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Country Report

Confectionery in Portugal

| Pages: 71

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Since late 2011, commodities witnessed a sharp increase in price. Manufacturers were especially challenged by the increasing prices for key ingredients such as cocoa and sugar in 2012. Moreover, the huge difference of VAT between Portugal and Spain hampered the performance of chocolate confectionery in Portugal. Indeed, in Portugal the VAT was 23% whereas it was 8% in Spain. Although some associations tried to reduce the VAT on chocolate confectionery, their demands remained unsuccessful.

COMPETITIVE LANDSCAPE

  • Portuguese chocolate confectionery showed a high degree of concentration amidst multinationals. The top five players, Nestlé Portugal SA, Ferrero Ibérica SA, Kraft Foods Portugal Produtos Alimentares Lda, Mars Portugal, Inc and Cadbury Portugal Produtos de Confeitaria Lda, are predicted to account for combined 51% value share in 2011, distributing top-selling popular brands that have a long-established presence in the Portuguese market. These companies faced intensified competition from private label and were lead to respond with more frequent price promotion in order to maintain consumer demand and secure brand share.

PROSPECTS

  • Demand for value-for-money products is expected to remain a key driver of growth in chocolate confectionery over the forecast period. Consumers are expected to remain cautious with regard to purchases as their level of disposable income is not expected to recover dramatically in the short-term. In this context, products sold on promotion or which combine quality with low pricing are expected to benefit the most. The trend of demand for mini-fun size and “light” products in chocolate confectionery is expected to continue over the forecast period, as consumers continue to seek indulgence without feeling guilty. In particular, mini-fun sizes of products in countlines that enable portion control are expected to be popular.

Gum

TRENDS

  • Until 2011, gum managed to grow positively. The main player present in the category, Cadbury Portugal Produtos de Confeitaria Lda, launched several new products, which helped to support sales of gum. Indeed, manufacturers considered innovation as essential in maintaining consumer demand. However, despite the numerous new product launches in 2011 and at the beginning of 2012, the recession took its toll on gum. With products in this category not having commodity status, there was a marginal decrease in demand for gum at the end of the review period.

COMPETITIVE LANDSCAPE

  • Cadbury Portugal Produtos de Confeitaria Lda is set to continue to lead gum in Portugal in 2012 with 65% retail value share, an increase of one percentage point compared to 2011. Cadbury Portugal gained share as a result of continued innovation in new flavours and new experiences for consumers. In each segment, the company is the leading player; in bubble gum with Bubblicious and Bubbaloo, accounting for combined 55% value share; in sugar free gum with Trident and Trident White, accounting for 48% combined value share and in sugarised gum with Chiclets with 46% value share. The key factors to its success are its innovation, strong promotions and advertising.

PROSPECTS

  • Whilst the continuous health and functionality trends are expected to benefit functional and sugar free gum, this is anticipated to be detrimental to sales of bubble gum and sugarised gum. Gum is expected to benefit from a continuing focus on health and wellness, consumers’ increasing desire for indulgent, exotic flavours, and chewing for pleasure. These trends are expected to spur the growth of new launches.

Sugar Confectionery

TRENDS

  • Demand for sugar-free products remained a key driver of growth in sugar confectionery towards the end of the review period as consumers increasingly sought indulgence with reduced guilt. The very low calorie content of various products was used as their main selling point and these products proved to be very appealing to consumers, particularly female consumers. However, sugar confectionery is still perceived as not healthy by many Portuguese consumers. Moreover, the reduced spending capacity resulted in a reduction in the overall number of purchases Portuguese consumers are making, while at the same time opting to purchase products at a lower price.

COMPETITIVE LANDSCAPE

  • Sugar confectionery is a very fragmented category, with 18 companies holding measurable share, and only one company holding a double-digit share in 2012, namely Lusiteca - Transformação e Embalagem Produtos Alimentares SA with 17%. However, from a GBO point of view, Perfetti Van Melle Group held 13%. Brands showed a further degree of fragmentation, with no particular brand holding substantial share. Caramelos De Nata from Lusiteca and Chupa Chups from Chupa Chups Portugal Ltda will hold 7% value share each in 2012.

