print

Country Report

Confectionery in Saudi Arabia

| Pages: 65

Price: US$1,900

About this Report

Executive Summary

Chocolate Confectionery

TRENDS

  • Chocolate confectionery continued to benefit from increased manufacturer activity in 2013. The promotional strategies, which not only included in-store promotions, advertising but also more modern forms of communication, such as Facebook and Twitter, engaged the consumers at a new level, thereby strengthening the category. The Facebook page of Kraft Jacob Suchard Ltd’s Cadbury for example, kept customers engaged with different activities throughout the year. Innovation in terms of product and packaging also kept the excitement alive which helped the growth. Prominent examples of this include Milka chocolate with Tuc Cracker filled inside by Kraft Jacobs Suchard, launched in the middle of 2013 as well as a special Graduation-theme packaging of Galaxy Jewels by Mars Inc during Q2 2013.

COMPETITIVE LANDSCAPE

  • Master Foods Middle East FZE continued its lead with over 42% value share in 2013. The company’s brands, such as Mars, Galaxy, Bounty and M&M’s enjoy strong loyalty among consumers as they have been on the market for a very long time. The company routinely spends on marketing and advertising of its products, not only through outdoor and electronic media but also through in-store promotions and attractive shelf displays. A notable example in this regard was the special graduation-themed packs of Galaxy Jewels, launched during Q2 2013. The company is also spending on increasing its production capacity, with a new manufacturing unit due to open in early 2014. Such initiatives have ensured the company’s strengthening position in 2013, as well.

PROSPECTS

  • Chocolate confectionery is expected to continue benefitting from growing demand, which will be spurred by the rapidly growing young population. Although there is an overall increase in health awareness among the general public, the target consumers of this product are the young population, who are less concerned about general well-being. Nevertheless, chocolate confectionery is expected to split further into two groups: The traditional consumers who are regular chocolate eaters and a calorie-conscious group, which will include the consumers who want to enjoy the indulgence of chocolate without feeling guilty about the fat and sugar content. This will lead the manufacturers to focus on new product development with health positioning, along with traditional offerings, in order to cater to this new market. This will help fuel the growth of chocolate confectionery.

Gum

TRENDS

  • Saudi Arabia is witnessing a gradual improvement in overall health & wellness awareness of the general public. Females in particular are more conscious of their calorie intake. The health food section in supermarkets and hypermarkets is also expanding as demand for diet food grows. This is having an impact, both positive and negative, on different categories. Gum is getting positively affected by this trend as growth in demand for healthier products is encouraging new product development. 2013 not only witnessed the introduction of new flavours, such as Extra mango and melon sugar free gum, but also new brands entering the market, notably, 5 gum, sugar free by The Wrigley Co Ltd, in early-2013.

COMPETITIVE LANDSCAPE

  • Batook Chewing Gum Ind Ltd led sales in 2013 with a 41% value shares. The company has benefited from its effective supply chain strategies, which has ensured its presence in the continuously growing retail outlets; from small independent grocers to supermarkets and hypermarkets. The company’s brands Nova and Batook have also shown remarkable growth as these are the brands generally handed out to consumers in lieu of remaining change, at the checkout.

PROSPECTS

  • Saudi Arabia is witnessing a boom in retail expansion. Population growth and high birth rates have led to development of new artificial cities, such as King Abdullah Economic City. New neighbourhoods are being created to make up for growing housing demands. Eventually, this is leading to construction of more grocery retailers, including independent small grocers as well as supermarkets and hypermarkets, thereby helping the gum category. This growth is expected to keep the momentum during the forecast period also, positively impacting gum.

Sugar Confectionery

TRENDS

  • Saudi Arabia is witnessing exponential growth in retail infrastructure, as the population continues to swell at a rapid pace. The growth is not only coming from the opening of larger supermarkets and hypermarkets but also independent small grocers, whose presence is extremely important in any neighbourhood. The growth of independent small grocers is having a positive impact on sugar confectionery as the channel is an important one for sales, being visited frequently by the young population. Manufacturers on the other hand, are ensuring that their products reach the retail channels at the right time, thanks to efficient supply chain systems, thereby helping the category.

