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Country Report

Saudi Arabia Flag Confectionery in Saudi Arabia

| Pages: 44

Price: US$2,100

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery, an already popular category in the country, continued to see an aggressive pace of new product development by various manufacturers in 2015. Several companies introduced new products or pack types, whilst some new companies also entered the market. The Hershey Co launched a completely new product, Hershey’s Luscious Pearls of Chocolate, in unique packaging during the first quarter of 2014. Al Jazirah Food Processing also launched a new countline by the name of Moods in early 2015. In addition, several high-end brands, such as Quality Street, Guylian and Merci, introduced low-priced mini packs to cater to the economy segment. A similar step was taken by Master Foods Middle East, when it launched an SR1 priced version of its Twix brand by the name of Twix Top in early 2015. On the other hand, the market also witnessed the entry of JH Whittaker & Sons with an assortment of tablets and countlines in early 2015. These activities kept growth at a steady pace.

COMPETITIVE LANDSCAPE

  • Master Foods Middle East led chocolate confectionery with a 43% value share in 2015. The company is long-standing in the country, with flagship brands such as Galaxy, Mars, Snickers and Bounty. The beginning of operations at the newly built production facility at King Abdullah Economic City helped to boost supply, as well as reduce costs. Furthermore, the company invested regularly not only in offering in-store promotions such as multipack offers and value packs, but also in advertising through outdoor and broadcast media. Finally, the company’s impressive distribution network ensures the timely availability of its products across all channels. These strategies helped the company to maintain its edge.

PROSPECTS

  • Chocolate confectionery is expected to register a CAGR of 8% at constant 2015 prices, compared with a CAGR of 12% in the review period. A new trend which is setting in is that of introducing low-priced products to cater to the large number of middle- to lower-income families. The introduction of economy packs by brands such as Quality Street, Guylian and Merci, as well as the launch of Twix Top, are indicators of this trend. Manufacturers are trying to tap into this market as it is largely unexplored. Similar to these launches, more such products are expected to be launched, which will eventually affect value growth.

Gum

TRENDS

  • The rapid growth of supermarkets and hypermarkets in Saudi Arabia has opened up new avenues for communication for manufacturers. These channels provide ample room for a variety of promotions and activations in-store to encourage impulse purchases of products. Tactics such as branded aisles, point-of-sale displays and even in-store advertising are becoming commonplace. Gum manufacturers are also taking advantage of this opportunity. The Wrigley Co set up attractive promotional materials in gum aisles for its Extra brand. In addition, it also regularly advertises via in-store displays. Furthermore, gum brands such as Extra, Mentos and Batook are strategically placed at the checkouts to encourage impulse purchases.

COMPETITIVE LANDSCAPE

  • Batook Chewing Gum Ind led gum with a 33% value share in 2015. The company benefits from its brands Nova and Batook being placed at checkouts and being regularly handed out instead of change. Furthermore, the company’s brands have a strong presence in traditional grocery retailers, which is also a growing channel, thus leading to growth.

PROSPECTS

  • Retailing in Saudi Arabia is expected to continue to see strong growth in the forecast period. Modern grocery retailing in particular is expected to see rapid growth as new supermarkets and hypermarkets continue to open. Leading names such as Panda, Othaim and Danube have stated ambitious plans to expand throughout the country, as the market is still relatively untapped. Furthermore, convenience stores is set for high growth, as Panda entered the channel with its Pandati brand, and has announced ambitious expansion plans. On the other hand, traditional grocery retailers has also started to recover from the effects of the Saudisation drive, which resulted in labour shortages, and hence is also set for improved growth. These developments will greatly influence the performance of gum.

Sugar Confectionery

TRENDS

  • With a population of nearly 9 million between 0 and 14 years of age, which is growing steadily, Saudi Arabia is home to a thriving youth population. These youngsters are highly outgoing, and eating out is one of their main hobbies. In addition, young children have easy access to what is known as baqalahs – small neighbourhood shops. They can usually walk to these retail outlets, and impulse purchase different food and drink items, such as carbonates, crisps, biscuits and sugar confectionery. Although these traditional grocery retailers did suffer some loss because of the Saudisation drive, which resulted in labour shortages, they are recovering rapidly, and stock a good variety of sugar confectionery. These relatively cheaper products, which are readily available nearby, attract children, thus leading to the positive performance of the category.

