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Country Report

Poland Flag Confectionery in Poland

| Pages: 75

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • In 2013 chocolate confectionery notes 6% growth in current value terms. This robust performance was caused by impulse purchases. These products are perceived as improving mood and purchased despite increasing prices. As a result, despite the uncertain economic situation, consumption of chocolate confectionery maintained an upward trend in 2013. A shift of demand towards private label can be observed. Consumers searching for savings, increasingly do shopping in low-cost distribution channels. This was at the expense of branded products, which were consequently losing market share.

COMPETITIVE LANDSCAPE

  • Mondelez Polska SA and Lotte Wedel Sp zoo lead sales of chocolate confectionery in 2013, being responsible for respectively 15% and 11% current value share. Both producers retain strong position thanks to well-recognizable brand names, such as Milka, Prince Polo, Alpen Gold or Wedel. Mondelez Polska SA and Lotte Wedel Sp zoo allocate substantial budgets to promotional and advertising activities and new product launches. Their offer is reasonably priced and broadly available, which allows them to maintain a strong market position.

PROSPECTS

  • Consumption of chocolate confectionery is expected to grow over the forecast period. The category is predicted to see a 3% CAGR in both constant value and volume terms. Purchasing power of Polish consumers is predicted to stagnate over the forecast period, but chocolate confectionery is one of the small pleasures, which even in a difficult economic situation appeals to consumers. It can be expected that the trend of shifting demand towards private label will continue to be visible. It will be linked to the persistence of economic slowdown in Poland, and the development of commercial networks. Branded manufacturers are expected to invest in new products, flavours and packaging to meet the increasingly competitive private label head on.

Gum

TRENDS

  • Gum experiences a stagnation period with decreasing demand from Polish consumers. The category suffers from a lack of strong new products, stimulating the entire category. In addition, economic slowdown and reducing spending by consumers adversely affects gums. Consumers prioritise their purchases and decide to forego non-essentials.

COMPETITIVE LANDSCAPE

  • Wrigley Poland Sp zoo outperforms competitors and accounts for 90% of gum value in 2013. The company’s supremacy is attributable to its wide ranging offer, broad distribution and strong marketing support for Orbit, Airwaves and Winterfresh brands. Perfetti van Melle Polska Sp zoo is the only significant competitor to Wrigley. Perfetti van Melle has distributed Mentos chewing gum since 2006 and Chupa Chups Big Babol bubble gum since 2012. There are no significant domestic producers of gum.

PROSPECTS

  • Gum is expected to see a negative CAGR of 1% in constant value terms over the forecast period. Gum is a mature category, without significant novelties which would impede the recovery. However, there is room for varieties of fortified/functional gum which could attract health-oriented purchasers. It is likely that the largest players will expand their offer with products fortified with herb extracts or offering decongestant effects.

Sugar Confectionery

TRENDS

  • Sugar confectionery records a slight decline in current value terms in 2013. Lower demand for these products is associated with the change in preferences of consumers, notably as regards their switch towards chocolate confectionery or biscuits. Boiled sweets, mints, as well as toffees, caramels and nougat, experienced the most negative dynamics. Within the category, a change of preference towards "soft" sugar confectionery is visible, especially in pastilles, gums, jellies and chews. Medicated confectionery and power mints also note positive performances, determined by their functional properties helping with a sore throat or cough.

COMPETITIVE LANDSCAPE

  • Perfetti van Melle Polska Sp zoo with a 15% value share and Storck Sp zoo with a 10% share led sugar confectionery in 2013. These two producers’ predominance is attributable to strong and widely recognisable brand names, such as Perfetti van Melle's Mentos, Chupa Chups or Fruit-Tella and Storck's Nimm2, Werther Original or Mamba, high expenditure on advertising and wide distribution. The flagship brands of these producers are products aimed primarily at children.

PROSPECTS

  • Sugar confectionery is predicted to see a negative CAGR of 1% both in retail volume and in constant value terms over the forecast period. The category will lose ground due to shifting demand towards other sweet packaged food products, like biscuits or chocolate confectionery. Sugar confectionery will also suffer from an unhealthy image, due to the occurrence of sugar, artificial colours or preservatives. The positive growth is predicted for health and wellness products, with decongestant affects or fortified with herbs or vitamins, for example, medicated confectionery. Sugar confectionery is expected to be developed towards these types of products.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Poland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Poland?
  • What are the major brands in Poland?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Poland - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
  • Summary 1 Other Sugar Confectionery: Product Types

Confectionery in Poland - Company Profiles

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Jeronimo Martins Polska SA: Key Facts
  • Summary 3 Jeronimo Martins Polska SA: Operational Indicators

COMPANY BACKGROUND

INTERNET STRATEGY

  • Summary 4 Jeronimo Martins Polska SA: Share of Sales Generated by Internet Retailing

PRIVATE LABEL

  • Summary 5 Jeronimo Martins Polska SA: Private Label Portfolio

COMPETITIVE POSITIONING

  • Summary 6 Jeronimo Martins Polska SA: Competitive Position 2013

Jutrzenka Colian Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 7 Jutrzenka Colian Sp zoo: Key Facts
  • Summary 8 Jutrzenka Colian Sp zoo: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 9 Jutrzenka Colian Sp zoo: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 10 Jutrzenka Colian Sp zoo: Competitive Position 2013

Nestlé Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 11 Nestlé Polska SA: Key Facts
  • Summary 12 Nestlé Polska SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

  • Summary 13 Nestlé Polska SA: Production Statistics 2013

COMPETITIVE POSITIONING

  • Summary 14 Nestlé Polska SA: Competitive Position 2013

Packaged Food in Poland - Industry Context

EXECUTIVE SUMMARY

Packaged food sees steady growth

Poles aim to make healthier food choices

Domestic manufacturers are strong in selected niches

Convenience stores is on a growth path

New product developments will drive the future performance

KEY TRENDS AND DEVELOPMENTS

Consumers switch towards private label and cheaper brands

More attention to natural food containing no artificial additives impacts packaged food

Convenience remains a vital issue for busy Poles

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 15 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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