COMPETITIVE LANDSCAPE

  • Halwani Bros Co led the category with a 23% value share. This is primarily due to the company’s domination in other sugar confectionery - the largest category within sugar confectionery - where the company holds over 77% value shares. The company’s flagship brand Al Nakhlah Halva enjoys a strong following as it has been in the market for a fairly long period of time. Further, the company’s effective distribution strategies, ensuring prompt supply of products in every channel, also helped it sustain the leadership position.

PROSPECTS

  • Saudi Arabia has a very optimistic economic outlook with GDP expected to grow at a consistent 3-4% through the forecast period. The Population is also expected to show impressive growth, with a birth rate staggering around 20%. Among other things, it will lead to a boom in retail expansion as new retail outlets, including supermarkets, hypermarkets and independent small grocers, especially corner shops called “baqalahs”, expand in number to cope with the demands of the fast growing population, with more income to spend. This is likely to have a positive impact on sugar confectionery’s growth in the future.

Samples (FAQs about samples):

doc_pdf.png Sample Confectionery Market Research Report

doc_excel_table.png Sample Confectionery Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Confectionery industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Confectionery in Saudi Arabia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Confectionery in Saudi Arabia?
  • What are the major brands in Saudi Arabia?
  • With economic recovery far from guaranteed, are consumers cutting back on impulse and indulgence food items like confectionery?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • What does the future hold for ethically sourced products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Table of Contents

Confectionery in Saudi Arabia - Category Analysis

CHOCOLATE CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 1 Sales of Chocolate Confectionery by Category: Volume 2008-2013
  • Table 2 Sales of Chocolate Confectionery by Category: Value 2008-2013
  • Table 3 Sales of Chocolate Confectionery by Category: % Volume Growth 2008-2013
  • Table 4 Sales of Chocolate Confectionery by Category: % Value Growth 2008-2013
  • Table 5 Sales of Chocolate Tablets by Type: % Value Breakdown 2008-2013
  • Table 6 NBO Company Shares of Chocolate Confectionery: % Value 2009-2013
  • Table 7 LBN Brand Shares of Chocolate Confectionery: % Value 2010-2013
  • Table 8 Distribution of Chocolate Confectionery by Format: % Value 2008-2013
  • Table 9 Forecast Sales of Chocolate Confectionery by Category: Volume 2013-2018
  • Table 10 Forecast Sales of Chocolate Confectionery by Category: Value 2013-2018
  • Table 11 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
  • Table 12 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

SUGAR CONFECTIONERY

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 13 Sales of Sugar Confectionery by Category: Volume 2008-2013
  • Table 14 Sales of Sugar Confectionery by Category: Value 2008-2013
  • Table 15 Sales of Sugar Confectionery by Category: % Volume Growth 2008-2013
  • Table 16 Sales of Sugar Confectionery by Category: % Value Growth 2008-2013
  • Table 17 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value Breakdown 2008-2013
  • Table 18 NBO Company Shares of Sugar Confectionery: % Value 2009-2013
  • Table 19 LBN Brand Shares of Sugar Confectionery: % Value 2010-2013
  • Table 20 Distribution of Sugar Confectionery by Format: % Value 2008-2013
  • Table 21 Forecast Sales of Sugar Confectionery by Category: Volume 2013-2018
  • Table 22 Forecast Sales of Sugar Confectionery by Category: Value 2013-2018
  • Table 23 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
  • Table 24 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

GUM

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 25 Sales of Gum by Category: Volume 2008-2013
  • Table 26 Sales of Gum by Category: Value 2008-2013
  • Table 27 Sales of Gum by Category: % Volume Growth 2008-2013
  • Table 28 Sales of Gum by Category: % Value Growth 2008-2013
  • Table 29 Sales of Gum by Flavour: Rankings 2008-2013
  • Table 30 NBO Company Shares of Gum: % Value 2009-2013
  • Table 31 LBN Brand Shares of Gum: % Value 2010-2013
  • Table 32 Distribution of Gum by Format: % Value 2008-2013
  • Table 33 Forecast Sales of Gum by Category: Volume 2013-2018
  • Table 34 Forecast Sales of Gum by Category: Value 2013-2018
  • Table 35 Forecast Sales of Gum by Category: % Volume Growth 2013-2018
  • Table 36 Forecast Sales of Gum by Category: % Value Growth 2013-2018

