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Country Report

Portugal Flag Confectionery in Portugal

| Pages: 75

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • According to specialists in cardiovascular diseases, obesity (as in other Western European markets) is the most concerning public health problem in Portugal. Over 50% of the Portuguese population present weight excess and 14% are morbidly obese. Following other European countries’ tendencies, the number of local young people suffering from this problematic is escalating. Television programmes, like The Biggest Loser, have been promoting greater awareness in the population of the need for a healthy diet and choosing food low in fat, carbs and salt. This had to a certain extent a negative impact on the performance of chocolate confectionery as some people tried to reduce their consumption of confectionery. Others however, were less concerned allowing themselves a treat from time to time.

COMPETITIVE LANDSCAPE

  • Nestlé Portugal SA and Ferrero Ibérica SA are expected to lead chocolate confectionery in 2013, each accounting for a 17% retail value share. Both companies benefit from strong brand names, such as Ferrero Rocher (Ferrero Ibérica SA) and Classic (Nestlé Portugal SA), and considerable marketing budgets, which allow them to make regular investment in promotional activities. In addition, their products are reasonably priced, valued for their high quality and taste, and broadly distributed, which translates into sustained strong performances.

PROSPECTS

  • The health and wellness trend is set to have a stronger impact within chocolate confectionery over the forecast period due to the fact that consumers are becoming increasingly concerned about the products’ negative effects. Any future growth within chocolate confectionery will most probably depend on the introduction of reduced-sugar or reduced-fat variants.

Gum

TRENDS

  • Despite being a category traditionally driven by innovation, gum in 2013 has seen fewer developments. Most players have reduced their spending on advertising after having seen their profits squeezed following the overall decline in sales due to the recession. Also, the relatively high saturation of gum, together with the lack of real innovation, has impacted negatively the performance in 2013. Manufacturers have had much more difficulty launching innovations that attract the interest of a large number of consumers on a long-term basis.

COMPETITIVE LANDSCAPE

  • Cadbury Portugal Produtos de Confeitaria Lda has dominated Portuguese gum throughout the review period, and will continue to lead the category in 2013 with a 65% retail value share. Cadbury’s brands are present in all categories. Sugar free gum is the company’s most important category, accounting for 84% of its expected overall gum sales in 2013. Trident will remain the leading brand with a 38% value share in 2013 despite intense competition from William Wrigley Jr Co.

PROSPECTS

  • Gum is expected to continue to register a negative performance in both volume and value terms over the forecast period. Unless the economy starts to show signs of recovery, it is highly unlikely that consumers will increase their spending on gum. The future performance of gum is likely to be shaped by new product developments; basically fortified/functional varieties targeted towards a demanding and health-oriented audience. New entrants are also highly likely. In general, Portuguese consumers eagerly reach for novelties, particularly those offering added benefits; therefore, innovative products should help to revive sales of gum.

Sugar Confectionery

TRENDS

  • The main trend impacting sugar confectionery in Portugal is the ongoing decline being recorded in the discretionary incomes of many Portuguese consumers. This is ultimately leading to changes in consumer expenditure. Whereas typically sugar confectionery has been an impulse and indulgence packaged food product, during 2013 Portuguese consumers have become more conscious about their spending, and searched for sugar confectionery offered under generous price promotions as well as private label sugar confectionery. The leading manufacturers of sugar confectionery have reduced their focus on innovation, while many retailers have remained hesitant about stocking newly launched products for fear of not being able to sell them, reserving shelf space for more traditional products, which are subject to proven strong demand. This has ultimately led to a lack of dynamism in sugar confectionery in 2013 as low levels of product innovation have combined with volume and value sales declines.

COMPETITIVE LANDSCAPE

  • Domestic manufacturer Lusiteca - Transformação e Embalagem Produtos Alimentares SA will lead value sales of sugar confectionery, holding a 17% share, in 2013. In second place will be Chupa Chups Portugal Ltda with 10%. Both companies have a long-standing presence in Portugal, distributing well-known and popular brands such as Gorila and Chupa Chups.

PROSPECTS

  • The trend of using more natural ingredients such as fruit juice and fruit pieces, and using less sugar in production, is set to continue influencing sugar confectionery in Portugal during the forecast period, as is the general trend of using fewer artificial ingredients, which is also set to have a major impact on sugar confectionery. This shift away from artificial ingredients towards the use of more natural alternatives is set to be part of the general trend of more natural options in packaged food in Portugal during the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Portugal?
  • What are the major brands in Portugal?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Portugal - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Chocolate Confectionery: Product Types
  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2008-2013
  • Table 14 Sales of Gum by Category: Value 2008-2013
  • Table 15 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 17 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 18 NBO Company Shares of Gum: % Value 2009-2013
  • Table 19 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 20 Distribution of Gum by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 26 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Confectionery in Portugal - Company Profiles

Nestlé Portugal SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé Portugal SA: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Nestlé Portugal SA: Competitive Position 2013

Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 4 Unilever Jerónimo Martins Lda: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 5 Unilever Jerónimo Martins Lda: Competitive Position 2013

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Difficult economic context continues to impact sales

Portuguese consumers try to buy local

Private label continues to gain ground

Supermarkets remains leading channel

No signs of recovery for the near future

KEY TRENDS AND DEVELOPMENTS

Difficult economic situation continues to impact sales

Portuguese consumers are willing to help national production

Private label continues to gain ground

Internet retailing, a growing niche

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

SOURCES

  • Summary 6 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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