PROSPECTS

  • In addition to the negative effects of the economic recession, which pose a significant obstacle to growth, given that consumers are changing their behaviour and starting to purchase only what they really need, the health and wellness trend will also have a negative impact on retail volume sales of sugar confectionery over the forecast period. Therefore, manufacturers are expected to place increased focus on sugar-free variants over the forecast period.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Portugal?
  • What are the major brands in Portugal?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Portugal - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2007-2012
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2007-2012
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2007-2012
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2007-2012
  • Table 5 Chocolate Tablets by Type: % Value Breakdown 2007-2012
  • Table 6 Chocolate Confectionery Company Shares 2008-2012
  • Table 7 Chocolate Confectionery Brand Shares 2009-2012
  • Table 8 Sales of Chocolate Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2012-2017
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2012-2017
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2012-2017
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2012-2017
  • Summary 1 Other Chocolate Confectionery: Product Types

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2007-2012
  • Table 14 Sales of Sugar Confectionery by Category: Value 2007-2012
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2007-2012
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2007-2012
  • Table 17 Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2007-2012
  • Table 18 Sugar Confectionery Company Shares 2008-2012
  • Table 19 Sugar Confectionery Brand Shares 2009-2012
  • Table 20 Sales of Sugar Confectionery by Distribution Format: % Analysis 2007-2012
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2012-2017
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2012-2017
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2012-2017
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2012-2017

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2007-2012
  • Table 26 Sales of Gum by Category: Value 2007-2012
  • Table 27 Sales of Gum by Category: % Volume Growth 2007-2012
  • Table 28 Sales of Gum by Category: % Value Growth 2007-2012
  • Table 29 Leading Flavours for Gum 2007-2012
  • Table 30 Gum Company Shares 2008-2012
  • Table 31 Gum Brand Shares 2009-2012
  • Table 32 Sales of Gum by Distribution Format: % Analysis 2007-2012
  • Table 33 Forecast Sales of Gum by Category: Volume 2012-2017
  • Table 34 Forecast Sales of Gum by Category: Value 2012-2017
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2012-2017
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2012-2017

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Slow economic situation impacts sales

The health and wellness trend affects consumers’ decisions

Branded manufacturers engage in fierce price war

Supermarkets and hypermarkets remain as dominant channels

Forecast remains uncertain

KEY TRENDS AND DEVELOPMENTS

Turbulent economic conditions hinder growth

Cocooning: Trend triggers new consumption patterns

Premium private label gains space on shelves and popularity

Cooking shows influence consumer behaviour

Domestic and local production see growing demand

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
  • Table 45 Company Shares of Impulse and Indulgence Products 2008-2012
  • Table 46 Brand Shares of Impulse and Indulgence Products 2009-2012
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2007-2012
  • Table 52 Sales of Meal Solutions by Category: Value 2007-2012
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2007-2012
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2007-2012
  • Table 55 Company Shares of Meal Solutions 2008-2012
  • Table 56 Brand Shares of Meal Solutions 2009-2012
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2012-2017
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2012-2017
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2012-2017
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2012-2017

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2007-2012
  • Table 62 Sales of Nutrition/Staples by Category: Value 2007-2012
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2007-2012
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2007-2012
  • Table 65 Company Shares of Nutrition/Staples 2008-2012
  • Table 66 Brand Shares of Nutrition/Staples 2009-2012
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2012-2017
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2012-2017
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2012-2017
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2012-2017

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2007-2012
  • Table 72 Sales of Packaged Food by Category: Value 2007-2012
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2007-2012
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2007-2012
  • Table 75 GBO Shares of Packaged Food 2008-2012
  • Table 76 NBO Shares of Packaged Food 2008-2012
  • Table 77 NBO Brand Shares of Packaged Food 2009-2012
  • Table 78 Penetration of Private Label by Category 2007-2012
  • Table 79 Sales of Packaged Food by Distribution Format: % Analysis 2007-2012
  • Table 80 Sales of Packaged Food by Category and Distribution Format: % Analysis 2012
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2012-2017
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2012-2017
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2012-2017

SOURCES

  • Summary 2 Research Sources

Segmentation

This market research report includes the following:

  • Confectionery
    • Chocolate Confectionery
      • Alfajores
      • Bagged Selflines/Softlines
      • Boxed Assortments
        • Standard Boxed Assortments
        • Twist Wrapped Miniatures
      • Chocolate with Toys
      • Countlines
      • Seasonal Chocolate
      • Tablets
      • Other Chocolate Confectionery
    • Gum
      • Bubble Gum
      • Chewing Gum
        • Sugar Free Gum
        • Sugarised Gum
    • Sugar Confectionery
      • Boiled Sweets
      • Liquorice
      • Lollipops
      • Medicated Confectionery
      • Mints
        • Power Mints
        • Standard Mints
      • Pastilles, Gums, Jellies and Chews
      • Toffees, Caramels and Nougat
      • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by flavour
  • Analysis by type
  • Pricing
  • Products by ingredient
  • Products by ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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