Confectionery in Saudi Arabia - Company Profiles

Halwani Bros Co in Packaged Food (Saudi Arabia)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Halwani Bros Co: Key Facts
  • Summary 2 Halwani Bros Co: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 3 Halwani Bros Co: Competitive Position 2013

Packaged Food in Saudi Arabia - Industry Context

EXECUTIVE SUMMARY

A stronger performance for packaged food

New product developments gather momentum

Almarai retains its lead in packaged food

Modern grocery retailers increases its share of sales

Healthy growth is forecast for packaged food

KEY TRENDS AND DEVELOPMENTS

Health awareness increases

Manufacturers use digital media to engage consumers

Retail expansion drives growth

Innovation marks new product developments

FOODSERVICE – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends – sales to foodservice

Trends –foodservice

Prospects

Category Data

  • Table 37 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  • Table 38 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 39 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  • Table 40 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

IMPULSE AND INDULGENCE PRODUCTS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  • Table 42 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  • Table 43 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  • Table 44 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  • Table 45 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  • Table 46 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  • Table 47 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  • Table 48 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  • Table 49 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  • Table 50 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018

MEAL SOLUTIONS – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 51 Sales of Meal Solutions by Category: Volume 2008-2013
  • Table 52 Sales of Meal Solutions by Category: Value 2008-2013
  • Table 53 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  • Table 54 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  • Table 55 NBO Company Shares of Meal Solutions: % Value 2009-2013
  • Table 56 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  • Table 57 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  • Table 58 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  • Table 59 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  • Table 60 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018

NUTRITION/STAPLES – KEY TRENDS AND DEVELOPMENTS

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Nutrition/Staples by Category: Volume 2008-2013
  • Table 62 Sales of Nutrition/Staples by Category: Value 2008-2013
  • Table 63 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  • Table 64 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  • Table 65 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  • Table 66 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  • Table 67 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  • Table 68 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  • Table 69 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  • Table 70 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018

MARKET DATA

  • Table 71 Sales of Packaged Food by Category: Volume 2008-2013
  • Table 72 Sales of Packaged Food by Category: Value 2008-2013
  • Table 73 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  • Table 74 Sales of Packaged Food by Category: % Value Growth 2008-2013
  • Table 75 GBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 76 NBO Company Shares of Packaged Food: % Value 2009-2013
  • Table 77 LBN Brand Shares of Packaged Food: % Value 2010-2013
  • Table 78 Penetration of Private Label by Category: % Value 2008-2013
  • Table 79 Distribution of Packaged Food by Format: % Value 2008-2013
  • Table 80 Distribution of Packaged Food by Format and Category: % Value 2013
  • Table 81 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  • Table 82 Forecast Sales of Packaged Food by Category: Value 2013-2018
  • Table 83 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  • Table 84 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 4 Research Sources

Segmentation

This market research report includes the following:

  • Packaged Food
    • Confectionery
      • Chocolate Confectionery
        • Alfajores
        • Bagged Selflines/Softlines
        • Boxed Assortments
          • Standard Boxed Assortments
          • Twist Wrapped Miniatures
        • Chocolate with Toys
        • Countlines
        • Seasonal Chocolate
        • Tablets
        • Other Chocolate Confectionery
      • Gum
        • Bubble Gum
        • Chewing Gum
          • Sugar Free Gum
          • Sugarised Gum
      • Sugar Confectionery
        • Boiled Sweets
        • Liquorice
        • Lollipops
        • Medicated Confectionery
        • Mints
          • Power Mints
          • Standard Mints
        • Pastilles, Gums, Jellies and Chews
        • Toffees, Caramels and Nougat
        • Other Sugar Confectionery

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Analysis by Flavour
  • Analysis by Type

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Foodservice volume
  • Foodservice volume % growth
  • Foodservice volume per capita
  • Total volume
  • Total volume % growth
  • Total volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail volume (tonnes)
  • Retail volume (tonnes) % growth
  • Retail volume (tonnes) per capita
  • Foodservice volume (tonnes)
  • Foodservice volume (tonnes) % growth
  • Foodservice volume (tonnes) per capita
  • Total volume (tonnes)
  • Total volume (tonnes) % growth
  • Total volume (tonnes) per capita

print

Want to find out more about this report?

If you purchase a report that is updated in the next 60 days, we will send you the new edition of the report and the data extract FREE!