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Country Report

Saudi Arabia Flag Confectionery in Saudi Arabia

| Pages: 65

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Despite the promotional strategies, which not only included in-store promotions, advertising but also more modern forms of communication, such as Facebook and Twitter, engaged consumers at a new level, thereby strengthening the category, the category will see a slowdown in growth in terms of retail sales in 2014 compared to the years before. The category in general is growing at a healthy and high rate annually but is shrinking slightly due to increased health concerns and the gains of other healthy chocolate alternatives over the traditional chocolate options.

COMPETITIVE LANDSCAPE

  • Master Foods Middle East FZE continued its lead with over 42% value share in 2014. The company’s brands, such as Mars, Galaxy, Bounty and M&M’s enjoy strong loyalty among consumers as they have been on the market for a very long time. The company routinely spends on marketing and advertising of its products, not only through outdoor and electronic media but also through in-store promotions and attractive shelf displays. A notable example in this regard was the special graduation-themed packs of Galaxy Jewels, launched during Q2 2013. The company is also spending on increasing its production capacity, with a new manufacturing unit that opened in 2014. Such initiatives have ensured the company’s strengthening position in 2014, as well.

PROSPECTS

  • Over the forecast period, chocolate confectionery is expected to continue to grow, following new product developments as consumers continue to demand variety of flavours as well as manufacturers continue to introduce new pack designs to differentiate themselves from competition. Furthermore, the promotional activities are expected to drive volume sales.

Gum

TRENDS

  • The general public in Saudi Arabia is witnessing a gradual improvement in overall health and wellness awareness. Females in particular are more conscious of their calorie intake. The health food section in supermarkets and hypermarkets is also expanding as demand for diet food grows. This is having an impact, both positive and negative, on different categories. Gum is getting positively affected by this trend as growth in demand for healthier products is encouraging new product development.

COMPETITIVE LANDSCAPE

  • Batook Chewing Gum Ind Ltd will retain the lead in 2014 with a 42% value share. The company has benefited from its effective supply chain strategies, which has ensured its presence in the continuously growing retail outlets; from small independent grocers to supermarkets and hypermarkets. The company’s brands Nova and Batook have also shown remarkable growth as these are the brands generally handed out to consumers in lieu of remaining change, at the checkout.

PROSPECTS

  • Saudi Arabia is witnessing a boom in retail expansion. Population growth and high birth rates have led to development of new artificial cities, such as King Abdullah Economic City. New neighbourhoods are being created to accommodate growing housing demands. Eventually, this is leading to construction of more grocery retailers, including independent small grocers as well as supermarkets and hypermarkets, thereby helping the gum category. This growth is expected to keep the momentum during the forecast period also, positively impacting gum.

Sugar Confectionery

TRENDS

  • Saudi Arabia is witnessing exponential growth in retail infrastructure, as the population continues to swell at a rapid pace. The growth is not only coming from the opening of larger supermarkets and hypermarkets but also independent small grocers, the presence of which is extremely important in any neighbourhood. The growth of independent small grocers is having a positive impact on sugar confectionery as the channel is an important one for sales, being visited frequently by the young population. Manufacturers on the other hand, are ensuring that their products reach the retail channels at the right time, thanks to efficient supply chain systems, thereby helping the category.

COMPETITIVE LANDSCAPE

  • Halwani Bros Co led the category with a 23% value share. This is primarily due to the company’s domination in other sugar confectionery - the largest category within sugar confectionery - where the company holds over 77% value shares. The company’s flagship brand Al Nakhlah Halva enjoys a strong following as it has been on the market for a fairly long period of time. Further, the company’s effective distribution strategies, ensuring prompt supply of products in every channel, also helped it sustain the leadership position.

