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Country Report

New Zealand Flag Confectionery in New Zealand

| Pages: 49

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Growing concerns emerged in 2015 about the West African Ebola crisis triggering sharp increases in the price of chocolate. Leading player Cadbury Confectionery Ltd imports 60% of its chocolate from Ghana, while competitor Nestlé New Zealand Ltd imports its entire supply of cocoa for chocolate that is sold in New Zealand from the Ivory Coast. Both these countries border Liberia and Guinea: two of the countries worst affected thus far by the Ebola crisis. Should the virus spread into these countries, the labour supply could be greatly affected, impacting the ability to export from these major cocoa-producing countries. Smaller players may also be affected as the major players shift their supply chain to Asia, the South Pacific and South America, outperforming the smaller players. The pressures placed on chocolate prices due to the Ebola crisis were in addition to existing pressures impacting commodity prices with strong demand for cocoa and limited supply.

COMPETITIVE LANDSCAPE

  • Cadbury Confectionery Ltd led chocolate confectionery in 2015 with 50% value share, a decline of one percentage point from 2014. The company held leading positions throughout chocolate confectionery. Despite the company’s leading position, there was a small consumer backlash in early 2015 due to the announcement of a reduction in size of its tablets from 220g to 200g due to an increase in manufacturing costs and to hedge its pricing structures should its supply chain be affected by the Ebola crisis in West Africa. Shortly after this announcement, the company announced that its popular Cadbury Crème Egg would be subjected to a recipe change, switching from dairy milk chocolate to standard cocoa mix chocolate. While this change was announced in the UK, New Zealand stock is imported from the UK and Cadbury confirmed New Zealand consumers would be affected by the change. However, Cadbury did manage some positive publicity, giving away 31,000 bars of chocolate in Auckland suburb Pukekohe prior to Christmas as part of a marketing campaign with the company saying the town embodies the spirit of community. Six pallets, equating to 2.5 tonnes of chocolate were gifted, enough chocolate bars for every resident. In addition, iconic bagged selflines/softlines brand Pineapple Lumps was voted second most trusted New Zealand brand in late 2014.

PROSPECTS

  • The main trend impacting chocolate confectionery over the forecast period is expected to be the impact of the Ebola crisis on cocoa and chocolate prices. While this had not yet spread to any of the main cocoa producing countries at the time of writing, should the situation change, it is expected to impact chocolate prices and consumer demand significantly.

Gum

TRENDS

  • While flavour development characterised gum in 2015, mint, citrus and berry continued to influence this trend. In line with oral health and general health and wellness concerns, sugar free variants were driving new product developments.

COMPETITIVE LANDSCAPE

  • With 93% value share, The Wrigley Co (NZ) Ltd continued to have a monopoly on gum in New Zealand. The company enjoys strong distribution and merchandising capabilities through all major channels including supermarkets, forecourt retailers and convenience stores. The company’s strong performance was led by its Extra brand with 48% value share, and comprised a number of sub-brand variants. Other brands included 5 Gum, PK, Eclipse, Hubba Bubba and Juicy Fruit. The company continued with the Extra TV commercial emphasising the “Eat, drink, chew” slogan.

PROSPECTS

  • Oral health and health and wellness concerns are expected to continue to characterise gum over the forecast period. Accordingly, sugar-free gum is expected to be the focal point for new product developments. While functional gum was not successful in the past, changing consumer attitudes may result in a renewed push by players.

Sugar Confectionery

TRENDS

  • Children’s preferences continued to characterise sugar confectionery in 2015, with softer textured products, along with the sour taste profile which was popular amongst children. Key aspects of sugar confectionery products were tailored to children’s preferences, from flavour profiles to child-friendly packaging. Consequently, health and wellness concerns increased among parents and this influence was keenly felt in 2015.

COMPETITIVE LANDSCAPE

  • With 29% value share, Cadbury Confectionery Ltd led sugar confectionery in 2015. Cadbury’s strong performance was led by its Pascall brand which held 18% value share, the same as 2014, and its The Natural Confectionery Co which increased its value share marginally to 6% due to effective in-store merchandising and positive association with health and wellness trend. In late 2014, Cadbury Confectionery Ltd launched Sour Patch into the New Zealand market. The sour confectionery, which had huge success in the US, was launched in conjunction with an extensive social media campaign designed to engage its target demographic, including using the hash tag #sourpatchselfie on Instagram.

PROSPECTS

  • Health and wellness is expected to continue to impact sugar confectionery over the forecast period, as parents become increasingly aware of the sugar content of the treats they provide their children. Combined with an ageing population, as well as overall concern regarding oral health, it is expected that softer textured sugar-free (or reduced sugar variants) offerings will increase over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in New Zealand?
  • What are the major brands in New Zealand?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in New Zealand - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in New Zealand - Company Profiles

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Progressive Enterprises Ltd: Key Facts
  • Summary 3 Progressive Enterprises Ltd: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 4 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 5 Progressive Enterprises Ltd: Competitive Position 2015

RJ's Licorice Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 6 RJ’s Licorice Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 7 RJ’s Licorice: Competitive Position 2015

Vitaco Health NZ Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Vitaco Health NZ Ltd: Key Facts

COMPETITIVE POSITIONING

  • Summary 9 Vitaco Health NZ Ltd: Competitive Position 2015

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Economic instability in 2015

Cuisine diversifying

Competitive environment remains stable

Supermarkets continue to dominate

Economic conditions set to impact packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Changing economic situation

Social responsibility

Private label expansion strategies

Changing consumption preferences

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 10 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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