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Country Report

Pakistan Flag Confectionery in Pakistan

| Pages: 36

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Manufacturers’ activities in terms of marketing and advertising remained the major factor in chocolate confectionery in Pakistan in 2015. Companies launched several marketing campaigns throughout the year which positively impacted growth. Social media marketing also played a key role as companies were able to effectively target their customers. Cadbury once again was the key player which continued to invest heavily in marketing campaigns for its brands. With companies targeting a relatively new audience of adults, the category continued to witness high growth.

COMPETITIVE LANDSCAPE

  • Cadbury led chocolate confectionery with a value share of 31% in 2015. Its success was mainly attributable to the continued growth of its Cadbury Dairy Milk brand, which alone accounted for a 20% value share of chocolate confectionery in 2015. Cadbury maintained an extensive distribution network in the country while investing heavily in marketing its brands. This allowed it to reach all of its customers and maintain product awareness and brand loyalty.

PROSPECTS

  • Chocolate confectionery is expected to record a value CAGR of 7% at constant 2015 prices over the forecast period, compared to the constant value CAGR of 8% over the review period. The continuing increase in unit prices is expected to negatively affect growth over the forecast period, as consumers cut down on their consumption or opt for cheaper products.

Gum

TRENDS

  • Gum remained a growth category in 2015 with both adults and children consuming it. Children preferred it as they liked the sweet taste and it is a low-priced item. Adults continued to consume gum as it provides fresh breath. Due to increasing Westernisation, more consumers became conscious of their image and hygiene. Gum offers fresh breath which is considered good etiquette, especially in social settings. Gum was also perceived to offer good exercise for facial muscles.

COMPETITIVE LANDSCAPE

  • Hilal Confectionery remained the leader in gum with a value share of 27% in 2015. This was primarily due to the success of its Ding Dong and Hilal Fresh Up Bubble Gum brands. Both are established brands with a longstanding presence in the country and were available in all types of retailing outlets. They were priced competitively and targeted at both children and adults. Its strong distribution network allowed Hilal Confectionery to maintain its leading position in the category.

PROSPECTS

  • The spread of Western lifestyles is expected to spur consumers to consume gum, not just for the taste but also for fresh breath. As consumers become more aware of their image, they will likely continue to consume gum to keep their breath fresh. Moreover, children are likely to continue to consume gum for its sweet taste.

Sugar Confectionery

TRENDS

  • Sugar confectionery was mainly targeted at children. It offered low-priced products which were appealing to children as they are sweet. Parents often give their change to their children so that they can buy these products. The wide selection of products available also continued to be a major factor in the growth of sugar confectionery.

COMPETITIVE LANDSCAPE

  • Hilal Confectionery continued to lead sugar confectionery in 2015 with a value share of 24%. The main reason for its success was its wide range of products. The company also maintained an extensive distribution network through which it was able to penetrate both urban and rural areas. Its longstanding presence in the country ensured that consumers remained loyal to its products and continued to purchase them.

PROSPECTS

  • Sugar confectionery is expected to record growth over the forecast period as it will remain an attractive confectionery product for children and adults. Although prices are expected to increase when measured at constant 2015 levels, low price points will ensure that it remains an affordable treat for consumers.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Pakistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Pakistan?
  • What are the major brands in Pakistan?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Pakistan - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 NBO Company Shares of Gum: % Value 2011-2015
  • Table 18 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 19 Distribution of Gum by Format: % Value 2010-2015
  • Table 20 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 21 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 22 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 25 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 28 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 29 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 30 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 31 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 32 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

Packaged Food in Pakistan - Industry Context

EXECUTIVE SUMMARY

Rapid Urbanisation drive growth in packaged foods

Private label targeting mainly middle-income and low-income consumers

Visibility of imported brands increases in modern grocery retailers outlets

Supermarkets play a vital role in the promotion of processed meat and seafood

Increases in taxes likely to hinder growth in packaged food over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 36 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 37 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 38 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 40 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 41 Sales of Packaged Food by Category: Value 2010-2015
  • Table 42 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 44 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 45 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 47 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 48 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 49 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 50 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 51 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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