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Country Report

Poland Flag Confectionery in Poland

| Pages: 53

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery was both the largest and fastest-growing category within confectionery in 2015. Manufacturers continually extended their offers, focusing on attracting customers with new variants, flavours and packaging design. These products are widely available throughout all distribution channels and are widely displayed in most prominent sales areas.

COMPETITIVE LANDSCAPE

  • Mondelez Polska remained the leading player in chocolate confectionery in 2015 with a 16% value share. The company operates a wide variety of popular brands which are well founded on the market and enjoying acceptance of Polish consumers. These are such brands as Milka, Alpen Gold, Prince Polo, 3Bit or Halls. The products are commonly available in nearly all retail outlets of different channels in Poland.

PROSPECTS

  • The key forecast trend is the price pressure confronting the producers. This is attributable to expectations of both consumers and retailers. The main reason is limited income of major Polish consumers, which is far below the EU average. Therefore, the Poles still perceive chocolate confectionery as sort of luxury products which they readily buy even though they do not constitute life necessities. Hence, the main part of the offer will comprise both private label and branded products at competitive prices. Producers will be forced to make endeavours to limit their wholesale prices, to organize numerous sales promotions or to use downsizing as a tool for maintaining their profit margins at the desired level.

Gum

TRENDS

  • In recent years, Poles’ buying habits have changed significantly. Currently consumers visit the shops less often, but purchase more stock. In the last four years of the review period, the number of transactions in grocery shops fell by 13%. This does not mean that the Poles buy less, however, because at the same time the average value of disposable purchases has increased. As a result, consumers are willing to buy gum in larger packs, boosting volume sales. Value sales of gum saw moderate improvement of 2% in 2015 compared with 1% growth in 2014.

COMPETITIVE LANDSCAPE

  • Wrigley Poland remained the clear leader in gum throughout the entire historical period. The company also slightly gained value share in 2015, dominating gum with 89% of value sales in 2015. Its most popular brand is Orbit with a 58% value share. The most popular variant of Orbit is Orbit Spearmint gum in a pocket format of 14g. Wrigley’s range of products is completed by other brands such as Winterfresh, and Airwaves, which all together far outperformed the competitors’ offer.

PROSPECTS

  • Gum is predicted to see moderate recovery after a decline in the historical period. The leading operators will concentrate on launching new attractive flavours and additional values. In particular, much room for growth is possible in terms of introducing fortified/functional gum, which offers not only breath refreshment but also positive health properties. On the other hand, significant growth is difficult due to existing saturation, especially in terms of the wide offer of such products available in nearly all grocery outlets in Poland.

Sugar Confectionery

TRENDS

  • The ruling trend in sugar confectionery is rising manufacturers’ innovativeness in producing products with numerous additional values and health benefits. The range of such products comprises, for instance, sugar-free confectionery enriched with vitamins, plant extracts and natural juices. These products are usually dedicated to children and young consumers. Another group of products is composed of medicated confectionery and power mints with functional properties that help with a sore throat or cough. Owing to such manufacturers’ marketing approach sugar confectionery has managed to register positive growth despite fierce competition from other indulgence categories such as chocolate confectionery, gum, biscuits and ice cream.

COMPETITIVE LANDSCAPE

  • Perfetti Van Melle Polska led sales of sugar confectionery with a 14% value share in 2015. The company holds its strong position due to its well-founded brands such as Mentos, Fruitella and Chupa Chups. The company extended the range within these family brands with diversified flavours, pack sizes and product shapes. For instance, well-known Mentos brand appears in pastilles, gums, jellies and chews, in flavours called Fruit, Mint and Rainbow. All three of Perfetti van Melle’s flagship brands are broadly available in major retail outlets in Poland.

PROSPECTS

  • Sugar confectionery is expected to see value growth at a CAGR of 1% at constant 2015 prices over the forecast period to reach PLN1.5 billion by 2020. The performance will be better than the -1% constant value CAGR seen over the review period. Sugar confectionery will, however, face considerable pressure from alternative indulgence products such as chocolate confectionery, ice cream and even bakery products like biscuits.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Poland?
  • What are the major brands in Poland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Poland - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Jeronimo Martins Polska SA: Key Facts
  • Summary 3 Jeronimo Martins Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Jeronimo Martins Polska SA: Competitive Position 2015

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Nestlé Polska SA: Key Facts
  • Summary 6 Nestlé Polska SA: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 7 Nestlé Polska SA: Competitive Position 2015

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 8 Tesco Polska Sp zoo: Key Facts
  • Summary 9 Tesco Polska Sp zoo: Operational Indicators

INTERNET STRATEGY

PRIVATE LABEL

  • Summary 10 Tesco Polska Sp zoo: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 11 Tesco Polska Sp zoo: Competitive Position 2014

Packaged Food in Poland - Industry Context

EXECUTIVE SUMMARY

Improving economic environment helps packaged food to grow

Health awareness continues to increase among Polish consumers

Packaged food in Poland led by international manufacturers in 2015

Discounters continues gaining importance

Packaged food is forecast to grow but at a slower pace

KEY TRENDS AND DEVELOPMENTS

Growing demand for health and wellness products stimulates growth in packaged food

Growing interest in easy-to-prepare products in convenient packaging

The increasing significance of discounters and private label as well as convenience stores

Continuous domination of multinational companies in Polish packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

MARKET DATA

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

DEFINITIONS

SOURCES

  • Summary 12 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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