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Country Report

Confectionery in New Zealand

| Pages: 77

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • A trend towards premiumisation and high-quality offerings was seen in both 2011 and 2012. Whilst this occurred throughout chocolate confectionery, it was the strongest within standard boxed assortments, tablets and seasonal chocolate. Premiumisation contributed to value sales growth, as consumers traded up. Brands such as the premium-positioned Lindt brand by Chocoladefabriken Lindt & Sprüngli benefited from this.

COMPETITIVE LANDSCAPE

  • Cadbury Confectionery is expected to continue to lead chocolate confectionery in 2012, with a 51% value share. Whilst the company remained dominant, its share showed a slight decline during the review period, due to the negative media attention related to the company’s use of palm oil, along with premiumisation and the growth of higher-quality offerings, as well as strong competition from other leading players.

PROSPECTS

  • Health and wellness is expected to be a key trend within chocolate confectionery during the forecast period. Growth is expected for dark, organic, reduced-sugar and reduced-fat chocolate confectionery. In addition, fortified/functional chocolate confectionery is expected to make inroads within the category during the forecast period.

Gum

TRENDS

  • The dominant player in gum, The Wrigley Co (NZ), continued to launch innovative new products in both 2011 and 2012. This included New Zealand’s first calcium-fortified gum, Wrigley’s Extra Professional Calcium, along with Wrigley’s Extra Active with Dual Crystal Strips. However, it appeared that the New Zealand market was not ready for calcium-fortified gum, as The Wrigley Co discontinued Wrigley’s Extra Professional Calcium during early 2012, approximately nine months after its launch. The new brand variant impacted the gum category, albeit briefly, by introducing fortified/functional gum in New Zealand. Furthermore, the discontinuation of the brand variant led to lower current value growth in 2012 when compared with the previous year.

COMPETITIVE LANDSCAPE

  • The Wrigley Co (NZ) is expected to continue to strongly dominate gum in 2012 with a 95% retail value share. The company’s wide brand portfolio within gum includes Extra, 5 Gum, Airwaves, Eclipse, PK, Juicy Fruit and Hubba Bubba.

PROSPECTS

  • Growth is expected with regards to health and wellness products in terms of both sugar-free gum and fortified/functional gum. Alternative artificial sweeteners within sugar-free variants are expected to emerge during the forecast period, such as the natural sweetener stevia. Oral health products are expected to increase in terms of importance within the New Zealand market, as consumers become more educated.

Sugar Confectionery

TRENDS

  • The 5% current value growth expected in sugar confectionery in 2012 is in line with the review period CAGR. Ongoing growth was due to constant significant levels of promotion and innovation. Whilst the leading two players did not offer significant new product launches in 2012, a number of other companies did engage in innovation in order to provide points of difference against the major players. Ongoing discounting within supermarkets in 2012 had the effect of restricting value growth to a certain extent.

COMPETITIVE LANDSCAPE

  • Although its share is expected to stagnate in 2012, Cadbury Confectionery continued to lead sugar confectionery with a 29% value share. Whilst the company remained the leader, its value share remained static during the entire review period. The company is expected to maintain the lead within mints, pastilles, gums, jellies and chews, toffees, caramels and nougat and other sugar confectionery. It has a wide range of well-known sugar confectionery brands, including the New Zealand classics Cadbury Jaffas, Pascall Minties and Pascall Pineapple Lumps.

PROSPECTS

  • During the forecast period it is expected that an increase in health and wellness sugar confectionery will be a key trend. This growth is expected to be derived from sugar-free, organic and fortified/functional sugar confectionery. Natural alternatives to sugar are expected to emerge, such as stevia.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in New Zealand?
  • What are the major brands in New Zealand?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in New Zealand - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2007-2012
  • Table 14 Sales of Gum by Category: Value 2007-2012
  • Table 15 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 17 Leading Flavours for Gum 2007-2012
  • Table 18 Gum Company Shares 2008-2012
  • Table 19 Gum Brand Shares 2009-2012
  • Table 20 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2012-2017

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 26 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 29 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 30 Sugar Confectionery Company Shares 2008-2012
  • Table 31 Sugar Confectionery Brand Shares 2009-2012
  • Table 32 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in New Zealand - Company Profiles

RJ's Licorice Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 RJ’s Licorice Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 RJ’s Licorice Ltd: Competitive Position 2012

Vitaco Health Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Vitaco Health Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 5 Vitaco Health Ltd: Production Statistics 2012

COMPETITIVE POSITIONING

  • Summary 6 Vitaco Health Ltd: Competitive Position 2012

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Growth slows as retail prices are pressured

Polarisation in most food categories

Company rankings remain largely unchanged

Supermarkets continue to dominate

Steady growth forecast

KEY TRENDS AND DEVELOPMENTS

Value-conscious behaviour persists due to constrained economic conditions

  • Table 37 Official Cash Rate 2007-2012
  • Table 38 Inflation 2007-2012
  • Table 39 Exchange rates NZ$/US$ 2007-2012
  • Table 40 Inflation 2012-2017
  • Table 41 Real GDP Growth 2012-2017
  • Table 42 Unemployment 2012-2017
  • Table 43 Exchange rates NZ$/US$ 2012-2017

Demand for convenient packaged food continues to grow

Premiumisation seen within select packaged food categories

Private label brands broaden their positioning

Regional and global corporations continue to dominate the New Zealand retailing environment

Implications of the Christchurch earthquakes continue

  • Summary 7 Economic Indicators

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 44 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 45 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 46 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 47 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 48 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 49 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 51 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 52 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 53 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 54 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 55 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 56 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 57 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 58 Company Shares of Nutrition/Staples 2008-2012
  • Table 59 Brand Shares of Nutrition/Staples 2009-2012
  • Table 60 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 61 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 62 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 63 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 64 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 65 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 66 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 67 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

CATEGORY DATA

  • Table 68 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 69 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 70 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 71 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 72 Company Shares of Meal Solutions 2008-2012
  • Table 73 Brand Shares of Meal Solutions 2009-2012
  • Table 74 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 75 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 76 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 77 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 78 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 79 Sales of Packaged Food by Category: Value 2007-2012
  • Table 80 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 81 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 82 GBO Shares of Packaged Food 2008-2012
  • Table 83 NBO Shares of Packaged Food 2008-2012
  • Table 84 NBO Brand Shares of Packaged Food 2009-2012
  • Table 85 Penetration of Private Label by Category 2007-2012
  • Table 86 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 87 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 88 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 89 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 90 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 91 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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