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Country Report

New Zealand Flag Confectionery in New Zealand

| Pages: 76

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • 2013 was an innovative year for chocolate manufacturers, with many new product ideas explored. Of note, Cadbury Confectionery Ltd expanded the Cadbury brand by launching into the chocolate-coated biscuits category. J H Whittaker & Son developed a co-branded tablet with iconic New Zealand soft drink brand L&P, while towards the end of 2013 Nestlé New Zealand Ltd launched its Wonka sugar confectionery brand in chocolate tablets.

COMPETITIVE LANDSCAPE

  • Cadbury Confectionery Ltd continued to dominate the category with a value share of 50%, down marginally on 2012. The Cadbury brand remained extremely strong within the New Zealand marketplace, despite global acquisition by Mondelez International Inc in 2012, and restructuring of production locations within Australasia. Cadbury Confectionery Ltd embarked on a strong marketing campaign entitled “Joyville” during the latter half of the review period. This TV and marketing campaign had strong synergy with the physical Cadbury factory in Dunedin, known as “Cadbury World”. Cadbury Confectionery Ltd also had a strong focus on “grass roots” activities and community efforts, with its ‘What’s Your Dream’ campaign, where the company supported local events in providing dream requests from consumers. 2013 saw more generic advertising of the Cadbury brand rather than focussing on new products, to re-affirm that Cadbury remained an iconic brand in New Zealand despite offshore ownership. Interestingly, Cadbury offered 10% larger tablet sizes for the same price towards the end of 2013.

PROSPECTS

  • New product development, premiumisation and innovation are expected to characterise the chocolate confectionery category over the forecast period. The environment is expected to remain highly competitive, with new product developments helping to drive value growth and bolster share for the major players.

Gum

TRENDS

  • 2012 saw the launch of a vitamin gum by New Zealand entrepreneurs Dan Fanghl and Josh Egan. The gum is enriched with vitamins A, B, C and D, which is released when chewed. The product was made available at checkouts in supermarkets and forecourt retailers. In addition, Extra Professional White continued to perform well in 2013 due to its teeth-whitening properties, while Wrigley’s Airwaves remained the only brand for the function of clearing airway passages.

COMPETITIVE LANDSCAPE

  • The Wrigley Co (NZ) Ltd continued to lead the category with a 93% value share, unchanged from 2012. The main driver for the company was the Extra brand which accounted for almost half of all gum sold in New Zealand with a 47% value share in 2013. The Extra brand includes the sub-brands of Extra Professional (including Extra Professional White) and Extra Active. Extra Active was launched in 2011, followed by the Extra Active fruits range in 2012. Extra Professional Calcium was deleted in 2012. Wrigley’s 5 Gum brand is the next highest in terms of value share at 17% for the company in chewing gum, while the well-established sugarised brand of PK held a value share of 12% in 2013. Other brands include Eclipse (also a mint sugar confectionery brand) and Juicy Fruit (sugarised) in chewing gum, Hubba Bubba in bubble gum and Airwaves (a functional gum to clear blocked noses). The Wrigley Co (NZ) Ltd continued with its Extra “Break Up with Clingy Food” TV advertising campaign during 2013. The campaign uses the slogan “Eat, drink, chew”.

PROSPECTS

  • It is expected that flavour innovation and profiles will continue to be developed over the forecast period. Gum flavours may mimic other foods such as coffee, green tea and even chocolate. Furthermore, another area of growth expected is within fortified/functional gum. Manufacturers are likely to focus on the oral benefits of gum, such as gum protection, antioxidants (through the use of berry flavours) and gum as a digestive aid. Lastly, vitamin gum is likely to be launched by the Wrigley Co (NZ) Ltd over the forecast period.

Sugar Confectionery

TRENDS

  • Despite being threatened strongly by other snack categories that are perceived by consumers as being healthier than sugar confectionery, the category showed positive growth in 2013, mainly due to price increases within rationalised ranges. There was a strong polarisation within sugar confectionery in 2013. On one side of the spectrum was premium confectionery, such as Donavan’s fudge selections and the Jelly Belly brand distributed by Wilson Consumer Products. Jelly Belly uses natural flavours and is sold through dedicated Jelly Belly stores and select channels. At the other end of the spectrum were economy products, such as the revamped Pam’s private label range of confectionery.

COMPETITIVE LANDSCAPE

  • Cadbury Confectionery Ltd led sugar confectionery with a value share of 28% in 2013. The main driver in Cadbury’s portfolio is the Pascall brand holding a share of 17%, as well as The Natural Confectionery Co with a value share of 6%. Very little development was seen in the sugar confectionery range through Pascall in 2013, however there were interesting co-branding developments. These saw the Pascall Pineapple Lumps confectionery brand join together with milk brand Primo to form a limited edition flavour of Pineapple Lump flavoured milk. The Pascall brand holds a strong share in New Zealand, mainly due to iconic sugar confectionery types such as Pascall Jet Planes and Pascall Milk Bottles, sold in New Zealand for a number of years. The brand is well-established in New Zealand.

PROSPECTS

  • The use of natural ingredients, the lack of artificial colours, flavours and preservatives, the use of fruit juice and fortified/functional claims are all likely to develop over the forecast period and characterise the sugar confectionery category. However, the category is predicted to see flat growth in both value and volume terms as sugar confectionery continues to be threatened by healthy snacks, or at least those categories that are perceived as being healthier.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in New Zealand?
  • What are the major brands in New Zealand?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in New Zealand - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 2 Other Sugar Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in New Zealand - Company Profiles

Progressive Enterprises Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Progressive Enterprises Ltd: Key Facts
  • Summary 4 Progressive Enterprises Ltd: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 5 Progressive Enterprises Ltd: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 6 Progressive Enterprises Ltd: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 7 Progressive Enterprises Ltd: Competitive Position 2013

RJ's Licorice Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 RJ’s Licorice Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 9 RJ’s Licorice Ltd: Competitive Position 2013

Vitaco Health Ltd in Packaged Food (New Zealand)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 10 Vitaco Health Ltd: Key Facts

COMPANY BACKGROUND

PRODUCTION

  • Summary 11 Vitaco Health Ltd: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 12 Vitaco Health Ltd: Competitive Position 2013

Packaged Food in New Zealand - Industry Context

EXECUTIVE SUMMARY

Packaged food value growth remains positive in 2013

Cobranding and premiumisation characterise 2013

Goodman Fielder Ltd continues to lead packaged food in New Zealand

Private label drives growth in supermarkets’ value share

Christchurch rebuild to fuel economic recovery

KEY TRENDS AND DEVELOPMENTS

New Zealand economic recovery drives premiumisation

The evolving New Zealand palate

Cobranding used to launch innovative product lines

Corporate responsibility shines in good deeds marketing

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 13 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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