PROSPECTS

  • Saudi Arabia has a very optimistic economic outlook with GDP expected to grow at a consistent 3-4% through the forecast period. The population is also expected to show impressive growth, with growth of around 10% from 2014-2019. Among other things, it will lead to a boom in retail expansion as new retail outlets, including supermarkets, hypermarkets and independent small grocers, especially corner shops called “baqalahs”, expand in number to cope with the demands of the fast growing population, with more income to spend. This is likely to have a positive impact on sugar confectionery’s growth in the future.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Saudi Arabia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2009-2014
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2009-2014
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2009-2014
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2009-2014
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2009-2014
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2010-2014
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2011-2014
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2009-2014
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2014-2019
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2014-2019
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Gum by Category: Volume 2009-2014
  • Table 14 Sales of Gum by Category: Value 2009-2014
  • Table 15 Sales of Gum by Category: % Volume Growth 2009-2014
  • Table 16 Sales of Gum by Category: % Value Growth 2009-2014
  • Table 17 Sales of Gum by Flavour: Rankings 2009-2014
  • Table 18 NBO Company Shares of Gum: % Value 2010-2014
  • Table 19 LBN Brand Shares of Gum: % Value 2011-2014
  • Table 20 Distribution of Gum by Format: % Value 2009-2014
  • Table 21 Forecast Sales of Gum by Category: Volume 2014-2019
  • Table 22 Forecast Sales of Gum by Category: Value 2014-2019
  • Table 23 Forecast Sales of Gum by Category: % Volume Growth 2014-2019
  • Table 24 Forecast Sales of Gum by Category: % Value Growth 2014-2019

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Sugar Confectionery by Category: Volume 2009-2014
  • Table 26 Sales of Sugar Confectionery by Category: Value 2009-2014
  • Table 27 Sales of Sugar Confectionery by Category: % Volume Growth 2009-2014
  • Table 28 Sales of Sugar Confectionery by Category: % Value Growth 2009-2014
  • Table 29 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2009-2014
  • Table 30 NBO Company Shares of Sugar Confectionery: % Value 2010-2014
  • Table 31 LBN Brand Shares of Sugar Confectionery: % Value 2011-2014
  • Table 32 Distribution of Sugar Confectionery by Format: % Value 2009-2014
  • Table 33 Forecast Sales of Sugar Confectionery by Category: Volume 2014-2019
  • Table 34 Forecast Sales of Sugar Confectionery by Category: Value 2014-2019
  • Table 35 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
  • Table 36 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2014-2019

Confectionery in Saudi Arabia - Company Profiles

Halwani Bros Co in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Halwani Bros Co: Key Facts
  • Summary 2 Halwani Bros Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Halwani Bros Co: Competitive Position 2014

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

A stronger performance for packaged food

New product developments gather momentum

Almarai retains its lead in packaged food

Modern grocery retailers increases its share of sales

Healthy growth is forecast for packaged food

KEY TRENDS AND DEVELOPMENTS

Health awareness increases

Manufacturers use digital media to engage consumers

Retail expansion drives growth

Innovation marks new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2009-2014
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2014-2019
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2009-2014
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2009-2014
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2009-2014
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2009-2014
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2010-2014
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2011-2014
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2014-2019
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2014-2019
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2014-2019
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2014-2019

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2009-2014
  • Table 52 Sales of Meal Solutions by Category: Value 2009-2014
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2009-2014
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2009-2014
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2010-2014
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2011-2014
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2014-2019
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2014-2019
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2014-2019
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2014-2019

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2009-2014
  • Table 62 Sales of Nutrition/Staples by Category: Value 2009-2014
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2009-2014
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2009-2014
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2010-2014
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2011-2014
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2014-2019
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2014-2019
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2014-2019
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2014-2019

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2009-2014
  • Table 72 Sales of Packaged Food by Category: Value 2009-2014
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2009-2014
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2009-2014
  • Table 75 GBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 76 NBO Company Shares of Packaged Food: % Value 2010-2014
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2011-2014
  • Table 78 Penetration of Private Label by Category: % Value 2009-2014
  • Table 79 Distribution of Packaged Food by Format: % Value 2009-2014
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2014
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2014-2019
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2014-2019
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2014-2019
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2014-2019

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type
  • Products by Ingredient

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

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