COMPETITIVE LANDSCAPE

  • Mondelez Eastern Europe, Middle East & Africa lad the highly fragmented sugar confectionery category with a 12% value share in 2015. The company has a significant presence in various categories, including toffees, caramels and nougat, as well as medicated confectionery. The stronghold of the company lies in the timely distribution of its brands Cadbury Chocolate Eclairs, Halls and Vita-C across all distribution channels. The company also spent significantly on in-store promotional activities and securing attractive aisle positions for its Halls brand. In many supermarkets and hypermarkets Halls is also placed in the health section, which helps to remind consumers about its health benefits. These strategies helped the company to maintain its lead in 2015.

PROSPECTS

  • Sugar confectionery is expected to maintain the same value CAGR of 5% at constant 2015 prices as was witnessed during the review period. Saudi Arabia offers a lucrative opportunity for products aimed at youngsters and children, whether it is related to food and drinks or apparel and fashion. The population between 0 and 14 is expanding at a steady pace, and is expected to reach 9.2 million by 2020. This will open up opportunities for manufacturers of sugar confectionery, as this is their main target group. Manufacturers are expected to invest more in new product developments and promotional campaigns to attract the younger audience. Finally, retailing is also expected to expand rapidly, which will further boost growth.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Saudi Arabia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2010-2015
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2010-2015
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2010-2015
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2010-2015
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2010-2015
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2011-2015
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2012-2015
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2010-2015
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2015-2020
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2015-2020
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2015-2020
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2015-2020

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2010-2015
  • Table 14 Sales of Gum by Category: Value 2010-2015
  • Table 15 Sales of Gum by Category: % Volume Growth 2010-2015
  • Table 16 Sales of Gum by Category: % Value Growth 2010-2015
  • Table 17 Sales of Gum by Flavour: Rankings 2010-2015
  • Table 18 NBO Company Shares of Gum: % Value 2011-2015
  • Table 19 LBN Brand Shares of Gum: % Value 2012-2015
  • Table 20 Distribution of Gum by Format: % Value 2010-2015
  • Table 21 Forecast Sales of Gum by Category: Volume 2015-2020
  • Table 22 Forecast Sales of Gum by Category: Value 2015-2020
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2015-2020
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2015-2020

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Summary 1 Other Sugar Confectionery: Product Types
  • Table 25 Sales of Sugar Confectionery by Category: Volume 2010-2015
  • Table 26 Sales of Sugar Confectionery by Category: Value 2010-2015
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2010-2015
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2010-2015
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2010-2015
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2011-2015
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2012-2015
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2010-2015
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2015-2020
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2015-2020
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2015-2020

Confectionery in Saudi Arabia - Company Profiles

Halwani Bros Co in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 2 Halwani Bros Co: Key Facts
  • Summary 3 Halwani Bros Co: Operational Indicators

COMPETITIVE POSITIONING

  • Summary 4 Halwani Bros Co: Competitive Position 2015

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

Packaged food continues to register a strong performance

Digital media gains importance for manufacturers

Local players compete aggressively with international companies

Traditional grocery retailers resumes growth after setback

An improved forecast period performance expected for packaged food

KEY TRENDS AND DEVELOPMENTS

Increasing female employment drives growth of convenience products

Digital communication is fast replacing traditional media

Health consciousness still nascent but impacting some categories

Grocery retailing growth back on track

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to foodservice

Trends: Consumer foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2010-2015
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2015-2020
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020

Market Data

  • Table 41 Sales of Packaged Food by Category: Volume 2010-2015
  • Table 42 Sales of Packaged Food by Category: Value 2010-2015
  • Table 43 Sales of Packaged Food by Category: % Volume Growth 2010-2015
  • Table 44 Sales of Packaged Food by Category: % Value Growth 2010-2015
  • Table 45 GBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 46 NBO Company Shares of Packaged Food: % Value 2011-2015
  • Table 47 LBN Brand Shares of Packaged Food: % Value 2012-2015
  • Table 48 Penetration of Private Label by Category: % Value 2010-2015
  • Table 49 Distribution of Packaged Food by Format: % Value 2010-2015
  • Table 50 Distribution of Packaged Food by Format and Category: % Value 2015
  • Table 51 Forecast Sales of Packaged Food by Category: Volume 2015-2020
  • Table 52 Forecast Sales of Packaged Food by Category: Value 2015-2020
  • Table 53 Forecast Sales of Packaged Food by Category: % Volume Growth 2015-2020
  • Table 54 Forecast Sales of Packaged Food by Category: % Value Growth 2015-2020

Sources

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Pricing
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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