected to increase by a volume CAGR of 6% over the forecast period, as only a moderate impact is expected from the health and wellness trend, making chocolate confectionery grow a little slower than at the end of the review period, but not at the point of leading it to decline, as is happening with other confectionery categories.

Gum

TRENDS

  • During 2013 sugar-free gum is expected to continue to see the strongest growth in volume and current value terms, in part thanks to recent innovations in Trident (sugar-free chewing gum) and its marketing campaigns, but also due to growing health and wellness in the country, whereby consumers are paying more attention to their dental health, and are becoming more aware of the dangers of excessive sugar consumption.

COMPETITIVE LANDSCAPE

  • During 2012 Kraft Foods de México led gum, holding a 65% value share, and this is expected to remain the same in 2013. The 2012 legal name of the Kraft gum division was Cadbury Adams Mexico. This company is the Mexican subsidiary of Mondelez International, and it plans to change its legal name to Mondelez México in 2014.

PROSPECTS

  • Different to what was expected in previous years, gum recently showed negative growth, generated by the attention that the government paid to creating awareness about the importance of having healthier nutrition to avoid obesity and diabetes, which nowadays concern health authorities due to the high prevalence of such problems. According to a recent study by the OECD, Mexico has the second largest obese population after the US, and thus obesity is officially considered an epidemic. Furthermore, Mexico has the highest proportion of overweight and obese children in the world. Mexico is also amongst the top 10 countries with the highest prevalence of diabetes, which is one of the top causes of death in the country.

Sugar Confectionery

TRENDS

  • Mexico has a large obese population amongst both adults and children. It also has a high diabetes rate; this was what led the government to focus on creating awareness of the importance of reducing sugar consumption. The results of these efforts were reflected in an expected contraction in sugar confectionery of 2% in volume terms in 2013.

COMPETITIVE LANDSCAPE

  • Kraft Foods de México is expected to lead sales in 2013 with a 12% market share, thanks mostly to their strong positioning in medicated confectionery and mints. Barcel México, an affiliate of Grupo Bimbo, is expected to lead sugar confectionery in 2013, thanks to its powerful Ricolino and Coronado brands. Barcel is expected to post a value share of 12% in 2013, due to important and iconic brands such as Duvalín, Panditas, Moritas, Paleta Payaso and Dulces Vero, amongst others. As it belongs to Grupo Bimbo, Barcel México has substantial expertise in packaged food, and has developed one of the best distribution networks in the country, besides regularly engaging in advertising campaigns.

PROSPECTS

  • Sugar confectionery is expected to continue to decline, with a negative constant value CAGR of 2% over the forecast period, due to the attention that the government has paid to creating awareness of the importance of having healthier nutrition to avoid obesity and diabetes, which nowadays concern the health authorities due to their high prevalence.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Mexico?
  • What are the major brands in Mexico?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Mexico - Category Analysis

CHOCOLATE CONFECTIONERY IN MEXICO

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM IN MEXICO

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY IN MEXICO

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

Confectionery in Mexico - Company Profiles

Grupo Bimbo SAB de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Grupo Bimbo SAB de CV: Key Facts
  • Summary 4 Grupo Bimbo SAB de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Grupo Bimbo SAB de CV: Competitive Position 2013

Nestlé México SA de CV in Packaged Food (Mexico)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 Nestlé México SA de CV: Key Facts
  • Summary 7 Nestlé México SA de CV: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 8 Nestlé México SA de CV: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 9 Nestlé México SA de CV: Competitive Position 2013

Packaged Food in Mexico - Industry Context

EXECUTIVE SUMMARY

Packaged food in Mexico registers healthy growth in 2013

Mexico has the highest rate of obesity in the world

Packaged food in Mexico remains very fragmented

The convenience trend drives retail development

More stable growth rates expected in the forecast period

KEY TRENDS AND DEVELOPMENTS

Obesity concerns shape the packaged food industry

High egg prices affect bakery

Growth is anticipated in frozen food

Demographic trends help to shape the development of packaged food

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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