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Country Report

Portugal Flag Confectionery in Portugal

| Pages: 84

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite the somewhat muted value growth expected in chocolate confectionery in Portugal in 2014, the category’s leading manufacturers continued to try to drive growth in the category with ongoing new product launches as well as the strong development of existing products lines through brand extensions involving a wider range of chocolate confectionery formats. The leading manufacturers in chocolate confectionery in Portugal, however, still have several major issues to contend with, not least the current adverse economic situation in Portugal which continues to motivate consumers to reduce all non-essential spending, especially on luxury and indulgence products. Furthermore, the growing trend towards healthy eating and healthier lifestyles have resulted in changes in confectionery consumption patterns, reinforcing Portugal’s position as one of the countries with the lowest per capita chocolate confectionery consumption rates in Western Europe.

COMPETITIVE LANDSCAPE

  • Ferrero Ibérica SA led chocolate confectionery in 2014 with a 19% value share. It’s high presence in the different distribution channels and predominance in the category, especially in boxed assortments and chocolate with toys, is providing a stable ground for the performance of the company, which continues promoting and advertising its brands, like Ferrero Rocher, Mon Chéri and Kinder.

PROSPECTS

  • After a period when it registered significant decline, chocolate confectionery is expected to witness growth over the forecast period. The explanation stands in the low consumption per capita and the turn of the Portuguese to be more confident in the future as the economy is expected to recover in the early years of the forecast period. This will have a positive impact on consumption of chocolate confectionery, which is perceived as sophisticated. Premium chocolate confectionery will be less affected as high-income consumers will keep their consumption habits. Economy brands will also be in the view of consumers as the purchasing power is not expected to recover at the same rate as the overall economy.

Gum

TRENDS

  • Gum is experiencing a decline with decreasing demand from Portuguese consumers. The category suffers from a lack of strong new products, stimulating the entire category. In addition, economic slowdown and reduced spending by consumers adversely affects gums. Consumers prioritise their purchases and decide to forego non-essentials.

COMPETITIVE LANDSCAPE

  • Cadbury Portugal dominates sales during 2014, recording a retail value share of 65%. The company faces only limited competition from other players and the flavours, trendiness, and innovativeness of its brands continue to attract consumers. Many Portuguese consumers are looking to reduce sugar consumption and are consequently shifting towards sugar free brands. The success of Cadbury’s Trident brand can be attributed to strong marketing campaigns and a high level of consumer loyalty.

PROSPECTS

  • In general, the trends witnessed in gum over the review period can be expected to carry through to the forecast period, with many consumers set to move away from sugarised gum towards sugar free gum variants which are perceived as being better for health and which often offer further additional benefits. In addition to the very real economic concerns and the likelihood of slow economic recovery across Europe, the most significant potential threat to the performance of gum over the forecast period is set to derive from the rising levels of consumer concern and caution surrounding the use of artificial sweeteners as many consumers are increasingly questioning the impact that artificial sweeteners may have on their overall health.

Sugar Confectionery

TRENDS

  • The increasing concern about health issues, about obesity and diabetes are not favouring sugar confectionery consumption and demand for these products has been decreasing. As a consequence of this trend, the relationship between sugarised and sugar-free products within this category has considerably changed. Sugar-free confectionery products are today gaining importance whilst the sugarised ones are downsizing their role. Another important factor that has characterised 2014 is related to the difficult economic situation which the country is going through. This has not favoured sales of sugar confectionery as these products are always seen as a form of indulgence and therefore easily renounceable.

COMPETITIVE LANDSCAPE

  • Domestic manufacturer Lusiteca - Transformac¸a~o e Embalagem Produtos Alimentares SA will lead value sales of sugar confectionery, holding a 20% share, in 2014. In second place will be Chupa Chups Portugal Lda with 13%. Both companies have a long-standing presence in Portugal, distributing well-known and popular brands such as Gorila and Chupa Chups.

PROSPECTS

  • Despite solid performances from the key brands and the leading players, the unfavourable economic climate in Portugal is likely to limit the level of growth which can be expected in the category. Furthermore, a greater focus on health and wellness among Portuguese consumers is expected to result in a greater focus on reducing personal intake of sugar and additives as well as increasing the promotion of consuming healthier types of packaged food. Sugar free products are likely to perform well over the forecast period. The introduction of alternative natural sweeteners, such as stevia, emerging and increased product variation is likely to drive consumer interest and ensure strong growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Portugal market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Portugal?
  • What are the major brands in Portugal?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Portugal - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
  • Summary 1 Other Chocolate Confectionery: Product Types

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in Portugal - Company Profiles

Nestlé Portugal SA in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Nestlé Portugal SA: Key Facts
  • Summary 3 Nestlé Portugal SA: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Nestlé Portugal SA: Competitive Position 2014

Unilever Jerónimo Martins Lda in Packaged Food (Portugal)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Unilever Jerónimo Martins Lda: Key Facts
  • Summary 6 Unilever Jerónimo Martins Lda: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 7 Unilever Jerónimo Martins Lda: Competitive Position 2014

Packaged Food in Portugal - Industry Context

EXECUTIVE SUMMARY

Overall performance of packaged food stabilises

The home cooking and health and wellness trends support growth in fresh food

Growth in private label slows down

Consumers favour convenience and proximity

Packaged food is expected to record a slight recovery over the forecast period

KEY TRENDS AND DEVELOPMENTS

In adverse economic conditions, price sensitivity remains significant

Fresh products favoured by increase in home-cooking

Portuguese consumers prefer domestic, local and national products

Consumers are looking for more convenient retail channels

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends – foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INGULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

SOURCES

  • Summary 8 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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